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1714479

電子商務化妝品和香水市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、按用戶類型、按配銷通路、按地區和競爭情況，2020-2030 年）

E-Commerce Cosmetics & Fragrance Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By User Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球電子商務化妝品和香水市場價值為 692.3 億美元，預計到 2030 年將達到 1,236.7 億美元，預測期內複合年成長率為 6.98%。由於消費者行為日益轉向線上購物和數位化參與度不斷提高，市場正在迅速擴張。透過人工智慧個人化、虛擬試穿和使用者生成內容的增強，電子商務體驗變得更加互動和可靠。消費者越來越受到社交媒體、美容影響者和同行評論的影響，這些因素正在影響購買決策並促進線上銷售。直接面對消費者 (DTC) 模式、訂閱式美容盒和數位獨家促銷的興起也加強了品牌與消費者之間的連結。對環保、清潔標章和客製化化妝品和香水產品的需求不斷成長，推動著產品創新。主要參與者對物流、當日送達和沈浸式數位體驗的投資進一步加速了這個充滿活力的市場的成長。

市場概覽
預測期 2026-2030
2024年市場規模 692.3億美元
2030年市場規模 1236.7億美元
2025-2030 年複合年成長率 6.98%
成長最快的領域 保養品
最大的市場 北美洲

關鍵市場促進因素

網路普及率不斷上升

主要市場挑戰

物流與配送挑戰

主要市場趨勢

跨境電子商務成長崛起

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球電子商務化妝品與香水市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（護膚品、護髮品、化妝品、香水）
    • 依使用者類型（男性、女性、兒童）
    • 按配銷通路（直接線上零售商、品牌網站）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美電子商務化妝品與香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電商化妝品與香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太電子商務化妝品和香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東和非洲電子商務化妝品和香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美電商化妝品與香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Kemana
    • Perry Ellis International, Inc.
    • Unilever Plc
    • Amway Corporation
    • Estee Lauder Inc
    • Loreal SA
    • Coty Inc
    • LVMH Moet Hennessy
    • Revlon Consumer Products LLC
    • Nykaa E-Retail Limited

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28144

The Global E-Commerce Cosmetics & Fragrance Market was valued at USD 69.23 billion in 2024 and is projected to reach USD 123.67 billion by 2030, growing at a CAGR of 6.98% during the forecast period. The market is expanding rapidly due to the increasing shift in consumer behavior toward online shopping and greater digital engagement. Enhanced by AI-powered personalization, virtual try-ons, and user-generated content, the e-commerce experience has become more interactive and reliable. Consumers are increasingly influenced by social media, beauty influencers, and peer reviews, which are shaping purchasing decisions and boosting online sales. The rise of direct-to-consumer (DTC) models, subscription-based beauty boxes, and digital-exclusive promotions has also strengthened brand-consumer connections. A growing demand for eco-friendly, clean-label, and customized cosmetic and fragrance offerings is fueling product innovation. Investments in logistics, same-day delivery, and immersive digital experiences by key players are further accelerating the growth of this dynamic market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 69.23 Billion
Market Size 2030USD 123.67 Billion
CAGR 2025-20306.98%
Fastest Growing SegmentSkincare
Largest MarketNorth America

Key Market Drivers

Rising Internet Penetration

The increasing internet penetration globally is a fundamental driver of the e-commerce cosmetics & fragrance market, enabling broader access to online shopping platforms. As of 2024, there are over 331.1 million internet users in the U.S. alone, with similar upward trends seen across developing regions. With improved internet connectivity and widespread smartphone use, more consumers are transitioning from in-store purchases to online platforms for their beauty needs. This shift is reinforced by tools such as AI-driven recommendations, virtual product testing, and live-stream shopping, enhancing the customer journey. Social media and e-commerce platforms now serve as discovery engines for beauty brands, allowing consumers to engage, review, and shop seamlessly. Secure payment gateways, intuitive mobile apps, and expedited delivery services are also enhancing consumer trust. As digital infrastructure continues to grow, so does the potential for e-commerce expansion in the cosmetics and fragrance space.

Key Market Challenges

Logistics & Delivery Challenges

Logistics and delivery complexities pose ongoing challenges to the global e-commerce cosmetics & fragrance market. International shipments are particularly affected by customs delays, regulatory barriers, and inconsistent supply chains, leading to extended delivery times. Consumer expectations for fast, reliable shipping are not always met, which can result in negative customer experiences and reduced brand loyalty. Fragile items like perfume bottles or glass containers are at higher risk for damage during transit, contributing to return rates and increasing operational costs. Moreover, last-mile delivery inefficiencies and elevated shipping costs present affordability concerns, especially in remote or underserved markets. Balancing timely deliveries with cost-effectiveness remains a critical issue. To mitigate these challenges, companies are focusing on improved packaging solutions, robust logistics partnerships, and the adoption of smart supply chain technologies to enhance speed, safety, and customer satisfaction.

Key Market Trends

Rise of Cross-Border E-Commerce Growth

Cross-border e-commerce is emerging as a prominent trend in the cosmetics & fragrance industry, driven by consumer interest in global beauty products and wider online access. By 2025, approximately 32% of all online retail transactions are expected to be cross-border. Consumers are seeking niche, premium, and region-specific brands-such as K-beauty, J-beauty, and luxury European skincare-that may not be available in local markets. To meet this demand, beauty brands are enhancing their cross-border capabilities through regional fulfillment centers, localized websites, and partnerships with global marketplaces such as Tmall, Amazon, and Sephora. AI-powered language and currency localization, along with tailored recommendations, are helping brands provide a personalized shopping experience for international customers. Improved logistics, simplified customs processes, and expanding global payment options are further smoothing cross-border purchases. This trend is unlocking new opportunities for brands and transforming how beauty products are discovered and delivered across borders.

Key Market Players

  • Kemana
  • Perry Ellis International, Inc.
  • Unilever Plc
  • Amway Corporation
  • Estee Lauder Inc
  • Loreal SA
  • Coty Inc
  • LVMH Moet Hennessy
  • Revlon Consumer Products LLC
  • Nykaa E-Retail Limited

Report Scope:

In this report, the Global E-Commerce Cosmetics & Fragrance Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Commerce Cosmetics & Fragrance Market, By Product Type:

  • Skincare
  • Hair Care
  • Cosmetics
  • Fragrance

E-Commerce Cosmetics & Fragrance Market, By User Type:

  • Men
  • Women
  • Kids

E-Commerce Cosmetics & Fragrance Market, By Distribution Channel:

  • Direct Online Retailer
  • Brand Websites

E-Commerce Cosmetics & Fragrance Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-Commerce Cosmetics & Fragrance Market.

Available Customizations:

Global E-Commerce Cosmetics & Fragrance Market report with the given market data, TechSci Research offers customizations according to a company's specific needs.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global E-Commerce Cosmetics & Fragrance Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Skincare, Hair Care, Cosmetics, Fragrance)
    • 5.2.2. By User Type (Men, Women, Kids)
    • 5.2.3. By Distribution Channel (Direct Online Retailer, Brand Websites)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America E-Commerce Cosmetics & Fragrance Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By User Type
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States E-Commerce Cosmetics & Fragrance Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By User Type
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada E-Commerce Cosmetics & Fragrance Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By User Type
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico E-Commerce Cosmetics & Fragrance Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By User Type
        • 6.3.3.2.3. By Distribution Channel

7. Europe E-Commerce Cosmetics & Fragrance Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By User Type
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By User Type
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By User Type
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By User Type
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By User Type
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom E-Commerce Cosmetics & Fragrance Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By User Type
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific E-Commerce Cosmetics & Fragrance Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By User Type
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By User Type
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By User Type
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By User Type
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Australia E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By User Type
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea E-Commerce Cosmetics & Fragrance Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By User Type
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa E-Commerce Cosmetics & Fragrance Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By User Type
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By User Type
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By User Type
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By User Type
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey E-Commerce Cosmetics & Fragrance Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By User Type
        • 9.3.4.2.3. By Distribution Channel

10. South America E-Commerce Cosmetics & Fragrance Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By User Type
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil E-Commerce Cosmetics & Fragrance Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By User Type
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina E-Commerce Cosmetics & Fragrance Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By User Type
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia E-Commerce Cosmetics & Fragrance Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By User Type
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Kemana
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Perry Ellis International, Inc.
    • 14.1.3. Unilever Plc
    • 14.1.4. Amway Corporation
    • 14.1.5. Estee Lauder Inc
    • 14.1.6. Loreal SA
    • 14.1.7. Coty Inc
    • 14.1.8. LVMH Moet Hennessy
    • 14.1.9. Revlon Consumer Products LLC
    • 14.1.10. Nykaa E-Retail Limited

15. Strategic Recommendations

16. About Us & Disclaimer