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1355318

衛生用品市場 - 全球產業規模、佔有率、趨勢、機會和預測，2018-2028F 按產品類型、類型、配銷通路、地區、公司細分

Sanitary Products Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By Type, By Distribution Channel, By Region, By Company
出版日期: | 出版商: TechSci Research | 英文 170 Pages | 商品交期: 2-3個工作天內

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簡介目錄

由於製造商推出的產品不斷增加以及可重複使用和環保衛生棉的日益普及，全球衛生產品的市場規模預計在預測期內將成長。

全球衛生用品市場範圍

衛生用品是經期婦女在月經週期使用的產品。衛生用品市場涵蓋護墊、衛生棉條、衛生護墊、月亮杯、經期內褲等多種類型的產品。衛生棉，通常稱為衛生棉或月經墊，是一種由吸收性材料製成的小而薄的墊，用於在月經週期期間吸收經液。護墊類似衛生棉；然而，它們較小、吸收性較差且較薄。月經杯是月經期間放入陰道內的經期衛生用品，主要功能是收集經液。衛生棉條是小型圓柱形拋棄式經期產品，由高吸水性材料製成。經期內褲看起來就像普通的內衣，有多層超細纖維聚酯，但它們可以吸收經液，同時保持水分遠離皮膚。

市場概況
預測期 2024-2028
2022 年市場規模 359.1億美元
2028 年市場規模 453.8億美元
2023-2028 年複合年成長率 4.51%
成長最快的細分市場 線上的
最大的市場 亞太地區

全球衛生用品市場概況

由於世界各地的許多人仍然不知道發展中國家在月經期間使用此類產品，因此預計全球衛生用品市場將在預測期內成長，因為政府擴大採取措施教育經期者了解衛生用品的使用和好處。孟加拉等國家。據聯合國兒童基金會稱，在孟加拉和埃及，只有 32% 和 66% 的女孩在第一次月經前就知道月經。例如，根據世界銀行的說法，為了世界各地女性的福祉，需要進行月經衛生管理（MHM）。全球有超過 3 億女性在任何特定時間都會有月經，而全球估計有 5 億女性缺乏經期產品和適當的經期衛生管理設施。女孩和婦女需要獲得洗滌設施、廉價且合適的經期衛生用品以及友好的氛圍，讓她們能夠在不感到尷尬或恥辱的情況下管理月經。

此外，衛浴產品市場涵蓋的地區有北美、歐洲、亞太、中東和非洲、南美。其中，由於中國、印度等國家女性人口眾多以及消費者個人衛生意識不斷增強，預計亞太地區在預測期內將在衛生用品市場佔據重要佔有率。

全球衛生用品市場促進因素

由於女性人口的增加，衛生用品市場預計將擴大。較高的識字率、女童教育、婦女賦權和維持良好的月經健康推動了女性人口的成長。此外，許多國家都在努力減少與月經相關的社會恥辱，在國家醫療保健計劃中提供女性衛生產品。這增加了發展中國家和欠已開發國家衛生產品的使用。此外，在預測期內，政府為教育機構提供衛生產品的幾項措施也推動了全球衛生產品市場的發展。例如，2022年，英國政府為在校女生製定了「經期產品計畫」。在該計劃中，英格蘭所有公立學校和 16 至 19 個教育組織都有資格參加該時期產品計劃。它為學習場所需要的女孩和婦女提供免費的衛生用品。例如，當使用者忘記了他們買不起的產品，或意外地來了月經時，就會發生這種情況

全球衛生用品市場趨勢

衛生用品市場正受到環保產品發展的推動。環保衛生產品是商業化、大規模生產的塑膠衛生棉的永續替代品，由天然纖維和木材、竹子和大麻等材料製成。例如，「&SISTERS公司」就推出了環保衛生棉條，以滿足消費者的需求。衛生棉條完全由有機棉製成，不含任何塑膠、危險化學物質或合成成分。這些生態衛生棉條適合經期和環境，因為它們具有 Contour FitTM 形狀，可提供舒適的全方位擴張，以實現最佳防漏效果，並配有可堆肥紙板塗抹器。此外，可重複使用時期產品的日益普及也推動了預測期內的全球衛生產品市場。例如，2021 年，Primark 推出了可重複使用的女性內衣。這種可重複使用的內衣可供經期者穿著，無需使用其他衛生用品。顧客可以選擇兩種類型的內衣：中到重流動性和輕到中流動性。因此，所有這些趨勢預計將在預測期內推動全球衛生產品市場的發展。

全球衛生用品市場挑戰

塑膠衛生棉對環境有害，是衛生產品市場成長的主要障礙之一。例如，塑膠衛生棉需要 500 至 800 年才能完全分解。全球每月產生數千噸由拋棄式衛生棉製成的廢棄物。這項特殊的挑戰成為全球衛生用品市場的障礙。此外，在預測期內，衛生用品公司之間日益激烈的競爭限制了全球衛生用品市場。

全球衛生用品市場機遇

根據聯合國兒童基金會統計，全球每月約有 18 億人來月經，而根據世界銀行提供的資料，估計約有 5 億女性缺乏衛生用品和經期衛生管理設施。因此，由於存在巨大的未開發市場，公司有很大的機會來迎合這剩餘的市場部分。此外，亞太地區的不斷發展也為製造商提供了在該地區提供服務的機會。此外，根據《印度教徒報》新聞報道提供的資料，約49%的印度女性在月經期間仍使用布料。因此，仍然有大量女性群體未被開發，這給了製造商抓住這個機會並增加市場佔有率的機會。

全球衛生用品市場公司概況

Johnson & Johnson Services, Inc.、The Procter & Gamble Company、Kimberly-Clark Corporation、Essity AB、Kao Corporation、Ontex BV、Unicharm Corporation、Unilever PLC、Edgewell Personal Care Company 和 First Quality Enterprises, Inc. 等預測期內全球衛生用品市場的主要市場參與者。

全球衛生用品市場區隔：

全球衛生用品市場按產品類型、類型、配銷通路和地區細分。依產品類型，市場分為衛生棉、衛生棉條、護墊、月亮杯和經期內褲。根據類型，市場分為可重複使用型和拋棄式型。根據配銷通路，市場分為超市/大賣場、藥局和藥局、便利商店、網路和非零售。市場分析也研究區域細分，以設計區域市場區隔。

報告範圍：

衛生用品市場，依產品類型：

  • 護墊
  • 衛生棉條
  • 衛生護墊
  • 月經杯
  • 經期內褲

衛生用品市場，按類型：

  • 可重複使用的
  • 拋棄式的

衛生用品市場（依配銷通路）：

  • 超市/大賣場
  • 藥局和藥局
  • 便利商店
  • 線上的
  • 非零售

衛生用品市場（按地區）：

  • 亞太
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 北美洲
  • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • 土耳其
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥倫比亞

競爭格局

公司簡介：對全球衛生用品市場主要公司的詳細分析。

可用的客製化：

根據給定的市場資料，TechSci Research 可根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

  • 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：簡介

  • 產品概述
  • 報告的主要亮點
  • 市場覆蓋範圍
  • 涵蓋的細分市場
  • 考慮研究任期

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：執行摘要

  • 市場概況
  • 市場預測
  • 重點地區
  • 關鍵環節

第 4 章：客戶之聲分析（B2C 模型分析）

  • 樣本量確定
  • 受訪者人口統計
    • 按性別
    • 按年齡
    • 按職業
  • 品牌意識
  • 影響購買決策的因素
  • 購買後面臨的挑戰

第 5 章：全球衛生用品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析（衛生棉、衛生棉條、護墊、月亮杯、經期內褲）
    • 依類型市佔率分析（可重複使用型、拋棄式型）
    • 按配銷通路市場佔有率分析（超市/大賣場、藥局和藥局、便利商店、線上和非零售）
    • 按區域市佔率分析
    • 按前 5 名的公司市佔率分析，其他 (2022)
  • 全球衛生產品分佈圖及機會評估
    • 按產品類型市場測繪和機會評估
    • 按類型市場測繪和機會評估
    • 按配銷通路市場測繪和機會評估
    • 透過區域市場測繪和機會評估

第 6 章：北美衛生用品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 7 章：歐洲衛生用品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 8 章：亞太地區衛生用品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 9 章：中東和非洲衛生用品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 10 章：南美洲衛生用品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 11 章：市場動態

  • 動力
    • 職業婦女人口不斷增加
    • 可重複使用衛生棉的需求不斷成長
    • 不斷增加的產品發布
  • 挑戰
    • 對環境的不利影響
    • 欠已開發國家缺乏認知

第 12 章：COVID-19 對全球衛生用品市場的影響

第 13 章：市場趨勢與發展

  • 社群媒體平台越來越受歡迎
  • 環保產品的成長趨勢
  • 企業投資不斷增加
  • 衛生棉條在年輕一代中越來越受歡迎
  • 政府舉措

第 14 章：波特的五力模型

  • 競爭競爭
  • 買家的議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：SWOT 分析

  • 優勢
  • 弱點
  • 機會
  • 威脅

第16章：競爭格局

  • 公司簡介
    • Johnson & Johnson Services, Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • The Procter & Gamble Company
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Kimberly-Clark Corporation
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Essity AB
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Kao Corporation
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Ontex BV
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Unicharm Corporation
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Unilever PLC
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Edgewell Personal Care Company
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • First Quality Enterprises, Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員

第 17 章：策略建議/行動計劃

  • 重點關注領域
  • 目標產品類型
  • 目標配銷通路

第 18 章：關於我們與免責聲明

（註：公司名單可依客戶要求客製化。）

簡介目錄
Product Code: 15005

Global sanitary products' market size is anticipated to grow during the forecast period owing to the increasing product launches by the manufacturers and rising popularity of reusable & eco-friendly sanitary pads.

Global Sanitary Products Market Scope

Sanitary products are used by menstruators during their menstrual cycles. There are various types of products covered in sanitary products market such as pads, tampons, pantyliners, menstrual cups, and period panties. A sanitary pad, often called a sanitary napkin or a menstrual pad, is a small, thin pad made of an absorbent material that is used to absorb menstrual fluid during the menstrual cycle. Panty liners are similar to sanitary pads; however, they are smaller, less absorbent, and thinner. A menstrual cup is put into the vagina as a menstrual hygiene product during menstruation and its main function is to collect the menstrual fluid. Tampons are small, cylindrical disposable period products that are produced from highly absorbent materials. Period panties look like a normal underwear which have multiple layers of microfiber polyester, but they are made to absorb menstrual fluid while keeping moisture away from the skin.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 35.91 Billion
Market Size 2028USD 45.38 Billion
CAGR 2023-20284.51%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Global Sanitary Products Market Overview

The global sanitary products market is expected to grow during the forecast period owing to increasing government initiatives for educating the menstruators about the usage and benefits of sanitary products as many people around the world are still not aware about the usage of such products during menstruation in developing countries such as Bangladesh. According to UNICEF, in Bangladesh and Egypt only 32% and 66% of girls were aware of menstruation before their first period. For instance, according to the World Bank, the Menstrual Hygiene Management (MHM) is required for the wellbeing of the women around the world. More than 300 million women in the world are menstruating at any particular time and around an estimated 500 million women worldwide lack access to menstruation products and proper period hygiene management facilities. Girls and women need access to wash facilities, inexpensive and suitable menstrual hygiene products, and a friendly atmosphere where they can manage their menstruation without embarrassment or stigma.

Furthermore, the regions covered in the sanitary products market are North America, Europe, Asia-Pacific, Middle East and Africa, South America. Among these, Asia Pacific is expected to have a significant share in the sanitary products market during the forecast period owing to high women population in the countries such as China, India, etc. along with increasing consumer awareness regarding personal hygiene.

Global Sanitary Products Market Drivers

The market for sanitary products is expected to expand as a result of the increasing female population. The rise of the female population is fueled by higher literacy rates, girls' education, women's empowerment, and maintaining good menstrual health. Additionally, efforts to reduce the social stigma associated with menstruation have been made in various nations about providing feminine hygiene products in national healthcare programs. This has increased the utilization of sanitary products in developing and underdeveloped nations. Furthermore, several government initiatives for providing sanitary products in educational institutions also fuel the global sanitary products market during the forecast period. For instance, in 2022, England Government made a "Period Product Scheme" for the girls studying in schools and colleges. In the scheme, all state-maintained schools and 16 to 19 educational organizations in England are eligible for the period product scheme. It offers free sanitary products for girls and women who require them in their place of study. This might happen, for instance, when users forgot their products, which they cannot afford, or unexpectedly got their period

Global Sanitary Products Market Trends

The sanitary products market is being driven by the development of environment-friendly products. Eco-friendly sanitary products are sustainable alternatives to commercial, mass-produced plastic sanitary pads and are made of natural fibers and materials like wood, bamboo, and hemp. For instance, "&SISTERS company" offers the eco-friendly tampons to fulfil the requirements of the consumers. The tampons are made entirely of organic cotton and don't include any plastic, hazardous chemicals, or synthetic ingredients. These eco-tampons are suitable for both period and the environment since they have a Contour FitTM shape that offers comfortable all-around expansion for optimal leak prevention and a compostable cardboard applicator. Furthermore, the increasing popularity of reusable period products also fuels the global sanitary product market during the forecast period. For instance, in 2021, Primark has introduced reusable underwear for women. This reusable underwear may be worn by menstruators without the use of other sanitary products during their period. Customers can select from two types of underwear: medium to heavy flow and light to medium flow. Therefore, all these trends are expected to fuel the global sanitary products market during the forecast period.

Global Sanitary Products Market Challenges

The plastic based sanitary pads is harmful for the environment which serve as one of the key barriers to the market growth for sanitary products. For instance, a plastic sanitary napkin takes between 500 to 800 years to decompose completely. Thousands of tons of waste made from disposable sanitary napkins are produced each month on a global basis. This particular challenge acts as a hinderance in global sanitary products market. Furthermore, increasing competition among the sanitary products companies restrain the global sanitary products market during the forecast period.

Global Sanitary Products Market Opportunities

According to the UNICEF, around 1.8 billion people menstruate each month in the world and as per the data provided by World Bank around estimated 500 million women lack access to sanitary products and facilities for menstrual hygiene management. Thus, with the large untapped market, companies have a great opportunity to cater to this remaining segment of the market. Furthermore, the increasing development in the APAC region is also providing opportunity for the manufacturers to cater in this region. Moreover, according to the data provided by a news article from "The Hindu", around 49% of the women in India still use cloth during their menstrual cycle. Thus, still leaving a large group of females untapped and giving the manufacturers the chance to grab this opportunity and increase their market share.

Global Sanitary Products Market Company Profiles

Johnson & Johnson Services, Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Ontex BV, Unicharm Corporation, Unilever PLC, Edgewell Personal Care Company, and First Quality Enterprises, Inc., etc. are the major market players in the global sanitary products market during the forecast period.

Global Sanitary Products Market Segmentation:

The global sanitary products market is segmented into product type, type, distribution channel, and region. Based on product type, the market is segmented into pads, tampons, panty liners, menstrual cups, and period panties. Based on the type, the market is segmented into reusable and disposable. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy & drug stores, convenience stores, online, and non-retail. The market analysis also studies regional segmentation to devise regional market segmentation.

Report Scope:

In this report, the global sanitary products market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sanitary Products Market, By Product Type:

  • Pads
  • Tampons
  • Panty Liners
  • Menstrual Cups
  • Period Panties

Sanitary Products Market, By Type:

  • Reusable
  • Disposable

Sanitary Products Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Pharmacy & Drug Stores
  • Convenience Stores
  • Online
  • Non-Retail

Sanitary Products Market, By Region:

  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • North America
  • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global sanitary products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

  • 4.1. Sample Size Determination
  • 4.2. Respondent Demographics
    • 4.2.1. By Gender
    • 4.2.2. By Age
    • 4.2.3. By Occupation
  • 4.3. Brand Awareness
  • 4.4. Factors Influencing Purchase Decision
  • 4.5. Challenges Faced After Purchase

5. Global Sanitary Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Pads, Tampons, Panty Liners, Menstrual Cups, Period Panties)
    • 5.2.2. By Type Market Share Analysis (Reusable, Disposable)
    • 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Convenience Stores, Online, and Non-Retail)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Sanitary Products Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Type Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Sanitary Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Type Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Sanitary Products Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Type Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Sanitary Products Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Type Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Sanitary Products Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Type Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Sanitary Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Type Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. Germany Sanitary Products Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Type Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. France Sanitary Products Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Type Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. United Kingdom Sanitary Products Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Type Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. Italy Sanitary Products Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Product Type Market Share Analysis
        • 7.2.4.4.2.2. By Type Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. Spain Sanitary Products Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Product Type Market Share Analysis
        • 7.2.4.5.2.2. By Type Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Sanitary Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Type Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Sanitary Products Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Type Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. India Sanitary Products Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Type Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. Japan Sanitary Products Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Type Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. South Korea Sanitary Products Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Type Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. Australia Sanitary Products Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Type Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Sanitary Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Type Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. Saudi Arabia Sanitary Products Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Type Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. UAE Sanitary Products Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Type Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. South Africa Sanitary Products Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Type Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.4. Turkey Sanitary Products Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Product Type Market Share Analysis
        • 9.2.4.4.2.2. By Type Market Share Analysis
        • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis

10. South America Sanitary Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Type Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Sanitary Products Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Type Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. Colombia Sanitary Products Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Type Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Argentina Sanitary Products Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Type Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Rising working women population
    • 11.1.2. Growing demand of reusable sanitary pads
    • 11.1.3. Growing product launches
  • 11.2. Challenges
    • 11.2.1. Adverse effect on environment
    • 11.2.2. Lack of awareness in under-developed countries

12. Impact of COVID-19 on the Global Sanitary Products Market

13. Market Trends & Developments

  • 13.1. Rising popularity of social media platforms
  • 13.2. Increasing trend of eco-friendly products
  • 13.3. Growing investments by companies
  • 13.4. Surging popularity of tampons from younger generation
  • 13.5. Government initiatives

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyers
  • 14.3. Bargaining Power of Suppliers
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. Johnson & Johnson Services, Inc.
      • 16.1.1.1. Company Details
      • 16.1.1.2. Product & Services
      • 16.1.1.3. Financials (As Per Availability)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. The Procter & Gamble Company
      • 16.1.2.1. Company Details
      • 16.1.2.2. Product & Services
      • 16.1.2.3. Financials (As Per Availability)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. Kimberly-Clark Corporation
      • 16.1.3.1. Company Details
      • 16.1.3.2. Product & Services
      • 16.1.3.3. Financials (As Per Availability)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. Essity AB
      • 16.1.4.1. Company Details
      • 16.1.4.2. Product & Services
      • 16.1.4.3. Financials (As Per Availability)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. Kao Corporation
      • 16.1.5.1. Company Details
      • 16.1.5.2. Product & Services
      • 16.1.5.3. Financials (As Per Availability)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. Ontex BV
      • 16.1.6.1. Company Details
      • 16.1.6.2. Product & Services
      • 16.1.6.3. Financials (As Per Availability)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Unicharm Corporation
      • 16.1.7.1. Company Details
      • 16.1.7.2. Product & Services
      • 16.1.7.3. Financials (As Per Availability)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Unilever PLC
      • 16.1.8.1. Company Details
      • 16.1.8.2. Product & Services
      • 16.1.8.3. Financials (As Per Availability)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Edgewell Personal Care Company
      • 16.1.9.1. Company Details
      • 16.1.9.2. Product & Services
      • 16.1.9.3. Financials (As Per Availability)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. First Quality Enterprises, Inc.
      • 16.1.10.1. Company Details
      • 16.1.10.2. Product & Services
      • 16.1.10.3. Financials (As Per Availability)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Product Type
  • 17.3. Target Distribution Channel

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)