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市場調查報告書
商品編碼
1829992
LED電視牆的全球市場(2026年):展望與價格成本分析2026 Global LED Video Wall Market Outlook and Price Cost Analysis |
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全球LED視訊牆市場(2026)-展望及價格成本分析預測,到2026年,全球LED視訊牆市場規模將達到81.5億美元。這項成長將主要由體育賽事(例如2026年世界棒球經典賽和2026年國際足總世界盃)以及其他應用領域(例如一體化LED顯示器和影院LED顯示器)推動。企業和教育、虛擬製作、家庭劇院和影院市場正經歷著穩定成長,這主要得益於對高解析度和HDR的需求。

隨著品牌和麵板製造商不斷優化 Micro LED 電視技術和成本,Micro LED 電視的出貨量預計將趨於穩定,並開始滲透到家庭劇院、展覽、會議和教育空間市場。同時,技術創新有望推動 LTPS 的大規模發展,從而減少對側佈線的依賴。此外,應用創新可望推動 Micro LED 透明顯示器在零售百貨商店、藝術空間和旅館業等場所作為輔助產品展示和推廣設備得到應用。預計到 2026 年,小型 LED 電視和小型 LED 透明顯示器的市場將持續成長。
預計到 2025 年,Mini LED 視訊牆市場規模將成長 25%。在這些產品中,P1.2 顯示器有望成為主流,佔超過 50% 的市場。從長遠來看,隨著Mini LED技術的穩定和市場的發展,到2029年,Mini LED拼接屏市場規模預計將達到21.94億美元,2024年至2029年的複合年增長率(CAGR)為28%。隨著國際市場對一體式LED顯示器需求的成長,預計2025年全球一體式LED顯示器出貨量將達到12,850台。根據TrendForce分析,2024年全球五大一體式LED顯示器供應商分別為CVTE、Unilumin、三星、利亞德和艾比森。
從2025年開始,主流產品規格將回歸16:9寬高比,其中135吋2K P1.5一體式LED顯示器將成為主導產品。新一代一體式顯示器採用可折疊設計,方便攜帶,有助於降低企業的整體擁有成本。據TrendForce稱,COB技術可以提升色彩均勻性、對比和視覺角度。這些優勢促使三星、Unilumin、艾比森、優派、飛利浦和CVTE等供應商採用此技術。 TrendForce的分析預測,從2024年到2025年,COB技術的市佔率將維持在25%-30%。此外,從2025年開始,LED顯示器製造商預計將積極推廣162-163吋4K P0.9一體式LED顯示器,用於高階商業應用和家庭劇院。
2024年,中國政府推出政策,促進影院LED顯示器的發展。因此,預計到2025年,中國影院LED顯示器市場將持續成長,全球新增裝置量預計將成長75%。戲院LED顯示器的常見寬高比包括1.85:1(美國寬螢幕標準)、1.82:1、1.90:1、1.96:1和2.39:1(常見寬螢幕),長度通常為4-6公尺、10公尺、14公尺、16公尺和20公尺。展望2025年,預計16公尺和20公尺的顯示器將在新增影院LED顯示裝置容量中佔越來越大的佔有率。
由於公共娛樂支出下降,預計2025年,歐美市場對虛擬製作LED顯示器的需求將會下降。在中國,由於社會投資減少和消費疲軟,對虛擬製作LED顯示器的需求也低於預期。雖然泰國、新加坡、日本和澳洲對虛擬製作有需求,但資金有限,規模較小的虛擬製作工作室更受青睞。此外,Unilumin集團、三星、LG、索尼、京東方和AOTO等供應商已開始提供根據客戶需求量身定制的虛擬製作解決方案。
由於預算限制,通用背景顯示器的主流規格通常為P2.1或更高,規格範圍從P2.3、P2.6到P2.8不等。然而,高階影視製作需要更高的亮度和顯示品質。 P1.2至P1.6規格的Mini LED拼接螢幕用於特寫鏡頭。地面顯示器通常採用P2至P4規格,並使用Mini LED拼接螢幕來增強沉浸感,而天花板顯示器通常採用P3.9至P6規格,並優先考慮高亮度。
根據TrendForce報告顯示,隨著LED視訊牆價格的下降,LED租賃顯示器的普及率持續上升。各類現場活動和體育賽事場館正越來越多地採用LED視訊牆解決方案,以打造沉浸式、視覺震撼的現場體驗。從長遠來看,LED租賃顯示器的滲透率預計將持續成長,2024年至2029年的複合年增長率將達到8%,到2029年市場規模將達到22.44億美元。高階LED租賃顯示器具有亮度高、刷新率高、解析度高、能源效率高、產品穩定性好、重量輕、易於安裝和拆卸等特點。
根據TrendForce研究顯示,用於廣告/戶外廣告看板、交通/影片廣告、體育/教育等領域的LED戶外顯示器預計將在2026年之前保持穩定成長。 LED戶外小間距顯示器產品正被應用於街道設施和公車候車亭顯示器。為了滿足顯示器需求,LED戶外小間距顯示器也開始採用4合1 Mini LED、1010 LED(倒轉晶片)、Mini LED(COB)和MIP等技術。Mini LED (COB) 技術擁有高像素密度和出色的顯示效果,促使 LED 視訊牆製造商積極在 LED 戶外小間距顯示器市場中應用該技術。
TrendForce 提供全球 LED 顯示器產業的洞察,涵蓋微型/迷你 LED 視訊牆、LED 戶外顯示器、一體化 LED 顯示器、虛擬製作 LED 顯示器、劇院 LED 顯示器、LED 租賃顯示器、驅動 IC 和控制器系統等各個領域的市場趨勢、產品趨勢和製造商趨勢。本報告追蹤了包括三星、Unilumin 和 Leyard 在內的 25 家公司的業績和產品策略,為讀者提供 LED 視訊牆市場業務營運和行銷策略的全面概覽。
According to "2026 Global LED Video Wall Market Outlook and Price Cost Analysis", looking ahead to 2026, the global LED video wall market scale is forecasted to reach USD 8.105 billion. This growth will be driven by sports events (e.g., the 2026 World Baseball Classic and the 2026 FIFA World Cup) and other application segments such as all-in-one LED displays and cinema LED displays.Markets of corporation and education, virtual production, as well as home theaters and cinemas have been growing steadily thanks to the demand for high resolution and HDR.
As brands and panel manufacturers continue to optimize Micro LED TV technology and costs, Micro LED TV shipments are expected to stabilize in growth and begin to penetrate the home theater, exhibition, conference, and education space markets. At the same time, technological innovations can be seen moving towards large-scale LTPS development in order to decrease reliance on side wiring. Application innovations can also forecast Micro LED transparent displays being used in retail department stores, art spaces, and the hospitality industry, being used as supplemental product displays and introductions. Micro LED TVs and Micro LED transparent displays would be prospective throughout 2026.
The Mini LED video wall market scale is expected to increase by 25% in 2025. Among these products, P1.2 displays are anticipated to be the mainstream one, comprising >50% of the total market. In the long term, with Mini LED technology and production development stabilizing, the market scale of Mini LED video walls has a chance of reaching USD 2.194 billion by 2029, with a projected CAGR of 28% from 2024 to 2029.
With rising international market demand for all-in-one LED displays, the global all-in-one LED display shipment is projected to reach 12,850 sets in 2025. Based on TrendForce's analysis, the top five suppliers of all-in-one LED displays in 2024, in order, were CVTE, Unilumin, Samsung, Leyard, and Absen.
Starting in 2025, the specifications of mainstream products will change back to a 16:9 aspect ratio, with the 135-inch 2K P1.5 LED all-in-one display becoming the primary offering. This new generation of all-in-one displays will feature a foldable design for easier transportation, thus helping businesses reduce their total cost of ownership. According to TrendForce, COB technology can enhance color uniformity, contrast, and viewing angles. These benefits encourage suppliers including Samsung, Unilumin, Absen, ViewSonic, Philips, and CVTE to adopt the technology. TrendForce's analysis indicates that the market share of COB technology will remain between 25-30% from 2024 to 2025. Furthermore, starting in 2025, LED display suppliers are going to actively promote 162-163 inch 4K P0.9 all-in-one LED displays for high-end commercial applications and home theaters.
In 2024, the Chinese government introduced policies to promote cinema LED displays. As a result, the Chinese cinema LED display market continues to grow throughout 2025, and drives global new installations to potentially increase by 75%. Cinema LED displays are typically available in aspect ratios such as 1.85:1 (widescreen standard in the US), 1.82:1, 1.90:1, 1.96:1, and 2.39:1 (common widescreen), with lengths usually ranging from 4-6m, 10m, 14m, 16m, to 20m. Moving into 2025, the share of 16m and 20m products has risen among new installations of cinema LED displays.
Market demand for virtual production LED displays in Europe and the US has been declining in 2025 due to reduced entertainment spending by the public, thus leading to reduced investment in the film and television industry. In China, demand for virtual production LED displays has also been lower than expected on account of diminished social investment and downgraded consumption. Despite market demand for virtual production in Thailand, Singapore, Japan, and Australia, limited funding will favor smaller virtual production studios. In addition, suppliers, including Unilumin Group, Samsung, LG, Sony, BOE, and AOTO, have started proposing virtual production solutions to correspond to their clients' needs.
With budget concerns, mainstream specifications for general background displays are typically >P2.1, such as P2.3, P2.6, and P2.8. However, premium film and television production demands higher brightness and display quality. For close-up shots, P1.2-P1.6 Mini LED video walls are used. The specifications for floor displays are mostly P2-P4, with the adoption of Mini LED video walls for better immersive experiences, while ceiling displays typically range from P3.9 to P6, emphasizing high brightness.
According to TrendForce, as LED video wall prices decline, the penetration rate of LED rental displays continues to rise. Various live events and sports games are increasingly adopting LED video wall solutions to create immersive and visually striking on-site experiences. In the long term, as the penetration rate of LED rental displays continues to rise, the market is expected to reach USD 2.244 billion by 2029, with a CAGR of 8% from 2024 to 2029. The premium LED rental display features such as high brightness, high refresh rates, high resolutions, high energy efficiency, high product stability, lightweight, and ease of installation and disassembly.
According to TrendForce's study, LED outdoor displays applied to advertising / billboards, transportation / VMS, as well as sports / education would see a steady growth throughout 2026. LED outdoor fine pitch display products are utilized by street furniture and bus shelter displays. In accordance with the need of displays, LED outdoor fine pitch displays have also started adopting 4-in-1 Mini LED, 1010 LED (Flip Chip), Mini LED (COB), and MiP. Mini LED (COB) excels in high-pixel density and remarkable display effects, which explains how LED video wall manufacturers have been rather active in utilizing the said technology for the LED outdoor fine pitch display market.
TrendForce offers insights into the global LED display industry trends, covering market and product trends, as well as manufacturer dynamics, across sectors such as Micro/Mini LED video walls, LED outdoor displays, all-in-one LED displays, virtual production LED displays, cinema LED displays, LED rental displays, and driver IC and controller systems. The report tracks the business performance and product strategies of 25 manufacturers, including Samsung, Unilumin, and Leyard, providing readers with comprehensive strategies for business operations and marketing sales in the LED video wall market.