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市場調查報告書
商品編碼
1847312
2025年全球專屬式網站市場報告Captive Portal Global Market Report 2025 |
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近年來,專屬式網站市場發展迅速,預計從2024年的10.1億美元成長到2025年的11.6億美元,複合年成長率達14.1%。這一成長主要歸功於網際網路的發展、安全問題、監管合規、Wi-Fi網路的興起以及行動裝置的普及。
預計未來幾年,專屬式網站市場將快速成長,到2029年市場規模將達到18.6億美元,複合年成長率(CAGR)為12.6%。預測期內的主要成長促進因素包括訪客訪問需求、與身分提供者的整合、業務和組織變革、網路安全意識的增強、全球化以及遠端辦公趨勢。預測期內的主要趨勢包括技術創新、身份驗證方法的進步、用戶體驗的提升、設備的廣泛應用、技術升級、物聯網設備整合、用於身份驗證的區塊鏈以及高級威脅防護。
專屬式入口網站是一種網頁,它透過要求使用者在訪問網際網路之前進行身份驗證並同意某些條款來控制對網路(例如公共 Wi-Fi 網路)的存取。它通常部署在機場、酒店、咖啡館和各種公共場所,用於管理和保護網際網路訪問,確保用戶在使用網路之前遵守某些條件或登入要求。
專屬式門戶主要分為廠商自建專屬式門戶和外部專屬式門戶。廠商自建專屬式網站是用戶連接公共 Wi-Fi 網路前必須造訪的客製化登入頁面。這些服務進一步細分為針對不同場所(包括室內和室外場所)設計的平台和服務。專屬式入口網站的最終用戶涵蓋飯店和休閒、旅遊和交通、娛樂、共同工作空間、網路服務供應商 (ISP)、購物中心和零售商店等眾多行業。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品的公司面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
專屬式網站研究報告》是商業研究公司最新報告系列的一部分,提供專屬式網站市場統計數據,例如全球市場規模、區域佔有率、競爭對手專屬式市場佔有率、詳細的市場細分、市場趨勢以及專屬式專屬式行業的商機。這份專屬式網站市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析,為您提供所需的一切全面觀點。
未來五年12.6%的成長率預測較我們先前的預測略微下調了0.2%。這一下調主要是因為美國與其他國家之間的關稅影響。由於對門戶功能至關重要的網路交換器和網路基地台設備從台灣和墨西哥進口時需繳納關稅,美國專屬式解決方案供應商可能會面臨部署週期延長和價格上漲的問題。此外,相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響也將更為廣泛。
預計未來幾年,網際網路普及率的不斷提高將推動專屬式網站市場的成長。網路普及率指的是能夠上網的人口比例。在傳統固網或行動寬頻服務無法覆蓋或昂貴的地區,專屬式網站透過提供免費或補貼的網路連接,已成為管理網路接入的關鍵工具。例如,根據通訊2023年9月發布的數據,目前全球約有67%的人口(54億人)接取網際網路,高於2022年的66%(53億人)。因此,網路普及率的提高已成為推動專屬式網站市場發展的主要催化劑。
為了提升市場佔有率,專屬式網站市場的關鍵參與者正致力於開發採用先進技術解決方案的創新產品,例如具備專屬式網站功能的雲端基礎Wi-Fi平台。具備專屬式網站功能的雲端基礎Wi-Fi平台是一種在雲端運作的網路解決方案,它不僅提供Wi-Fi服務,還整合了專屬式網站功能。例如,英國領先的無線網路服務供應商GlobalReach Technology於2023年5月推出了Trusted Wi-Fi。 Trusted Wi-Fi是一款尖端的雲端基礎Wi-Fi平台,旨在革新客製化、大規模Wi-Fi入口網站服務的快速部署方式。 Trusted Wi-Fi專為託管服務供應商(MSP)和寬頻營運商設計,能夠協助他們快速部署滿足客戶群多樣化需求的客製化Wi-Fi服務。該平台的主要功能包括:可自訂的調查方法(支援品牌選項)、多種身份驗證方法、匿名資料收集功能以及強大的分析能力。 Trusted Wi-Fi旨在與來自不同供應商的Wi-Fi硬體無縫整合,確保提供全面的硬體支援和管理。透過統一的儀表板實現對數千項企業級服務的高效管理,該解決方案能夠顯著節省成本並簡化上市流程,在推動專屬式門戶市場成長方面發揮關鍵作用。
2024年1月,總部位於美國的網路服務供應商Pavlov Media收購了NetExperience,具體金額未揭露。此次收購後,Pavlov Media的託管網路服務將專注於透過先進的網路管理工具(例如專屬式入口網站技術)來提升使用者體驗。 Pavlov Media希望藉助NetExperience的專業技術,增強其在酒店、教育和場館等行業的服務能力,這些行業對可靠的網際網路解決方案有著迫切的需求。 NetExperience Inc.總部位於加拿大,專注於專屬式入口網站解決方案。
專屬式入口網站市場報告中重點介紹的主要參與者包括:思科系統公司、瞻博網路公司、阿里斯塔網路公司、國際通訊衛星公司、阿魯巴網路公司、極限網路公司、網路公司、Anuvu LLC、WatchGuard Technologies Inc.、Boingo Wireless Inc.、Grandstream Networks Inc.、Satcom Direct Inc.、Enea AB、Ray P Inc.、Godzone Wi-Fi LLC、Nexnet Solutions GmbH、IronWifi Inc.、Cloud4Wi Inc.、Performance Network Inc.、Cloud-Fi、WifiGem Inc. 和 Spotipo Inc.。
預計到2024年,北美將成為全球最大的專屬式網站市場。亞太地區預計將成為預測期內成長最快的地區。專屬式網站市場報告涵蓋亞太地區、西歐、中東歐、北美、南美以及中東和非洲。
專屬式門戶市場報告涵蓋的國家包括澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、加拿大、義大利和西班牙。
專屬式網站市場由提供使用者身分驗證、訪客存取權限配置、使用條款核准、設備註冊、收費和貨幣化以及法規規性等服務的營業單位所獲得的收入構成。市場價值包括服務提供者銷售或包含在服務產品中的相關產品的價值。它僅包括企業之間交易或銷售給最終消費者的產品和服務。專屬式網站市場還包括物聯網設備、Wi-Fi 設備、網路設備和無線網路基地台的銷售。此市場價值為“出廠價”,即商品製造商或生產商銷售的商品價值,無論銷售對像是其他營業單位(包括下游製造商、經銷商、分銷商和零售商)還是直接銷售給最終消費者。該市場中的商品價值還包括商品製造商銷售的任何相關服務。
A captive portal is a web page that regulates access to a network by necessitating users to authenticate or agree to specified terms before gaining access to the internet through a public Wi-Fi or other network. This is commonly implemented in public spaces such as airports, hotels, coffee shops, and various venues to manage and secure internet access, ensuring that users adhere to specific conditions or login requirements before utilizing the network.
The primary types of captive portals include vendor-native captive portals and external captive portals. Vendor-native captive portals refer to customized login pages that users must interact with before connecting to a public Wi-Fi network. These offerings are further categorized into platforms and services designed for various locations, including indoor and outdoor settings. The end users of captive portals encompass sectors such as hospitality and leisure, travel and transportation, entertainment, coworking spaces, internet service providers (ISPs), shopping malls and retail outlets, and various other end-users.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The captive portal research report is one of a series of new reports from The Business Research Company that provides captive portal market statistics, including the captive portal industry's global market size, regional shares, competitors with an Captive portal market share, detailed captive portal market segments, market trends and opportunities, and any further data you may need to thrive in the captive portal industry. This captive portal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The captive portal market size has grown rapidly in recent years. It will grow from $1.01 billion in 2024 to $1.16 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth in the historic period can be attributed to internet growth, security concerns, regulatory compliance, emergence of wi-fi networks, mobile device adoption.
The captive portal market size is expected to see rapid growth in the next few years. It will grow to $1.86 billion in 2029 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to guest access requirements, integration with identity providers, business and organizational changes, increased awareness of cybersecurity, globalization and remote work trends. Major trends in the forecast period include technological innovations, advancements in authentication methods, user experience improvements, device proliferation, technology upgrades, IoT device integration, blockchain for identity verification, advanced threat protection.
The forecast of 12.6% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. U.S. providers of captive portal solutions may face slower deployment cycles and rising prices as network switches and access point devices crucial to portal functionality are subject to tariffs when imported from Taiwan or Mexico. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The expanding reach of the internet is anticipated to be a driving force behind the growth of the captive portal market in the coming years. Internet penetration denotes the percentage of the population with access to online connectivity. Captive portals serve as pivotal tools in managing internet access by providing complimentary or subsidized internet connectivity in regions where conventional fixed-line or mobile broadband services are either unavailable or economically inaccessible. For instance, data from the International Telecommunication Union in September 2023 revealed that approximately 67% of the global population, equivalent to 5.4 billion individuals, are presently connected to the internet-an increase from 66% (5.3 billion people) recorded in 2022. Consequently, the escalating penetration of internet connectivity emerges as a primary catalyst propelling the captive portal market forward.
Key players in the captive portal market are channeling their efforts toward developing innovative products equipped with advanced technological solutions, such as cloud-based Wi-Fi platforms featuring captive portal functionalities, to fortify their market presence. A cloud-based Wi-Fi platform with captive portal capability denotes a network solution operating in the cloud realm, delivering Wi-Fi services while integrating a captive portal feature. For instance, in May 2023, GlobalReach Technology, a prominent wireless internet service provider headquartered in the UK, unveiled Trusted Wi-Fi-a state-of-the-art cloud-based Wi-Fi platform designed to revolutionize the rapid deployment of tailored, large-scale Wi-Fi portal services. Tailored for managed service providers (MSPs) and broadband carriers, Trusted Wi-Fi facilitates swift rollouts of Wi-Fi services customized to meet the diverse needs of its client base. Notable features of the platform encompass a customizable captive portal boasting branding options, diverse authentication methodologies, anonymized data capture capabilities, and robust analytics functionalities. Engineered to seamlessly integrate with Wi-Fi hardware from various vendors, Trusted Wi-Fi ensures comprehensive hardware support and management. By empowering enterprises to efficiently administer thousands of enterprise-grade services through a unified dashboard, the solution enables significant cost savings and streamlines the time-to-market process, underscoring its pivotal role in propelling the captive portal market's growth trajectory.
In January 2024, Pavlov Media, a U.S.-based Internet service provider, acquired NetExperience for an undisclosed amount. This acquisition enhances Pavlov Media's managed network services, focusing on improved user experiences through advanced network management tools such as captive portal technology. By utilizing NetExperience's expertise, Pavlov Media aims to strengthen its offerings in sectors like hospitality, education, and venues where reliable Internet solutions are essential. NetExperience Inc., a Canada-based company, specializes in captive portal solutions.
Major companies operating in the captive portal market report are Cisco Systems Inc., Juniper Networks Inc., Arista Networks Inc., Intelsat S.A., Aruba Networks, Extreme Networks Inc., NETGEAR Inc., Anuvu LLC, WatchGuard Technologies Inc., Boingo Wireless Inc., Grandstream Networks Inc., Satcom Direct Inc., Enea AB, Ray Corporation, Purple Wi-Fi Ltd., GlobalReach Technology Ltd., Skyfii Limited, Aventra Communications Inc., Godzone Wi-Fi LLC, Nexnet Solutions GmbH, IronWifi Inc., Cloud4Wi Inc., Performance Network Inc., Cloudi-Fi, WifiGem Inc., Spotipo Inc.
North America was the largest region in the captive portal market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the captive portal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the captive portal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The captive portal market consists of revenues earned by entities by providing services such as user authentication, guest access provisioning, terms and conditions acceptance, device onboarding, billing and monetization, and legal compliance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The captive portal market also includes sales of IoT devices, Wi-Fi-based devices, networking equipment, and wireless access points. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Captive Portal Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on captive portal market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for captive portal ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The captive portal market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.