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市場調查報告書
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1968416

自行車和滑板裝備市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、通路、地區和競爭格局分類，2021-2031年

Cycling And Skateboarding Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球自行車和滑板設備市場預計將從 2025 年的 736.7 億美元大幅成長至 2031 年的 1,298.7 億美元，複合年成長率為 9.91%。

該行業涵蓋個人出行工具，例如人力自行車、電動自行車和滑板，以及必要的安全裝備。推動該產業成長的主要因素是全球加強城市非機動交通基礎設施建設的努力，以及消費者健康意識的不斷提高。根據PeopleForBikes的數據，到2024年，將有1.12億美國人至少騎自行車一次，這一數據凸顯了人們對既能滿足個人健康目標又能實現環境永續性目標的積極交通途徑的強勁需求。

市場概覽
預測期 2027-2031
市場規模：2025年 736.7億美元
市場規模：2031年 1298.7億美元
複合年成長率：2026-2031年 9.91%
成長最快的細分市場 線上
最大的市場 北美洲

然而，目前阻礙市場成長的主要障礙是關鍵地區經濟不穩定導致的消費者自願支出受限。高通膨和不斷上漲的生活成本降低了購買力，零售商難以清理奢侈品庫存，造成庫存積壓。這種財務壓力給製造商帶來了挑戰，他們既要應對營運成本的波動，又要顧及消費者對價格的敏感性，因為消費者正在推遲購買選用設備。

市場促進因素

全球自行車和滑板裝備市場的主要驅動力是消費者對健康和健身日益成長的興趣。隨著人們越來越重視身體健康以對抗久坐的生活方式，積極出行方式在休閒和通勤方面的應用顯著增加。這一趨勢在年輕一代的回歸中尤其明顯，有助於鞏固未來的基本客群。例如，PeopleForBikes於2025年4月發布的《2024年美國自行車使用調查》報告顯示，3至9歲兒童的自行車使用率增加了9%，扭轉了先前的下降趨勢。這種成長表明，隨著新用戶最終成長為高階裝備的購買者，目標市場將長期擴大。

同時，政府加大對積極出行基礎設施的投資，正在消除重要的安全和便利性障礙。世界各地的地方政府正在重新分配資金，用於建造受保護的自行車道和自行車停車設施，直接鼓勵那些先前因道路安全顧慮而放棄騎行的城市居民擁有自行車。為了強調這項需求，PeopleForBikes 在 2025 年 5 月發布的一份報告指出，53% 的用戶擔心與汽車發生碰撞，這凸顯了建造安全自行車網路的緊迫性。為了滿足這一需求，LocalGov 在 2025 年 2 月報道稱，英國政府已確認將在未來兩年內投資 2.91 億英鎊用於積極出行（步行、騎行等）項目，為市場成長提供結構性支持。

市場挑戰

經濟不穩定是全球自行車和滑板裝備市場成長的一大障礙，因為它抑制了消費者的自由裁量權支出。高通膨和不斷上漲的生活成本給家庭預算帶來壓力，潛在買家越來越傾向於優先考慮必需品而非非必要的旅遊設備。購買力的下降迫使消費者推遲或放棄高價商品的購買計劃，直接阻礙了該行業的產生收入。因此，製造商和零售商面臨庫存積壓的困境，被迫採取激進的折扣策略，這不僅大幅降低了利潤率，也擾亂了財務規劃。

這些經濟壓力對主要市場區域的影響顯而易見，消費者信心的下降導致了顯著的萎縮。根據德國自行車製造商協會（ZIV）的數據顯示，2024年德國自行車和電動自行車的總銷售額年減10.3%，至63.3億歐元。儘管銷量降幅相對較小，但收入卻大幅下降，這凸顯了消費者對價格的高度敏感以及為清理庫存而不得不降價的做法，是如何直接降低市場整體經濟價值的。

市場趨勢

人工智慧和物聯網技術與智慧安全設備的融合，正從根本上改變產品的價值提案，將傳統防護與數位化連結結合。製造商正擴大將先進的感測器和通訊模組整合到頭盔和配件中，以利用碰撞檢測和即時性能分析等功能，吸引精通技術的騎乘者。這一趨勢正推動收入顯著成長，其驅動力源於消費者對能夠增強情境察覺並與更廣泛的數位健身系統連接的設備的需求。例如，Garmin 2025會計年度的財報顯示，其健身收入較2024會計年度成長了32%，凸顯了市場對互聯技術的強勁需求。

同時，越來越多追求越野騎行體驗的探險型騎行者，其需求超越了鋪裝路面，推動了礫石路和自行車旅行專用裝備的需求成長。在這一領域，耐用、高容量的載重系統和能夠應對混合地形探險的堅固部件正在不斷研發，有效地彌合了休閒騎行和野外探險之間的差距。專注於這些「探險型」解決方案的品牌，透過滿足長途旅行的特定物流需求，在市場中脫穎而出。正如Thule集團2024年財務報告所示，該公司淨銷售額成長4.5%，達到95.4億瑞典克朗，這主要得益於面向積極戶外生活方式的高階自行車產品。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球自行車與滑板裝備市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依類型（緊身衣、護腕、防護頭盔、護膝、護齒等）
    • 分銷通路（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美自行車和滑板裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲自行車和滑板裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區自行車和滑板裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲自行車及滑板裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲自行車和滑板裝備市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球自行車與滑板裝備市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Boardriders, Inc.
  • BikeCo, LLC
  • SCOTT Sports SA
  • Endura Limited
  • GT Bicycles, LLC
  • Almost Skateboards
  • Alien Workshop
  • Decathlon SA
  • Zero Skateboards
  • DT SWISS Group

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 22395

The Global Cycling And Skateboarding Equipment Market is projected to expand significantly, growing from a valuation of USD 73.67 Billion in 2025 to USD 129.87 Billion by 2031, reflecting a CAGR of 9.91%. This sector encompasses personal mobility devices, including manual and electric bicycles and skateboards, alongside necessary safety apparel. The industry is primarily propelled by worldwide efforts to enhance urban infrastructure for non-motorized transport and a growing consumer focus on physical health. Data from PeopleForBikes indicates that 112 million Americans participated in bicycling at least once in 2024, a statistic that underscores the strong demand for active transportation options that support both personal fitness goals and environmental sustainability targets.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 73.67 Billion
Market Size 2031USD 129.87 Billion
CAGR 2026-20319.91%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, a major obstacle currently hindering market growth is the restriction on discretionary consumer spending resulting from economic instability in key regions. High inflation and increased living costs have diminished purchasing power, leading to inventory surpluses as retailers find it difficult to clear premium stock. This financial strain creates a challenging landscape for manufacturers, who must manage fluctuating operational costs while contending with price sensitivity from buyers who are postponing the purchase of optional equipment.

Market Driver

A primary catalyst for the Global Cycling and Skateboarding Equipment Market is the increasing consumer emphasis on health and fitness. As individuals prioritize physical well-being to counter sedentary lifestyles, there is a significant rise in the adoption of active mobility devices for both recreation and commuting. This trend is especially visible in the renewed engagement of younger demographics, which helps secure a future customer base; for example, the '2024 U.S. Bicycling Participation Study' by PeopleForBikes in April 2025 noted a 9 percent increase in ridership among children aged 3 to 9, reversing earlier declines. Such engagement points to a long-term expansion of the addressable market as these new entrants eventually mature into buyers of premium equipment.

Concurrently, increased government investment in active transport infrastructure is removing critical barriers related to safety and accessibility. Municipalities around the world are reallocating funds to build protected lanes and storage facilities, directly encouraging equipment ownership among urban residents previously deterred by road safety concerns. Highlighting this need, PeopleForBikes reported in May 2025 that 53 percent of riders fear being hit by cars, emphasizing the urgency for safe networks. Addressing this demand, LocalGov reported in February 2025 that the UK Government confirmed a £291 million investment for active travel initiatives over the next two years, providing the structural support necessary to sustain market growth.

Market Challenge

Economic instability represents a critical barrier to the growth of the Global Cycling and Skateboarding Equipment Market by constraining discretionary consumer spending. As high inflation and elevated living costs erode household budgets, potential buyers are increasingly favoring essential expenditures over optional mobility devices. This reduction in purchasing power forces consumers to delay or forego high-value acquisitions, directly stalling revenue generation for the industry. Consequently, manufacturers and retailers are burdened with stagnant inventory, compelling them to resort to aggressive discounting strategies that severely compress profit margins and disrupt financial planning.

The impact of this economic pressure is clear in the performance of key market regions where reduced consumer confidence has led to significant contractions. According to the ZIV (German Bicycle Industry Association), the total turnover for bicycles and e-bikes in Germany declined by 10.3% in 2024 compared to the previous year, falling to 6.33 billion euros. This substantial drop in revenue, which occurred despite a relatively smaller decrease in unit sales, underscores how price sensitivity and the necessity for markdowns to clear surplus stock are directly diminishing the market's overall financial value.

Market Trends

The integration of AI and IoT into smart safety gear is fundamentally reshaping product value propositions by combining traditional protection with digital connectivity. Manufacturers are increasingly embedding advanced sensors and communication modules into helmets and accessories to utilize features like crash detection and real-time performance analytics that appeal to tech-savvy riders. This trend is driving significant revenue growth as consumers demand devices that enhance situational awareness and synchronize with broader digital fitness ecosystems; for instance, Garmin's February 2025 financial results showed a 32% revenue increase in its fitness segment for 2024, highlighting the robust market appetite for connected technologies.

Simultaneously, the expansion of specialized gravel and bikepacking equipment is capturing a growing demographic of adventure-oriented cyclists seeking versatility beyond paved roads. This segment is fueling the development of durable, high-capacity cargo systems and rugged components designed to withstand mixed-terrain expeditions, effectively bridging the gap between recreational riding and off-grid exploration. Brands focusing on these "adventure-ready" solutions are outperforming the broader market by addressing the specific logistical needs of long-distance touring, as evidenced by Thule Group's 2024 year-end report, which cited a 4.5% increase in net sales to SEK 9.54 billion largely due to premium bike-related products catering to active outdoor lifestyles.

Key Market Players

  • Boardriders, Inc.
  • BikeCo, LLC
  • SCOTT Sports SA
  • Endura Limited
  • GT Bicycles, LLC
  • Almost Skateboards
  • Alien Workshop
  • Decathlon SA
  • Zero Skateboards
  • DT SWISS Group

Report Scope

In this report, the Global Cycling And Skateboarding Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cycling And Skateboarding Equipment Market, By Type

  • Skin Suit
  • Wrist Guards
  • Protective Helmet
  • Knee Pads
  • Mouth Guard
  • Others

Cycling And Skateboarding Equipment Market, By Distribution Channel

  • Online
  • Offline

Cycling And Skateboarding Equipment Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cycling And Skateboarding Equipment Market.

Available Customizations:

Global Cycling And Skateboarding Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cycling And Skateboarding Equipment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Skin Suit, Wrist Guards, Protective Helmet, Knee Pads, Mouth Guard, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Cycling And Skateboarding Equipment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Cycling And Skateboarding Equipment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Cycling And Skateboarding Equipment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Cycling And Skateboarding Equipment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Cycling And Skateboarding Equipment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Cycling And Skateboarding Equipment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Cycling And Skateboarding Equipment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Cycling And Skateboarding Equipment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Cycling And Skateboarding Equipment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Cycling And Skateboarding Equipment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Cycling And Skateboarding Equipment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Cycling And Skateboarding Equipment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Cycling And Skateboarding Equipment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Cycling And Skateboarding Equipment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Cycling And Skateboarding Equipment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Cycling And Skateboarding Equipment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Cycling And Skateboarding Equipment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Cycling And Skateboarding Equipment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Cycling And Skateboarding Equipment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Cycling And Skateboarding Equipment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Cycling And Skateboarding Equipment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Cycling And Skateboarding Equipment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Cycling And Skateboarding Equipment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Cycling And Skateboarding Equipment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Cycling And Skateboarding Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Boardriders, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. BikeCo, LLC
  • 15.3. SCOTT Sports SA
  • 15.4. Endura Limited
  • 15.5. GT Bicycles, LLC
  • 15.6. Almost Skateboards
  • 15.7. Alien Workshop
  • 15.8. Decathlon SA
  • 15.9. Zero Skateboards
  • 15.10. DT SWISS Group

16. Strategic Recommendations

17. About Us & Disclaimer