市場調查報告書
商品編碼
1420195
歐洲防偽包裝市場預測至 2030 年 - 區域分析 - 按技術和應用(食品和飲料、製藥、個人護理和化妝品、電氣和電子、紡織和服裝、汽車等)Europe Anti-Counterfeit Packaging Market Forecast to 2030 - Regional Analysis - by Technology and Application (Food and Beverage, Pharmaceutical, Personal Care and Cosmetics, Electrical and Electronics, Textile and Apparel, Automotive, and Others) |
歐洲防偽包裝市場預計將從2022年的3,140萬美元成長到2030年的9,026萬美元。預計2022年至2030年CAGR為14.1%。
越來越多的假冒案件和與防偽包裝相關的嚴格法規推動了歐洲防偽包裝市場
假冒偽劣已成為全球市場上普遍存在的問題,影響著各個產業,為政府、企業和消費者帶來了重大挑戰。在全球化、電子商務和先進技術的推動下,造假者利用了供應鏈的複雜性和消費者對平價產品的需求。假冒產品會造成重大經濟損失和失業,也會危害消費者安全、損害品牌聲譽並削弱市場信任。 2022 年 3 月至 12 月期間,歐洲刑警組織開始在歐盟範圍內進行打擊假服裝、鞋類和配件非法貿易的行動。歐洲刑警組織查獲了價值約 9,500 萬美元的假冒商品,其中包括 1,956,607 件假服裝、鞋子和服裝。因此,企業正在積極尋求保護其產品並確保正品的方法。防偽包裝解決方案結合了各種安全功能,有助於驗證產品真實性、防止篡改並阻止未經授權的複製,從而減少假冒活動。這些解決方案通常包含隱藏的安全功能,包括隱藏代碼、標籤劑或專用墨水,這些功能只能使用專用設備或技術進行驗證,使得造假者難以複製。此外,嚴格的監管環境以及行業協會和政府打擊假冒的努力加大了對防偽包裝的關注。菸草、藥品和奢侈品等各行業的監管要求都強制要求使用防偽措施來保護消費者並維護產業誠信。因此,不斷增加的假冒案件和嚴格的政府法規正在推動對防偽包裝的需求。
歐洲防偽包裝市場概況
在歐洲,假冒產品對公司的智慧財產權構成重大威脅。歐洲防偽包裝市場受到各行業的推動,包括製藥、個人護理和化妝品、食品和飲料、奢侈品、電器和消費品,這些行業特別容易被假冒。消費者安全是歐洲監管機構的首要任務。歐洲各國政府實施了嚴格的法規和標準來打擊仿冒品。例如,歐盟推出了《假藥品指令》(FMD)和《菸草產品指令》(TPD)等法規,要求製藥和菸草公司實施防偽措施。此外,歐盟也實施了第 3295/94 號法規,禁止假冒和盜版商品的自由流通、出口、再出口或入境。防偽包裝透過確保包裝商品的真實性和完整性,有助於保護消費者免於消費/使用潛在有害的產品。而且,隨著電子商務的興起,仿冒品的風險也隨之增加。造假者利用網路平台銷售假冒偽劣產品,這可能會損害消費者和合法企業的利益。根據 PostNord AB 的報告,歐洲擁有最強大的電子商務平台市場。報告顯示,2021年約有2.97億歐洲消費者透過電子商務網站購物。根據歐盟智慧財產局的數據,2021年,在歐盟邊境查獲的假貨中,超過50%來自電子商務。防偽包裝透過結合難以複製的安全功能來幫助防止此類非法活動,使消費者能夠驗證他們線上上購買的產品的真實性。此外,防偽技術的進步、高效油墨的開發以及智慧包裝等多種趨勢的興起預計將在預測期內推動歐洲防偽包裝市場的成長。
歐洲防偽包裝市場收入及2030年預測(百萬美元)
歐洲防偽包裝市場細分
歐洲防偽包裝市場分為技術、應用與國家。
根據技術,歐洲防偽包裝市場分為安全油墨和塗料、無線射頻辨識(RFID)、法醫標記、防篡改、全像圖、條碼等。 2022年,條碼細分市場在歐洲防偽包裝市場中佔據最大佔有率。
根據應用,歐洲防偽包裝市場分為食品和飲料;製藥;個人護理和化妝品;電氣和電子產品;紡織和服裝;汽車;和別的。 2022年,食品和飲料領域在歐洲防偽包裝市場中佔最大佔有率。
依國家分類,歐洲防偽包裝市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他國家。 2022年,法國在歐洲防偽包裝市場中佔最大佔有率。
Antares Vision SpA、Arjo AB、Avery Dennison Corp、Brady Corp、CCL Industries Inc、Constantia Flexibles International GmbH、Gestion Groupe Optel Inc、KURZ Transfer Products LP 和 Octane5 International LLC 是歐洲防偽領域的一些領先公司包裝市場。
The Europe anti-counterfeit packaging market is expected to grow from US$ 31.40 million in 2022 to US$ 90.26 million by 2030. It is estimated to grow at a CAGR of 14.1% from 2022 to 2030.
Increasing Cases of Counterfeiting and Stringent Regulations Associated with Anti-counterfeit Packaging Drives Europe Anti-Counterfeit Packaging Market
Counterfeiting has become a pervasive issue in the global market, affecting various industries and posing significant challenges to governments, businesses, and consumers. Enabled by globalization, e-commerce, and advanced technology, counterfeiters exploit the complexity of supply chains and consumer demand for affordable products. Counterfeiting causes significant economic losses and job displacement, as well as jeopardizes consumer safety, undermines brand reputation, and erodes trust in the marketplaces. Between March and December 2022, Europol commenced the EU-wide operation against the illegal trade in counterfeit apparel, footwear, and accessories. Europol seized ~US$ 95 million worth of counterfeit goods-including 1,956,607 counterfeit clothes, shoes, and garments. As a result, businesses are actively seeking ways to protect their products and ensure authenticity. Anti-counterfeit packaging solutions incorporate various security features that help verify product authenticity, prevent tampering, and deter unauthorized replications, thereby reducing counterfeiting activities. These solutions often incorporate covert security features that include hidden codes, taggants, or specialized inks, which can only be authenticated using specialized devices or technologies, making it difficult for counterfeiters to replicate. Further, the stringent regulatory landscape and the efforts of industry associations and governments to combat counterfeiting have heightened the focus on anti-counterfeit packaging. Regulatory requirements in various sectors, such as tobacco, pharmaceuticals, and luxury goods, mandate the use of anti-counterfeit measures to protect consumers and maintain industry integrity. Thus, increasing counterfeiting cases and stringent government regulations are driving the demand for anti-counterfeit packaging.
Europe Anti-Counterfeit Packaging Market Overview
In Europe, counterfeit products pose a significant threat to companies' intellectual property rights. The Europe anti-counterfeit packaging market in Europe is driven by various industries, including pharmaceutical, personal care & cosmetics, food & beverages, luxury goods, electric appliances, and consumer goods, which are particularly vulnerable to counterfeiting. Consumer safety is a top priority for regulatory authorities in Europe. Governments of various countries in Europe have implemented strict regulations and standards to combat counterfeiting. For instance, the European Union has introduced regulations such as the Falsified Medicines Directive (FMD) and the Tobacco Products Directive (TPD), which require pharmaceutical and tobacco companies to implement anti-counterfeit measures. In addition, the European Union has imposed Regulation No. 3295/94 to prohibit the release for free circulation, export, re-export, or entry of counterfeit and pirated goods. Anti-counterfeit packaging helps protect consumers from consuming/using potentially harmful products by ensuring the authenticity and integrity of the packaged goods. Moreover, with the rise of e-commerce, the risk of counterfeit products has also increased. Counterfeiters use online platforms to sell fake or substandard products, which can harm consumers and legitimate businesses. According to the report by PostNord AB, Europe has the strongest market for e-commerce platforms. The report revealed that ~297 million European consumers shopped through e-commerce websites in 2021. According to the European Union Intellectual Property Office, in 2021, over 50% of counterfeit goods seized at the EU borders stemmed from e-commerce. Anti-counterfeit packaging helps protect against such illicit activities by incorporating security features that are difficult to replicate, enabling consumers to verify the authenticity of products they purchase online. Further, the advancement in anti-counterfeit technology, development of efficient inks, and rise in several trends such as smart packaging are expected to boost the Europe anti-counterfeit packaging market growth during the forecast period.
Europe Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)
Europe Anti-Counterfeit Packaging Market Segmentation
The Europe anti-counterfeit packaging market is segmented into technology, application, and country.
Based on technology, the Europe anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the Europe anti-counterfeit packaging market.
Based on application, the Europe anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the food and beverage segment registered the largest share in the Europe anti-counterfeit packaging market.
Based on country, the Europe anti-counterfeit packaging market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. In 2022, France registered the largest share in the Europe anti-counterfeit packaging market.
Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, KURZ Transfer Products LP, and Octane5 International LLC are some of the leading companies operating in the Europe anti-counterfeit packaging market.