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1841681

男性防脫髮及生髮產品市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、類別、銷售通路、地區及競爭情況，2020-2030 年預測）

Men's Hair Loss Prevention and Growth Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Category, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球男性防脫髮及生髮產品市場規模達14.2億美元，預計2030年將成長至20.2億美元，預測期間內複合年成長率為6.09%。全球男性防脫髮及生髮產品市場專注於解決男性頭髮稀疏、禿頭和頭皮健康問題。個人護理意識的增強、可支配收入的增加以及對外表的日益重視，推動了對有效解決方案的需求。主要產品包括洗髮精、護髮素、精華液、精油和外用護理產品，通常富含生物素、咖啡因和草本萃取物等天然成分。奈米技術和人工智慧驅動的個人化護理等技術進步正在提升產品功效。此外，消費者對天然、無化學成分配方的青睞，反映出他們對更安全、更親膚、能促進頭髮永續生長的產品的偏好。

市場概況
預測期 2026-2030
2024年市場規模 14.2億美元
2030年市場規模 20.2億美元
2025-2030年複合年成長率 6.09%
成長最快的領域 線上
最大的市場 亞太地區

關鍵市場促進因素

個人儀容和男性美容標準的意識不斷提高

主要市場挑戰

競爭激烈，市場飽和

主要市場趨勢

擴展多功能和先進的產品系列

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球男性防脫髮及生髮產品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（洗髮、護髮素、油、精華液、其他）
    • 按類別（常規、有機）
    • 依銷售管道（超市/大賣場、便利商店、藥局/藥妝店、網路、其他）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美男性防脫髮及生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲男性防脫髮及生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區男性防脫髮及生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲男性防脫髮和生長產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲男性防脫髮及生髮產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • The Procter & Gamble Company
    • L'oreal SA
    • Unilever
    • Kao Corporation
    • Shiseido Company, Limited
    • Taisho Pharmaceutical Holdings Co., Ltd
    • Johnson & Johnson Services, Inc.
    • Rohto Pharmaceutical Co., Ltd.
    • Church & Dwight Co., Inc.
    • Forest Essentials

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 21208

Global Men's Hair Loss Prevention and Growth Products Market was valued at USD 1.42 billion in 2024 and is expected to grow to USD 2.02 billion by 2030 with a CAGR of 6.09% during the forecast period. The global men's hair loss prevention and growth products market focuses on addressing thinning hair, baldness, and scalp health concerns among men. Rising awareness of personal grooming, increasing disposable incomes, and a growing emphasis on appearance have fueled demand for effective solutions. Key products include shampoos, conditioners, serums, oils, and topical treatments, often enriched with natural ingredients like biotin, caffeine, and herbal extracts. Technological advancements, such as nanotechnology and AI-driven personalized treatments, are enhancing product efficacy. Additionally, the shift toward natural, chemical-free formulations reflects consumer preference for safer, skin-friendly options that promote sustainable hair growth

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.42 Billion
Market Size 2030USD 2.02 Billion
CAGR 2025-20306.09%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

Rising Awareness of Personal Grooming and Male Beauty Standards

Over the past decade, there has been a significant shift in men's attitudes toward personal grooming and appearance. Once considered a primarily female-oriented domain, grooming and hair care for men have gained increasing social acceptance and importance. Media portrayal, social networks, and influencer marketing have played a pivotal role in shaping contemporary male beauty standards. Men are now more conscious of their hair health, recognizing it as a key aspect of overall appearance and self-confidence. This growing awareness drives demand for preventive and restorative hair care solutions, from shampoos and conditioners to topical treatments and serums designed to combat thinning hair and hair loss. According to a 2025 study, over two-thirds of U.S. men use personal care products beyond basic hygiene, and nearly half of American men aged 18-24 are expanding their routines to include facial makeup.

Key Market Challenges

High Competition and Market Saturation

The men's hair loss prevention and growth products market is highly competitive, with numerous global and regional brands vying for consumer attention. Established multinational companies compete alongside smaller, niche brands that often focus on natural or premium formulations. This saturation makes differentiation a significant challenge, as many products offer similar benefits, ingredients, and price points. The presence of counterfeit or low-quality products, particularly in emerging markets, further intensifies competition and can erode consumer trust. Companies must invest heavily in research, marketing, and brand positioning to stand out in a crowded marketplace, which can increase operational costs and affect profitability.

Key Market Trends

Expansion of Multi-Functional and Advanced Product Offerings

Men's hair care products are evolving beyond single-purpose treatments. Multi-functional formulations that combine hair loss prevention, scalp health improvement, and hair strengthening are becoming more prevalent. For example, shampoos may now include anti-dandruff properties, conditioners may promote hair thickening, and serums may combine growth stimulants with antioxidants for overall scalp health. Additionally, technological innovations such as nanotechnology, liposomal delivery systems, and peptide-based formulations are enhancing the penetration and effectiveness of active ingredients. This trend caters to consumers seeking convenience and comprehensive solutions while positioning brands as cutting-edge and technologically advanced.

Key Market Players

  • The Procter & Gamble Company
  • L'oreal S.A.
  • Unilever
  • Kao Corporation
  • Shiseido Company, Limited
  • Taisho Pharmaceutical Holdings Co., Ltd
  • Johnson & Johnson Services, Inc.
  • Rohto Pharmaceutical Co., Ltd.
  • Church & Dwight Co., Inc.
  • Forest Essentials

Report Scope:

In this report, the Global Men's Hair Loss Prevention and Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Hair Loss Prevention and Growth Products Market, By Type:

  • Shampoo
  • Conditioner
  • Oil
  • Serum
  • Others

Men's Hair Loss Prevention and Growth Products Market, By Category:

  • Conventional
  • Organic

Men's Hair Loss Prevention and Growth Products Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Pharmacies/Drug Stores
  • Online
  • Others

Men's Hair Loss Prevention and Growth Products Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men's Hair Loss Prevention and Growth Products Market.

Available Customizations:

Global Men's Hair Loss Prevention and Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Men's Hair Loss Prevention and Growth Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Shampoo, Conditioner, Oil, Serum, Others)
    • 5.2.2. By Category (Conventional, Organic)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Men's Hair Loss Prevention and Growth Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Category
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Men's Hair Loss Prevention and Growth Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Category
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Men's Hair Loss Prevention and Growth Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Category
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Men's Hair Loss Prevention and Growth Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Category
        • 6.3.3.2.3. By Sales Channel

7. Europe Men's Hair Loss Prevention and Growth Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Category
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Men's Hair Loss Prevention and Growth Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Category
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. Germany Men's Hair Loss Prevention and Growth Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Category
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. Spain Men's Hair Loss Prevention and Growth Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Category
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Men's Hair Loss Prevention and Growth Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Category
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. United Kingdom Men's Hair Loss Prevention and Growth Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Category
        • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Men's Hair Loss Prevention and Growth Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Category
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Men's Hair Loss Prevention and Growth Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Category
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2.Japan Men's Hair Loss Prevention and Growth Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Category
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. India Men's Hair Loss Prevention and Growth Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Category
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Men's Hair Loss Prevention and Growth Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Category
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Indonesia Men's Hair Loss Prevention and Growth Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Category
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Men's Hair Loss Prevention and Growth Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Category
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Men's Hair Loss Prevention and Growth Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Category
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Saudi Arabia Men's Hair Loss Prevention and Growth Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Category
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. UAE Men's Hair Loss Prevention and Growth Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Category
        • 9.3.3.2.3. By Sales Channel
    • 9.3.4. Turkey Men's Hair Loss Prevention and Growth Products Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Category
        • 9.3.4.2.3. By Sales Channel

10. South America Men's Hair Loss Prevention and Growth Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Category
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Men's Hair Loss Prevention and Growth Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Category
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Argentina Men's Hair Loss Prevention and Growth Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Category
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Colombia Men's Hair Loss Prevention and Growth Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Category
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. The Procter & Gamble Company
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. L'oreal S.A.
    • 15.1.3. Unilever
    • 15.1.4. Kao Corporation
    • 15.1.5. Shiseido Company, Limited
    • 15.1.6. Taisho Pharmaceutical Holdings Co., Ltd
    • 15.1.7. Johnson & Johnson Services, Inc.
    • 15.1.8. Rohto Pharmaceutical Co., Ltd.
    • 15.1.9. Church & Dwight Co., Inc.
    • 15.1.10. Forest Essentials

16. Strategic Recommendations

17. About Us & Disclaimer