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市場調查報告書
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1748830

廁所護理產品市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、配銷通路、地區和競爭情況，2020-2030 年）

Toilet Care Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球廁所護理產品市場價值為 101.2 億美元，預計到 2030 年將達到 127.6 億美元，複合年成長率為 3.94%。由於全球衛生意識的提高、城市人口的成長以及可支配收入的增加，市場正在持續成長。消費者正在尋求有效且方便的清潔解決方案，這推動了對液體清潔劑、邊緣塊、水箱內設備和廁所護理濕巾的需求。生態意識正在塑造產品創新，對永續和可生物分解替代品的需求激增，尤其是在已開發經濟體中。產品在香味、功能和包裝方面的改進正在提高消費者的參與度。亞太和拉丁美洲等新興地區的快速市場擴張為製造商創造了新的機遇，而透過綠色認證和創新清潔技術實現品牌差異化正變得越來越重要。

市場概覽
預測期 2026-2030
2024年市場規模 101.2億美元
2030年市場規模 127.6億美元
2025-2030 年複合年成長率 3.94%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

衛生意識和健康意識不斷提高

主要市場挑戰

環境問題和永續性問題

主要市場趨勢

轉向環保和天然配方

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球廁所護理產品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（液體馬桶清潔劑、馬桶墊塊、其他）
    • 按配銷通路（超市/大賣場、便利商店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美衛生間護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲衛生間護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區衛浴護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東和非洲衛生間護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲衛浴護理產品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Henkel AG & Co. KGaA
    • SC Johnson & Son Inc.
    • Unilever PLC
    • Kao Cooperation
    • The Clorox Company
    • The Procter & Gamble Co.
    • Reckitt Benckiser Group PLC
    • Church & Dwight Inc.
    • Better Life
    • Ecover

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 29518

The Global Toilet Care Products Market was valued at USD 10.12 Billion in 2024 and is projected to reach USD 12.76 Billion by 2030, growing at a CAGR of 3.94%. The market is witnessing consistent growth due to rising hygiene awareness, growing urban populations, and increasing disposable incomes globally. Consumers are seeking effective and convenient cleaning solutions, driving demand for liquid cleaners, rim blocks, in-cistern devices, and toilet care wipes. Eco-consciousness is shaping product innovation, with a surge in demand for sustainable and biodegradable alternatives, especially in developed economies. Product enhancements in terms of fragrance, functionality, and packaging are improving consumer engagement. Rapid market expansion in emerging regions like Asia-Pacific and Latin America is creating new opportunities for manufacturers, while brand differentiation through green certification and innovative cleaning technologies is becoming increasingly important.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 10.12 Billion
Market Size 2030USD 12.76 Billion
CAGR 2025-20303.94%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Hygiene Awareness and Health Consciousness

Growing awareness of hygiene and sanitation is a major force behind the demand for toilet care products. Educational campaigns, government sanitation initiatives, and public health messaging have heightened the importance of maintaining clean restrooms to prevent illnesses. For instance, WHO data indicates that over 60% of disease in India stems from poor sanitation. The COVID-19 pandemic further underscored the importance of rigorous hygiene practices, making products like toilet disinfectants, blocks, and antibacterial wipes essential household items. Consumers now associate toilet cleanliness with overall health, increasing household expenditure on sanitation. Public and commercial spaces-including hospitals, schools, and office buildings-are also increasing cleaning frequency, further boosting demand across both residential and commercial segments. The emphasis on hygiene is translating into consistent demand for advanced and premium toilet care solutions.

Key Market Challenges

Environmental Concerns and Sustainability Issues

The toilet care products market faces growing scrutiny over its environmental footprint. Many conventional products contain harsh chemicals and are packaged in non-biodegradable plastics, raising concerns about water pollution and waste accumulation. With environmental regulations tightening globally, manufacturers are under pressure to replace ingredients like hydrochloric acid and sodium hypochlorite with eco-safe alternatives and adopt recyclable or biodegradable packaging. However, sustainable options often involve higher production costs and may struggle to match the efficacy of conventional products, presenting a value-performance dilemma. Regulatory compliance and evolving consumer expectations require ongoing innovation and transparency, which can be resource-intensive. Brands that fail to adapt may risk declining market share and reputational harm amid rising demand for green alternatives.

Key Market Trends

Shift Toward Eco-Friendly and Natural Formulations

A key trend shaping the market is the growing preference for natural and environmentally safe toilet care solutions. Consumers are seeking products with plant-based ingredients, non-toxic disinfectants, and biodegradable packaging, driven by both health and environmental considerations. In 2024, regulatory actions like the U.S. EPA's ban on PFAS in cleaning products for federal buildings have reinforced the need for eco-labeled and chemical-free formulations. Certifications such as Green Seal, USDA Organic, and EcoLabel have become important purchase influencers, particularly in North America and Europe. This trend is extending into developing markets where younger, urban consumers are showing increasing interest in sustainable choices. Companies are responding with reformulated products that use essential oils, vinegar, or citric acid while marketing their ESG credentials to build brand trust. As eco-consciousness becomes mainstream, sustainable product lines are expected to occupy a greater share of the market.

Key Market Players

  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son Inc.
  • Unilever PLC
  • Kao Cooperation
  • The Clorox Company
  • The Procter & Gamble Co.
  • Reckitt Benckiser Group PLC
  • Church & Dwight Inc.
  • Better Life
  • Ecover

Report Scope:

In this report, the Global Toilet Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toilet Care Products Market, By Product Type:

  • Liquid Toilet Cleaners
  • Toilet Rim Blocks
  • Others

Toilet Care Products Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Toilet Care Products Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toilet Care Products Market.

Available Customizations:

Global Toilet Care Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Toilet Care Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Liquid Toilet Cleaners, Toilet Rim Blocks, Others)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Toilet Care Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Toilet Care Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Toilet Care Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Toilet Care Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Toilet Care Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Toilet Care Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Toilet Care Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Toilet Care Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Toilet Care Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Toilet Care Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Toilet Care Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1.China Toilet Care Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Toilet Care Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Toilet Care Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Toilet Care Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Toilet Care Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Toilet Care Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Toilet Care Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Toilet Care Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Toilet Care Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Toilet Care Products Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Toilet Care Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Toilet Care Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Toilet Care Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Toilet Care Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Henkel AG & Co. KGaA
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. S. C. Johnson & Son Inc.
    • 15.1.3. Unilever PLC
    • 15.1.4. Kao Cooperation
    • 15.1.5. The Clorox Company
    • 15.1.6. The Procter & Gamble Co.
    • 15.1.7. Reckitt Benckiser Group PLC
    • 15.1.8. Church & Dwight Inc.
    • 15.1.9. Better Life
    • 15.1.10. Ecover

16. Strategic Recommendations

17. About Us & Disclaimer