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市場調查報告書
商品編碼
1420232
南美洲和中美洲 B2B 食品市場平台市場預測至 2028 年 - 區域分析 - 按食品類別(冷凍和乳製品、雜貨、飲料等)和企業規模(中小企業和大型企業)South & Central America B2B Food Marketplace Platform Market Forecast to 2028 - Regional Analysis - by Food Category (Chilled and Dairy, Grocery, Beverages, and Others) and Enterprise Size (SMEs and Large Enterprises) |
南美洲和中美洲 B2B 食品市場平台市場預計將從 2022 年的 8.974 億美元成長到 2028 年的 17.6145 億美元。預計 2022 年至 2028 年CAGR為 11.9%。
產品銷售模式創新推動中南美洲 B2B 食品市場平台市場
公司正集中精力提高生產能力、上市流程和數位活動(例如電子商務存在和規模擴張)。 COVID-19 大流行鼓勵每家公司在常態後對其行銷策略進行改革。每個組織,無論大小,都致力於開發新的業務模式,以滿足不斷變化的客戶需求。例如,百事可樂公司推出了直接面對消費者 (DTC) 網站 Snacks.com 和 PantryShop.com,以因應 COVID-19 大流行期間不斷成長的需求。這兩個網站都旨在從客戶日益成長的電子商務趨勢中獲利,以滿足當前健康危機中的食品和飲料需求。百事公司正在這些網站上推廣其百事可樂、菲多利、佳得樂、桂格燕麥和其他知名品牌。此類舉措影響其他企業根據需求創新其線上市場。因此,產品銷售模式的此類創新可能會在未來幾年為 B2B 食品市場平台提供者提供成長機會。
南美洲和中美洲 B2B 食品市場平台市場概述
南美洲和中美洲 B2B 食品市場平台市場分為巴西、阿根廷以及南美洲和中美洲其他地區。該地區擁有許多國內外食品和飲料公司。由於對簡便食品的需求激增,南美洲和中美洲的食品和飲料行業擁有多元化的消費者基礎。簡便食品支出的增加和可支配收入的增加是推動南美洲和中美洲採用包裝食品的主要因素。此外,主要參與者為最佳化供應鏈和改善業務營運而增加的投資預計將在未來幾年推動整個食品和飲料行業的發展。
南美洲和中美洲是全球食品飲料和乳製品產業快速發展的市場;然而,與其他地區相比,它還不成熟且緩慢。此外,該地區的企業逐漸選擇數位轉型以提高競爭力。巴西和哥倫比亞的數位創新正在獲得巨大的吸引力,而智利在採用數位化和創新方面名列前茅。此外,南美洲和中美洲國家旅遊業的成長將增加飯店和餐廳的需求,從而帶動該地區餐飲服務業的成長。因此,食品服務業的成長和數位轉型的不斷增加將推動整個地區南美洲和中美洲 B2B 食品市場平台市場的成長。
南美洲及中美洲 B2B 食品市場平台市場收入及 2028 年預測(百萬美元)
南美洲和中美洲 B2B 食品市場平台市場細分
南美洲和中美洲 B2B 食品市場平台市場按食品類別、企業規模和國家/地區進行細分。
根據食品類別,南美洲和中美洲 B2B 食品市場平台市場分為冷藏和乳製品、雜貨、飲料等。 2022 年,食品雜貨領域在南美洲和中美洲 B2B 食品市場平台市場中佔據最大佔有率。
根據企業規模,南美洲和中美洲 B2B 食品市場平台市場分為中小企業和大型企業。 2022 年,大型企業細分市場在南美洲和中美洲 B2B 食品市場平台市場中佔據最大佔有率。
根據國家/地區,南美洲和中美洲 B2B 食品市場平台市場分為巴西、阿根廷以及南美洲和中美洲其他地區。 2022 年,巴西在南美洲和中美洲 B2B 食品市場平台市場中佔據主導地位。
Agorara (OKNetTV Pty Ltd)、Amazon.com Inc 、Biolinked 和 eFoodChoice.com (3 Seasons Technology Co Ltd) 是在南美洲和中美洲 B2B 食品市場平台市場營運的一些領先公司。
The South & Central America B2B food marketplace platform market is expected to grow from US$ 897.40 million in 2022 to US$ 1,761.45 million by 2028. It is estimated to grow at a CAGR of 11.9% from 2022 to 2028.
Innovations in Product Selling Models Fuels South & Central America B2B Food Marketplace Platform Market
Companies are concentrating their efforts on enhancing their production capacities, go-to-market processes, and digital activities (such as e-commerce presence and scale expansion). The COVID-19 pandemic has encouraged every firm to make reforms in their marketing strategies post normalcy. Every organization, big or small, has been concentrating on developing new business models to meet changing customer needs. For example, PepsiCo Inc. has launched its direct-to-consumer (DTC) websites Snacks.com and PantryShop.com in response to the increased demand during the COVID-19 pandemic. Both websites are aimed to gain profit from the growing trend of e-commerce among customers to satisfy their food and beverage demands amid the current health crisis. PepsiCo is promoting its Pepsi, Frito-Lay, Gatorade, Quaker Oats, and other well-known brands on these sites. Such initiatives influence other businesses to innovate their online marketplaces based on demand. Thus, such innovations in product selling models are likely to provide growth opportunities to B2B food marketplace platform providers in the coming years.
South & Central America B2B Food Marketplace Platform Market Overview
The South & Central America B2B food marketplace platform market is segmented into Brazil, Argentina, and the Rest of South & Central America. There is a strong presence of various domestic and international food & beverage companies in the region. The food & beverages industry in South & Central America has a diverse consumer base due to surging demand for convenience food. Growing expenditure on convenience food products and rising disposable income are the major factors driving the adoption of packaged food in South & Central America. Moreover, the rising investments by major players to optimize the supply chain and improve business operations are expected to boost the overall food & beverages industry in the coming years.
South & Central America is a fast-developing market in terms of food & beverages and dairy industries across the world; however, it is less mature and slow compared to other regions. Moreover, businesses in this region are gradually opting for digital transformations to become more competitive. Digital innovation in Brazil and Colombia is gaining significant traction, while Chile is ranked among the highest in adopting digitization and innovation. Also, the growing tourism South & Central American countries will rise the remand for hotels and restaurants, thus leading to the growth of food service industry in the region. Therefore, the growth of food service industry and increasing inclination toward digital transformation will propel the growth of the South & Central America B2B food marketplace platforms market across the region.
South & Central America B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)
South & Central America B2B Food Marketplace Platform Market Segmentation
The South & Central America B2B food marketplace platform market is segmented into food category, enterprise size, and country.
Based on food category, the South & Central America B2B food marketplace platform market is segmented into chilled and dairy, grocery, beverages, and others. The grocery segment held the largest share of the South & Central America B2B food marketplace platform market in 2022.
Based on enterprise size, the South & Central America B2B food marketplace platform market is segmented into SMEs and large enterprises. The large enterprises segment held the largest share of the South & Central America B2B food marketplace platform market in 2022.
Based on country, the South & Central America B2B food marketplace platform market is segmented int o Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America B2B food marketplace platform market in 2022.
Agorara (OKNetTV Pty Ltd), Amazon.com Inc , Biolinked, and eFoodChoice.com (3 Seasons Technology Co Ltd) are some of the leading companies operating in the South & Central America B2B food marketplace platform market.