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市場調查報告書
商品編碼
1452584
歐洲零售安全標籤市場預測至 2030 年 - 區域分析 - 按技術、材料、列印類型和應用Europe Retail Security Tags Market Forecast to 2030 - Regional Analysis - by Technology, Material, Print Type, and Application |
2022年歐洲零售安全標籤市場價值為1.7119億美元,預計到2030年將達到2.6687億美元;預計2022年至2030年CAGR為5.7%。
不斷增加的入店行竊案件推動了歐洲零售安全標籤市場
入店行竊或零售詐欺是指從零售店竊取商品。該地區的商店行竊事件增加。例如,根據《歐洲新報》報道,2022 年2 月至4 月,俄羅斯全境入店行竊案件與2021 年同期相比增加了18%。生活成本上漲是促使入店行竊案件數量增加的主要因素之一全世界。由於入店行竊案件不斷增加,零售商遭受了巨大損失,影響了他們的業績和獲利能力。例如,根據美國零售聯合會的報告,2015 年每 10 億美元銷售額的商店損失總額為 453,940 美元,到 2020 年將增至 719,458 美元。入店行竊案件的增加導致需要安裝安全解決方案,例如零售商店的安全標籤。零售安全公司使用具有不同技術(例如條碼和 RFID)的安全標籤來防止盜竊,並在有人試圖從零售商店竊取帶有標籤的物品時觸發警報。這些標籤有助於檢查站零售安全,減少入店行竊損失。
歐洲零售安全標籤市場概況
歐洲零售安全標籤市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。由於多個零售品牌擴大採用全通路業務策略,歐洲零售業經歷了顯著成長。例如,諾德斯特龍 (Nordstrom) 和路易威登 (Louis Vuitton) 等歐洲品牌已大幅採用全通路模式來實現業務成長。
該地區的零售店數量也顯著增加。例如,2023 年 2 月,時尚品牌「Reserved」宣布計劃在英國和歐洲開設幾家新店。同樣,2021 年 5 月,Action 宣布計劃未來五年內在歐洲開設 200 家新店。零售店的興起促使零售店擴大採用零售安全標籤來監控庫存,並向管理層發出訊號,了解是否有任何產品在沒有計費的情況下離開零售園區,從而促進市場的成長。
H&M、ASOS、Prada、Burberry、Levi's、Gucci、Benetton、Ted Baker 和 Promod 等全球時尚品牌的入駐,加上他們在該地區擴大零售店數量的投資,正在推動需求的成長用於時尚行業的零售安全標籤。例如,2022 年 11 月,Goldsmiths 宣布計劃透過在英國開設一家新的奢侈品概念店來擴大其在歐洲的業務。同樣,2022 年 8 月,H&M 在哥斯達黎加和北馬其頓開設了新店。
這些因素進一步促進了商店對安全解決方案的需求增加,從而促進了歐洲零售安全標籤市場的成長。
歐洲零售安全標籤市場的主要參與者包括 ALL-TAG、Century Europe 和 Johnson Controls。為了滿足零售安全標籤不斷成長的需求,擴大採用新產品開發、併購、合作夥伴關係和地理擴張等策略,正在促進整個地區的市場成長。
歐洲零售安全標籤市場收入及 2030 年預測(百萬美元)
歐洲零售安全標籤市場細分
歐洲零售安全標籤市場根據技術、材料、列印類型、應用和國家進行細分。
根據技術,歐洲零售安全標籤市場分為 RF & RFID、AM 等。 2022 年,RF 和 RFID 領域佔據最大佔有率。
根據材料,歐洲零售安全標籤市場分為紙張和塑膠。 2022 年,塑膠細分市場將佔據更大佔有率。
依列印類型,歐洲零售安全標籤市場分為可列印和不可列印。 2022 年,非印刷版塊佔據了更大的佔有率。
按應用分類,歐洲零售安全標籤市場分為服裝和時尚配件、化妝品和藥品等。 2022 年,服裝和時尚配件細分市場佔據最大佔有率。
根據國家/地區,歐洲零售安全標籤市場分為德國、法國、英國、義大利、俄羅斯和歐洲其他地區。 2022 年,歐洲其他地區將主導歐洲零售安全標籤市場。
艾利丹尼森公司、3M 公司、Alien Technology LLC、Brady Corp、Sensormatic electronics Corp、Check Point Systems Inc、HP Inc 和 Century Retail Europe BV 是歐洲零售安全標籤市場上的一些領先公司。
The Europe retail security tags market was valued at US$ 171.19 million in 2022 and is expected to reach US$ 266.87 million by 2030; it is estimated to grow at a CAGR of 5.7% from 2022 to 2030.
Growing Shoplifting Cases Fuels the Europe Retail Security Tags Market
Shoplifting or retail fraud is the theft of goods from retail outlets. There is an increase in incidents of shoplifting across the region. For instance, according to Novaya Gazeta Europe, there was an 18% rise in shoplifting cases across Russia from February to April 2022 compared to the same period in 2021. The rising cost of living is one of the major factors catalyzing the number of shoplifting cases worldwide. Due to rising shoplifting cases, retailers suffer huge losses that hamper their business performance and profitability. For instance, according to a report by National Retail Federation, the total store loss was US$ 453,940 per US$ 1 billion in sales in 2015 and increased to US$ 719,458 in 2020. The rise in shoplifting cases generates the need for installing security solutions, such as security tags, across retail stores. Retail security firms use security tags with different technologies, such as barcodes and RFID, to prevent theft and trigger an alarm when someone tries to steal a tagged item from the retail store. These tags help in checkpoint retail security to cut down on shoplifting losses.
Europe Retail Security Tags Market Overview
The Europe retail security tags market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The retail industry in Europe has experienced significant growth owing to the growing adoption of omnichannel business strategies by several retail brands. For instance, European brands such as Nordstrom and Louis Vuitton have significantly adopted the omnichannel model for their business growth.
The region is also experiencing a significant rise in the number of retail outlets. For instance, in February 2023, the fashion brand \"Reserved\" announced its plans to open several new stores across the UK and Europe. Similarly, in May 2021, Action announced its plans to open 200 new stores across Europe over the next five years. The rise in retail outlets is contributing to the increasing adoption of retail security tags across retail stores to monitor inventory and signal the management if any product is leaving the retail campus without billing, thereby contributing to the market\'s growth.
The presence of global fashion brands such as H&M, ASOS, Prada, Burberry, Levi\'s, Gucci, Benetton, Ted Baker, and Promod, coupled with their investment to expand the number of retail outlets across the region, is boosting the demand for retail security tags in the fashion industry. For instance, in November 2022, Goldsmiths announced its plan to expand its operations across Europe by opening a new luxury concept store in England. Similarly, in August 2022, H&M opened its new stores in Costa Rica and North Macedonia.
These factors are further contributing to the rise in demand for security solutions across the stores, thus contributing to the growth of the Europe retail security tags market.
The key players operating in the Europe retail security tags market include ALL-TAG, Century Europe, and Johnson Controls. The increasing adoption of strategies such as new product development, merger & acquisition, partnerships, and geographical expansion to cater to the growing demand for retail security tags is promoting the market growth across the region.
Europe Retail Security Tags Market Revenue and Forecast to 2030 (US$ Million)
Europe Retail Security Tags Market Segmentation
The Europe retail security tags market is segmented based on technology, material, print type, application, and country.
Based on technology, the Europe retail security tags market is categorized into RF & RFID, AM, and others. The RF & RFID segment held the largest share in 2022.
Based on material, the Europe retail security tags market is categorized into paper and plastic. The plastic segment held the larger share in 2022.
By print type, the Europe retail security tags market is categorized into printable and non-printable. The non-printable segment held the larger share in 2022.
By application, the Europe retail security tags market is categorized into apparel & fashion accessories, cosmetics & pharmaceuticals, and others. The apparel & fashion accessories segment held the largest share in 2022.
Based on country, the Europe retail security tags market is segmented into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe retail security tags market in 2022.
Avery Dennison Corp, 3M Co, Alien Technology LLC, Brady Corp, Sensormatic electronics Corp, Check Point Systems Inc, HP Inc, and Century Retail Europe BV are some of the leading companies operating in the Europe retail security tags market.