蘑菇咖啡市場－全球產業規模、佔有率、趨勢、機會和預測（按形式、按包裝、按配銷通路、按地區和競爭），2020-2030 年

2024 年全球蘑菇咖啡市場價值為 32.5 億美元，預計到 2030 年將成長到 46.2 億美元，複合年成長率為 6.04%。全球蘑菇咖啡市場正在經歷強勁成長，這得益於消費者對功能性飲料的需求不斷成長，這些飲料將傳統咖啡的益處與靈芝、白樺茸、獅鬃菇和冬蟲夏草等藥用蘑菇的健康促進特性相結合。人們對免疫力、認知健康、減壓和永續營養的認知不斷提高，推動了注重健康的消費者，尤其是千禧世代和城市專業人士採用蘑菇咖啡。傳統含咖啡因飲料的天然植物替代品的流行以及線上零售通路的擴張進一步支持了市場的發展。北美和歐洲占主導地位，而亞太地區由於傳統的蘑菇使用而成為一個快速成長的市場。

關鍵市場促進因素

健康意識不斷提升

主要市場挑戰

產品成本高，消費者認知有限

主要市場趨勢

蘑菇咖啡的高檔化與產品創新

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

• 品牌知名度
• 影響購買決策的因素

第5章：全球蘑菇咖啡市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依型態（研磨、粉末）
  • 按包裝（小包、容器、小袋、其他）
  • 按配銷通路（超市/大賣場、百貨公司、網路、其他）
  • 按地區
  • 按公司分類（2024 年）
• 市場地圖

第6章：北美蘑菇咖啡市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲蘑菇咖啡市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第8章：亞太蘑菇咖啡市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 越南
  • 韓國

第9章：中東與非洲蘑菇咖啡市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第10章：南美洲蘑菇咖啡市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 15 章：競爭格局

• 公司簡介
  • Ryze
  • Mushroom Cups International
  • Laird Superfood
  • La Republica Superfoods.
  • Rheal
  • Real Mushrooms
  • Four Sigmatic.
  • NeuRoast
  • Dirtea
  • Om Mushroom Superfood

第 16 章：策略建議

第17章調查會社について,免責事項

Global Mushroom Coffee Market was valued at USD 3.25 Billion in 2024 and is expected to grow to USD 4.62 Billion by 2030 with a CAGR of 6.04%. The global mushroom coffee market is witnessing robust growth, driven by rising consumer demand for functional beverages that combine traditional coffee benefits with the health-boosting properties of medicinal mushrooms such as Reishi, Chaga, Lion's Mane, and Cordyceps. Increasing awareness about immunity, cognitive health, stress reduction, and sustainable nutrition is fueling adoption among health-conscious consumers, particularly millennials and urban professionals. The market is further supported by the popularity of natural, plant-based alternatives to conventional caffeinated drinks and the expansion of online retail channels. North America and Europe dominate, while Asia-Pacific emerges as a fast-growing market due to traditional mushroom use.

Key Market Drivers

Rising Health and Wellness Consciousness

One of the most significant drivers of the mushroom coffee market is the growing global awareness of health and wellness. In 2024, the focus on wellness among U.S. consumers has grown significantly, with around 50% now prioritizing wellness in their daily lives, up from 42% in 2020. This shift reflects the broader impact of the COVID-19 pandemic, as it has led many individuals to reassess their health and well-being. Consumers are increasingly moving beyond traditional coffee consumption and seeking beverages that not only deliver caffeine but also provide added functional health benefits. Medicinal mushrooms such as Reishi, Chaga, Lion's Mane, and Cordyceps are known for their adaptogenic, anti-inflammatory, immune-boosting, and cognitive-enhancing properties. With rising incidences of lifestyle-related disorders such as stress, insomnia, and anxiety, consumers are looking for healthier beverage options that align with holistic wellness. Mushroom coffee is marketed as a low-acid, antioxidant-rich alternative to regular coffee, making it especially appealing to those who experience caffeine-related side effects like jitters and stomach discomfort. This aligns with the broader consumer shift toward functional foods and beverages that promote preventive health rather than reactive treatment. Moreover, the COVID-19 pandemic accelerated demand for immune-supporting products, creating a strong foundation for mushroom coffee adoption. As wellness-focused lifestyles become mainstream, mushroom coffee is increasingly perceived not just as a beverage but as a daily health ritual, thereby driving consistent market expansion globally.

Key Market Challenges

High Product Cost and Limited Consumer Awareness

One of the foremost challenges facing the global mushroom coffee market is the relatively high cost of these products compared to regular coffee and the limited consumer awareness surrounding their benefits. Medicinal mushrooms such as Reishi, Chaga, Lion's Mane, and Cordyceps are often sourced through specialized cultivation and extraction processes, which significantly increase production costs. Additionally, many mushroom coffee brands emphasize organic certification, sustainable farming, and premium-quality ingredients, further raising prices. As a result, mushroom coffee is positioned as a niche, premium product that remains inaccessible to price-sensitive consumers in emerging markets. Beyond affordability, there is still a considerable lack of understanding among the general population about the health benefits of mushroom-infused coffee. While wellness enthusiasts and early adopters in regions like North America and Europe are embracing the trend, large consumer bases across Asia-Pacific, Latin America, and Africa remain unfamiliar with the concept. For many, the idea of drinking coffee infused with mushrooms can seem unusual or unappealing, leading to hesitancy in adoption. This combination of high pricing and limited awareness creates a significant barrier to mainstream acceptance, slowing the pace at which mushroom coffee can penetrate mass markets and achieve widespread adoption.

Key Market Trends

Premiumization and Product Innovation in Mushroom Coffee

A notable trend in the mushroom coffee market is the premiumization of products, coupled with ongoing innovation in formulations, flavors, and delivery formats. As consumer interest in mushroom coffee grows, brands are moving beyond simple blends of ground coffee and mushroom powder, creating sophisticated product lines that cater to diverse taste preferences and lifestyle needs. Flavored variants such as vanilla, mocha, hazelnut, and caramel are being introduced to make mushroom coffee more appealing to mainstream consumers who may initially be hesitant to try it due to its unique earthy taste. Innovation is also expanding into convenient formats such as ready-to-drink (RTD) beverages, single-serve sachets, cold brews, and functional coffee pods compatible with popular machines. Some companies are combining mushrooms with other superfoods, adaptogens, or nootropics to enhance benefits such as improved focus, stress management, and gut health. Premiumization is reflected not only in flavor and functionality but also in packaging, with eco-friendly, resealable, and visually appealing designs that align with modern consumer expectations. By positioning mushroom coffee as a gourmet wellness product, brands are attracting a wider audience that values both health benefits and indulgence, solidifying the beverage's presence in the broader specialty coffee segment.

Key Market Players

• Ryze
• Mushroom Cups International
• Laird Superfood
• La Republica Superfoods.
• Rheal
• Real Mushrooms
• Four Sigmatic.
• NeuRoast
• Dirtea
• Om Mushroom Superfood

Report Scope:

In this report, the Global Mushroom Coffee Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mushroom Coffee Market, By Form:

• Grounded
• Powder

Mushroom Coffee Market, By Packaging:

• Packets
• Containers
• Sachets
• Others

Mushroom Coffee Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Mushroom Coffee Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mushroom Coffee Market.

Available Customizations:

Global Mushroom Coffee Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Mushroom Coffee Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Form (Grounded, Powder),
  • 5.2.2. By Packaging (Packets, Containers, Sachets, Others)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Mushroom Coffee Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Form
  • 6.2.2. By Packaging
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mushroom Coffee Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Form
      • 6.3.1.2.2. By Packaging
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Mushroom Coffee Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Form
      • 6.3.2.2.2. By Packaging
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Mushroom Coffee Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Form
      • 6.3.3.2.2. By Packaging
      • 6.3.3.2.3. By Distribution Channel

7. Europe Mushroom Coffee Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Form
  • 7.2.2. By Packaging
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Mushroom Coffee Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Form
      • 7.3.1.2.2. By Packaging
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Mushroom Coffee Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Form
      • 7.3.2.2.2. By Packaging
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Mushroom Coffee Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Form
      • 7.3.3.2.2. By Packaging
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Mushroom Coffee Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Form
      • 7.3.4.2.2. By Packaging
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Mushroom Coffee Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Form
      • 7.3.5.2.2. By Packaging
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Mushroom Coffee Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Form
  • 8.2.2. By Packaging
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Mushroom Coffee Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Form
      • 8.3.1.2.2. By Packaging
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2.Japan Mushroom Coffee Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Form
      • 8.3.2.2.2. By Packaging
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Mushroom Coffee Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Form
      • 8.3.3.2.2. By Packaging
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Vietnam Mushroom Coffee Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Form
      • 8.3.4.2.2. By Packaging
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Mushroom Coffee Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Form
      • 8.3.5.2.2. By Packaging
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Mushroom Coffee Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Form
  • 9.2.2. By Packaging
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Mushroom Coffee Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Form
      • 9.3.1.2.2. By Packaging
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Mushroom Coffee Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Form
      • 9.3.2.2.2. By Packaging
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Mushroom Coffee Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Form
      • 9.3.3.2.2. By Packaging
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Mushroom Coffee Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Form
      • 9.3.4.2.2. By Packaging
      • 9.3.4.2.3. By Distribution Channel

10. South America Mushroom Coffee Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Form
  • 10.2.2. By Packaging
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mushroom Coffee Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Form
      • 10.3.1.2.2. By Packaging
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Mushroom Coffee Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Form
      • 10.3.2.2.2. By Packaging
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Mushroom Coffee Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Form
      • 10.3.3.2.2. By Packaging
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Ryze
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Mushroom Cups International
  • 15.1.3. Laird Superfood
  • 15.1.4. La Republica Superfoods.
  • 15.1.5. Rheal
  • 15.1.6. Real Mushrooms
  • 15.1.7. Four Sigmatic.
  • 15.1.8. NeuRoast
  • 15.1.9. Dirtea
  • 15.1.10. Om Mushroom Superfood

16. Strategic Recommendations

17. About Us & Disclaimer