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市場調查報告書
商品編碼
1481949
到 2030 年亞太地區可視化和 3D 渲染軟體市場預測 - 區域分析 - 按應用程式、部署和最終用戶Asia Pacific Visualization & 3D Rendering Software Market Forecast to 2030 - Regional Analysis - by Application, Deployment, and End User |
亞太地區視覺化和3D渲染軟體市場預計將從2022年的6.1422億美元成長到2030年的30.5698億美元。
虛擬實境 (VR) 的激增推動亞太地區視覺化和 3D 渲染軟體市場
虛擬實境 (VR) 在全球範圍內獲得了巨大的關注。 VR在3D動畫製作與設計中的運用,顯著增加了3D動畫的互動性。由於電腦技術的進步和社會需求,VR 技術得到了長足的發展。虛擬實境的引入可能會促進全球 3D 動畫軟體產業的發展。另一方面,人們對在虛擬實境中觀看動畫電影的興趣的增加預計將為市場利潤豐厚的擴張定下基調。此外,VR 技術在遊戲、廣告和家庭娛樂等各個行業的採用正在不斷成長。動畫師正在使用 VR 技術來製作類似的效果。由於更複雜的動畫和創建更具吸引力的虛擬環境的工作量增加,3D 動畫市場的參與者對 3D 視覺化的需求不斷成長。視覺效果和虛擬實境都主要著重在開發一個可能令觀眾驚嘆的新環境。例如,2022 年 9 月,上海迪士尼度假區在迪士尼小鎮娛樂、餐飲和購物中心推出了沉浸式虛擬實境 (VR) 體驗。 VR 在娛樂領域的日益普及預計將為視覺化和 3D 渲染軟體市場的成長提供機會。
工作室正在增加使用即時圖形、動作捕捉、臉部捕捉和攝影機追蹤技術來創建虛擬製作的工具,這是一項重要的 VR 資產。 VR 對大多數視覺效果公司來說變得越來越重要。例如,Framestore Studios 與 HBO 合作推出了基於電視劇《權力的遊戲》的 VR 專案「Ascend the Wall」。隨著虛擬實境技術的進步,預計在不久的將來會有更多方便用戶使用的介面。他們的應用程式可能會變得更加普遍並且更高品質。毫無疑問,VR 和其他延展實境 (XR) 技術將在未來幾年內在動畫領域取得重大進展。由此可見,虛擬實境技術的出現為3D動畫業務開啟了新的前景。
亞太地區視覺化和 3D 渲染軟體市場概覽
亞太地區是全球製造中心,由高速成長的製造業組成。亞太地區各國政府正努力爭取更多外國直接投資的機會。它們提供退稅、補貼和資金來吸引製造業企業在各自國家設立製造設施。此外,「中國製造2025」和「印度製造」等措施正在推動各自製造業的成長。然而,作為該地區最大的製造業中心的中國,勞動力成本正在上升。在發展成為高技能製造中心的過程中,印度、韓國、台灣和越南等其他發展中國家正在吸引多家企業尋求將其中低規模製造設施遷往鄰國。基礎設施的改善、國內消費的成長和成本的降低吸引了國際製造公司在亞太地區建立營運基地。
亞太地區人口眾多,增加了對住宅和商業建築的需求。此外,地方政府正在採取多項措施來吸引私人投資建築和基礎設施開發。例如,馬來西亞政府2011-2020年經濟轉型計畫(ETP)旨在吸引大量基礎設施和建築活動的外國直接投資。亞太地區新興經濟體的GDP每年都在快速成長,提升了民眾的消費能力。隨著生活水準的不斷提高,過去幾十年來該地區的基礎設施建設大幅增加。此外,對房屋的改造、翻新和美觀增強的日益關注促進了亞太地區可視化和 3D 渲染軟體市場的成長。
虛擬實境和類似趨勢的日益普及預計將在未來幾年推動亞太地區高科技視覺化和 3D 渲染工具的採用。由於年輕人口眾多以及智慧型手機的購買力不斷提高,過去幾年該地區的手機遊戲產業蓬勃發展。同時,該地區也擁有眾多內容創作者,他們開發設計工具來製作圖形豐富的內容。該地區的中小企業傾向於在廣告應用程式中使用動畫內容,這進一步推動了視覺化和 3D 渲染工具的採用。
亞太地區可視化和 3D 渲染軟體市場收入及 2030 年預測(百萬美元)
亞太地區可視化和 3D 渲染軟體市場細分
亞太地區視覺化和 3D 渲染軟體市場分為應用程式、部署、最終用戶和國家。
根據應用,亞太地區視覺化和 3D 渲染軟體市場分為培訓模擬、行銷和廣告、視訊遊戲、產品視覺化和建築視覺化。 2022 年,建築視覺化領域在亞太視覺化和 3D 渲染軟體市場中佔據最大佔有率。
根據部署,亞太地區視覺化和 3D 渲染軟體市場分為本地軟體和雲端軟體。 2022 年,本地部署細分市場在亞太視覺化和 3D 渲染軟體市場中佔據更大佔有率。
根據最終用戶,亞太地區視覺化和 3D 渲染軟體市場分為媒體和娛樂、建築和施工、設計和工程、醫療保健等。 2022 年,建築和施工領域在亞太視覺化和 3D 渲染軟體市場中佔據最大佔有率。
按國家/地區分類,亞太地區視覺化和 3D 渲染軟體市場分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。 2022 年,中國將主導亞太視覺化和 3D 渲染軟體市場。
Act-3D、Chaos Group、Christie Digital Systems、Dassault Systemes SE、NVIDIA Corp 和 Thea Render by Altair 是亞太地區視覺化和 3D 渲染軟體市場的領先公司。
The Asia Pacific visualization & 3D rendering software market is expected to grow from US$ 614.22 million in 2022 to US$ 3,056.98 million by 2030. It is estimated to grow at a CAGR of 22.2% from 2022 to 2030.
Proliferation of Virtual Reality (VR) Fuels Asia Pacific Visualization & 3D Rendering Software Market
Virtual reality (VR) is gaining significant traction globally. The use of VR in the production and design of 3D animation has significantly increased the interactivity of 3D animation. VR technologies have developed considerably due to advancements in computer technology and societal requirements. The introduction of virtual reality might enhance the global 3D animation software industry. On the other hand, increased interest in viewing animated movies in virtual reality is expected to set the tone for the markets lucrative expansion. Furthermore, the adoption of VR technology is growing in various industries such as gaming, advertising, and home entertainment. Animators are using VR technology to produce similar effects. Players in the 3D animation market are seeing a rise in demand for 3D visualization due to increased work on more complicated animations and creating more engaging virtual environments. Both visual effects and virtual reality are primarily concerned with developing a new environment that may astonish spectators. For instance, in September 2022, Shanghai Disney Resort introduced an immersive virtual reality (VR) experience at its Disney town entertainment, dining, and shopping center. The increased popularity of VR in entertainment is expected to provide opportunities for visualization and 3D rendering software market growth.
Studios are increasing their tools for creating virtual production-a significant VR asset-using real-time graphics, motion capture, facial capture, and camera tracking techniques. VR is increasingly becoming important to most visual effects firms. For instance, Framestore Studios collaborated with HBO to launch "Ascend the Wall", a VR project based on the TV show "Game of Thrones." As virtual reality technology advances, more user-friendly interfaces are expected in the near future. Their applications are likely to become more common and be of higher quality. VR and other extended reality (XR) technologies are expected to undoubtedly make significant advances in animation during the next couple of years. Thus, the emergence of virtual reality technology opens new prospects in the 3D animation business.
Asia Pacific Visualization & 3D Rendering Software Market Overview
APAC is a global manufacturing hub that comprises highly growing manufacturing sectors. Governments of APAC are making efforts to grab greater FDI opportunities. They offer tax rebates, subsidies, and funds to attract manufacturing companies to set up manufacturing facilities in their respective countries. Moreover, initiatives such as "Made in China 2025" and "Made in India" are propelling the growth of their respective manufacturing sectors. However, China, the largest manufacturing hub in the region, is witnessing a rise in labor costs. Amid its evolution into a high-skilled manufacturing hub, other developing countries-such as India, South Korea, Taiwan, and Vietnam-are attracting several businesses in a quest to relocate their low-to-medium-scaled manufacturing facilities to neighboring countries by offering lower labor costs. Improving infrastructure, rising domestic consumption, and lowering costs attract international manufacturing companies to establish their operating sites in APAC.
A large population has increased demand for residential and commercial construction in APAC. Further, regional governments are taking several initiatives to entice private investments in construction and infrastructure developments. For instance, the Malaysian Governments 2011-2020 Economic Transformation Program (ETP) was meant to attract a huge FDI in infrastructure and construction activities. The emerging economies in APAC are experiencing high growth in their GDPs every year, boosting the populations spending capacity. With the rising standard of living, there has been a considerable surge in infrastructural construction in the region in the last few decades. Moreover, the increased focus on modification, renovation, and aesthetic enhancement of homes facilitates the visualization and 3D rendering software market growth in APAC.
The growing adoption of virtual reality and similar trends is anticipated to boost the adoption of high-tech visualization and 3D rendering tools in APAC in the coming years. Owing to a large young population and the increasing affordability of smartphones, the mobile gaming industry has flourished in the region in the last several years. Meanwhile, the region also houses numerous content creators developing designing tools to produce graphically rich content. SMEs in the region are inclined toward using animated content in advertisement applications, which further propels the adoption of visualization and 3D rendering tools.
Asia Pacific Visualization & 3D Rendering Software Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Visualization & 3D Rendering Software Market Segmentation
The Asia Pacific visualization & 3D rendering software market is segmented into application, deployment, end user, and country.
Based on application, the Asia Pacific visualization & 3D rendering software market is segmented into training simulation, marketing and advertisement, video games, product visualization, and architectural visualization. The architectural visualization segment held the largest share of the Asia Pacific visualization & 3D rendering software market in 2022.
Based on deployment, the Asia Pacific visualization & 3D rendering software market is segmented into on-premise and cloud. The on-premise segment held a larger share of the Asia Pacific visualization & 3D rendering software market in 2022.
Based on end user, the Asia Pacific visualization & 3D rendering software market is segmented into media and entertainment, architecture and construction, design and engineering, healthcare, and others. The architecture and construction segment held the largest share of the Asia Pacific visualization & 3D rendering software market in 2022.
Based on country, the Asia Pacific visualization & 3D rendering software market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific visualization & 3D rendering software market in 2022.
Act-3D, Chaos Group, Christie Digital Systems, Dassault Systemes SE, NVIDIA Corp, and Thea Render by Altair are some of the leading companies operating in the Asia Pacific visualization & 3D rendering software market.