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市場調查報告書
商品編碼
1370955
醫療保健市場的數位助理 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按產品、用戶介面、按應用、最終用戶、地區和競爭細分Digital Assistants in Healthcare Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Product, By User Interface, By Application, By End User, By Region and Competition |
2022年,全球醫療保健市場數位助理價值為5.4106億美元,預計在預測期內將出現顯著成長,預計年複合成長率(CAGR)為14.32%,預計到2028年將達到12.291億美元。醫療保健領域的數位協助涉及透過遠端監控和虛擬患者互動提供醫療保健服務。醫療保健中的數位助理是虛擬或數位工具,利用人工智慧 (AI) 和自然語言處理 (NLP) 技術與患者、醫療保健專業人員和醫療保健生態系統中的其他利益相關者互動。這些服務包括諸如到患者住所接觸患者、透過行動應用程式分析症狀以及透過智慧揚聲器存取疾病相關資訊等活動。有多種數位助理產品可供使用,包括智慧揚聲器、基於網路的聊天機器人和基於行動裝置的聊天機器人。在醫療保健中使用數位助理的優勢包括經濟高效的治療方案、患者和醫療保健專業人員之間的無縫連接、患者資料監控以及患者預約的高效安排,最終為患者和醫療保健提供者節省時間。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 54106萬美元 |
2028 年市場規模 | 12.2910億美元 |
2023-2028 年年複合成長率 | 14.32% |
成長最快的細分市場 | 智慧音箱 |
最大的市場 | 北美洲 |
對家庭監控設備的需求增加與醫療保健數位輔助的成長密切相關。這兩種趨勢相互關聯、相互促進、相互促進。穿戴式健身追蹤器、智慧體重計、血壓計和血糖儀等家用監控設備收集患者的即時健康資料。數位助理可以與這些設備無縫整合,以收集、分析和解釋資料,為患者提供即時回饋並深入了解其健康狀況。利用家庭監控設備收集的資料,數位助理可以提供個人化的健康見解和建議。例如,如果患者持續記錄血壓讀數升高,數位助理可以建議生活方式調整、藥物治療,或提示患者諮詢醫療保健提供者。當家庭監控設備發現異常讀數或潛在的健康風險時,數位助理可以向患者和醫療保健提供者發送警報和通知。這種及時的溝通可以實現早期介入並預防健康併發症。家庭監控設備和數位助理的結合符合以患者為中心的護理趨勢,使個人能夠在健康管理中發揮積極作用。這種整合方法不僅可以提高患者的治療效果,還可以透過實現患者和醫療保健提供者之間的個人化、便利且高效的互動,促進醫療保健服務的整體轉型。
患有慢性疾病的人數增加以及對家庭監控設備的需求不斷成長是醫療保健行業數位助理市場成長的主要驅動力。有效管理醫療保健費用的需求為在醫療保健市場的全球數位助理中營運的公司創造了充滿希望的機會。近年來,各年齡層家庭設備的使用率大幅上升。這些設備結構緊湊、便於攜帶,並且能夠持續監測患者的狀況。因此,對家庭設備的需求激增,促進了全球數位助理在醫療保健市場的整體擴張。老年人口的預期成長將進一步刺激對此類設備的需求,從而支持市場成長。
智慧型手機、智慧手錶和智慧揚聲器等消費性電子產品的快速普及正在推動消費性電子產業的顯著成長。隨著消費者越來越依賴智慧型設備,數位助理已成為獲取體育賽事比分、下訂單和管理日程等任務不可或缺的一部分。為了解決日益複雜的工作,組織越來越依賴智慧虛擬助理來有效管理工作負載並及時解決客戶詢問。這些先進的虛擬助理還利用語音辨識技術將口語單字和短語轉換為機器可讀的格式,促進人與機器之間的無縫通訊。預計這些因素將在預測期內推動智慧虛擬助理市場的發展。基於服務的企業對提高效率的需求進一步推動了市場擴張,這些企業正在將人工智慧驅動的虛擬助理整合到平板電腦、桌上型電腦和智慧型手機等一系列設備上。
軟體和硬體解決方案的進步正在推動市場對行動健康應用程式不斷成長的需求。虛擬助理 (VAS) 技術使患者能夠利用 Amazon Echo 等行動健康應用程式方便地補充處方、安排預約、掃描健康記錄並提前填寫表格。作為虛擬援助的一部分,穿戴式裝置在健康追蹤和提供緊急警報方面越來越受歡迎。透過利用 Fitbit 等先進的健身設備,使用者可以輕鬆監控心率、血壓和體重等健康指標,並透過線上入口網站輕鬆存取資料。創新利用的一個例子包括 YugasaBot,這是一個印度製造的平台,用於透過 WhatsApp 實現醫療保健通訊自動化。作為 DIISHA(永續健康科技行動數位創新干涉措施)醫療保健試點的一部分,這款人工智慧聊天機器人可協助 ASHA 工作人員為村莊居民解決與健康相關的詢問和政策。透過 YugasaBot,ASHA 工作人員可以全天候以他們喜歡的語言在 WhatsApp 上獲得政策問題的答案。
醫療保健資料高度敏感,並受到嚴格的隱私法規的約束。對患者資訊安全和潛在資料外洩的擔憂可能會阻礙患者和醫療保健提供者使用數位助理。患者將其個人和敏感的健康資訊委託給醫療保健提供者。數位助理的使用引起了人們對誰有權存取這些資料以及如何儲存、共享和使用這些數據的擔憂。任何感知或實際侵犯患者隱私的行為都會削弱對醫療機構的信任,並阻止患者使用數位工具。醫療保健資料受到嚴格的監管,例如美國的健康保險流通和責任法案 (HIPAA) 以及其他國家的類似法律。數位助理必須遵守這些規定,以確保病患資料得到安全處理並符合法律要求。不遵守規定可能會導致嚴厲的處罰。許多數位助理依賴雲端的資料儲存和處理。雖然這可以增強功能,但也引發了人們對外部伺服器中儲存的資料安全性的擔憂。
並非所有患者,尤其是老年人或技術困難的患者,都可以輕鬆使用數位助理或與數位助理互動。使用者介面的困難,特別是對於殘疾人來說,可能會限制採用。數位助理必須能夠理解和適應不同的語言、口音和文化背景,以便與廣大患者群體進行有效溝通。服務不足或資源有限地區的患者可能難以獲得有效使用數位助理所需的技術。許多老年人可能不熟悉或不習慣使用技術,包括聲控數位助理。複雜的使用者介面、小字體和技術術語可能會讓這一人群感到恐懼和困惑。技術上有困難的人,無論年齡大小,都可能難以駕馭數位助理介面。這些用戶可能會發現與技術有效互動具有挑戰性,從而導致沮喪和使用量減少。有視覺障礙的人可能會在使用基於文字的介面時遇到困難,而有聽力障礙的人可能會在基於語音的互動方面遇到困難。與輔助技術缺乏相容性可能會加劇這些挑戰。
遠距醫療和遠距醫療服務的擴展預計將對數位助理產生更大的需求。這些助理可以促進虛擬諮詢,幫助患者在家中管理慢性病,並協助醫療保健提供者提供遠距照護。數位助理可以在遠距醫療預約之前、期間和之後與患者互動。他們可以提供有關即將進行的虛擬諮詢的提醒,收集就診前的資訊,並提供預約後的後續指導。這種更高的參與度有助於提高遠距醫療互動的效率和個人化程度。對於在家中治療慢性病或從醫療程序中恢復的患者,數位助理可以在遠距醫療諮詢期間收集即時健康資料並將其轉發給醫療保健提供者。這使得提供者能夠根據準確和最新的資訊做出明智的決策。
數位助理可以與健身追蹤器和智慧手錶等穿戴式健康設備無縫整合,以監控和追蹤生命徵象、活動量和其他健康指標。這種整合提高了健康見解和建議的準確性。穿戴式健康設備可以持續監測心率、血壓、體溫和血氧飽和度等生命徵象。透過與數位助理整合,使用者可以接收有關其健康狀況的即時更新,以便在檢測到任何異常情況時立即進行干涉。將穿戴式裝置的資料與使用者檔案和病史相結合,數位助理可以提供量身定做的健康建議。這些建議可能包括運動習慣、飲食調整、壓力管理技巧等等。隨著穿戴式健康設備變得更加先進並且能夠捕獲廣泛的健康指標,與數位助理的整合透過將原始資料轉化為可操作的見解和建議來增強其價值。這種整合使個人能夠主動控制自己的健康,促進患者和醫療保健提供者之間的溝通,並有助於向預防性和個人化醫療保健的轉變。
智慧音箱領域成為市場的主要收入來源。此外,智慧音箱的進步,例如專為糖尿病設計的 Suli 應用程式(也稱為 Diabetes Guru),可提供有價值的疾病資訊並解決相關查詢。相反,預計在預測期內,聊天機器人領域的醫療保健市場規模的虛擬援助將顯著成長。這可以歸因於基於網路的聊天機器人和醫療保健行動應用程式的利用率增加。
基於使用者介面的數位助理市場細分包括自動語音辨識、基於文字和文字轉語音。自動語音辨識領域佔據最大的市場佔有率,預計在整個預測期內將繼續成長。此細分市場的成長可歸因於智慧揚聲器在各行業的廣泛採用。智慧揚聲器能夠進行語音辨識並以指定方式回應使用者產生的語音。隨著行動運算技術的日益普及,對自動語音辨識的需求也不斷成長。客戶現在可以更有效地與其智慧型手機和應用程式進行互動。由於亞馬遜 Alexa、Google Home 和 Bose 等主要智慧音箱製造商的總部都在美國,因此他們的大部分設備最初都是在美國推出和分銷的。自動語音辨識 (ASR) 使用戶能夠與電話和電腦介面等電子設備進行自然對話。被稱為「自然語言處理」的先進 ASR 技術的最新發展促進了人與電腦之間最無縫的通訊。智慧虛擬助理利用文字轉文字、文字轉語音和自動語音辨識等使用者介面。這些助理主要由零售、BFSI、醫療保健、電信和其他行業的最終用戶僱用。
2022 年,北美市場在收入方面表現出在其他地區中的主導地位,這主要是受到虛擬助理工具需求不斷成長和新產品推出的推動。此外,歐洲在同一時期成為市場第二大貢獻者,並且由於醫療保健領域擴大採用虛擬援助以及產品創新的持續成長,預計將經歷最快的年複合成長率(CAGR)。慢性病盛行率的上升、對家庭監控設備的需求以及人口老化在推動醫療保健領域數位助理的擴張方面發揮著至關重要的作用。這些設備現在被所有年齡層的人使用,因為它們重量輕、便於攜帶,並且可以持續監測患者的健康狀況。此外,保持穩定的醫療保健支出的需要進一步推動了市場的成長。
The Global Digital Assistants in Healthcare Market was valued at USD 541.06 Million in 2022 and is expected to experience significant growth during the forecast period, with a projected Compound Annual Growth Rate (CAGR) of 14.32% and expected to reach USD 1229.10 Million through 2028. Digital assistance in healthcare pertains to providing healthcare services through remote monitoring and virtual patient interactions. Digital assistants in healthcare are virtual or digital tools that utilize artificial intelligence (AI) and natural language processing (NLP) technologies to engage with patients, healthcare professionals, and other stakeholders within the healthcare ecosystem. These services encompass activities such as reaching out to patients at their residences, analyzing symptoms through mobile applications, and accessing disease-related information via smart speakers. A variety of digital assistant products, including smart speakers, web-based chatbots, and mobile-based chatbots, are available. The advantages of employing digital assistants in healthcare are inclusive of cost-effective treatment options, seamless connectivity between patients and healthcare professionals, patient data monitoring, and efficient scheduling of patient appointments, ultimately leading to time savings for both patients and healthcare providers.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 541.06 Million |
Market Size 2028 | USD 1229.10 Million |
CAGR 2023-2028 | 14.32% |
Fastest Growing Segment | Smart Speakers |
Largest Market | North America |
The heightened demand for home-based monitoring devices is intricately linked with the growth of digital assistance in healthcare. These two trends are interrelated and mutually reinforcing, driving each other's progress. Home-based monitoring devices such as wearable fitness trackers, smart scales, blood pressure monitors, and glucose meters collect real-time health data from patients. Digital assistants can seamlessly integrate with these devices to gather, analyze, and interpret the data, providing patients with instant feedback and insights into their health status. Utilizing the data collected by home-based monitoring devices, digital assistants can offer personalized health insights and recommendations. For instance, if a patient consistently records elevated blood pressure readings, the digital assistant can suggest lifestyle adjustments, medications, or prompt the patient to consult their healthcare provider. When home-based monitoring devices identify abnormal readings or potential health risks, digital assistants can send alerts and notifications to both patients and healthcare providers. This timely communication enables early intervention and prevents health complications. The combination of home-based monitoring devices and digital assistants aligns with the patient-centric care trend, empowering individuals to play an active role in their health management. This integrated approach not only enhances patient outcomes but also contributes to the overall transformation of healthcare delivery by enabling personalized, convenient, and efficient interactions between patients and healthcare providers.
The increase in the number of individuals with chronic health conditions and the growing demand for home-based monitoring devices are key drivers of growth in the digital assistant market within the healthcare sector. The need to effectively manage healthcare expenses has created promising opportunities for companies operating in the global digital assistants in healthcare market. In recent years, there has been a substantial rise in the adoption of home-based devices across all age groups. These devices are compact, portable, and enable continuous monitoring of patients' conditions. Consequently, the demand for home-based devices has surged, contributing to the overall expansion of the global digital assistants in healthcare market. The projected growth in the elderly population further fuels the demand for such devices, thereby supporting market growth.
The rapid adoption of consumer electronics, including smartphones, smartwatches, and smart speakers, is driving significant growth in the consumer electronics sector. As consumers become more reliant on smart devices, digital assistants have become indispensable for tasks such as accessing sports scores, placing food orders, and managing schedules. To address the growing complexity of work, organizations are increasingly relying on intelligent virtual assistants to efficiently manage workloads and promptly address customer inquiries. These advanced virtual assistants also facilitate seamless communication between humans and machines, utilizing voice recognition technology to convert spoken words and phrases into machine-readable formats. These factors are projected to drive the market for intelligent virtual assistants in the forecasted period. Market expansion is further fueled by the demand for enhanced efficiency among service-based businesses, which are integrating AI-powered virtual assistants across a range of devices, including tablets, desktops, and smartphones.
Advancements in both software and hardware solutions are driving the growing demand for mobile health applications in the market. Virtual assistant (VAS) technologies enable patients to utilize mobile health apps such as Amazon Echo to conveniently refill prescriptions, schedule appointments, scan health records, and complete forms in advance. Wearables are gaining popularity for health tracking and providing emergency alerts as part of virtual assistance. By leveraging advanced fitness devices like Fitbit, users can effortlessly monitor health metrics such as heart rate, blood pressure, and weight, with easy access to data through online portals. An example of innovative utilization includes YugasaBot, an Indian-made platform for automating healthcare communication over WhatsApp. This AI-powered chatbot assists ASHA workers in addressing health-related inquiries and policies for village residents as part of the DIISHA (Digital Innovations Interventions for Sustainable Healthtech Action) healthcare pilot. With YugasaBot, ASHA workers gain answers to policy questions on WhatsApp around the clock, in their preferred language.
Healthcare data is highly sensitive and subject to strict privacy regulations. Concerns about the security of patient information and potential data breaches can discourage both patients and healthcare providers from using digital assistants. Patients entrust healthcare providers with their personal and sensitive health information. The use of digital assistants raises concerns about who has access to this data and how it is stored, shared, and used. Any perceived or actual breach of patient confidentiality can erode trust in healthcare organizations and deter patients from using digital tools. Healthcare data is subject to strict regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) in the United States and similar laws in other countries. Digital assistants must adhere to these regulations to ensure that patient data is handled securely and in accordance with legal requirements. Failure to comply can result in severe penalties. Many digital assistants rely on cloud-based storage and processing of data. While this can enhance functionality, it also raises concerns about the security of data stored in external servers.
Not all patients, especially elderly or technologically challenged individuals, may be comfortable using or interacting with digital assistants. Difficulties with user interfaces, especially for those with disabilities, can limit adoption. Digital assistants must be capable of understanding and accommodating diverse languages, accents, and cultural contexts to effectively communicate with a broad patient population. Patients in underserved or resource-limited areas may have limited access to the necessary technology to use digital assistants effectively. Many elderly individuals may not be familiar with or comfortable using technology, including voice-activated digital assistants. Complex user interfaces, small fonts, and technical jargon can be intimidating and confusing for this demographic. Technologically challenged individuals, regardless of age, may struggle to navigate digital assistant interfaces. These users might find it challenging to interact effectively with the technology, leading to frustration and reduced usage. Individuals with visual impairments may encounter difficulties with text-based interfaces, while those with hearing impairments may struggle with voice-based interactions. Lack of compatibility with assistive technologies can exacerbate these challenges.
The expansion of telehealth and remote healthcare services is expected to create a greater need for digital assistants. These assistants can facilitate virtual consultations, help patients manage chronic conditions from home, and assist healthcare providers in delivering remote care. Digital assistants can engage patients before, during, and after telehealth appointments. They can provide reminders about upcoming virtual consultations, gather pre-visit information, and offer post-appointment follow-up instructions. This heightened engagement contributes to more productive and personalized telehealth interactions. For patients managing chronic conditions or recovering from medical procedures at home, digital assistants can collect and relay real-time health data to healthcare providers during telehealth consultations. This allows providers to make informed decisions based on accurate and up-to-date information.
Digital assistants can seamlessly integrate with wearable health devices, such as fitness trackers and smartwatches, to monitor and track vital signs, activity levels, and other health metrics. This integration enhances the accuracy of health insights and recommendations. Wearable health devices can continuously monitor vital signs such as heart rate, blood pressure, temperature, and oxygen saturation. By integrating with digital assistants, users can receive real-time updates on their health status, allowing for prompt interventions if any abnormalities are detected. Combining data from wearable devices with user profiles and medical history, digital assistants can offer tailored health recommendations. These recommendations may include exercise routines, dietary adjustments, stress management techniques, and more. As wearable health devices become more advanced and capable of capturing a wide range of health metrics, the integration with digital assistants enhances their value by translating raw data into actionable insights and recommendations. This integration empowers individuals to take proactive control of their health, facilitates communication between patients and healthcare providers, and contributes to the shift towards preventive and personalized healthcare.
The smart speakers segment emerged as the primary revenue contributor to the market. Moreover, advancements in smart speakers, such as the Suli app designed for diabetes, also known as Diabetes Guru, offer valuable disease information and address related queries. Conversely, the chatbots segment is projected to experience significant growth in the virtual assistance in healthcare market size during the forecast period. This can be attributed to the increased utilization of web-based chatbots and healthcare mobile apps.
The segmentation of the Digital Assistant Market, based on user interface, encompasses automatic speech recognition, text-based, and text-to-speech. The automatic speech recognition segment holds the largest market share and is expected to continue growing throughout the forecast period. The growth of this segment can be attributed to the widespread adoption of smart speakers across various industries. Smart speakers are capable of speech recognition and responding to user-generated speech in a specified manner. With the increasing usage of mobile computing technology, there is a growing demand for automatic voice recognition. Customers can now interact more efficiently with their smartphones and applications. As major smart speaker manufacturers such as Amazon Alexa, Google Home, and Bose have their headquarters in the United States, most of their devices are initially introduced and distributed there. Automated speech recognition (ASR) enables users to have natural conversations with electronic devices such as telephones and computer interfaces. The recent development of advanced ASR technology known as "natural language processing" facilitates the most seamless communication between humans and computers. Intelligent virtual assistants utilize user interfaces such as text-to-text, text-to-speech, and automatic speech recognition. These assistants are predominantly employed by end users in retail, BFSI, healthcare, telecom, and other sectors.
The North America market demonstrated dominance in terms of revenue among other regions in 2022, primarily driven by the growing demand for virtual assistant tools and the introduction of new products. Furthermore, Europe emerged as the second-largest contributor in the market during the same period and is projected to experience the fastest compound annual growth rate (CAGR) due to the increasing adoption of virtual assistance in healthcare and the continuous growth in product innovations. The rising prevalence of chronic illnesses, the desire for home monitoring devices, and the aging population play crucial roles in driving the expansion of digital assistants in the healthcare sector. These devices are now being utilized by individuals of all age groups as they are lightweight, portable, and provide continuous monitoring of patients' health. Moreover, the market's growth is further fueled by the need to maintain consistent healthcare spending.
In this report, the Global Digital Assistants in Healthcare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: