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1764098

臉部保養市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、配銷通路、地區及競爭格局），2020-2030 年預測

Facial Skincare Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球臉部保養市場價值為 990.1 億美元，預計到 2030 年將成長到 1,363.4 億美元，預測期內的複合年成長率為 5.53%。由於消費者護膚意識的提高、對抗衰老和防曬產品的需求增加以及對天然和有機成分的傾向日益增強，市場正在穩步擴張。個人化護膚技術的進步——例如人工智慧診斷和經皮膚病學驗證的解決方案——正在提升消費者體驗。隨著電子商務繼續佔據全球零售額的更大佔有率，線上零售已成為一個重要的成長管道，到 2024 年將達到美國零售總額的 22.7%。這一趨勢自 2020 年以來一直持續，一直佔零售總額的五分之一以上。此外，社群媒體和影響者驅動的趨勢對購買決策有很大的影響。新興經濟體可支配收入的成長和美容標準的變化進一步支持了市場擴張。在競爭日益激烈的市場中，環保包裝和永續性也越來越成為品牌差異化的關鍵因素。

市場概覽
預測期 2026-2030
2024年市場規模 990.1億美元
2030年市場規模 1363.4億美元
2025-2030 年複合年成長率 5.53%
成長最快的領域 線上
最大的市場 亞太地區

關鍵市場促進因素

消費者美容和健康意識不斷提升

主要市場挑戰

市場競爭激烈，品牌飽和

主要市場趨勢

個人化和人工智慧護膚解決方案激增

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球臉部保養市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（美白和抗衰老、乳霜、精華液和面膜、其他）
    • 依配銷通路（超市/大賣場、便利商店、專賣店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美臉部保養市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲臉部保養市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太臉部保養市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲臉部保養市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲臉部保養市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Oriflame Cosmetics Global SA
    • Unilever plc
    • The Estee Lauder Companies Inc.
    • Coty Inc.
    • L'Oreal SA
    • Henkel AG & Co. KGaA
    • Cassisevan, Inc. (Johnny B. Hair Care)
    • Aveda Corporation
    • Revlon Inc.
    • The Procter & Gamble Company

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 29589

Global Facial Skincare Market was valued at USD 99.01 billion in 2024 and is projected to grow to USD 136.34 billion by 2030, registering a CAGR of 5.53% during the forecast period. The market is expanding steadily due to heightened consumer awareness regarding skincare, increased demand for anti-aging and sun protection products, and a rising inclination towards natural and organic ingredients. Advancements in personalized skincare technologies-such as AI-powered diagnostics and dermatologically validated solutions-are enhancing consumer experiences. Online retail has become a significant growth channel, as e-commerce continues to capture a larger portion of global retail sales, reaching 22.7% of total U.S. retail sales in 2024. This trend has persisted since 2020, consistently accounting for over one-fifth of total retail sales. Moreover, social media and influencer-driven trends have a strong impact on purchasing decisions. Growing disposable incomes and shifting beauty standards in emerging economies are further supporting market expansion. Eco-friendly packaging and sustainability are also gaining traction as key brand differentiators in an increasingly competitive space.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 99.01 Billion
Market Size 2030USD 136.34 Billion
CAGR 2025-20305.53%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

Rising Beauty and Wellness Awareness Among Consumers

A key factor propelling the growth of the global facial skincare market is the heightened consumer awareness around beauty, wellness, and skin health. Consumers across both mature and emerging economies are integrating skincare into their daily self-care routines, driven by increasing exposure to social media influencers, dermatological advice online, and lifestyle content promoting healthy skin practices. As knowledge of concerns such as pigmentation, acne, dullness, and early signs of aging expands, there is greater demand for targeted skincare solutions. This trend is especially prevalent among millennials and Gen Z, who are more inclined to adopt preventive skincare practices early. Research from Advanced Dermatology reveals that nearly 1 in 6 Americans prioritize spending on skincare and beauty products, with women spending approximately USD 877 annually compared to USD 592 by men. These statistics underscore the market potential created by evolving consumer behavior and preferences.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global facial skincare market faces considerable challenges due to increasing competition and a saturated brand environment. Leading global players like L'Oreal, Unilever, Estee Lauder, and Procter & Gamble dominate the space with expansive reach and significant marketing power. At the same time, an influx of independent, direct-to-consumer, and niche skincare brands has intensified the landscape, offering tailored products that appeal to digitally savvy consumers. This crowded environment makes differentiation difficult for smaller or new entrants, while established brands face growing pressure to innovate and retain customer loyalty in a market influenced heavily by social trends and influencer marketing. Rising customer acquisition costs and the constant demand for product innovation require substantial investments in R&D and marketing, posing strategic and financial challenges across the industry.

Key Market Trends

Surge in Personalized and AI-Powered Skincare Solutions

One of the most notable trends in the facial skincare industry is the rise of personalized, AI-driven skincare solutions. Consumers are increasingly looking for products tailored to their unique skin types, concerns, and environmental conditions. The integration of technologies such as artificial intelligence, facial mapping, and machine learning allows brands to offer customized skincare regimens through apps and diagnostic tools that assess selfies or skin scans. Leading companies like L'Oreal, Shiseido, and Neutrogena are investing heavily in these advancements to provide a more precise, science-backed skincare experience. This trend not only improves customer satisfaction but also enables brands to gather data for future innovation and personalized marketing efforts.

Key Market Players

  • Oriflame Cosmetics Global SA
  • Unilever plc
  • The Estee Lauder Companies Inc.
  • Coty Inc.
  • L'Oreal S.A.
  • Henkel AG & Co. KGaA
  • Cassisevan, Inc. (Johnny B. Hair Care)
  • Aveda Corporation
  • Revlon Inc.
  • The Procter & Gamble Company

Report Scope:

In this report, the Global Facial Skincare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Facial Skincare Market, By Type:

  • Skin-whitening & Anti-ageing
  • Facial Creams
  • Serums & Masks
  • Others

Facial Skincare Market, By Distribution Channel:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Specialty Store, Online
  • Others

Facial Skincare Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Facial Skincare Market.

Available Customizations:

Global Facial Skincare Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Facial Skincare Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Skin-whitening & Anti-ageing, Facial Creams, Serums & Masks, Others)
    • 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Facial Skincare Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Facial Skincare Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Facial Skincare Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Facial Skincare Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Facial Skincare Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Facial Skincare Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Facial Skincare Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Facial Skincare Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Facial Skincare Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Facial Skincare Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Facial Skincare Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Facial Skincare Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Facial Skincare Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Facial Skincare Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Facial Skincare Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Indonesia Facial Skincare Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Facial Skincare Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Facial Skincare Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Facial Skincare Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Facial Skincare Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Facial Skincare Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Facial Skincare Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Facial Skincare Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Facial Skincare Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Facial Skincare Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Oriflame Cosmetics Global SA
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Unilever plc
    • 15.1.3. The Estee Lauder Companies Inc.
    • 15.1.4. Coty Inc.
    • 15.1.5. L'Oreal S.A.
    • 15.1.6. Henkel AG & Co. KGaA
    • 15.1.7. Cassisevan, Inc. (Johnny B. Hair Care)
    • 15.1.8. Aveda Corporation
    • 15.1.9. Revlon Inc.
    • 15.1.10. The Procter & Gamble Company

16. Strategic Recommendations

17. About Us & Disclaimer