妝前乳市場－全球產業規模、佔有率、趨勢、機會及預測，依產品、最終用戶、銷售通路、地區及競爭格局分類，2021-2031年預測

全球妝前乳市場規模將從2025年的200.7億美元成長到2031年的272.2億美元，複合年成長率為5.21%。妝前乳是一種塗抹於臉部的化妝品配方，用於平滑肌膚紋理，並增強後續彩妝的持久性。

主要市場促進因素

隨著消費者越來越重視兼具護膚功效和美容效果的產品，他們對多功能護膚配方的需求日益成長，這正從根本上重塑全球底妝市場。這種「護膚化」趨勢促使製造商開發富含菸鹼醯胺和透明質酸等活性成分的妝前乳和粉底，有效地模糊了皮膚護理和美妝之間的界限。

主要市場挑戰

嚴格的成分安全性和環境永續性監管要求嚴重阻礙了全球底妝市場的擴張。製造商必須投入大量資金進行嚴格的測試和產品配方改進，以符合不斷變化的國際標準。

主要市場趨勢

中性及男士專用底妝產品的出現，是受社會規範演變及男性日常護理習慣日益規範化所推動的變革性趨勢。男性越來越傾向於使用高效妝前乳和膚色修正產品來改善膚質，其護膚方式也從基礎護膚轉向了針對性的彩妝應用。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球底妝市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品分類（粉底液、遮瑕膏、蜜粉、妝前乳）
  • 依最終用戶（個人、專業）分類
  • 依銷售管道（多品牌商店、超市/大型超市、線上、直銷、專賣店、其他（分銷銷售等））
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美底妝市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲底妝市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區底妝市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東與非洲底妝市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲底妝市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章：市場動態

• 促進要素
• 挑戰

第12章：市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章：全球底妝市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客的力量
• 替代產品的威脅

第15章：競爭格局

• L'Oreal SA
• Shiseido Company
• Avon Products, Inc.
• Estee Lauder Companies
• Coty Inc.
• Mary Kay Inc.
• LVMH Moet Hennessy - Louis Vuitton SE
• Chanel SA
• Amorepacific Corporation
• Christian Dior SE

第16章：策略建議

第17章調查會社について,免責事項

The Global Makeup Base Market will grow from USD 20.07 Billion in 2025 to USD 27.22 Billion by 2031 at a 5.21% CAGR. Makeup base constitutes a preparatory cosmetic formulation applied to the face to smooth skin texture and enhance the longevity of subsequent makeup layers.

Key Market Drivers

Rising demand for multifunctional skincare-infused formulations is fundamentally reshaping the global makeup base market, as consumers increasingly prioritize products that deliver therapeutic benefits alongside cosmetic improvements. This "skinification" of makeup has compelled manufacturers to develop primers and foundations enriched with active ingredients like niacinamide and hyaluronic acid, effectively blurring the lines between dermatological care and decorative beauty. The commercial viability of this shift is evident in the surging performance of clinically backed product lines.

Key Market Challenges

Stringent regulatory compliance concerning ingredient safety and environmental sustainability creates a substantial impediment to the expansion of the Global Makeup Base Market. Manufacturers must dedicate significant financial resources to rigorous testing and product reformulation to align with evolving international mandates. This capital-intensive process diverts critical investment away from research and development, effectively slowing the pace of innovation. Consequently, the time required to bring new, high-performance makeup base formulations to market is extended, preventing companies from swiftly capitalizing on emerging consumer trends for flawless skin solutions.

Key Market Trends

The emergence of gender-neutral and men's specific makeup bases is a transformative trend driven by evolving societal norms and the normalization of male grooming routines. Men are increasingly seeking high-performance primers and complexion correctors to enhance skin texture, moving beyond basic skincare into targeted cosmetic application. This cultural shift is prompting retailers to expand their product assortments and marketing strategies to capture this growing, underpenetrated demographic.

Key Market Players

• L'Oreal S.A
• Shiseido Company
• Avon Products, Inc.
• Estee Lauder Companies
• Coty Inc.
• Mary Kay Inc.
• LVMH Moet Hennessy - Louis Vuitton SE
• Chanel S.A.
• Amorepacific Corporation
• Christian Dior SE

Report Scope:

In this report, the Global Makeup Base Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makeup Base Market, By Product:

• Foundation
• Concealer
• Powder
• Primer

Makeup Base Market, By End User:

• Personal
• Professional

Makeup Base Market, By Sales Channel:

• Multi-Branded Stores
• Supermarkets/Hypermarkets
• Online
• Direct Sales
• Specialty Stores
• Others (Distribution Sales, etc.)

Makeup Base Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Makeup Base Market.

Available Customizations:

Global Makeup Base Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Makeup Base Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Foundation, Concealer, Powder, Primer)
  • 5.2.2. By End User (Personal, Professional)
  • 5.2.3. By Sales Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Direct Sales, Specialty Stores, Others (Distribution Sales, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Makeup Base Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Makeup Base Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Makeup Base Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Makeup Base Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Makeup Base Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Makeup Base Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Makeup Base Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Makeup Base Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Makeup Base Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Makeup Base Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Makeup Base Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Makeup Base Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Makeup Base Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Makeup Base Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Makeup Base Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Makeup Base Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Makeup Base Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Makeup Base Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Makeup Base Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Makeup Base Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Makeup Base Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Makeup Base Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Makeup Base Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Makeup Base Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Makeup Base Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. L'Oreal S.A
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Shiseido Company
• 15.3. Avon Products, Inc.
• 15.4. Estee Lauder Companies
• 15.5. Coty Inc.
• 15.6. Mary Kay Inc.
• 15.7. LVMH Moet Hennessy - Louis Vuitton SE
• 15.8. Chanel S.A.
• 15.9. Amorepacific Corporation
• 15.10. Christian Dior SE

16. Strategic Recommendations

17. About Us & Disclaimer