人工智慧在智慧型手機中的運用與發展

自從OpenAI發佈ChatGPT以來，AI技術已經成為一種新的行業趨勢，而這種趨勢目前已經波及到了智慧型手機領域。 目前的分析表明，本土的大規模語言模型（LLM）是品牌的關鍵競爭類別，各品牌都在宣傳其模型在語言理解和圖像識別等領域的表現。 在智慧型手機AI能力正式繁榮之後，當用戶隱私、降低資料傳輸延遲等需求出現時，基於邊緣運算的AI解決方案有望成為產業發展方向。

本報告分析了人工智慧在智慧型手機產業的引入和利用現狀、主要關注領域以及未來發展前景。

目錄

第1章 "AI浪潮" 下智慧型手機品牌發展與分析

（1）人工智慧將在成熟的智慧型手機市場中發揮主導作用

（2）響應 "AI浪潮" ，智慧型手機品牌紛紛開發自己的LLM

（三）品牌公司攻讀LLM的動機

第2章人工智慧在智慧型手機中的運用與分析

第三章智慧型手機人工智慧的前景與商業機會

（一）智慧型手機上的AI使用場景

（二）智慧型手機AI發展展望

（3）智慧型手機人工智慧的商機

第 4 章 TRI 的觀點

（1）智慧型手機品牌積極參與自己的法學碩士研發（R&D），並著手將生成式人工智慧功能應用到作業系統和語音助理

(2) 商業人工智慧機會尚未對智慧型手機產業的成長動能做出重大貢獻，殺手級應用尚未出現。

AI technology has become a new industry trend after OpenAI released ChatGPT, and this trend has now extended to the smartphone field. Current observations find that in-house large language models (LLMs) have become the major competing category for brands, who are showcasing the performance of their models in areas such as language comprehension and image recognition. AI on edge computing solutions are expected to become the industry's development direction when the requirements of user privacy and latency reduction in data transmission emerge after the official boom of AI capabilities in smartphones.

Table of Contents

1. Deployment and Analysis of Smartphone Brands amidst AI Wave

(1) AI to Take Center Stage in the Mature Smartphone Market

(2) Smartphone Brands Successively Develop In-House LLMs under AI Wave

(3) Motivation for In-House LLMs among Brands

2. Application and Analysis of AI on Smartphones

3. Outlook and Commercial Opportunities of AI in Smartphones

(1) Application Scenarios of AI in Smartphones

(2) Outlook on AI Development among Smartphones

(3) Commercial Opportunities of AI on Smartphones

4. TRI's View

(1) Smartphone Brands to Engage Active R&D on In-House LLMs and Implanting Generative AI

Functions into Operating Systems & Voice Assistants

(2) Commercial AI Opportunities Yet to Significantly Contribute to Growth Momentum of

Smartphone Industry without Emergence of Killer Applications