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市場調查報告書
商品編碼
1812347
手拿包市場-全球產業規模、佔有率、趨勢、機會和預測,按材料(皮革、織物、其他)、按配銷通路(線上、線下)、按地區和競爭,2020-2030FClutch Handbags Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Material (Leather, Fabric, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F |
2024 年全球手拿包市場價值為 135.9 億美元,預計到 2030 年將成長至 198.1 億美元,複合年成長率為 6.48%。
市場概況 | |
---|---|
預測期 | 2026-2030 |
2024年市場規模 | 135.9億美元 |
2030年市場規模 | 198.1億美元 |
2025-2030年複合年成長率 | 6.48% |
成長最快的領域 | 線上 |
最大的市場 | 北美洲 |
全球手拿包市場正穩步成長,這得益於不斷變化的時尚潮流、不斷成長的可支配收入以及女性對小巧時尚配件日益成長的需求。這些手拿包以其優雅的設計和適合晚間活動和正式場合的實用性而聞名,在城市和半城市人群中越來越受歡迎。高階和奢侈品牌正在透過創新材料和客製化服務擴展其產品組合,進一步吸引追求時尚的消費者。線上零售領域也正在提升市場准入,尤其是在新興經濟體。此外,設計師與名人之間的合作也提升了品牌知名度。消費者對永續和純素材料的日益青睞促使製造商採用環保的生產方式,從而促進了市場不斷發展,並擴大了其全球影響力。
時尚意識的提升與社群媒體的影響力
市場競爭激烈,品牌飽和
個性化和客製化勢頭強勁
Global Clutch Handbags Market was valued at USD 13.59 Billion in 2024 and is expected to grow to USD 19.81 Billion by 2030 with a CAGR of 6.48%.
Market Overview | |
---|---|
Forecast Period | 2026-2030 |
Market Size 2024 | USD 13.59 Billion |
Market Size 2030 | USD 19.81 Billion |
CAGR 2025-2030 | 6.48% |
Fastest Growing Segment | Online |
Largest Market | North America |
The global clutch handbags market is experiencing steady growth driven by evolving fashion trends, rising disposable incomes, and increasing demand for compact and stylish accessories among women. These handbags, known for their elegant designs and practicality for evening events and formal occasions, are gaining popularity across urban and semi-urban populations. Premium and luxury brands are expanding their product portfolios with innovative materials and customizations, further attracting fashion-conscious consumers. The online retail segment is also boosting market accessibility, particularly in emerging economies. Moreover, collaborations between designers and celebrities are enhancing brand visibility. Growing consumer preference for sustainable and vegan materials is prompting manufacturers to adapt eco-friendly production methods, contributing to the market's evolving dynamics and expanding its global footprint.
Key Market Drivers
Rising Fashion Consciousness and Social Media Influence
One of the most prominent drivers of the global clutch handbags market is the growing fashion consciousness among consumers, especially among millennials and Gen Z. In India, a significant 94% of social media users have made apparel purchases through platforms like Instagram, Facebook, and TikTok, highlighting the growing influence of social commerce on consumer behavior. In the current digital era, fashion is no longer limited to magazines or runway events-it has become highly accessible through social media platforms like Instagram, Pinterest, and TikTok. Influencers and celebrities often showcase clutch handbags in their daily style statements or red carpet appearances, thereby setting trends and stimulating demand. These platforms have become powerful marketing tools that drive the aspirational value of owning fashionable accessories. Clutch handbags, being compact yet visually striking, serve as a symbol of status and sophistication. Their design versatility-ranging from minimalist leather styles to ornate beaded or embellished versions-caters to a wide audience with varying preferences. As individuals increasingly seek to present a curated and stylish image in both real life and digital profiles, clutch handbags have become a staple accessory, especially for events like weddings, dinners, and cocktail parties. Moreover, consumers are now more inclined to follow fast-changing fashion trends, which encourages repeat purchases and boosts the frequency of handbag acquisitions.
Key Market Challenges
Intense Market Competition and Brand Saturation
One of the primary challenges faced by the global clutch handbags market is the intense level of competition and saturation, especially in the mid-range and premium segments. Numerous brands-ranging from global luxury giants like Louis Vuitton, Gucci, and Chanel to fast-fashion labels and local designers-are competing for consumer attention. This saturation has made it increasingly difficult for new or smaller brands to differentiate themselves or capture market share. Consumers are flooded with choices, often leading to decision fatigue, decreased brand loyalty, and high expectations in terms of product quality, design innovation, and pricing. Additionally, fast-fashion companies are introducing new handbag styles at breakneck speed, pressuring traditional brands to constantly innovate and keep up with fleeting trends. This high turnover rate increases production costs and supply chain complexity. Moreover, the prevalence of counterfeit products and cheap knockoffs-especially through unauthorized e-commerce channels-undermines brand value and erodes consumer trust. For brands, maintaining a strong and distinct identity amid this cluttered market is a persistent struggle that requires significant investment in marketing, influencer partnerships, and design differentiation.
Key Market Trends
Personalization and Customization Gaining Momentum
A significant trend emerging in the global clutch handbags market is the increasing demand for personalized and customized products. Today's consumers are no longer satisfied with mass-produced designs; instead, they seek individuality and self-expression in the products they purchase. Clutch handbags, being both fashion statements and functional accessories, have become prime candidates for customization. Brands are responding by offering options such as monogramming, custom colors, interchangeable straps, and embellishments. High-end luxury labels, in particular, have embraced this trend to build customer loyalty and provide an exclusive experience. Even mid-tier and online-first brands are incorporating AI-driven tools on their websites to allow shoppers to visualize and design their own clutch bags. This trend is driven by the consumer's desire for uniqueness, emotional connection to products, and the status symbol that comes with owning something tailor-made. It also allows brands to justify premium pricing while reducing the risk of returns, as customized items are less likely to be impulsive purchases. As technology continues to integrate into fashion, this trend of personalization is expected to evolve further, with 3D printing and AR experiences adding new dimensions to bespoke handbag design.
In this report, the Global Clutch Handbags Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Clutch Handbags Market.
Global Clutch Handbags Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: