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市場調查報告書
商品編碼
1713258
歐洲馬桶座圈市場規模及預測(2021 - 2031 年)、區域佔有率、趨勢及成長機會分析報告涵蓋範圍:按產品類型、材料類型、配銷通路和國家/地區Europe Toilet Seat Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Material Type, Distribution Channel, and Country |
歐洲馬桶座市場規模預計將從 2024 年的 20.8 億美元增至 2031 年的 30.8 億美元。預計 2025-2031 年期間該市場的複合年成長率將達到 5.8%。
隨著越來越多的人投資升級現有房屋或建造新房,住宅領域對現代美觀的浴室設備(包括馬桶座圈)的需求龐大。屋主和房地產開發商熱衷於打造時尚且實用的浴室。精心設計的浴室可以顯著提升房屋的整體吸引力和價值。因此,隨著城市化進程加快和可支配收入增加,消費者在房屋裝修和建築活動上的支出不斷增加。根據國家統計局 (ONS) 的數據,2023 年新建築工程價值增加了 61.5 億美元,這可以歸因於私營和公共部門的成長。私人商業、私人基礎設施和公共其他類型的新工程是這一成長的主要貢獻者,分別佔新建築工程總價值的 13.1%、18.3% 和 18.1%,如下圖所示。
屋主和房地產開發商優先考慮浴室升級以增強功能和美觀度,並認知到精心設計的空間在提高房產價值方面的作用。因此,具有人體工學設計、耐用性和先進功能的高品質馬桶座圈正在成為當代家居裝修專案的重要組成部分。寬敞豪華浴室的日益普及進一步刺激了對高階馬桶座圈的需求,包括具有加熱表面、坐浴盆功能和軟關閉機制的馬桶座圈。隨著裝修和建築活動的持續激增,製造商正在做出回應,為消費者提供多種馬桶座圈選擇,以滿足他們不斷變化的喜好。人們對永續性、舒適性和智慧家庭整合的日益關注預計將在未來幾年使整個歐洲的馬桶座市場受益。
根據產品類型,歐洲馬桶座市場分為傳統型和智慧型。傳統馬桶座圈在 2024 年佔據了相當大的市場。歐洲馬桶座圈市場的傳統馬桶座圈部分受益於這些產品的簡單性、可負擔性和廣泛的消費者吸引力。這些座椅通常由塑膠、木材或熱固性塑膠等材料製成,僅提供基本功能,而沒有先進的技術特性。它們具有各種形狀、尺寸和設計,適合標準廁所,是商業、住宅和公共廁所的實用選擇。持續進行的建造、翻新和更換活動(用於破舊的座椅)推動了市場的發展。雖然智慧馬桶座圈越來越受歡迎,但傳統馬桶座圈因其成本效益、易於安裝和維護要求低而佔據了相當大的佔有率。此外,抗菌塗層、提高耐用性和環保材料正在成為傳統馬桶座圈的重要趨勢,以滿足消費者對衛生和永續性不斷變化的偏好。
依配銷通路,市場細分為超市及大賣場、專賣店、衛浴店、網路零售等。預計線上零售領域將在歐洲馬桶座市場實現最高的複合年成長率。由於遠端購物的便利性、品牌的豐富性以及線上賣家提供的免費送貨上門服務,電子商務平台越來越受到消費者的青睞。消費者還可以享受輕鬆的價格比較、客戶評論、送貨上門以及頻繁的折扣或促銷等服務。此外,線上平台提供的產品描述、用戶評論和評級有助於消費者選擇正確的產品。許多品牌的馬桶座圈都可以透過線上零售管道以實惠的價格購買,這進一步提升了顧客的購物體驗。電子商務平台整合了多種支付方式和便利的退換貨政策,增強了其對消費者的吸引力。
SCHUTTE Group GmbH、Villeroy & Boch Group、Hansgrohe SE、Duravit AG、Hamberger Sanitary GmbH、TOTO Ltd、Roca Sanitario SAU、COMPLEMENTOS SANITARIOS SA、Devon&Devon SpA 和 MKW 是歐洲馬桶座市場的主要參與者。
歐洲馬桶座圈市場的整體規模是透過一手資料和二手資料得出的。為了開始研究過程,我們利用內部和外部資源進行了詳細的次要研究,以獲取與市場相關的定性和定量資訊。此外,我們也對產業參與者進行了多次初步訪談,以驗證資料並對主題獲得更多分析見解。此流程的參與者包括VP等產業專家;業務發展經理;市場情報經理;全國銷售經理;以及外部顧問,包括估價專家、研究分析師和關鍵意見領袖,專門研究歐洲馬桶座市場。
The Europe toilet seat market size is projected to reach US$ 3.08 billion by 2031 from US$ 2.08 billion in 2024. The market is expected to register a CAGR of 5.8% during 2025-2031.
As more people invest in upgrading their existing homes or constructing new homes, the residential segment creates a significant demand for modern and aesthetic bathroom fixtures, including toilet seats. Homeowners and property developers are keen on creating stylish and functional bathrooms. Well-designed bathrooms can significantly enhance the overall appeal and value of homes. Thus, with growing urbanization and rising disposable income, consumers are increasingly spending on home renovation and construction activities. According to the Office for National Statistics (ONS), the value of new construction work rose by US$ 6.15 billion in 2023, which can be ascribed to growth in both private and public sectors. The private commercial, private infrastructure, and public other types of new work were the main contributors to this growth, increasing by 13.1%, 18.3%, and 18.1%, respectively, to the total value of new construction work, as shown in the image below.
Homeowners and property developers are prioritizing bathroom upgrades to enhance functionality and aesthetics, recognizing the role of well-designed spaces in improving property value. As a result, high-quality toilet seats with ergonomic design, durability, and advanced features are becoming essential components of contemporary home improvement projects. The growing trend of spacious and luxurious bathrooms further fuels demand for premium toilet seats, including those with heated surfaces, bidet functions, and soft-close mechanisms. As renovation and construction activities continue to surge, manufacturers are responding by making a diverse range of toilet seat options available for consumers to cater to their evolved preferences. The growing focus on sustainability, comfort, and smart home integration is expected to benefit the toilet seat market across Europe in the coming years.
Based on product type, the Europe toilet seat market is bifurcated into conventional and smart. The conventional segment holds a significant market share in 2024. The conventional toilet seats segment of the Europe toilet seat market benefits from the simplicity, affordability, and broad consumer appeal of these products. These seats are typically made from materials such as plastics, wood, or thermoset that offer basic functionality without advanced technological features. They are available in various shapes, sizes, and designs to fit standard toilets, making them a practical choice for commercial, residential, and public restrooms. The market is fueled by ongoing construction, and renovation, and replacement activities (for worn-out seats). While smart toilet seats are gaining popularity, conventional seats hold a significant share due to their cost-effectiveness, ease of installation, and minimal maintenance requirements. Moreover, antimicrobial coatings, improved durability, and eco-friendly materials are emerging as significant trends associated with conventional toilet seats, catering to evolving consumer preferences for hygiene and sustainability.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, sanitary ware stores, online retail, and others. The online retail segment is expected to register the highest CAGR in the Europe toilet seat market. E-commerce platforms are increasingly preferred by consumers owing to the convenience of remote shopping, availability of an array of brands, and free home delivery services offered by online sellers. Consumers also benefit from easy price comparisons, customer reviews, doorstep delivery, and frequent discounts or promotions. Additionally, product descriptions, user reviews, and ratings provided on online platforms help consumers choose the right product. Many brands of toilet seats are available across online retail channels at affordable prices, which further enhances the customer shopping experience. E-commerce platforms integrate multiple payment options and easy return/exchange policies, which enhances their appeal among consumers.
SCHUTTE Group GmbH, Villeroy & Boch Group, Hansgrohe SE, Duravit AG, Hamberger Sanitary GmbH, TOTO Ltd, Roca Sanitario S.A.U., COMPLEMENTOS SANITARIOS SA, Devon&Devon S.p.A, and MKW are among the key players operating in the Europe toilet seat market.
The overall Europe toilet seat market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the Europe toilet seat market.