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市場調查報告書
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1847267

2025年全球受眾智慧平台市場報告

Audience Intelligence Platform Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，受眾智慧平台市場發展迅速，預計將從2024年的44.6億美元成長到2025年的53.6億美元，複合年成長率達20.1%。預測期內的成長主要歸功於數位轉型、向數位行銷的轉變、社群媒體的興起、電子商務的蓬勃發展以及市場全球化。

預計未來幾年，受眾智慧平台市場規模將呈指數級成長，到2029年將達到112.1億美元，複合年成長率（CAGR）為20.3%。預測期內的成長可歸因於隱私和合規性方面的擔憂、對即時洞察的需求、與人工智慧和機器學習的整合、對客戶體驗的關注以及與客戶關係管理（CRM）的融合。預測期內的關鍵趨勢包括高度個人化、跨通路整合、受眾行為預測分析、合乎道德且透明的數據實踐以及決策支援。

受眾智慧平台是一種技術或軟體解決方案，旨在收集、分析和解讀受眾在各種線上和線下管道的行為、偏好和參與度資料。其主要功能是利用數據和分析，為企業提供有關目標受眾的洞察，從而在行銷、內容創作、產品開發和客戶參與等領域做出明智的決策。

受眾智慧平台主要分為內容智慧平台和社群媒體智慧平台兩大類。內容智慧平台專注於分析各種形式的內容，包括文字和多媒體，並運用先進的演算法來挖掘有價值的洞察。這些平台可以部署在本地或雲端，並廣泛應用於各個行業，例如政府、零售和電子商務、醫​​療保健和生命科學、銀行、金融服務和保險 (BFSI)、運輸和物流、電信和資訊技術 (IT) 以及製造業。受眾智慧平台既適用於企業對企業 (B2B) 業務，也適用於企業對消費者 (B2C)營業單位。

美國關稅的突然上調以及由此引發的貿易摩擦，在2025年春季對資訊科技產業造成了重大影響，尤其是硬體製造、資料基礎設施和軟體部署領域。進口半導體、電路基板和網路設備的關稅提高，並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品的公司面臨更長的前置作業時間和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施，正在擾亂全球IT供應鏈，並降低海外對美國製造技術的需求。為了應對這些挑戰，該行業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來增強韌性並簡化成本管理。

本研究報告是商業研究公司（The Business Research Company）最新系列報告的一部分，提供受眾智慧平台市場統計數據，包括全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的受眾智慧平台市場細分、市場趨勢以及行業商機，為在受眾智慧平台行業取得成功提供所需數據。本受眾智慧平台市場研究報告對產業現狀和未來發展趨勢進行了詳細分析，為您提供所需的全面展望。

未來五年20.3%的成長率預測較我們先前的預測略微下調了0.2%。這一下調主要是因為美國與其他國家之間的關稅影響。美國受眾智慧平台可能會受到海外供應商提供的資料聚合工具和機器學習API關稅的阻礙，進而影響整合進度。此外，由於互惠關稅以及貿易緊張局勢和限制加劇對全球經濟和貿易的負面影響，這種影響也將更加廣泛。

預計未來幾年，對定向廣告日益成長的需求將推動受眾智慧平台市場的擴張。定向廣告是指根據人口統計特徵、興趣、線上行為、地理位置和其他標準等各種因素，向特定受眾投放廣告。受眾智慧平台在這過程中發揮關鍵作用，它們收集、分析和解讀個人數據，使廣告主能夠根據這些特徵準確地識別並吸引目標受眾，從而提高廣告宣傳的有效性。例如，美國網路行銷服務供應商Adlucent LLC在2024年1月進行的一項調查發現，在1,000名受訪者中，71%的人更喜歡根據個人興趣和購買習慣客製化的廣告，而75%的人則更喜歡數量較少但更符合自身需求的廣告。因此，對定向廣告日益成長的需求正在顯著推動受眾智慧平台市場的成長。

為了獲得競爭優勢，受眾智慧平台市場的主要參與者正透過推出位置智慧平台 (LIP) 等新產品進行創新。 LIP 利用位置資料為企業提供寶貴的洞察和分析。例如，AdSquare GmbH 於 2023 年 9 月推出了其平台，該平台具有增強的使用者介面和名為「位置分析」的新功能。位置分析功能利用位置資訊提供全面的客流量洞察，包括訪客數、來訪頻率、停留時間、高峰時段、客流量範圍分析、受眾洞察、定向建議和宣傳活動效果衡量等指標。這項創新工具使企業能夠做出數據主導的決策、改進策略並提升客戶體驗，超越了傳統的分析方式。升級後的使用者介面增強了現有的受眾定向和鄰近定向產品，提供了一種以地圖為中心的高級體驗，使廣告商能夠精準定位受眾並有效地與消費者互動。

2023年5月，總部位於英國的知名軟體公司Audiense Limited收購了Affinio Inc.，具體金額未揭露。此舉旨在鞏固Audiense作為領先受眾智慧平台的地位，推動創新，並提升其在社群分析、消費者研究、網紅行銷和廣告方面的能力。 Affinio Inc.總部位於加拿大，專注於提供市場情報解決方案。

受眾智慧平台市場報告中的主要企業包括：國際商業機器公司 (IBM)、甲骨文公司 (Oracle Corporation)、Salesforce.com 公司、Adobe 公司、尼爾森控股公司 (Nielsen Holdings plc)、SAS 研究所 (SAS Institute Inc.)、Cision Ltd.、Khoros LLC、SproTalk Social Inc、Quantcast 公司、Run Technologies. LLC、Crimson Hexagon Inc.、Synthesio Inc.、Audiense Limited、SpotRight Inc.、OnAudience.com、Codec.ai、Demographics Pro Inc.、Helixa Inc.、Lotame Solutions Inc. 和 Zoomph Inc.。

預計到2024年，北美將成為受眾智慧平台市場最大的區域。本受眾智慧平台市場報告涵蓋的地區包括亞太地區、西歐、中東歐、北美、南美以及中東和非洲。

受眾智慧平台市場報告涵蓋的國家包括澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、加拿大、義大利和西班牙。

受眾智慧平台市場由提供研究服務、諮詢顧問服務、培訓服務和受眾細分服務等服務的營業單位所獲得的收入所構成。市場價值包括服務供應商銷售的或包含在其服務產品中的相關產品的價值。受眾智慧平台市場還包括伺服器、網路設備、資料儲存設備和終端用戶設備的銷售。該市場的價值為“出廠價”，即產品製造商或創建者銷售的產品價值，無論銷售對像是其他營業單位（包括下游製造商、經銷商、分銷商和零售商）還是直接銷售給最終客戶。該市場的產品價值還包括產品創建者銷售的任何相關服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球受眾智慧平台：PESTEL 分析（政治、社會、科技、環境、法律因素、促進因素與限制因素）
  • 終端用戶產業分析
  • 全球受眾智慧平台市場：成長率分析
  • 全球受眾智慧平台市場表現：規模與成長，2019-2024 年
  • 全球受眾智慧平台市場預測：規模與成長，2024-2029年，2034年
  • 全球受眾智慧平台：潛在市場規模 (TAM)

第6章 市場細分

  • 全球受眾智慧平台市場依平台類型、效能與預測分類，2019-2024年、2024-2029年、2034年
  • 內容智慧平台
  • 社群媒體智慧平台
  • 全球受眾智慧平台市場依部署類型、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 本地部署
  • 雲
  • 全球受眾智慧平台市場按應用、效能和預測分類，2019-2024年、2024-2029年、2034年
  • 政府
  • 零售與電子商務
  • 醫療保健和生命科學
  • 銀行、金融服務和保險業 (BFSI)
  • 運輸/物流
  • 通訊與資訊科技（IT）
  • 製造業
  • 其他用途
  • 全球受眾智慧平台市場（按最終用戶、效能和預測分類，2019-2024 年、2024-2029 年、2034 年）
  • B2B（企業對企業）
  • B2C（企業對消費者）
  • 全球受眾智慧平台市場：按內容智慧平台類型細分、效能與預測（2019-2024 年、2024-2029 年、2034 年）
  • 內容最佳化工具
  • 內容表現分析
  • 受眾參與度指標
  • 全球受眾智慧平台市場：按社群媒體智慧平台類型、效能和預測進行細分（2019-2024 年、2024-2029 年、2034 年）
  • 社交監聽工具
  • 情緒分析工具
  • 社群媒體分析

第7章 區域和國家分析

  • 全球受眾智慧平台市場：依地區、績效及預測分類，2019-2024年、2024-2029年、2034年
  • 全球受眾智慧平台市場：依國家、績效及預測分類，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 受眾智慧平台市場：競爭格局
  • 受眾智慧平台市場：公司概況
    • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Nielsen Holdings plc Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • SAS Institute Inc.
  • Cision Ltd.
  • Khoros LLC
  • Sprout Social Inc.
  • Quantcast Corporation
  • Runtime Collective Limited
  • Talkwalker S. arl
  • Meltwater News US Inc.
  • Lithium Technologies LLC
  • Crimson Hexagon Inc.
  • Synthesio Inc.
  • Audiense Limited
  • SpotRight Inc.
  • OnAudience.com
  • Codec.ai

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

  • 2029年受眾智慧平台市場：提供新機會的國家
  • 2029年受眾智慧平台市場：新興細分市場帶來新機會
  • 2029年受眾智慧平台市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章附錄

簡介目錄
Product Code: r27431u

An audience intelligence platform is a technology or software solution designed to collect, analyze, and interpret data related to audience behavior, preferences, and engagement across diverse online and offline channels. Its primary function is to use data and analytics to provide businesses with insights into their target audience, enabling informed decision-making in areas such as marketing, content creation, product development, and customer engagement.

The main types of audience intelligence platforms include content intelligence platforms and social media intelligence platforms. Content Intelligence Platforms focus on analyzing various forms of content, including text and multimedia, utilizing advanced algorithms to derive valuable insights. These platforms can be deployed on-premise or in the cloud, and their applications span across government, retail and e-commerce, healthcare and life sciences, BFSI (banking, financial services, and insurance), transportation and logistics, telecom and IT (information technology), manufacturing, and other sectors. Audience intelligence platforms are utilized by both B2B (business-to-business) and B2C (business-to-consumer) entities.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The audience intelligence platform market research report is one of a series of new reports from The Business Research Company that provides audience intelligence platform market statistics, including audience intelligence platform industry global market size, regional shares, competitors with audience intelligence platform market share, detailed audience intelligence platform market segments, market trends, and opportunities, and any further data you may need to thrive in the audience intelligence platform industry. This audience intelligence platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The audience intelligence platform market size has grown exponentially in recent years. It will grow from $4.46 billion in 2024 to $5.36 billion in 2025 at a compound annual growth rate (CAGR) of 20.1%. The growth in the historic period can be attributed to digital transformation, shift to digital marketing, rise of social media, e-commerce boom, globalization of markets.

The audience intelligence platform market size is expected to see exponential growth in the next few years. It will grow to $11.21 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to privacy and compliance concerns, demand for real-time insights, integration with AI and machine learning, emphasis on customer experience, convergence with customer relationship management (CRM). Major trends in the forecast period include hyper-personalization, cross-channel integration, predictive analytics for audience behavior, ethical and transparent data practices, real-time decision support.

The forecast of 20.3% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. U.S. audience intelligence platforms could be hampered by tariffs on data aggregation tools and machine learning APIs provided by overseas vendors, impacting integration timelines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand for targeted advertising is expected to drive the expansion of the audience intelligence platform market in the coming years. Targeted advertising involves delivering ads to specific audiences based on various factors such as demographics, interests, online behavior, location, and other criteria. Audience intelligence platforms play a key role in this process by gathering, analyzing, and interpreting data about individuals, enabling advertisers to accurately identify and engage their desired audience based on these characteristics, thus enhancing the effectiveness of their advertising campaigns. For example, a survey conducted by Adlucent LLC, a US-based internet marketing service provider, in January 2024 found that 71% of 1,000 respondents prefer advertisements tailored to their personal interests and purchasing patterns, while 75% prefer fewer ads that are more relevant to their needs. As a result, the growing demand for targeted advertising is significantly contributing to the growth of the audience intelligence platform market.

Key players in the audience intelligence platform market are innovating by introducing new products such as location intelligence platforms (LIPs) to gain a competitive edge in the market. LIPs leverage location-based data to furnish businesses with valuable insights and analytics. For example, AdSquare GmbH unveiled a platform featuring an enhanced user interface and a novel feature called location analytics in September 2023. The location analytics feature harnesses location data to offer comprehensive footfall insights, encompassing metrics on visits, visitors, frequency, dwell time, peak times, catchment area analysis, audience insights, targeting recommendations, and campaign success measurement. This transformative tool empowers businesses to make data-driven decisions, refine strategies, and elevate customer experiences by going beyond conventional analytics. The upgraded user interface enhances existing audience targeting and proximity targeting products, delivering an elevated, map-centric experience that enables advertisers to precisely target audiences and effectively engage with consumers.

In May 2023, Audiense Limited, a reputable UK-based software company, finalized the acquisition of Affinio Inc. for an undisclosed sum. This strategic move is intended to strengthen Audiense's position as a premier audience intelligence platform, fostering innovation and enhancing its capabilities in social analysis, consumer research, influencer marketing, and advertising. Affinio Inc., headquartered in Canada, specializes in providing marketing intelligence solutions.

Major companies operating in the audience intelligence platform market report are International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Cision Ltd., Khoros LLC, Sprout Social Inc., Quantcast Corporation, Runtime Collective Limited, Talkwalker S. a. r.l., Meltwater News US Inc., Lithium Technologies LLC, Crimson Hexagon Inc., Synthesio Inc., Audiense Limited, SpotRight Inc., OnAudience.com, Codec.ai, Demographics Pro Inc., Helixa Inc., Lotame Solutions Inc., Zoomph Inc.

North America was the largest region in the audience intelligence platform market in 2024. The regions covered in the audience intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the audience intelligence platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The audience intelligence platform market consists of revenues earned by entities by providing services such as research services, consulting and advisory services, training services, and audience segmentation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The audience intelligence platform market also includes sales of servers, network devices, data storage, and end-user devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Audience Intelligence Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on audience intelligence platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for audience intelligence platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The audience intelligence platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Type of Platform: Content Intelligence Platforms; Social Media Intelligence Platforms
  • 2) By Deployment Type: On-Premise; Cloud
  • 3) By Application: Government; Retail and E-Commerce; Healthcare and Life Sciences; BFSI (Banking, Financial Services, and Insurance); Transportation and Logistics; Telecom and IT (Information Technology); Manufacturing; Other Application
  • 4) By End-user: B2B (Business-to-Business); B2C (Business-to-Consumer)
  • Subsegments:
  • 1) By Content Intelligence Platforms: Content Optimization Tools; Content Performance Analytics; Audience Engagement Metrics
  • 2) By Social Media Intelligence Platforms: Social Listening Tools; Sentiment Analysis Tools; Social Media Analytics
  • Companies Mentioned: International Business Machines Corporation; Oracle Corporation; Salesforce.com Inc.; Adobe Inc.; Nielsen Holdings plc; SAS Institute Inc.; Cision Ltd.; Khoros LLC; Sprout Social Inc.; Quantcast Corporation; Runtime Collective Limited; Talkwalker S. a. r.l.; Meltwater News US Inc.; Lithium Technologies LLC; Crimson Hexagon Inc.; Synthesio Inc.; Audiense Limited; SpotRight Inc.; OnAudience.com; Codec.ai; Demographics Pro Inc.; Helixa Inc.; Lotame Solutions Inc.; Zoomph Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Audience Intelligence Platform Market Characteristics

3. Audience Intelligence Platform Market Trends And Strategies

4. Audience Intelligence Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Audience Intelligence Platform Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Audience Intelligence Platform PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Audience Intelligence Platform Market Growth Rate Analysis
  • 5.4. Global Audience Intelligence Platform Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Audience Intelligence Platform Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Audience Intelligence Platform Total Addressable Market (TAM)

6. Audience Intelligence Platform Market Segmentation

  • 6.1. Global Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Intelligence Platforms
  • Social Media Intelligence Platforms
  • 6.2. Global Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premise
  • Cloud
  • 6.3. Global Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Government
  • Retail and E-Commerce
  • Healthcare and Life Sciences
  • BFSI (Banking, Financial Services, and Insurance)
  • Transportation and Logistics
  • Telecom and IT (Information Technology)
  • Manufacturing
  • Other Applications
  • 6.4. Global Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • B2B (Business-to-Business)
  • B2C (Business-to-Consumer)
  • 6.5. Global Audience Intelligence Platform Market, Sub-Segmentation Of Content Intelligence Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Optimization Tools
  • Content Performance Analytics
  • Audience Engagement Metrics
  • 6.6. Global Audience Intelligence Platform Market, Sub-Segmentation Of Social Media Intelligence Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Listening Tools
  • Sentiment Analysis Tools
  • Social Media Analytics

7. Audience Intelligence Platform Market Regional And Country Analysis

  • 7.1. Global Audience Intelligence Platform Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Audience Intelligence Platform Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Audience Intelligence Platform Market

  • 8.1. Asia-Pacific Audience Intelligence Platform Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Audience Intelligence Platform Market

  • 9.1. China Audience Intelligence Platform Market Overview
  • 9.2. China Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Audience Intelligence Platform Market

  • 10.1. India Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Audience Intelligence Platform Market

  • 11.1. Japan Audience Intelligence Platform Market Overview
  • 11.2. Japan Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Audience Intelligence Platform Market

  • 12.1. Australia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Audience Intelligence Platform Market

  • 13.1. Indonesia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Audience Intelligence Platform Market

  • 14.1. South Korea Audience Intelligence Platform Market Overview
  • 14.2. South Korea Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Audience Intelligence Platform Market

  • 15.1. Western Europe Audience Intelligence Platform Market Overview
  • 15.2. Western Europe Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Audience Intelligence Platform Market

  • 16.1. UK Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Audience Intelligence Platform Market

  • 17.1. Germany Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Audience Intelligence Platform Market

  • 18.1. France Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Audience Intelligence Platform Market

  • 19.1. Italy Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Audience Intelligence Platform Market

  • 20.1. Spain Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Audience Intelligence Platform Market

  • 21.1. Eastern Europe Audience Intelligence Platform Market Overview
  • 21.2. Eastern Europe Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Audience Intelligence Platform Market

  • 22.1. Russia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Audience Intelligence Platform Market

  • 23.1. North America Audience Intelligence Platform Market Overview
  • 23.2. North America Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Audience Intelligence Platform Market

  • 24.1. USA Audience Intelligence Platform Market Overview
  • 24.2. USA Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Audience Intelligence Platform Market

  • 25.1. Canada Audience Intelligence Platform Market Overview
  • 25.2. Canada Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Audience Intelligence Platform Market

  • 26.1. South America Audience Intelligence Platform Market Overview
  • 26.2. South America Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Audience Intelligence Platform Market

  • 27.1. Brazil Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Audience Intelligence Platform Market

  • 28.1. Middle East Audience Intelligence Platform Market Overview
  • 28.2. Middle East Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Audience Intelligence Platform Market

  • 29.1. Africa Audience Intelligence Platform Market Overview
  • 29.2. Africa Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Audience Intelligence Platform Market Competitive Landscape And Company Profiles

  • 30.1. Audience Intelligence Platform Market Competitive Landscape
  • 30.2. Audience Intelligence Platform Market Company Profiles
    • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Nielsen Holdings plc Overview, Products and Services, Strategy and Financial Analysis

31. Audience Intelligence Platform Market Other Major And Innovative Companies

  • 31.1. SAS Institute Inc.
  • 31.2. Cision Ltd.
  • 31.3. Khoros LLC
  • 31.4. Sprout Social Inc.
  • 31.5. Quantcast Corporation
  • 31.6. Runtime Collective Limited
  • 31.7. Talkwalker S. a. r.l.
  • 31.8. Meltwater News US Inc.
  • 31.9. Lithium Technologies LLC
  • 31.10. Crimson Hexagon Inc.
  • 31.11. Synthesio Inc.
  • 31.12. Audiense Limited
  • 31.13. SpotRight Inc.
  • 31.14. OnAudience.com
  • 31.15. Codec.ai

32. Global Audience Intelligence Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Audience Intelligence Platform Market

34. Recent Developments In The Audience Intelligence Platform Market

35. Audience Intelligence Platform Market High Potential Countries, Segments and Strategies

  • 35.1 Audience Intelligence Platform Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Audience Intelligence Platform Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Audience Intelligence Platform Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer