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1812206

健康飲料市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、按銷售管道、按地區和競爭情況，2020-2030 年）

Health Drinks Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球健康飲料市場價值為 962.9 億美元，預計到 2030 年將成長到 1,201.8 億美元，預測期內的複合年成長率為 3.81%。全球健康飲料市場正在穩步成長，這得益於消費者對健康、免疫力和預防性醫療保健意識的不斷提高。消費者正在尋求除了基本補水之外還能提供營養益處的功能性飲料，例如改善消化、能量、免疫力和精神集中度。對天然、有機和清潔標籤成分的需求正在上升，對植物性和強化飲料的興趣也在增加。由於生活節奏快和可支配收入增加，健康飲料在所有年齡層中越來越受歡迎，尤其是在城市地區。口味、永續包裝和個人化營養解決方案的創新正在進一步擴大已開發經濟體和新興經濟體製造商的市場機會。

市場概況
預測期 2026-2030
2024年市場規模 962.9億美元
2030年市場規模 1201.8億美元
2025-2030年複合年成長率 3.81%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

健康意識不斷提升

主要市場挑戰

生產成本高且定價過高

主要市場趨勢

個性化和功能客製化

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球健康飲料市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品種類（蔬果汁、運動飲料、能量飲料、康普茶飲料、其他）
    • 依銷售管道（便利商店、超市/大賣場、網路、其他）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美健康飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲保健飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太保健飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲保健飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美保健飲料市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Unilever plc
    • Mondelez International, Inc.
    • PepsiCo, Inc.
    • Abbott Laboratories
    • The Coca-Cola Company
    • Danone SA
    • General Nutrition Centers Inc.
    • The Hain Celestial Group
    • Glanbia plc
    • Premier Nutrition Company, LLC.

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 30305

Global Health Drinks Market was valued at USD 96.29 billion in 2024 and is expected to grow to USD 120.18 billion by 2030 with a CAGR of 3.81% during the forecast period. The global health drinks market is witnessing steady growth, driven by increasing consumer awareness about wellness, immunity, and preventive healthcare. Consumers are seeking functional beverages that offer nutritional benefits beyond basic hydration, such as improved digestion, energy, immunity, and mental focus. The demand for natural, organic, and clean-label ingredients is rising, along with interest in plant-based and fortified drinks. Health drinks are gaining popularity among all age groups, especially in urban areas, due to busy lifestyles and rising disposable incomes. Innovation in flavors, sustainable packaging, and personalized nutrition solutions is further expanding market opportunities for manufacturers across both developed and emerging economies.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 96.29 Billion
Market Size 2030USD 120.18 Billion
CAGR 2025-20303.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Health and Wellness Consciousness

A key driver of the global health drinks market is the growing awareness around health, fitness, and preventive care among consumers. With increasing incidences of lifestyle-related diseases such as diabetes, obesity, and cardiovascular disorders, consumers are actively seeking healthier alternatives to sugary and carbonated beverages. Health drinks, enriched with vitamins, minerals, antioxidants, and herbal extracts, are viewed as a proactive way to support physical and mental well-being. This shift in mindset is particularly evident in urban populations and among millennials and Gen Z consumers, who prioritize holistic health and are more informed about nutritional content.

The growing influence of social media, health influencers, and wellness platforms is further amplifying this shift, encouraging consumers to adopt health drinks as a daily supplement for immune support, energy enhancement, and overall vitality. According to the World Health Organization (2024), over 74% of adults globally are affected by at least one risk factor linked to non-communicable diseases, leading to increased interest in preventive health measures, including functional beverages.

Key Market Challenges

High Production Costs and Premium Pricing

One of the most significant challenges in the global health drinks market is the high cost of production, which often leads to premium pricing. Health drinks typically use high-quality, functional, and often organic ingredients such as plant-based proteins, herbal extracts, probiotics, vitamins, and superfoods. These ingredients are not only expensive to source but also require specialized processing to retain their nutritional value and bioavailability. Moreover, many health drink brands focus on clean-label and sustainable formulations, which further adds to manufacturing and certification costs (e.g., non-GMO, organic, vegan, or gluten-free certifications).

As a result, these drinks are priced significantly higher than conventional beverages, making them less accessible to price-sensitive consumers, especially in developing regions. This price barrier limits the market's reach and adoption among the middle- and lower-income groups. Furthermore, premium pricing also increases competition, as brands must work harder to justify their cost through branding, packaging, and perceived value. In highly competitive markets, even high-quality products struggle if consumers are unwilling to pay the premium.

Key Market Trends

Personalization and Functional Customization

Personalized nutrition is becoming a game-changer in the health drinks industry. Consumers are increasingly interested in products tailored to their individual health goals, lifestyles, or physiological needs. This has led to the emergence of personalized health drink solutions based on age, gender, activity level, dietary preferences, or specific wellness goals such as immunity support, stress relief, digestive health, or muscle recovery.

Advancements in digital health technologies, wearable devices, and AI-driven nutrition apps have enabled brands to offer personalized formulations through direct-to-consumer models. Some companies even provide at-home test kits (for DNA, gut health, or blood biomarkers) and recommend custom drink blends based on the results. Subscription-based services and customizable drink powders or pods are also gaining popularity, especially among younger, tech-savvy consumers. This trend not only enhances user experience but also fosters deeper brand loyalty and long-term customer engagement.

Key Market Players

  • Unilever plc
  • Mondelez International, Inc.
  • PepsiCo, Inc.
  • Abbott Laboratories
  • The Coca-Cola Company
  • Danone S.A.
  • General Nutrition Centers Inc.
  • The Hain Celestial Group
  • Glanbia plc
  • Premier Nutrition Company, LLC

Report Scope:

In this report, the Global Health Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Health Drinks Market, By Product Type:

  • Fruit & Vegetables Juices
  • Sports Drinks
  • Energy Drinks
  • Kombucha Drinks
  • Others

Health Drinks Market, By Sales Channel:

  • Convenience Stores
  • Supermarket/Hypermarket
  • Online
  • Others

Health Drinks Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Health Drinks Market.

Available Customizations:

Global Health Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Health Drinks Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Fruit & Vegetables Juices, Sports Drinks, Energy Drinks, Kombucha Drinks, Others)
    • 5.2.2. By Sales Channel (Convenience Stores, Supermarket/Hypermarket, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Health Drinks Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Health Drinks Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Health Drinks Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Health Drinks Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Health Drinks Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Health Drinks Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. Germany Health Drinks Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. Spain Health Drinks Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Health Drinks Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. United Kingdom Health Drinks Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Health Drinks Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Health Drinks Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2.Japan Health Drinks Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. India Health Drinks Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Health Drinks Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Indonesia Health Drinks Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Health Drinks Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Health Drinks Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Saudi Arabia Health Drinks Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. UAE Health Drinks Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel
    • 9.3.4. Turkey Health Drinks Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Sales Channel

10. South America Health Drinks Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Health Drinks Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Argentina Health Drinks Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Colombia Health Drinks Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Unilever plc
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Mondelez International, Inc.
    • 15.1.3. PepsiCo, Inc.
    • 15.1.4. Abbott Laboratories
    • 15.1.5. The Coca-Cola Company
    • 15.1.6. Danone S.A.
    • 15.1.7. General Nutrition Centers Inc.
    • 15.1.8. The Hain Celestial Group
    • 15.1.9. Glanbia plc
    • 15.1.10. Premier Nutrition Company, LLC.

16. Strategic Recommendations

17. About Us & Disclaimer