天然護髮產品市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、按銷售管道、按地區和競爭情況，2020-2030 年）

2024年，全球天然護髮產品市場規模達113.8億美元，預計2030年將成長至163.6億美元，預測期內複合年成長率為6.28%。全球天然護髮產品市場正經歷顯著成長，這得益於消費者對硫酸鹽、對羥基苯甲酸酯和矽酮等合成化學品有害影響的認知不斷提高。消費者越來越傾向於選擇由有機、植物性和環保成分製成的產品，以促進頭髮健康、保濕和光澤。社群媒體、網紅行銷和名人代言在影響購買決策方面發揮著至關重要的作用，尤其是在年輕族群中。永續性和清潔標籤趨勢進一步刺激了需求，因為注重環保的消費者更青睞零殘忍、可生物分解和可回收的包裝。此外，針對特定頭髮問題（例如毛躁、損傷和頭皮健康）的配方創新，持續擴大了全球市場供應。

關鍵市場促進因素

消費者對無化學成分和有機成分的認知不斷提高

主要市場挑戰

產品成本高，難以負擔

主要市場趨勢

個性化客製化護髮解決方案

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球天然護髮產品市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依類型（洗髮精、護髮素、髮油、染髮劑、其他）
  • 依銷售管道（超市/大賣場、百貨公司、網路、其他）
  • 按地區
  • 按公司分類（2024 年）
• 市場地圖

第6章：北美天然護髮產品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲天然護髮產品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第8章：亞太天然護髮產品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼

第9章：中東和非洲天然護髮產品市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第10章：南美洲天然護髮產品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 15 章：競爭格局

• 公司簡介
  • The Procter and Gamble Company
  • Estee Lauder Companies, Inc.
  • NatureLab Co., Ltd.
  • Organic Harvest
  • Amazon Beauty, Inc.
  • Ales Groupe (Phyto Botanical Power)
  • John Masters Organics, Inc. (Permira)
  • Mamaearth (Honasa Consumer Pvt. Ltd.)
  • St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.)
  • Briogeo Hair Care

第 16 章：策略建議

第17章調查會社について,免責事項

Global Natural Hair Care Products Market was valued at USD 11.38 billion in 2024 and is expected to grow to USD 16.36 billion by 2030 with a CAGR of 6.28% during the forecast period. The global natural hair care products market is witnessing significant growth, driven by increasing consumer awareness of the harmful effects of synthetic chemicals such as sulfates, parabens, and silicones. Consumers are increasingly seeking products made from organic, plant-based, and eco-friendly ingredients that promote hair health, hydration, and shine. Social media, influencer marketing, and celebrity endorsements play a crucial role in shaping purchasing decisions, particularly among younger demographics. Sustainability and clean-label trends further boost demand, as environmentally conscious consumers prefer cruelty-free, biodegradable, and recyclable packaging. Additionally, innovation in formulations targeting specific hair concerns, such as frizz, damage, and scalp health, continues to expand market offerings globally

Key Market Drivers

Rising Consumer Awareness of Chemical-Free and Organic Ingredients

A key driver of the global natural hair care products market is the increasing consumer awareness of the potential risks associated with synthetic chemicals commonly found in conventional hair care products. Ingredients such as sulfates, parabens, silicones, and artificial fragrances are increasingly linked to hair damage, scalp irritation, and long-term health concerns. Consumers are becoming more mindful of what they apply to their hair, seeking products that not only cleanse and style but also nourish and protect. This shift has fueled demand for natural and organic alternatives enriched with botanical extracts, essential oils, and vitamins, with ingredients like aloe vera, argan oil, shea butter, tea tree oil, and chamomile being particularly popular for their gentle yet effective properties.

Additionally, consumers prefer products that are free from harmful chemicals while still delivering performance, prompting brands to innovate and create formulations that meet these expectations. The preference for chemical-free hair care is especially strong among millennials and Gen Z, who prioritize safety, natural benefits, and transparency in product labeling. According to the report, 46% of Australian consumers began purchasing organic products primarily for personal health reasons, a trend that was further accelerated by the COVID-19 pandemic.

Key Market Challenges

High Product Costs and Affordability Issues

One of the main challenges in the natural hair care products market is the relatively high cost of these products compared to conventional hair care alternatives. Natural and organic ingredients such as argan oil, shea butter, essential oils, and plant extracts are often more expensive to source and process. Additionally, brands investing in sustainable production practices, cruelty-free certifications, and eco-friendly packaging incur higher operational costs, which are reflected in the retail price. As a result, many natural hair care products are positioned in the premium segment, making them less accessible to price-sensitive consumers, particularly in emerging markets. This price barrier can limit widespread adoption, despite growing awareness of the benefits of chemical-free hair care. Moreover, consumers may perceive high-priced products as not providing proportional value, especially when similar hair benefits are offered by more affordable, conventional alternatives. Brands must balance quality, sustainability, and affordability to expand their consumer base and encourage long-term loyalty.

Key Market Trends

Personalized and Customized Hair Care Solutions

Personalization has emerged as a major trend in the global natural hair care market. Consumers increasingly seek products tailored to their specific hair types, textures, and concerns, such as dryness, frizz, damage, thinning, or scalp sensitivity. Brands are responding by offering customizable solutions, such as personalized hair masks, shampoos, conditioners, and serums, often based on hair analysis quizzes or AI-driven assessments. Natural ingredients are being blended in precise formulations to address individual needs, combining effectiveness with safety and sustainability. This trend reflects the growing consumer desire for targeted, results-driven hair care, where products provide more than general benefits. Personalization not only enhances customer satisfaction but also fosters brand loyalty, as consumers are more likely to repurchase products that visibly improve their hair health.

Key Market Players

• The Procter and Gamble Company
• Estee Lauder Companies, Inc.
• NatureLab Co., Ltd.
• Organic Harvest
• Amazon Beauty, Inc.
• Ales Groupe (Phyto Botanical Power)
• John Masters Organics, Inc. (Permira)
• Mamaearth (Honasa Consumer Pvt. Ltd.)
• St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.)
• Briogeo Hair Care

Report Scope:

In this report, the Global Natural Hair Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural Hair Care Products Market, By Type:

• Shampoo
• Conditioners
• Hair Oil
• Colorants
• Others

Natural Hair Care Products Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Natural Hair Care Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural Hair Care Products Market.

Available Customizations:

Global Natural Hair Care Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Natural Hair Care Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Shampoo, Conditioners, Hair Oil, Colorants, Others)
  • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Natural Hair Care Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Natural Hair Care Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Natural Hair Care Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Natural Hair Care Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Sales Channel

7. Europe Natural Hair Care Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Natural Hair Care Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. Germany Natural Hair Care Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. Spain Natural Hair Care Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Natural Hair Care Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. United Kingdom Natural Hair Care Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Natural Hair Care Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Natural Hair Care Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2.Japan Natural Hair Care Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. India Natural Hair Care Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Natural Hair Care Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Indonesia Natural Hair Care Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Natural Hair Care Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Natural Hair Care Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. Saudi Arabia Natural Hair Care Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. UAE Natural Hair Care Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Sales Channel
  • 9.3.4. Turkey Natural Hair Care Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Sales Channel

10. South America Natural Hair Care Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Natural Hair Care Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Argentina Natural Hair Care Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Colombia Natural Hair Care Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. The Procter and Gamble Company
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Estee Lauder Companies, Inc.
  • 15.1.3. NatureLab Co., Ltd.
  • 15.1.4. Organic Harvest
  • 15.1.5. Amazon Beauty, Inc.
  • 15.1.6. Ales Groupe (Phyto Botanical Power)
  • 15.1.7. John Masters Organics, Inc. (Permira)
  • 15.1.8. Mamaearth (Honasa Consumer Pvt. Ltd.)
  • 15.1.9. St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.)
  • 15.1.10. Briogeo Hair Care

16. Strategic Recommendations

17. About Us & Disclaimer