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市場調查報告書
商品編碼
1361412
榴槤水果市場 - 全球產業規模、佔有率、趨勢、機會和預測(按類型、銷售管道、地區、競爭預測和機會細分,2018-2028 年)Durian Fruit Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By Region, By Competition Forecast & Opportunities, 2018-2028F |
2022 年,全球榴槤果市場估值達到 89.7 億美元,預計在預測期內將實現強勁成長,到 2028 年年複合成長率 (CAGR) 為 9.01%。全球榴槤果市場經歷了重大變革隨著這種熱帶水果在其傳統的東南亞起源之外獲得普及和認可,它的生長和轉變。榴槤以其獨特的香氣和獨特的風味而聞名,已成為世界各地備受追捧的商品。這種擴張是由全球化、不斷變化的烹飪偏好以及人們對其營養益處的認知不斷提高等因素所推動的。榴槤從一種地區美食轉變為全球現象,從它的綽號“水果之王”就可以看出。其獨特的屬性引發了需求激增,吸引了消費者和食品愛好者的興趣。雖然榴槤在泰國、馬來西亞、印尼和新加坡等國家具有文化和烹飪意義,但其營養成分(包括維生素、礦物質和膳食纖維)使其被譽為營養水果選擇。這種營養成分吸引了注重健康、尋求天然必需營養素來源的消費者。國際旅行和跨文化交流的興起讓消費者接觸到了多樣化的美食體驗,使得榴槤受到了喜歡冒險的食客和好奇的旅行者的青睞。
主要市場促進因素:
市場概況 | |
---|---|
預測期 | 2024-2028 |
2022 年市場規模 | 89.7億美元 |
2028 年市場規模 | 153.6億美元 |
2023-2028 年年複合成長率 | 9.01% |
成長最快的細分市場 | 冷凍 |
最大的市場 | 亞太地區 |
亞太地區,特別是泰國、馬來西亞、印尼和中國等國家,歷來都是榴槤生產和消費的焦點。近年來,受多種因素的推動,該地區對榴蓮的需求激增。可支配收入的成長、飲食偏好的變化以及文化意義都導致了需求的增加。隨著中產階級人口的擴大,更多的消費者有能力買得起榴槤等價格更高的水果。榴槤與奢華和放縱的聯繫進一步推動了它在尋求獨特和異國美食體驗的城市消費者中的流行。此外,榴槤也被應用於各種食品中,從糖果到零食再到榴槤味咖啡,進一步擴大了其影響範圍。
擴大出口和全球化:
雖然榴槤消費歷史上主要集中在亞洲,但由於全球化和國際貿易的增加,這種水果現在在國際市場上越來越受歡迎。最近,由於運輸和物流的進步,在長途運輸過程中保持了水果的品質,榴蓮的出口顯著成長。泰國和馬來西亞等國家正在積極促進榴槤出口,努力克服與其強烈氣味相關的挑戰。人們正在努力開發包裝和處理方法,以減輕氣味並延長保存期限,使榴槤對全球更廣泛的受眾更具吸引力。出口導向地區也正在組織與榴槤相關的節日和活動,以吸引遊客並展示這種水果在烹飪中的多功能性。
健康益處和營養價值:
消費者健康意識的增強也促進了對榴槤的需求。榴槤富含維生素、礦物質和膳食纖維,提供維生素 C、複合維生素 B、鉀和膳食纖維等必需營養素,使其成為飲食中的寶貴補充。此外,榴槤在傳統醫學中有著潛在的健康益處,例如改善消化、增強免疫力和增強心血管健康。榴蓮作為天然和營養豐富的超級食品的聲譽正在促使具有健康意識的消費者將其涵蓋飲食中,特別是在人們尋求加工食品和補充劑的天然替代品的地區。
主要市場挑戰:
文化和感官知覺:
榴槤水果市場面臨的一個重大挑戰是榴槤香氣和風味的兩極化。雖然它在泰國、馬來西亞和印尼國家受到推崇,但其強烈的氣味和獨特的味道可能會讓一些消費者感到反感,尤其是在西方國家。榴槤作為美味佳餚的文化認知與其他地區對榴槤的厭惡形成鮮明對比。這種分歧給擴大榴槤的市場佔有率帶來了困難。為了應對這項挑戰,榴槤產業的利害關係人必須專注於強調水果的營養價值、烹飪多功能性和文化意義的教育和行銷策略。強調榴槤的多種享用方式及其獨特性可以幫助彌合這一差距並擴大其市場吸引力。
物流和新鮮度問題:
榴槤獨特的香氣為運輸和分銷過程中的物流帶來了挑戰。其強烈的氣味會滲透到包裝和其他食品中,因此很難與其他產品一起運輸。這就需要專門的處理和包裝方法,這增加了供應鏈的複雜性和成本。確保榴槤以新鮮且有吸引力的狀態到達消費者手中是一個至關重要的問題,特別是對於出口到遙遠市場的榴槤而言。包含香氣和保持品質的包裝創新,加上最佳化的分銷網路,可以幫助減輕新鮮度問題。
監管和檢疫障礙:
全球榴槤貿易受到許多國家的監管和檢疫壁壘的阻礙。由於榴槤可能含有病蟲害,因此被列為高風險農產品,在許多國家都面臨嚴格的進口法規和檢疫措施。這種監管的複雜性增加了出口商需要了解的文件、檢查和認證的層次。應對這些挑戰需要出口國和進口國之間的合作。明確的指導方針、標準化的測試方法和風險評估協議可以促進貿易,同時確保生物安全。
主要市場趨勢:
榴槤需求與供給的全球化:
榴槤的吸引力已在全球擴大,超越了其在東南亞的傳統受歡迎程度。值得注意的是,中國等國家對榴槤的需求大幅成長,為這種水果創造了巨大的國際市場。這一趨勢導致榴槤產量和貿易增加,東南亞國家利用不斷成長的需求種植更多榴槤以滿足國內和國際需求。
精品化和品種化發展:
消費者的喜好正在推動高階化和新榴槤品種的開發趨勢。雖然榴槤歷來主要作為新鮮水果食用,但創新的加工技術擴大了其應用範圍。糖果、糕點、冰淇淋和冷凍果肉等榴槤產品越來越受歡迎,吸引了更廣泛的受眾。人們也正在努力增強榴槤的特性,包括味道、香氣和質地,從而開發出具有特定特性的新榴蓮品種。
文化意義與旅遊:
榴槤在許多東南亞國家具有重要的文化和社會重要性,在當地傳統和節日中發揮核心作用。這種文化意義催生了“榴槤旅遊”,愛好者們紛紛前往榴槤農場和節日,親身體驗這種水果。在一些地區,優質榴槤甚至贏得了鑑賞家的狂熱追捧。文化重要性、旅遊業和高階化的融合將榴槤的地位從地區美食提升為全球認可和讚賞的產品。
細分洞見:
類型見解:
冷凍市場是全球榴槤水果市場的重要參與者,有助於促進成長、可及性和多樣化。冷凍榴槤具有解決運輸挑戰、保存期限問題和消費者偏好的優勢。在榴槤最成熟時冷凍可以保留其新鮮度、風味和營養成分。這對榴蓮來說至關重要,因為榴槤的保存期限很短,而且由於香氣濃鬱,很容易腐爛。即使在水果非當季時,冷凍選擇也能讓消費者享受榴槤獨特的香氣和風味。這種便利性將榴槤的觸角擴大到遠離其原產地的市場,使世界各地的消費者無論地理位置或季節如何都能體驗到它的味道。
銷售通路洞察:
線上平台和電子商務在全球榴槤水果市場中發揮重要作用,重塑了榴槤的購買、銷售和體驗方式。線上管道克服了地理限制,使榴槤生產商能夠接觸到榴槤難以獲得的地區的消費者。這種便利性有助於市場擴張,並將榴槤介紹給全球受眾,讓好奇的消費者探索其獨特的風味和香氣。便利性是現代消費者的首要任務,線上平台提供了在家中舒適地訂購榴槤及相關產品的便利。這在榴槤不易獲得的地區尤其有價值。線上平台繞過了榴槤的季節性,因為消費者可以透過從世界不同地區採購來全年獲取榴槤產品。這些平台上的資訊內容也有助於教育消費者了解榴槤的特性、好處和烹飪應用,以彌合文化認知和消費者理解之間的差距。
區域見解:
亞太地區:
亞太地區憑藉其深厚的文化連結、豐富的種植面積以及對國際貿易影響力的不斷增強,在全球榴槤市場中發揮著舉足輕重的作用。榴槤在亞洲文化中的重要性,尤其是在泰國、馬來西亞、印尼和新加坡等國家,維持了該地區持續且大量的需求。亞太地區是榴槤種植的主要中心,生產世界上大部分的榴槤供應。該地區的國家,如泰國、馬來西亞、印尼和菲律賓,利用該地區有利的氣候和土壤條件,成為著名的榴槤生產國。這種豐富的榴槤供應確保了國內和國際市場的穩定供應。東南亞國家已成為榴槤的主要出口國,滿足了全球需求,並使世界各地的消費者都能買到榴槤。
主要市場參與者
報告範圍:
在本報告中,全球榴槤果市場被細分為以下幾類,此外還詳細介紹了以下產業趨勢:
新鮮的
冷凍
冷凍乾燥
其他
超市/大賣場
水果店
便利商店
線上的
其他
北美洲
亞太
歐洲
南美洲
中東和非洲
競爭格局
公司簡介:全球榴槤市場主要公司的詳細分析。
可用的客製化:
全球榴槤水果市場報告包含給定的市場資料,科技科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項:
公司資訊
The Global Durian Fruit Market achieved a valuation of USD8.97 billion in 2022 and is projected to experience robust growth during the forecast period, with a Compound Annual Growth Rate (CAGR) of 9.01% through 2028. The global durian fruit market has undergone significant growth and transformation as this tropical fruit gains popularity and recognition beyond its traditional Southeast Asian origins. Renowned for its distinct aroma and divisive flavor profile, durian has emerged as a highly sought-after commodity in various parts of the world. This expansion is driven by factors such as globalization, evolving culinary preferences, and increased awareness of its nutritional benefits. The shift of durian from a regional delicacy to a global phenomenon is reflected in its nickname, the "king of fruits." Its unique attributes have sparked a surge in demand, capturing the interest of consumers and food enthusiasts alike. While durian has cultural and culinary significance in countries like Thailand, Malaysia, Indonesia, and Singapore, its nutritional content, including vitamins, minerals, and dietary fiber, has contributed to its reputation as a nutritious fruit choice. This nutritional profile appeals to health-conscious consumers seeking natural sources of essential nutrients. The rise in international travel and cross-cultural exchanges has exposed consumers to diverse culinary experiences, leading to durian gaining traction among adventurous eaters and curious travelers.
Key Market Drivers:
Increasing Demand in the Asia-Pacific Region:
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 8.97 Billion |
Market Size 2028 | USD 15.36 Billion |
CAGR 2023-2028 | 9.01% |
Fastest Growing Segment | Frozen |
Largest Market | Asia Pacific |
The Asia-Pacific region, particularly countries such as Thailand, Malaysia, Indonesia, and China, has historically been the focal point for both durian production and consumption. In recent years, the demand for durian has surged within this region, driven by various factors. Growing disposable incomes, shifting dietary preferences, and cultural significance have all contributed to heightened demand. As the middle-class population expands, more consumers are able to afford higher-priced fruits like durian. Durian's association with luxury and indulgence has further fueled its popularity among urban consumers seeking distinctive and exotic gastronomic experiences. Additionally, durian has found its way into various food products, from candies to snacks to durian-flavored coffee, expanding its reach even further.
Expanding Exports and Globalization:
While durian consumption was historically concentrated in Asia, the fruit is now gaining traction in international markets due to globalization and increased international trade. The export of durian has seen significant growth recently, facilitated by advancements in transportation and logistics that preserve the fruit's quality during long-distance shipping. Countries like Thailand and Malaysia are actively promoting durian exports, working to overcome challenges related to its strong odor. Efforts are being made to develop packaging and handling methods that mitigate the smell and prolong shelf life, making durian more appealing to a wider global audience. Durian-related festivals and events are also being organized in export-oriented regions to attract tourists and showcase the fruit's versatility in culinary applications.
Health Benefits and Nutritional Value:
Growing consumer awareness of health and wellness is also contributing to the demand for durian. Rich in vitamins, minerals, and dietary fiber, durian offers essential nutrients such as vitamin C, vitamin B complex, potassium, and dietary fiber, making it a valuable addition to diets. Moreover, durian has a history of use in traditional medicine for potential health benefits such as improved digestion, boosted immunity, and enhanced cardiovascular health. Durian's reputation as a natural and nutritious superfood is prompting health-conscious consumers to include it in their diets, particularly in regions where people are seeking natural alternatives to processed foods and supplements.
Key Market Challenges:
Cultural and Sensory Perceptions:
A significant challenge facing the durian fruit market is the polarizing nature of durian's aroma and flavor. While it is revered in countries like Thailand, Malaysia, and Indonesia, its strong smell and unique taste can be off-putting to some consumers, especially in Western countries. The cultural perception of durian as a delicacy contrasts with the aversion it evokes in other regions. This divide poses difficulties in expanding durian's market presence. To address this challenge, stakeholders in the durian industry must focus on education and marketing strategies that highlight the fruit's nutritional value, culinary versatility, and cultural significance. Emphasizing the various ways durian can be enjoyed and its uniqueness could help bridge this gap and broaden its market appeal.
Logistics and Freshness Concerns:
Durian's distinctive aroma presents logistical challenges during transportation and distribution. Its strong scent can permeate packaging and other foods, making it challenging to ship alongside other produce. This necessitates specialized handling and packaging methods, which add complexity and cost to the supply chain. Ensuring that durian reaches consumers in a fresh and appealing state is a critical concern, especially for exports to distant markets. Innovations in packaging that contain the aroma and maintain quality, coupled with optimized distribution networks, can help mitigate freshness concerns.
Regulatory and Quarantine Barriers:
Global durian trade is hindered by regulatory and quarantine barriers in many countries. Classified as a high-risk agricultural product due to its potential to harbor pests and diseases, durian faces strict import regulations and quarantine measures in many nations. This regulatory complexity adds layers of documentation, inspections, and certifications for exporters to navigate. Addressing these challenges requires collaboration between exporting and importing countries. Clear guidelines, standardized testing methods, and risk assessment protocols can facilitate trade while ensuring biosecurity.
Key Market Trends:
Globalization of Durian Demand and Supply:
Durian's appeal has expanded globally, moving beyond its traditional popularity in Southeast Asia. Notably, countries like China have seen a significant rise in demand for durian, creating a substantial international market for the fruit. This trend has led to increased durian production and trade, with countries in Southeast Asia capitalizing on the growing demand by cultivating more durian to meet both domestic and international needs.
Premiumization and Variety Development:
Consumer preferences are driving the trend toward premiumization and the creation of new durian varieties. While durian was historically consumed primarily as fresh fruit, innovative processing techniques have expanded its applications. Durian-based products like candies, pastries, ice cream, and frozen pulp have gained popularity, appealing to a wider audience. Efforts are also underway to enhance durian's attributes, including taste, aroma, and texture, leading to the development of new durian varieties that offer specific characteristics.
Cultural Significance and Tourism:
Durian holds cultural and social importance in many Southeast Asian countries, playing a central role in local traditions and festivals. This cultural significance has given rise to "durian tourism," with enthusiasts seeking out durian farms and festivals to experience the fruit firsthand. In some regions, premium durians have even garnered a cult following among connoisseurs. This convergence of cultural importance, tourism, and premiumization has elevated durian's status from a regional delicacy to a globally recognized and appreciated product.
Segmental Insights:
Type Insights:
The frozen segment is a significant player in the global durian fruit market, contributing to growth, accessibility, and diversification. Freezing durian offers advantages that address transportation challenges, shelf life concerns, and consumer preferences. Freezing durian at its peak ripeness preserves its freshness, flavor, and nutritional content. This is essential for durian, which has a short shelf life and is highly perishable due to its strong aroma. The frozen option allows consumers to enjoy durian's unique aroma and flavor even when the fruit is not in season. This accessibility expands the reach of durian to markets distant from its native regions, enabling consumers worldwide to experience its taste regardless of geographical location or season.
Sales Channel Insights:
Online platforms and e-commerce play a significant role in the global durian fruit market, reshaping how durian is purchased, sold, and experienced. Online channels overcome geographical constraints, enabling durian producers to reach consumers in regions where the fruit might be less accessible. This accessibility contributes to market expansion and introduces durian to a global audience, allowing curious consumers to explore its unique flavor and aroma. Convenience is a priority for modern consumers, and online platforms provide the convenience of ordering durian and related products from the comfort of one's home. This is especially valuable in areas where durian is not readily available. Durian's seasonal nature is bypassed through online platforms, as consumers can access durian products year-round by sourcing from different parts of the world. Informative content on these platforms also helps educate consumers about durian's characteristics, benefits, and culinary applications, bridging the gap between cultural perceptions and consumer understanding.
Regional Insights:
Asia Pacific Region:
The Asia-Pacific region plays a pivotal role in the global durian fruit market, driven by its deep cultural connections, abundant cultivation, and growing influence on international trade. Durian's significance in Asian cultures, especially in countries like Thailand, Malaysia, Indonesia, and Singapore, sustains a consistent and substantial demand within the region. The Asia-Pacific region serves as the primary hub for durian cultivation, producing the majority of the world's supply. Countries in the region, such as Thailand, Malaysia, Indonesia, and the Philippines, are prominent durian producers, capitalizing on the region's favorable climate and soil conditions. This abundance ensures a stable supply of durian to both domestic and international markets. Southeast Asian countries have become major exporters of durian, satisfying global demand and making the fruit accessible to consumers worldwide.
Key Market Players
Report Scope:
In this report, the global durian fruit market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Fresh
Frozen
Freeze-Dried
Others
Supermarkets/Hypermarkets
Fruit Stores
Convenience Stores
Online
Others
North America
Asia-Pacific
Europe
South America
Middle East & Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global durian fruit market.
Available Customizations:
Global Durian Fruit Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information