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多通路網路市場－全球產業規模、佔有率、趨勢、機會和預測，按通路類型、不同行銷平台、服務和工具、應用、地區和競爭格局細分，2020-2030年預測

Multi-Channel Network Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Channel Type, By Different Marketing Platform, By Services & Tools, By Application, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球多頻道網路市場規模為72.7億美元，預計2030年將以20.40%的複合年成長率成長至221.5億美元。多頻道網路（MCN）是與內容創作者合作的第三方實體，主要在影片分享平台上提供受眾拓展、內容策劃、數位版權管理和內容變現等服務。這些網路聚合眾多獨立頻道，從而擴大其整體覆蓋範圍和商業價值。用戶生成內容的廣泛普及和數位內容平台數量的不斷成長是推動市場成長的主要因素。

市場概覽
預測期 2026-2030
市場規模：2024年 72.7億美元
市場規模：2030年 221.5億美元
複合年成長率：2025-2030年 20.40%
成長最快的細分市場 SEO
最大的市場 北美洲

主要市場促進因素

數位視訊消費和線上觀看量的成長顯著推動了全球多頻道網路市場的發展。隨著觀眾越來越傾向於透過數位平台獲取娛樂和訊息，內容創作和消費量持續成長。

主要市場挑戰

全球多通路網路市場擴張面臨的一大挑戰源自於其普遍採用的複雜收益分成模式。這些複雜的框架往往導致收益分配不明晰，使內容創作者覺得他們的貢獻沒有得到公平的報酬。

主要市場趨勢

多頻道網路（MCN）正受到人工智慧驅動的內容和受眾最佳化加速應用的顯著影響。 MCN正擴大部署人工智慧來最佳化內容製作流程、加強數位版權管理並個人化觀眾體驗。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球多通路網路市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按通路類型（透過中間商銷售、雙重分銷、逆向通路）
    • 透過不同的行銷平台（GPS、SEO、電子郵件、公司網站）
    • 按服務和工具分類（盈利協助、交叉推廣、製作和編輯工具、資金、數位版權管理）
    • 按應用領域（銀行、金融服務與保險、電信、媒體與娛樂、電視廣播、資訊科技）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美多通路網路市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲多通路網路市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太多通路網路市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲多通路網路市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美多通路網路市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球多通路網路市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Sony Corporation
  • ZEFR, Inc.
  • Qianxun Spatial Intelligence Inc.
  • Vevo LLC
  • Studio71
  • Universal Music Investments, Inc.
  • BroadbandTV Corp.
  • Viral Nation Inc.
  • Double S Media LLC
  • United Talent Agency, LLC

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 22746

The Global Multi-Channel Network Market, valued at USD 7.27 Billion in 2024, is projected to experience a CAGR of 20.40% to reach USD 22.15 Billion by 2030. Multi-Channel Networks (MCNs) are third-party entities collaborating with content creators, predominantly on video-sharing platforms, to provide services such as audience development, content programming, digital rights management, and monetization. These networks aggregate numerous individual channels, enhancing their collective reach and commercial viability. The market's growth is fundamentally supported by the pervasive expansion of user-generated content and the increasing number of digital content platforms.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 7.27 Billion
Market Size 2030USD 22.15 Billion
CAGR 2025-203020.40%
Fastest Growing SegmentSEO
Largest MarketNorth America

Key Market Drivers

The increasing digital video consumption and online viewership significantly propels the Global Multi-Channel Network Market. As audiences increasingly gravitate towards digital platforms for entertainment and information, the volume of content created and consumed continues its upward trajectory. This heightened engagement creates a fertile environment for Multi-Channel Networks (MCNs) to offer their specialized services in content management, audience development, and monetization strategies to a growing pool of creators.

Key Market Challenges

A significant challenge impeding the expansion of the Global Multi-Channel Network Market stems from the intricate revenue-sharing models commonly employed. These complex frameworks often result in a lack of clarity regarding the distribution of earnings, fostering a perception among content creators that their contributions are not equitably compensated. This opacity can erode trust and diminish creator loyalty to their affiliated MCNs, prompting them to seek more transparent or advantageous monetization opportunities elsewhere.

Key Market Trends

Multi-Channel Networks are significantly influenced by the accelerating adoption of AI-driven content and audience optimization. MCNs are increasingly deploying artificial intelligence to refine content production workflows, enhance digital rights management, and personalize viewer experiences. According to the IAB, programmatic advertising revenue, significantly propelled by AI-driven ad placements, increased by $20.6 billion since 2023 to reach $134.8 billion in 2024.

Key Market Players

  • Sony Corporation
  • ZEFR, Inc.
  • Qianxun Spatial Intelligence Inc.
  • Vevo LLC
  • Studio71
  • Universal Music Investments, Inc.
  • BroadbandTV Corp.
  • Viral Nation Inc.
  • Double S Media LLC
  • United Talent Agency, LLC

Report Scope:

In this report, the Global Multi-Channel Network Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Multi-Channel Network Market, By Channel Type:

  • Selling Through Intermediaries
  • Dual Distribution
  • Reverse Channel

Multi-Channel Network Market, By Different Marketing Platform:

  • GPS
  • SEO
  • Email
  • Company Website

Multi-Channel Network Market, By Services & Tools:

  • Monetization Assistance
  • Cross Promotion
  • Production & Editing Tools
  • Funding
  • Digital Rights Management

Multi-Channel Network Market, By Application:

  • BFSI
  • Telecommunication
  • Media & Entertainment
  • TV Broadcasting
  • Information Technology

Multi-Channel Network Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Multi-Channel Network Market.

Available Customizations:

Global Multi-Channel Network Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Multi-Channel Network Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Channel Type (Selling Through Intermediaries, Dual Distribution, Reverse Channel)
    • 5.2.2. By Different Marketing Platform (GPS, SEO, Email, Company Website)
    • 5.2.3. By Services & Tools (Monetization Assistance, Cross Promotion, Production & Editing Tools, Funding, Digital Rights Management)
    • 5.2.4. By Application (BFSI, Telecommunication, Media & Entertainment, TV Broadcasting, Information Technology)
    • 5.2.5. By Region
    • 5.2.6. By Company (2024)
  • 5.3. Market Map

6. North America Multi-Channel Network Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Channel Type
    • 6.2.2. By Different Marketing Platform
    • 6.2.3. By Services & Tools
    • 6.2.4. By Application
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Multi-Channel Network Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Channel Type
        • 6.3.1.2.2. By Different Marketing Platform
        • 6.3.1.2.3. By Services & Tools
        • 6.3.1.2.4. By Application
    • 6.3.2. Canada Multi-Channel Network Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Channel Type
        • 6.3.2.2.2. By Different Marketing Platform
        • 6.3.2.2.3. By Services & Tools
        • 6.3.2.2.4. By Application
    • 6.3.3. Mexico Multi-Channel Network Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Channel Type
        • 6.3.3.2.2. By Different Marketing Platform
        • 6.3.3.2.3. By Services & Tools
        • 6.3.3.2.4. By Application

7. Europe Multi-Channel Network Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Channel Type
    • 7.2.2. By Different Marketing Platform
    • 7.2.3. By Services & Tools
    • 7.2.4. By Application
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Multi-Channel Network Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Channel Type
        • 7.3.1.2.2. By Different Marketing Platform
        • 7.3.1.2.3. By Services & Tools
        • 7.3.1.2.4. By Application
    • 7.3.2. France Multi-Channel Network Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Channel Type
        • 7.3.2.2.2. By Different Marketing Platform
        • 7.3.2.2.3. By Services & Tools
        • 7.3.2.2.4. By Application
    • 7.3.3. United Kingdom Multi-Channel Network Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Channel Type
        • 7.3.3.2.2. By Different Marketing Platform
        • 7.3.3.2.3. By Services & Tools
        • 7.3.3.2.4. By Application
    • 7.3.4. Italy Multi-Channel Network Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Channel Type
        • 7.3.4.2.2. By Different Marketing Platform
        • 7.3.4.2.3. By Services & Tools
        • 7.3.4.2.4. By Application
    • 7.3.5. Spain Multi-Channel Network Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Channel Type
        • 7.3.5.2.2. By Different Marketing Platform
        • 7.3.5.2.3. By Services & Tools
        • 7.3.5.2.4. By Application

8. Asia Pacific Multi-Channel Network Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Channel Type
    • 8.2.2. By Different Marketing Platform
    • 8.2.3. By Services & Tools
    • 8.2.4. By Application
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Multi-Channel Network Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Channel Type
        • 8.3.1.2.2. By Different Marketing Platform
        • 8.3.1.2.3. By Services & Tools
        • 8.3.1.2.4. By Application
    • 8.3.2. India Multi-Channel Network Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Channel Type
        • 8.3.2.2.2. By Different Marketing Platform
        • 8.3.2.2.3. By Services & Tools
        • 8.3.2.2.4. By Application
    • 8.3.3. Japan Multi-Channel Network Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Channel Type
        • 8.3.3.2.2. By Different Marketing Platform
        • 8.3.3.2.3. By Services & Tools
        • 8.3.3.2.4. By Application
    • 8.3.4. South Korea Multi-Channel Network Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Channel Type
        • 8.3.4.2.2. By Different Marketing Platform
        • 8.3.4.2.3. By Services & Tools
        • 8.3.4.2.4. By Application
    • 8.3.5. Australia Multi-Channel Network Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Channel Type
        • 8.3.5.2.2. By Different Marketing Platform
        • 8.3.5.2.3. By Services & Tools
        • 8.3.5.2.4. By Application

9. Middle East & Africa Multi-Channel Network Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Channel Type
    • 9.2.2. By Different Marketing Platform
    • 9.2.3. By Services & Tools
    • 9.2.4. By Application
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Multi-Channel Network Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Channel Type
        • 9.3.1.2.2. By Different Marketing Platform
        • 9.3.1.2.3. By Services & Tools
        • 9.3.1.2.4. By Application
    • 9.3.2. UAE Multi-Channel Network Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Channel Type
        • 9.3.2.2.2. By Different Marketing Platform
        • 9.3.2.2.3. By Services & Tools
        • 9.3.2.2.4. By Application
    • 9.3.3. South Africa Multi-Channel Network Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Channel Type
        • 9.3.3.2.2. By Different Marketing Platform
        • 9.3.3.2.3. By Services & Tools
        • 9.3.3.2.4. By Application

10. South America Multi-Channel Network Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Channel Type
    • 10.2.2. By Different Marketing Platform
    • 10.2.3. By Services & Tools
    • 10.2.4. By Application
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Multi-Channel Network Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Channel Type
        • 10.3.1.2.2. By Different Marketing Platform
        • 10.3.1.2.3. By Services & Tools
        • 10.3.1.2.4. By Application
    • 10.3.2. Colombia Multi-Channel Network Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Channel Type
        • 10.3.2.2.2. By Different Marketing Platform
        • 10.3.2.2.3. By Services & Tools
        • 10.3.2.2.4. By Application
    • 10.3.3. Argentina Multi-Channel Network Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Channel Type
        • 10.3.3.2.2. By Different Marketing Platform
        • 10.3.3.2.3. By Services & Tools
        • 10.3.3.2.4. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Multi-Channel Network Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Sony Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. ZEFR, Inc.
  • 15.3. Qianxun Spatial Intelligence Inc.
  • 15.4. Vevo LLC
  • 15.5. Studio71
  • 15.6. Universal Music Investments, Inc.
  • 15.7. BroadbandTV Corp.
  • 15.8. Viral Nation Inc.
  • 15.9. Double S Media LLC
  • 15.10. United Talent Agency, LLC

16. Strategic Recommendations

17. About Us & Disclaimer