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市場調查報告書
商品編碼
1901707

電子商務平台市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、部署模式、最終用戶產業、地區和競爭格局分類，2021-2031年預測

Ecommerce Platforms Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Deployment Model, By End User Industry, By Region, Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電子商務平台市場規模將從2025年的100.8億美元成長到2031年的207.2億美元，複合年成長率達12.76%。電子商務平台是一種綜合軟體應用，使企業能夠集中管理其線上商業運營，包括產品管理、交易處理和訂單履行。

市場概覽
預測期 2027-2031
市場規模：2025年 100.8億美元
市場規模：2031年 207.2億美元
複合年成長率：2026-2031年 12.76%
成長最快的細分市場 零售
最大的市場 北美洲

主要市場促進因素

行動商務的蓬勃發展和智慧型手機普及率的不斷攀升正在從根本上重塑全球電子商務平台市場，迫使服務供應商優先考慮行動優先架構。隨著消費者越來越依賴行動裝置進行購物，平台正在整合漸進式 Web 應用和響應式設計框架，以確保在各種螢幕尺寸上都能提供流暢的使用者體驗。

主要市場挑戰

資料安全和隱私合規的嚴格要求對全球電子商務平台市場的擴張構成了重大障礙。隨著線上商業營運面臨日益複雜的網路威脅，建立安全基礎設施所需的資金迫使企業將資金從產品開發和市場擴張等關鍵成長活動中轉移出去。

主要市場趨勢

採用無頭且可組合的電商架構，從根本上重構了平台的功能，將前端展示層與後端交易引擎解耦。這種 API 優先的方法使商家能夠擺脫僵化的單體系統，從而針對搜尋、支付或內容管理等特定功能選擇最佳解決方案，而不會破壞整個生態系統。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球電子商務平台市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依部署模式（雲端電子商務平台、本地部署電子商務平台）
    • 依最終用戶產業分類（零售、時尚服飾、電子家電、食品飲料、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美電子商務平台市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電子商務平台市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區電子商務平台市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲電子商務平台市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美電子商務平台市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球電子商務平台市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Automattic Inc.
  • Shopify Inc
  • Adobe Inc
  • BigCommerce Pty. Ltd
  • OpenCart Limited
  • Wix.com Ltd
  • PrestaShop SA.
  • Squarespace Inc
  • Square, Inc.
  • Contentful GmbH

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16009

The Global Ecommerce Platforms Market will grow from USD 10.08 Billion in 2025 to USD 20.72 Billion by 2031 at a 12.76% CAGR. An ecommerce platform is a comprehensive software application that enables businesses to centralize their online commercial operations, including product management, transaction processing, and order fulfillment.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 10.08 Billion
Market Size 2031USD 20.72 Billion
CAGR 2026-203112.76%
Fastest Growing SegmentRetail
Largest MarketNorth America

Key Market Drivers

The surge in mobile commerce and smartphone penetration is fundamentally reshaping the Global Ecommerce Platforms Market, compelling providers to prioritize mobile-first architectures. As consumers increasingly rely on handheld devices for shopping, platforms are integrating progressive web apps and responsive design frameworks to ensure seamless user experiences across varying screen sizes. This shift is not merely a preference but a dominant transactional behavior that dictates platform viability.

Key Market Challenges

The rigorous demands of data security and privacy compliance present a substantial barrier to the expansion of the Global Ecommerce Platforms Market. As online commercial operations face increasingly complex cyber threats, the capital required to establish secure infrastructure forces companies to divert funds from essential growth activities like product development and market expansion. This financial strain is particularly acute for smaller businesses that struggle to absorb the rising operational costs associated with fraud prevention.

Key Market Trends

The adoption of headless and composable commerce architectures is fundamentally restructuring platform utility by decoupling front-end presentation layers from back-end transaction engines. This API-first approach allows merchants to break away from rigid monolithic systems, enabling them to select best-of-breed solutions for specific functions like search, payments, or content management without disrupting the entire ecosystem.

Key Market Players

  • Automattic Inc.
  • Shopify Inc
  • Adobe Inc
  • BigCommerce Pty. Ltd
  • OpenCart Limited
  • Wix.com Ltd
  • PrestaShop SA.
  • Squarespace Inc
  • Square, Inc.
  • Contentful GmbH

Report Scope:

In this report, the Global Ecommerce Platforms Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Ecommerce Platforms Market, By Deployment Model:

  • Cloud-based Ecommerce Platforms
  • On-Premises Ecommerce Platforms

Ecommerce Platforms Market, By End User Industry:

  • Retail
  • Fashion and Apparel
  • Electronics and Appliances
  • Food and Beverage
  • Others

Ecommerce Platforms Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ecommerce Platforms Market.

Available Customizations:

Global Ecommerce Platforms Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Ecommerce Platforms Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Model (Cloud-based Ecommerce Platforms, On-Premises Ecommerce Platforms)
    • 5.2.2. By End User Industry (Retail, Fashion and Apparel, Electronics and Appliances, Food and Beverage, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Ecommerce Platforms Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Model
    • 6.2.2. By End User Industry
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Ecommerce Platforms Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Model
        • 6.3.1.2.2. By End User Industry
    • 6.3.2. Canada Ecommerce Platforms Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Model
        • 6.3.2.2.2. By End User Industry
    • 6.3.3. Mexico Ecommerce Platforms Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Model
        • 6.3.3.2.2. By End User Industry

7. Europe Ecommerce Platforms Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Model
    • 7.2.2. By End User Industry
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Ecommerce Platforms Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Model
        • 7.3.1.2.2. By End User Industry
    • 7.3.2. France Ecommerce Platforms Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Model
        • 7.3.2.2.2. By End User Industry
    • 7.3.3. United Kingdom Ecommerce Platforms Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Model
        • 7.3.3.2.2. By End User Industry
    • 7.3.4. Italy Ecommerce Platforms Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Model
        • 7.3.4.2.2. By End User Industry
    • 7.3.5. Spain Ecommerce Platforms Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Model
        • 7.3.5.2.2. By End User Industry

8. Asia Pacific Ecommerce Platforms Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Model
    • 8.2.2. By End User Industry
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Ecommerce Platforms Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Model
        • 8.3.1.2.2. By End User Industry
    • 8.3.2. India Ecommerce Platforms Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Model
        • 8.3.2.2.2. By End User Industry
    • 8.3.3. Japan Ecommerce Platforms Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Model
        • 8.3.3.2.2. By End User Industry
    • 8.3.4. South Korea Ecommerce Platforms Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Model
        • 8.3.4.2.2. By End User Industry
    • 8.3.5. Australia Ecommerce Platforms Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Model
        • 8.3.5.2.2. By End User Industry

9. Middle East & Africa Ecommerce Platforms Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Model
    • 9.2.2. By End User Industry
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Ecommerce Platforms Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Model
        • 9.3.1.2.2. By End User Industry
    • 9.3.2. UAE Ecommerce Platforms Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Model
        • 9.3.2.2.2. By End User Industry
    • 9.3.3. South Africa Ecommerce Platforms Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Model
        • 9.3.3.2.2. By End User Industry

10. South America Ecommerce Platforms Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Model
    • 10.2.2. By End User Industry
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Ecommerce Platforms Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Model
        • 10.3.1.2.2. By End User Industry
    • 10.3.2. Colombia Ecommerce Platforms Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Model
        • 10.3.2.2.2. By End User Industry
    • 10.3.3. Argentina Ecommerce Platforms Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Model
        • 10.3.3.2.2. By End User Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Ecommerce Platforms Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Automattic Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Shopify Inc
  • 15.3. Adobe Inc
  • 15.4. BigCommerce Pty. Ltd
  • 15.5. OpenCart Limited
  • 15.6. Wix.com Ltd
  • 15.7. PrestaShop SA.
  • 15.8. Squarespace Inc
  • 15.9. Square, Inc.
  • 15.10. Contentful GmbH

16. Strategic Recommendations

17. About Us & Disclaimer