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1719200

音樂旅遊市場－全球產業規模、佔有率、趨勢、機會和預測（按活動、按年齡、按預訂模式、按​​地區和競爭細分，2020-2030 年預測）

Music Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Event, By Age Group, By Booking Mode, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球音樂旅遊市場價值為 69.1 億美元，預計到 2030 年將達到 123 億美元，預測期內複合年成長率為 10.14%。近年來，受泰勒絲時代巡迴演唱會和科切拉音樂節等全球知名音樂節的推動，音樂旅遊業取得了長足的發展。 2023 年，歐洲各地的音樂會旅遊預訂量激增，2024 年東南亞地區的音樂會旅遊預訂量也出現成長，尤其是泰國、新加坡和阿布達比，凸顯了全球向音樂會旅遊轉變的趨勢。一個引人注目的例子是防彈少年團 (BTS)，其影響力為韓國的 GDP 貢獻了約 0.3%，凸顯了將音樂活動融入更廣泛的旅遊策略的巨大經濟潛力。

市場概覽
預測期 2026-2030
2024年市場規模 69.1億美元
2030年市場規模 123億美元
2025-2030 年複合年成長率 10.14%
成長最快的領域 直接預訂
最大的市場 北美洲

體驗式旅遊正在成為音樂旅遊的重要推動力，2024 年 66% 的音樂會套餐諮詢來自 24 至 35 歲的個人。光是泰勒絲的「時代之旅」預計就能在北美帶來 22 億美元的門票銷售額。同時，韓國流行音樂的全球影響力每年持續吸引數百萬粉絲前往韓國。裡約搖滾音樂節等節日以及萬豪等品牌的酒店業舉措進一步強調了現場音樂體驗在塑造現代旅遊行為方面發揮著越來越重要的作用。

市場促進因素

音樂節和音樂會日益流行

主要市場挑戰

活動永續性和環境影響

主要市場趨勢

目的地音樂節的成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球音樂旅遊市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按活動（音樂會、節慶、其他）
    • 依年齡層（18 歲及以下、18 - 34 歲、34 - 54 歲、55 歲以上）
    • 按預訂方式（直接預訂、旅行社、線上旅行社）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美音樂旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲音樂旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太音樂旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東與非洲音樂旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其
    • 科威特
    • 埃及

第10章：南美洲音樂旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Coachella Valley Music and Arts Festival
    • Glastonbury Festival
    • Tomorrowland
    • Lollapalooza
    • AEG Presents
    • Ticketmaster
    • Live Nation Entertainment
    • Royal Albert Hall
    • Madison Square Garden
    • Fuji Rock Festival

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28556

The global Music Tourism Market was valued at USD 6.91 billion in 2024 and is projected to reach USD 12.30 billion by 2030, growing at a CAGR of 10.14% during the forecast period. The music tourism sector has witnessed substantial growth in recent years, fueled by iconic events such as Taylor Swift's Eras Tour and globally renowned festivals like Coachella. In 2023, concert tourism bookings surged across Europe, and 2024 has seen heightened activity across Southeast Asia, notably in Thailand, Singapore, and Abu Dhabi, highlighting a global shift towards concert-driven tourism. A compelling example is BTS, whose influence alone contributed approximately 0.3% to South Korea's GDP, underscoring the significant economic potential of integrating music events into broader tourism strategies.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 6.91 Billion
Market Size 2030USD 12.30 Billion
CAGR 2025-203010.14%
Fastest Growing SegmentDirect Booking
Largest MarketNorth America

Experiential travel is emerging as a critical driver of music tourism, with 66% of concert package inquiries in 2024 coming from individuals aged 24 to 35. Taylor Swift's Eras Tour alone is projected to generate USD 2.2 billion in ticket sales from North America. Meanwhile, K-pop's global influence continues to draw millions of fans annually to South Korea. Festivals like Rock in Rio and hospitality initiatives by brands such as Marriott further emphasize the growing role of live music experiences in shaping modern travel behavior.

Market Drivers

Rising Popularity of Music Festivals and Concerts

Music festivals and major concerts have evolved into global cultural phenomena, attracting millions of attendees annually. These events offer more than performances; they provide immersive experiences that blend entertainment, culture, and community engagement. Iconic festivals such as Coachella (U.S.), Glastonbury (U.K.), and Tomorrowland (Belgium) have cultivated international followings, encouraging domestic and international travel. Fans often plan comprehensive trips around these events, contributing significantly to local economies through accommodation, dining, and exploration of nearby attractions. Many festivals are strategically situated in scenic or culturally significant locations, making the destination a core part of the overall experience.

Tourism boards increasingly support or sponsor music festivals to boost visitor numbers and generate economic impact. The exclusivity and time-bound nature of these events create a sense of urgency and foster repeat attendance. With travelers seeking memorable, emotionally resonant experiences, music tourism is poised for continued expansion.

Key Market Challenges

Event Sustainability and Environmental Impact

Music tourism, especially involving large-scale festivals and concerts, poses significant environmental and logistical challenges. These events often generate considerable waste, increase energy demands, and contribute to pollution. Popular destinations can suffer from overtourism, leading to environmental degradation and straining local infrastructure. Remote festival sites frequently require extensive transportation logistics, further elevating carbon emissions. Additionally, litter, damage to natural landscapes, and pressure on urban resources are recurring concerns.

As travelers become more environmentally conscious, there is mounting pressure on event organizers to adopt sustainable practices such as waste minimization, renewable energy use, carbon offsetting, and responsible sourcing. However, implementing green initiatives can be financially and logistically challenging, particularly for smaller or independent events. Balancing the commercial growth of music tourism with environmentally responsible practices is critical to maintaining long-term viability and preserving destination appeal.

Key Market Trends

Growth of Destination Music Festivals

A major trend reshaping music tourism is the rise of destination music festivals-events strategically hosted in picturesque or culturally rich locations to attract global audiences. Festivals such as Ultra Music Festival (Miami), Sonar (Barcelona), and BaliSpirit Festival (Indonesia) integrate music with travel, lifestyle, and leisure, creating fully immersive experiences. Travelers often extend their stays to explore local culture, cuisine, and natural beauty beyond the festival itself.

Organizers increasingly differentiate their festivals by emphasizing unique settings and authentic local experiences, often incorporating regional artists, food vendors, and traditions. This trend is further supported by tourism boards and local governments eager to boost international exposure and economic activity. To cater to the growing premium segment, many festivals now offer all-inclusive travel packages, VIP experiences, and curated itineraries. As a result, destination music festivals are driving cross-border tourism and fostering a new niche that combines music, adventure, and cultural immersion-transforming how travelers engage with live music globally.

Key Market Players

  • Coachella Valley Music and Arts Festival
  • Glastonbury Festival
  • Tomorrowland
  • Lollapalooza
  • AEG Presents
  • Ticketmaster
  • Live Nation Entertainment
  • Royal Albert Hall
  • Madison Square Garden
  • Fuji Rock Festival

Report Scope:

In this report, the global Music Tourism Market has been segmented into the following categories, along with detailed analysis of key industry trends:

Music Tourism Market, By Event:

  • Concert
  • Festival
  • Others

Music Tourism Market, By Age Group:

  • 18 and Less
  • 18-34 Years
  • 34-54 Years
  • 55+ Years

Music Tourism Market, By Booking Mode:

  • Direct Booking
  • Travel Agents
  • Online Travel Agencies

Music Tourism Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
  • Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
  • South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of major companies operating in the global Music Tourism Market.

Available Customizations:

With the provided market data, TechSci Research offers customization options based on specific company requirements, including:

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Music Tourism Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Event (Concert, Festival, Others)
    • 5.2.2. By Age Group (18 And Less, 18 - 34 Years, 34 - 54 Years, 55+ Years)
    • 5.2.3. By Booking Mode (Direct Booking, Travel Agents, Online Travel Agencies)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Music Tourism Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Event
    • 6.2.2. By Age Group
    • 6.2.3. By Booking Mode
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Music Tourism Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Event
        • 6.3.1.2.2. By Age Group
        • 6.3.1.2.3. By Booking Mode
    • 6.3.2. Canada Music Tourism Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Event
        • 6.3.2.2.2. By Age Group
        • 6.3.2.2.3. By Booking Mode
    • 6.3.3. Mexico Music Tourism Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Event
        • 6.3.3.2.2. By Age Group
        • 6.3.3.2.3. By Booking Mode

7. Europe Music Tourism Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Event
    • 7.2.2. By Age Group
    • 7.2.3. By Booking Mode
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Music Tourism Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Event
        • 7.3.1.2.2. By Age Group
        • 7.3.1.2.3. By Booking Mode
    • 7.3.2. Germany Music Tourism Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Event
        • 7.3.2.2.2. By Age Group
        • 7.3.2.2.3. By Booking Mode
    • 7.3.3. Spain Music Tourism Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Event
        • 7.3.3.2.2. By Age Group
        • 7.3.3.2.3. By Booking Mode
    • 7.3.4. Italy Music Tourism Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Event
        • 7.3.4.2.2. By Age Group
        • 7.3.4.2.3. By Booking Mode
    • 7.3.5. United Kingdom Music Tourism Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Event
        • 7.3.5.2.2. By Age Group
        • 7.3.5.2.3. By Booking Mode

8. Asia-Pacific Music Tourism Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Event
    • 8.2.2. By Age Group
    • 8.2.3. By Booking Mode
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Music Tourism Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Event
        • 8.3.1.2.2. By Age Group
        • 8.3.1.2.3. By Booking Mode
    • 8.3.2. Japan Music Tourism Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Event
        • 8.3.2.2.2. By Age Group
        • 8.3.2.2.3. By Booking Mode
    • 8.3.3. India Music Tourism Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Event
        • 8.3.3.2.2. By Age Group
        • 8.3.3.2.3. By Booking Mode
    • 8.3.4. Vietnam Music Tourism Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Event
        • 8.3.4.2.2. By Age Group
        • 8.3.4.2.3. By Booking Mode
    • 8.3.5. South Korea Music Tourism Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Event
        • 8.3.5.2.2. By Age Group
        • 8.3.5.2.3. By Booking Mode

9. Middle East & Africa Music Tourism Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Event
    • 9.2.2. By Age Group
    • 9.2.3. By Booking Mode
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Music Tourism Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Event
        • 9.3.1.2.2. By Age Group
        • 9.3.1.2.3. By Booking Mode
    • 9.3.2. Saudi Arabia Music Tourism Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Event
        • 9.3.2.2.2. By Age Group
        • 9.3.2.2.3. By Booking Mode
    • 9.3.3. UAE Music Tourism Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Event
        • 9.3.3.2.2. By Age Group
        • 9.3.3.2.3. By Booking Mode
    • 9.3.4. Turkey Music Tourism Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Event
        • 9.3.4.2.2. By Age Group
        • 9.3.4.2.3. By Booking Mode
    • 9.3.5. Kuwait Music Tourism Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Event
        • 9.3.5.2.2. By Age Group
        • 9.3.5.2.3. By Booking Mode
    • 9.3.6. Egypt Music Tourism Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Event
        • 9.3.6.2.2. By Age Group
        • 9.3.6.2.3. By Booking Mode

10. South America Music Tourism Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Event
    • 10.2.2. By Age Group
    • 10.2.3. By Booking Mode
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Music Tourism Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Event
        • 10.3.1.2.2. By Age Group
        • 10.3.1.2.3. By Booking Mode
    • 10.3.2. Argentina Music Tourism Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Event
        • 10.3.2.2.2. By Age Group
        • 10.3.2.2.3. By Booking Mode
    • 10.3.3. Colombia Music Tourism Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Event
        • 10.3.3.2.2. By Age Group
        • 10.3.3.2.3. By Booking Mode

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Coachella Valley Music and Arts Festival
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Glastonbury Festival
    • 14.1.3. Tomorrowland
    • 14.1.4. Lollapalooza
    • 14.1.5. AEG Presents
    • 14.1.6. Ticketmaster
    • 14.1.7. Live Nation Entertainment
    • 14.1.8. Royal Albert Hall
    • 14.1.9. Madison Square Garden
    • 14.1.10. Fuji Rock Festival

15. Strategic Recommendations

16. About Us & Disclaimer