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市場調查報告書
商品編碼
1841624
被動式身分驗證市場-全球產業規模、佔有率、趨勢、機會和預測(按組件、按部署、按功能、按垂直行業、按地區和競爭細分,2020-2030 年預測)Passive Authentication Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Deployment, By Function, By Vertical, By Region & Competition, 2020-2030F |
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2024 年全球被動式身分驗證市場價值為 18.2 億美元,預計到 2030 年將達到 57.4 億美元,複合年成長率為 21.10%。全球被動身份驗證是指即時驗證使用者身分的過程,無需輸入密碼、PIN 或 OTP 等明確操作。相反,它利用行為生物識別、設備指紋識別、上下文資料和機器學習演算法來分析打字速度、滑鼠移動、位置、設備類型和使用習慣等模式。這種方法使組織能夠立即偵測詐騙活動、未經授權的存取或身分盜竊,同時保持流暢的使用者體驗。與中斷工作流程的傳統身份驗證方法不同,被動身份驗證在後台靜默運行,減少了使用者的摩擦,同時增強了安全性。
| 市場概況 | |
|---|---|
| 預測期 | 2026-2030 |
| 2024年市場規模 | 18.2億美元 |
| 2030年市場規模 | 57.4億美元 |
| 2025-2030年複合年成長率 | 21.10% |
| 成長最快的領域 | 金融服務業協會 |
| 最大的市場 | 北美洲 |
數位銀行、電子商務和線上服務平台的興起,加劇了對強大且非侵入式身分驗證機制的需求。隨著網路犯罪和帳戶盜用事件的增多,各組織正在投資於兼顧安全性和便利性的技術。被動身份驗證可以持續監控使用者行為,提供動態風險評估和即時警報,而不會給用戶帶來負擔。此外,金融和醫療保健等領域日益嚴格的監管合規要求,正在推動高級身份驗證解決方案的採用,以防止詐欺並保護敏感資訊。人工智慧和機器學習的融合,透過提高準確性、減少誤報並適應不斷變化的攻擊模式,進一步增強了市場。
隨著全球數位轉型加速,被動身份驗證市場預計將持續成長。行動優先生態系統、雲端運算和物聯網 (IoT) 增加了身分驗證需求的複雜性,促使企業採用自適應智慧安全系統。企業也意識到使用者體驗是關鍵的差異化因素,而無縫身份驗證可以提升客戶滿意度和保留率。提供可擴展、人工智慧驅動的被動身份驗證解決方案的供應商正見證著銀行、零售、醫療保健和政府等行業日益成長的需求。隨著企業將網路安全和用戶便利性並重,全球被動身份驗證市場將在未來幾年迎來大幅擴張。
網路安全威脅日益增加
跨遺留系統的整合複雜性
行為生物辨識技術的採用
Global Passive Authentication Market was valued at USD 1.82 Billion in 2024 and is expected to reach USD 5.74 Billion by 2030 with a CAGR of 21.10% through 2030. Global passive authentication refers to the process of verifying a user's identity in real-time without requiring explicit actions such as entering passwords, PINs, or OTPs. Instead, it leverages behavioral biometrics, device fingerprinting, contextual data, and machine learning algorithms to analyze patterns like typing speed, mouse movements, location, device type, and usage habits. This approach enables organizations to detect fraudulent activity, unauthorized access, or identity theft instantly while maintaining a smooth user experience. Unlike traditional authentication methods that interrupt workflows, passive authentication operates silently in the background, reducing friction for users while enhancing security.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 1.82 Billion |
| Market Size 2030 | USD 5.74 Billion |
| CAGR 2025-2030 | 21.10% |
| Fastest Growing Segment | BFSI |
| Largest Market | North America |
The rise of digital banking, e-commerce, and online service platforms has intensified the need for robust yet non-intrusive authentication mechanisms. With cybercrime and account takeover incidents on the rise, organizations are investing in technologies that balance security and convenience. Passive authentication allows for continuous monitoring of user behavior, offering dynamic risk assessment and real-time alerts without burdening the user. Moreover, increasing regulatory compliance requirements in sectors like finance and healthcare are driving the adoption of advanced authentication solutions to prevent fraud and protect sensitive information. The integration of AI and machine learning further strengthens the market by improving accuracy, reducing false positives, and adapting to evolving attack patterns.
The market for passive authentication is expected to grow as digital transformation accelerates worldwide. Mobile-first ecosystems, cloud computing, and the Internet of Things (IoT) increase the complexity of authentication needs, encouraging enterprises to adopt adaptive and intelligent security systems. Companies are also recognizing that user experience is a critical differentiator, and seamless authentication can enhance customer satisfaction and retention. Vendors offering scalable, AI-driven passive authentication solutions are witnessing heightened demand across industries such as banking, retail, healthcare, and government. As organizations prioritize both cybersecurity and user convenience, the global passive authentication market is poised for significant expansion in the coming years.
Key Market Drivers
Rising Cybersecurity Threats
The increase in cybercrime, data breaches, and identity theft has become a critical concern for organizations globally. Traditional authentication methods such as passwords and one-time passcodes are no longer sufficient to protect sensitive information. Passive authentication, which continuously monitors user behavior and device patterns in real-time, offers a more secure approach. By identifying suspicious activities such as abnormal login locations, unusual device usage, or behavioral deviations, passive authentication allows organizations to proactively prevent unauthorized access. This approach minimizes risk while maintaining a seamless user experience.
As businesses digitize operations and expand online services, the volume and sophistication of cyberattacks continue to grow. Organizations are increasingly adopting passive authentication systems to ensure continuous protection without disrupting user workflows. The ability to detect threats instantaneously reduces potential financial and reputational damage from security incidents. By embedding security within the user experience, organizations can address both risk mitigation and user convenience simultaneously. Organizations implementing continuous authentication methods have observed a 35% reduction in unauthorized account access incidents within the first year. By continuously monitoring behavioral and device patterns, these systems can identify suspicious activity in real-time, preventing breaches that would otherwise compromise sensitive data, financial assets, and customer trust.
Key Market Challenges
Integration Complexity Across Legacy Systems
One of the foremost challenges for the global passive authentication market is the complexity of integrating these advanced systems into existing legacy infrastructure. Many organizations, particularly in banking, healthcare, and government sectors, operate with legacy applications and hardware that were not designed to support continuous authentication methods. Implementing passive authentication in such environments requires significant customization, which can increase both time and cost. Furthermore, ensuring compatibility with older databases, software protocols, and user management systems often necessitates extensive testing and phased rollouts, creating operational delays. The technical expertise required for seamless integration is not uniformly available, particularly in small to medium enterprises, thereby limiting adoption in certain segments.
Beyond technical integration, organizations must also align passive authentication solutions with existing business processes and workflows. Any misalignment can result in operational bottlenecks, user dissatisfaction, or increased error rates. Employees and end users must be educated on new security protocols without disrupting their daily activities. Additionally, IT teams face the challenge of maintaining continuous updates and patches to ensure security effectiveness while avoiding interruptions to ongoing services. These integration complexities can discourage investment in passive authentication systems, especially for organizations that prioritize operational continuity over security enhancements. Addressing this challenge requires solution providers to offer flexible, scalable platforms and comprehensive implementation support.
Key Market Trends
Adoption of Behavioral Biometrics
The adoption of behavioral biometrics is becoming a key trend in the global passive authentication market. Unlike traditional authentication methods that rely on static credentials such as passwords or tokens, behavioral biometrics analyzes unique user behaviors including typing rhythm, mouse movements, navigation patterns, and touchscreen gestures. This approach allows organizations to continuously verify user identity in real-time without disrupting the user experience. By integrating behavioral biometrics, companies can enhance security measures while maintaining frictionless access for end users. The ability to detect subtle deviations in user behavior makes this technology particularly effective in preventing account takeover and identity fraud.
Organizations across financial services, healthcare, and e-commerce sectors are increasingly leveraging behavioral biometrics as a primary layer of passive authentication. This trend is driven by the dual need to improve security and deliver seamless digital experiences. Behavioral biometrics platforms are also becoming more cost-effective and scalable, allowing even mid-sized enterprises to adopt advanced security measures without overhauling existing infrastructure. As the sophistication of cyber threats increases, the reliance on behavioral analytics as a continuous and adaptive security mechanism is expected to grow significantly.
In this report, the Global Passive Authentication Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Passive Authentication Market.
Global Passive Authentication Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: