全球TWS藍牙耳機及相關晶片市場：發展趨勢

由於整體消費者需求下降，TWS（真無線立體聲）藍牙耳機市場2022年設備出貨量略為下降。儘管透過新產品發布來吸引消費者購買耳機，但情況仍然如此。然而，截至2023年，藍牙5.3晶片的推出以及非處方（OTC）助聽器市場的開放等因素預計將推動出貨量。因此，今年的出貨量仍有正成長的潛力。

本報告分析了全球TWS藍牙耳機及相關晶片市場，檢視了迄今為止的產品開發和市場成長趨勢、主要市場驅動因素以及未來市場成長前景。

目錄

第一章 TWS藍牙耳機市場

第二章 TWS藍牙耳機晶片開發

• （一）晶片發展趨勢
• （二）主要晶片供應商發展方向

第三章 TWS藍牙耳機市場的其他趨勢

• (1)藍牙5.4　
• (2)非處方助聽器

第四章 TRI的觀點

• （1） TWS藍牙耳機市場：預計2023年小幅成長
• （2） TWS藍牙晶片市場將呈現寡占
• （三）以OTC助聽器推動TWS藍牙耳機市場發展（2023年）

Due to the decline in overall consumer demand, the market for True Wireless Stereo (TWS) Bluetooth headsets saw a slight drop in device shipments in 2022. This was despite efforts to attract consumers to purchase headsets through the release of new products. However, in the current year of 2023, factors such as the launch of Bluetooth 5.3 chips and the opening of the market for over-the-counter (OTC) hearing aids are expected to drive shipments. Hence, there is still the potential for positive shipment growth this year.

Table of Contents

1. Market for TWS Bluetooth Headsets

2. Development of Chips for TWS Bluetooth Headsets

• (1) Trends in Chip Development
• (2) Development Directions of Major Chip Suppliers

3. Other Trends in the Market for TWS Bluetooth Headsets

• (1) Bluetooth 5.4
• (2) OTC Hearing Aids

4. TRI's View

• (1) Market for TWS Bluetooth Headsets Is Projected to Grow Marginally in 2023
• (2) Market for TWS Bluetooth Chips Will Become an Oligopoly
• (3) OTC Hearing Aids Will Drive the Development of the TWS Bluetooth Headset Market in 2023