市場調查報告書
商品編碼
1355293
視訊串流市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按串流媒體類型、交付來源、平台(OTT、付費電視、IPTV)、收入模式細分地區和競賽Video Streaming Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Streaming Type, By Delivery Source, By Platform (Over-the-Top, Pay-Tv, IPTV), By Revenue Model, By Region and Competition |
由於人工智慧(AI)和機器學習技術的不斷採用以及用戶對點播串流媒體的需求不斷增加,全球視訊串流媒體的市場規模預計將在預測期內成長。
全球視訊串流媒體市場範圍
視訊串流是透過網路和衛星/電纜即時傳輸視訊內容的過程。它依靠資料壓縮技術來最小化視訊檔案的大小並使其更容易透過網路傳輸。
市場概況 | |
---|---|
預測期 | 2024-2028 |
2022 年市場規模 | 870.1億美元 |
2028 年市場規模 | 2653.6億美元 |
2023-2028 年複合年成長率 | 20.87% |
成長最快的細分市場 | 頂級 (OTT) 平台 |
最大的市場 | 北美洲 |
另一方面,衛星或電纜上的視訊串流涉及透過封閉的電纜網路或透過衛星連接傳輸視訊內容。傳統的有線和衛星電視供應商使用這種方法向客戶提供直播電視節目。
全球視訊串流市場概況
隨著串流媒體服務已成為娛樂產業的主要參與者,全球視訊串流媒體市場預計將在預測期內成長。全球視訊串流媒體市場的特點是競爭激烈,越來越多的公司尋求透過提供高品質內容和個人化用戶體驗來佔領市場佔有率。市場也充滿活力,新技術和趨勢不斷塑造著產業。
全球視訊串流市場也見證了從傳統電視廣播到數位視訊串流的重大轉變。觀眾越來越青睞提供便利、靈活和內容廣泛的點播、非線性串流服務。
儘管全球視訊串流媒體市場帶來了許多機遇,但該行業的公司也必須應對許多挑戰。其中包括內容盜版等問題。能夠應對這些挑戰並利用市場提供的機會的公司將受益於不斷成長且利潤豐厚的行業。
全球視訊串流市場促進因素
近年來,在幾個關鍵因素的推動下,全球視訊串流媒體市場經歷了顯著成長。全球視訊串流市場的主要驅動力是全球高速網路連線的可用性不斷增加。隨著網路速度的提高,消費者從各種供應商串流高品質視訊內容的能力也隨之提高。這使得串流媒體服務能夠向消費者提供更多樣化和高品質的內容,從而推動對其服務的需求。
此外,對智慧電視的需求不斷成長對視訊串流市場的成長發揮了重要作用。智慧電視允許消費者直接從電視機存取串流媒體服務,無需額外的硬體,例如機上盒或串流媒體棒。這使得消費者更容易、更方便地存取串流內容,從而推動了全球視訊串流媒體市場的成長。
全球視訊串流市場趨勢
全球視訊串流媒體市場的主要趨勢是串流媒體服務本身製作的原創內容的興起。 Netflix、Amazon Prime Video 和 Hulu 等公司在製作自己的內容方面投入巨資,努力從競爭對手中脫穎而出,為消費者提供獨家、高品質的內容。隨著串流媒體服務尋求變得更加自給自足並減少對第三方提供者授權內容的依賴,這種趨勢預計將持續下去。
此外,人工智慧(AI)和機器學習(ML)技術的日益採用已成為全球視訊串流市場的趨勢。串流媒體服務正在使用人工智慧和機器學習,根據個人用戶的觀看歷史記錄、偏好和其他資料,為他們提供個人化的內容推薦。這有助於改善用戶體驗,使消費者更容易發現他們可能感興趣的新內容。
此外,全球視訊串流媒體市場越來越重視互動性和社交功能。串流媒體服務正在將聊天室、觀看聚會和用戶生成的內容等社交媒體元素涵蓋其平台,以提高用戶參與度並建立社群意識。隨著串流媒體服務尋求為用戶創造更身臨其境和互動的觀看體驗,這種趨勢預計將持續下去。
全球視訊串流市場挑戰
儘管全球視訊串流媒體市場近年來經歷了顯著成長,但仍存在許多可能阻礙市場成長的挑戰。全球視訊串流媒體市場的一個主要挑戰是市場競爭的加劇。隨著越來越多的公司進入市場,規模較小的公司可能很難獲得吸引力並與 Netflix 和 Amazon Prime Video 等較大的老牌公司競爭。
此外,內容盜版問題可能會阻礙全球視訊串流媒體市場的成長。隨著串流媒體服務變得越來越流行,受版權保護內容的非法散佈也越來越流行。這不僅損害了串流媒體服務的獲利能力,而且對整個娛樂產業構成了威脅。因此,串流媒體服務正在投資反盜版措施,例如數位浮水印和內容識別技術,以解決此問題。
此外,頻寬和網路容量問題可能會阻礙全球視訊串流市場的成長。隨著越來越多的消費者採用串流媒體服務,網路網路的壓力越來越大,導致緩衝和載入時間緩慢等問題。這在網路基礎設施可能不太發達的新興市場尤其成問題。
全球視訊串流媒體市場機遇
全球視訊串流市場為業內公司提供了許多擴展產品和擴大客戶群的機會。消費者不再訂閱傳統的有線和衛星電視,轉而選擇串流媒體替代方案,這一日益成長的掐線趨勢代表了全球視訊串流媒體市場的重大機會。這一趨勢預計將持續下去,為串流媒體服務從傳統供應商手中奪取市場佔有率提供了重要機會。
此外,隨著智慧型手機和平板電腦變得越來越普遍,串流媒體服務能夠透過提供行動娛樂選項來覆蓋更廣泛的受眾。該行業的公司可以透過開發適合行動裝置的平台並最佳化其內容以在較小的螢幕上觀看來利用這一趨勢。
此外,全球視訊串流媒體市場為公司拓展新的國外市場提供了重要機會。隨著世界各地越來越多的消費者連接到高速網際網路,新興市場對串流媒體服務的需求不斷成長。能夠成功地根據本地市場客製化內容產品和用戶體驗的公司將從這一趨勢中受益。
公司簡介
國際商業機器公司、Alphabet, Inc. (Google)、Amazon.com, Inc.、Netflix, Inc.、Hulu LLC(華特迪士尼公司)、Apple, Inc.、Roku, Inc.、Haivision Systems Inc.、Brightcove 、Inc.和Kaltura,Inc.等是預測期間全球視訊串流媒體市場的市場參與者。
市場區隔:
全球視訊串流媒體市場分為串流媒體類型、傳輸源、平台、收入模式和地區。根據串流媒體類型,全球視訊串流市場分為直播視訊串流和非線性視訊串流。根據傳輸來源,全球視訊串流市場分為網際網路和衛星/有線。根據平台,全球視訊串流媒體市場分為OTT、付費電視和IPTV。根據收入模式,全球視訊串流市場分為廣告、交易和訂閱。
報告範圍:
競爭格局
公司簡介:全球視訊串流媒體市場主要公司的詳細分析。
可用的客製化:
根據給定的市場資料,TechSci Research 可根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項:
公司資訊
(註:公司名單可依客戶要求客製化。)
Global video streaming's market size is anticipated to grow during the forecast period due to rising adoption of artificial intelligence (AI) & machine learning technologies and increasing demand for on-demand streaming among the users.
Global Video Streaming Market Scope
Video streaming is the process of transmitting video content over the internet and over the satellite/cable in real-time. It relies on data compression techniques to minimize the size of the video file and make it easier to transmit over the internet.
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 87.01 Billion |
Market Size 2028 | USD 265.36 Billion |
CAGR 2023-2028 | 20.87% |
Fastest Growing Segment | Over-The-Top (OTT) Platform |
Largest Market | North America |
Video streaming over satellite or cable, on the other hand, involves transmitting video content over a closed network of cables or via satellite connection. Traditional cable and satellite TV providers use this approach to deliver live TV programming to their customers.
Global Video Streaming Market Overview
The global video streaming market is anticipated to grow during the forecast period, as streaming services have emerged as a major player in the entertainment industry. The global video streaming market is characterized by intense competition, as a growing number of companies seek to capture market share by offering high-quality content and personalized user experiences. The market is also highly dynamic, with new technologies and trends continually shaping the industry.
The global video streaming market has also witnessed a significant shift from traditional TV broadcasting to digital video streaming. Viewers are increasingly favoring on-demand, non-linear streaming services that offer convenience, flexibility, and a wide variety of content.
Despite the many opportunities presented by the global video streaming market, there are also a number of challenges that companies in the industry must contend with. These include issues such as content piracy. Companies that are able to navigate these challenges and capitalize on the opportunities presented by the market stand to benefit from a growing and lucrative industry.
Global Video Streaming Market Drivers
The global video streaming market has experienced significant growth in recent years, driven by several key factors. Major drivers in the global video streaming market are the increasing availability of high-speed internet connections worldwide. As internet speeds have increased, so too has the ability for consumers to stream high-quality video content from a wide range of providers. This has enabled streaming services to deliver more diverse and high-quality content to consumers, thereby driving demand for their services.
Furthermore, the rising demand for smart TVs has played a significant role in the growth of the video streaming market. Smart TVs allow consumers to access streaming services directly from their television sets, eliminating the need for additional hardware such as set-top boxes or streaming sticks. This has made it easier and more convenient for consumers to access streaming content which fuels the growth of global video streaming market.
Global Video Streaming Market Trends
Major trends in the global video streaming market are the rise of original content produced by streaming services themselves. Companies such as Netflix, Amazon Prime Video, and Hulu have invested heavily in producing their own content, in an effort to differentiate themselves from competitors and provide consumers with exclusive, high-quality content. This trend is expected to continue, as streaming services seek to become more self-sufficient and less reliant on licensing content from third-party providers.
Additionally, the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies have become a trend in the global video streaming market. Streaming services are using AI and ML to personalize content recommendations for individual users, based on their viewing history, preferences, and other data. This helps to improve the user experience, making it easier for consumers to discover new content that they may be interested in.
Furthermore, the global video streaming market is seeing an increasing emphasis on interactivity and social features. Streaming services are incorporating social media elements, such as chat rooms, watch parties, and user-generated content, into their platforms, in an effort to increase engagement and build a sense of community among users. This trend is expected to continue, as streaming services seek to create a more immersive and interactive viewing experience for their users.
Global Video Streaming Market Challenges
While the global video streaming market has experienced significant growth in recent years, there are a number of challenges which may hinder the market growth. A major challenge in the global video streaming market is increasing competition in the market. As more and more companies enter the market, it can be difficult for smaller players to gain traction and compete with larger, established players such as Netflix and Amazon Prime Video.
Additionally, the issue of content piracy may hinder the global video streaming market growth. As streaming services have become more popular, so has the illegal distribution of copyrighted content. This not only undermines the profitability of streaming services but poses a threat to the entire entertainment industry. Streaming services are therefore investing in anti-piracy measures, such as digital watermarking and content recognition technology, to combat this issue.
Furthermore, the issue of bandwidth and network capacity can impede the growth of the global video streaming market. As more consumers adopt streaming services, there is a growing strain on internet networks, leading to issues such as buffering and slow load times. This can be particularly problematic in emerging markets where internet infrastructure may be less developed.
Global Video Streaming Market Opportunities
The global video streaming market offers a number of opportunities for companies in the industry to expand their offerings and grow their customer base. The growing trend of cord-cutting, in which consumers move away from traditional cable and satellite TV subscriptions in favor of streaming alternatives, represents a significant opportunity in the global video streaming market. This trend is expected to continue, providing a significant opportunity for streaming services to capture market share from traditional providers.
Additionally, as smartphones and tablets become more prevalent, streaming services are able to reach a wider audience by providing on-the-go entertainment options. Companies in the industry can capitalize on this trend by developing mobile-friendly platforms and optimizing their content for viewing on smaller screens.
Furthermore, the global video streaming market presents significant opportunities for companies to expand into new foreign markets. As more consumers around the world gain access to high-speed internet, there is a growing demand for streaming services in emerging markets. Companies that are able to successfully tailor their content offerings and user experiences to local markets stand to benefit from this trend.
Company Profiles
International Business Machines Corporation, Alphabet, Inc. (Google), Amazon.com, Inc., Netflix, Inc., Hulu LLC (The Walt Disney Company), Apple, Inc., Roku, Inc., Haivision Systems Inc., Brightcove, Inc., and Kaltura, Inc., etc. are the market players in the global video streaming market during the forecast period.
Market Segmentation:
The global video streaming market is segmented into streaming type, delivery source, platform, revenue model, and region. Based on streaming type, the global video streaming market is segmented into live video streaming and non-linear video streaming. Based on the delivery source, the global video streaming market is segmented into over the internet and over the satellite/cable. Based on platform, the global video streaming market is segmented into over-the-top (OTT), pay-tv, and IPTV. Based on the revenue model, the global video streaming market is segmented into advertising, transactional, and subscription.
Report Scope:
In this report, the global video streaming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global video streaming market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
(Note: The companies list can be customized based on the client requirements.)