互動式語音應答市場－全球產業規模、佔有率、趨勢、機會及預測（按技術、企業規模（中小企業和大型企業）、最終用戶、地區和競爭格局分類，2020-2030 年預測）

全球互動語音應答（IVR）市場規模將從2024年的983.1億美元成長到2030年的1,448.3億美元，複合年成長率（CAGR）為6.67%。互動式語音應答系統是一種自動化電話技術，旨在與來電者互動，透過語音或鍵盤輸入收集資訊，並高效地路由呼叫或提供自助服務解決方案。推動全球IVR市場成長的關鍵因素包括：客戶對更佳體驗的需求不斷成長、呼叫中心對營運效率和成本降低的迫切需求，以及雲端通訊解決方案的日益普及。

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球互動語音應答市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依技術類型（語音控制、按鍵式控制）
  • 依組織規模（中小企業 (SME)、大型企業）
  • 按最終用戶分類（銀行、金融服務和保險、旅遊和酒店、IT和電信、其他）
  • 按地區
  • 按公司（2024 年）
• 市場地圖

第6章：北美互動式語音應答市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲互動語音應答市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區互動語音應答市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲互動式語音應答市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲互動語音應答市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章：市場動態

• 促進要素
• 挑戰

第12章：市場趨勢與發展

• 併購（如有）
• 產品發布（如有）
• 最新進展

第13章：全球互動式語音應答市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客的力量
• 替代產品的威脅

第15章：競爭格局

• 8x8, Inc
• Nuance Communications, Inc.
• Avaya LLC
• Cisco Systems, Inc.
• AT&T Inc.
• Alvaria, Inc.
• Five9, Inc.
• Verizon Communications, Inc.
• RTX Corporation
• Sensory Inc.

第16章：策略建議

第17章調查會社について,免責事項

The Global Interactive Voice Response Market will grow from USD 98.31 Billion in 2024 to USD 144.83 Billion by 2030 at a 6.67% CAGR. Interactive Voice Response (IVR) systems are automated telephony technologies designed to interact with callers, gather information through voice or keypad input, and efficiently route calls or facilitate self-service solutions. The global IVR market's growth is propelled by several key drivers, including the increasing demand for enhanced customer experience, the imperative for operational efficiency and cost reduction within contact centers, and the expanding adoption of cloud-based communication solutions.

Key Market Drivers

The increasing demand for an enhanced customer experience stands as a pivotal driver within the global Interactive Voice Response market. Modern consumers prioritize seamless, efficient, and personalized interactions, compelling businesses to adopt advanced IVR solutions that facilitate sophisticated self-service capabilities. These systems allow callers to resolve inquiries quickly and autonomously, thereby improving satisfaction and reducing effort. According to Document360, July 2025, in "Top 2025 Self-Service Statistics & its Importance", a Zendesk survey revealed that 67% of customers prefer self-service over speaking to a company representative, underscoring the critical role of IVR in meeting contemporary expectations.

Key Market Challenges

A significant challenge impeding the growth of the Global Interactive Voice Response Market is the inherent complexity associated with integrating advanced IVR systems into diverse existing legacy infrastructures. This complexity presents substantial technical and operational hurdles for enterprises. Organizations often encounter prolonged deployment timelines and require considerable financial investment for customization and ensuring compatibility between disparate systems. Such challenges can deter businesses from upgrading their communication platforms.

Key Market Trends

The increasing adoption of cloud-based Interactive Voice Response solutions represents a significant market trend, driven by the need for scalable, flexible, and cost-efficient communication infrastructures. Cloud deployments allow businesses to rapidly adapt to fluctuating call volumes and integrate with other cloud services, enhancing overall contact center capabilities. According to Genesys, in September 2024, its Genesys Cloud platform surpassed $1.6 billion in annual recurring revenue for the second quarter of fiscal year 2025, demonstrating over 35% year-over-year growth.

Key Market Players

• 8x8, Inc
• Nuance Communications, Inc.
• Avaya LLC
• Cisco Systems, Inc.
• AT&T Inc.
• Alvaria, Inc.
• Five9, Inc.
• Verizon Communications, Inc.
• RTX Corporation
• Sensory Inc.

Report Scope:

In this report, the Global Interactive Voice Response Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Interactive Voice Response Market, By Technology:

• Speech Based
• Touch-Tone Based

Interactive Voice Response Market, By Organization Size:

• Small & Medium Enterprise (SME)
• Large Enterprise

Interactive Voice Response Market, By End-User:

• BFSI
• Travel & Hospitality
• IT & Telecom
• Others

Interactive Voice Response Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Interactive Voice Response Market.

Available Customizations:

Global Interactive Voice Response Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Interactive Voice Response Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Technology (Speech Based, Touch-Tone Based)
  • 5.2.2. By Organization Size (Small & Medium Enterprise (SME), Large Enterprise)
  • 5.2.3. By End-User (BFSI, Travel & Hospitality, IT & Telecom, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Interactive Voice Response Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Technology
  • 6.2.2. By Organization Size
  • 6.2.3. By End-User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Interactive Voice Response Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Technology
      • 6.3.1.2.2. By Organization Size
      • 6.3.1.2.3. By End-User
  • 6.3.2. Canada Interactive Voice Response Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Technology
      • 6.3.2.2.2. By Organization Size
      • 6.3.2.2.3. By End-User
  • 6.3.3. Mexico Interactive Voice Response Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Technology
      • 6.3.3.2.2. By Organization Size
      • 6.3.3.2.3. By End-User

7. Europe Interactive Voice Response Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Technology
  • 7.2.2. By Organization Size
  • 7.2.3. By End-User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Interactive Voice Response Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Technology
      • 7.3.1.2.2. By Organization Size
      • 7.3.1.2.3. By End-User
  • 7.3.2. France Interactive Voice Response Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Technology
      • 7.3.2.2.2. By Organization Size
      • 7.3.2.2.3. By End-User
  • 7.3.3. United Kingdom Interactive Voice Response Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Technology
      • 7.3.3.2.2. By Organization Size
      • 7.3.3.2.3. By End-User
  • 7.3.4. Italy Interactive Voice Response Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Technology
      • 7.3.4.2.2. By Organization Size
      • 7.3.4.2.3. By End-User
  • 7.3.5. Spain Interactive Voice Response Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Technology
      • 7.3.5.2.2. By Organization Size
      • 7.3.5.2.3. By End-User

8. Asia Pacific Interactive Voice Response Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Technology
  • 8.2.2. By Organization Size
  • 8.2.3. By End-User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Interactive Voice Response Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Technology
      • 8.3.1.2.2. By Organization Size
      • 8.3.1.2.3. By End-User
  • 8.3.2. India Interactive Voice Response Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Technology
      • 8.3.2.2.2. By Organization Size
      • 8.3.2.2.3. By End-User
  • 8.3.3. Japan Interactive Voice Response Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Technology
      • 8.3.3.2.2. By Organization Size
      • 8.3.3.2.3. By End-User
  • 8.3.4. South Korea Interactive Voice Response Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Technology
      • 8.3.4.2.2. By Organization Size
      • 8.3.4.2.3. By End-User
  • 8.3.5. Australia Interactive Voice Response Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Technology
      • 8.3.5.2.2. By Organization Size
      • 8.3.5.2.3. By End-User

9. Middle East & Africa Interactive Voice Response Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Technology
  • 9.2.2. By Organization Size
  • 9.2.3. By End-User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Interactive Voice Response Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Technology
      • 9.3.1.2.2. By Organization Size
      • 9.3.1.2.3. By End-User
  • 9.3.2. UAE Interactive Voice Response Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Technology
      • 9.3.2.2.2. By Organization Size
      • 9.3.2.2.3. By End-User
  • 9.3.3. South Africa Interactive Voice Response Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Technology
      • 9.3.3.2.2. By Organization Size
      • 9.3.3.2.3. By End-User

10. South America Interactive Voice Response Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Technology
  • 10.2.2. By Organization Size
  • 10.2.3. By End-User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Interactive Voice Response Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Technology
      • 10.3.1.2.2. By Organization Size
      • 10.3.1.2.3. By End-User
  • 10.3.2. Colombia Interactive Voice Response Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Technology
      • 10.3.2.2.2. By Organization Size
      • 10.3.2.2.3. By End-User
  • 10.3.3. Argentina Interactive Voice Response Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Technology
      • 10.3.3.2.2. By Organization Size
      • 10.3.3.2.3. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Interactive Voice Response Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. 8x8, Inc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Nuance Communications, Inc.
• 15.3. Avaya LLC
• 15.4. Cisco Systems, Inc.
• 15.5. AT&T Inc.
• 15.6. Alvaria, Inc.
• 15.7. Five9, Inc.
• 15.8. Verizon Communications, Inc.
• 15.9. RTX Corporation
• 15.10. Sensory Inc.

16. Strategic Recommendations

17. About Us & Disclaimer