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市場調查報告書
商品編碼
1843603

2025年全球行銷雲平台市場報告

Marketing Cloud Platform Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，行銷雲端平​​台市場規模呈現強勁成長，預計將從2024年的131.5億美元成長到2025年的141.2億美元，複合年成長率達7.4%。預測期內的成長可歸因於對數位轉型舉措、數據驅動型行銷策略、多通路行銷宣傳活動、提升客戶體驗和行銷自動化等方面的需求。

預計未來幾年，行銷雲端平​​台市場將快速成長，到2029年市場規模將達到217億美元，複合年成長率（CAGR）為11.3%。預測期內的成長可歸因於人工智慧（AI）的融合、對基於帳戶行銷（ABM）的重視、對隱私和合規性的關注、對話式行銷的興起以及向效果行銷的轉變。預測期內的關鍵趨勢包括：更重視基於帳戶的行銷（ABM）、增強客戶旅程圖繪製、整合語音搜尋最佳化、擴增實境（AR）和虛擬實境（VR）體驗、策略夥伴關係以及不斷擴展的生態系統。

行銷雲端平​​台是一個綜合性的行銷工具，旨在創建、管理和執行跨各種管道（包括電子郵件、社交媒體、搜尋引擎、行動裝置等）的數位行銷流程。它通常包含客戶資料管理、細分、定位、內容建立、自動化、分析和報告等功能。

行銷雲平台的主要組成部分分為服務和平台兩大類。服務是指為客戶提供價值的無形或非物質產品，包括數位行銷解決方案和部署在公共及私有領域的整合解決方案。這些解決方案涵蓋一系列行銷功能，包括廣告、設計、銷售管道、品牌推廣、溝通和客戶支援。行銷雲端平​​台廣泛應用於零售和電子商務、IT和通訊、銀行、金融服務和保險（BFSI）、媒體和娛樂、醫療保健以及旅遊和酒店等眾多行業。

美國在2025年春季突然提高關稅及其引發的貿易摩擦，對資訊科技產業，特別是硬體製造、資料基礎設施和軟體部署領域，產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲，推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司，面臨更長的前置作業時間和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施，擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該產業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來增強韌性，更有效地控制成本。

本研究報告是商業研究公司（The Business Research Company）最新系列報告的一部分，該系列報告提供行銷雲平台光學（Marketing Cloud Platform Optics）市場統計數據，例如全球行銷雲端平​​台光學產業市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢和商機，以及您在行銷雲端平​​台光學產業取得成功所需的各種數據。本行銷雲平台光學市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析，為您提供所需的一切全面觀點。

未來五年11.3%的成長率預測較我們先前對該市場的預測略微下調了0.3%。這一下調主要歸因於美國與其他國家之間的關稅影響。更高的關稅可能會影響依賴跨境資料中心架構和國際SaaS夥伴關係的雲端行銷平台的訂閱價格和擴充性。此外，由於互惠關稅以及貿易緊張局勢和限制加劇對全球經濟和貿易的負面影響，這種影響也將更加廣泛。

由於社群媒體廣告使用量的預期成長，行銷雲端平​​台市場預計未來將持續成長。社群媒體廣告是指透過Facebook、Instagram、Twitter和LinkedIn等平台推廣產品和服務。行銷雲端平​​台能夠提供許多優勢來增強社群媒體行銷，例如實現電子郵件行銷目標、追蹤客戶在社群媒體上的所有互動以及自動化行銷流程。例如，DataReportal報告顯示，LinkedIn的廣告覆蓋率在2022年和2023年將分別成長19.3%，Twitter的廣告覆蓋率將成長15.5%，而Snapchat的廣告覆蓋率在同一時期將成長36.9%。因此，社群媒體廣告使用量的不斷成長正在推動行銷雲端平​​台市場的成長。

智慧型手機的日益普及預計將推動行銷雲端平​​台市場的擴張。智慧型手機作為一種具備行動通訊功能的手持電子設備，對市場成長至關重要。行銷雲平台透過各種管道提供精準且個人化的行銷內容、宣傳活動與溝通，進而提升智慧型手機使用者體驗。預計到2022年，英國的行動連線數將達到7,180萬，比2021年成長3.8%。 2025年，英國6,830萬人口中將有95%的人，約6,500萬人，擁有智慧型手機。因此，智慧型手機的普及是推動行銷雲端平​​台市場發展的關鍵因素。

技術進步是推動行銷雲端平​​台市場發展的重要趨勢。行銷雲端平​​台市場的企業正在積極採用新技術以保持其市場地位。例如，Salesforce 公司於 2022 年 9 月發布了 Salesforce Genie，這是一個超大規模平台，能夠即時回應不斷變化的客戶資訊和需求，從而增強銷售和行銷領域的個人化體驗。

行銷雲端平​​台市場的主要企業正致力於開發人工智慧行銷雲，例如人工智慧主導的SaaS解決方案，以賦能負責人並最佳化利潤。雲端託管的人工智慧主導SaaS解決方案利用人工智慧技術增強自身功能，並提供智慧洞察、自動化和預測能力。例如，HCL Software於2023年7月推出了HCL Marketing Cloud，這是一款專注於端到端行銷管理的人工智慧主導SaaS解決方案。該平台配備了先進的預測和生成式人工智慧功能，使負責人能夠在執行個人化、高度精準的全通路宣傳活動的同時，深入了解客戶行為。

2022年7月，OSF Digital收購了Aarin Inc.，旨在顯著增強和擴展銷售團隊 Marketing Cloud業務。此次收購將提升兩家公司為不斷成長的北美基本客群提供創新解決方案的能力。 Aarin Inc.是一家總部位於美國的Salesforce Marketing Cloud系統整合領域的領導企業。

行銷雲端平​​台市場的主要參與者包括 Salesforce Inc.、Adobe Inc.、Oracle Corporation、Pegasystems Inc.、HubSpot Inc.、International Business Machines Corporation、Cision Ltd.、Redpoint Global Inc.、Infusion Software Inc.、Zen Cloud Technologies、Insider Pte. Ltd.、Etrigue Corp.、Optimize Inc.Epix Technologies Inc. Inc.、Leanplum Inc.、Airship Inc.、Iterable Inc.、Sailthru Inc.、Bluecore Inc.、Listrak Inc.、Segment Inc.、Tealium Inc.、mParticle Inc.、Treasure Data Inc.、BlueConic Inc. 和 SmarterHQ Inc.。

2024年，北美是行銷雲端平​​台市場最大的區域。預計在預測期內，亞太地區將成為全球行銷雲端平​​台市場成長最快的區域。此行銷雲端平​​台市場報告涵蓋亞太地區、西歐、東歐、北美、南美以及中東和非洲。

行銷雲端平​​台市場報告涵蓋以下國家：澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、加拿大、義大利和西班牙。

行銷雲端平​​台市場包括提供混合雲端平台、Adobe Systems Marketing Cloud 和 Oracle Corporation CX Marketing Cloud Platform 等服務的營業單位所獲得的收入。市場價值包括服務供應商銷售的或包含在其服務產品中的相關商品的價值。僅包括在企業之間交易或銷售給最終消費者的商品和服務。行銷雲端平​​台市場包括 Data Processing SE Marketing Cloud、Nielsen Marketing Cloud 和 Agileone Predictive Marketing Cloud Platform 中的系統應用程式和產品的銷售。此市場價值為“出廠價”，即商品製造商或創建者銷售的商​​品價值，無論銷售對像是其他營業單位（包括下游製造商、批發商、經銷商和零售商）還是直接銷售給最終客戶。該市場中的商品價值還包括商品創建者銷售的任何相關服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球行銷雲端平​​台：PESTEL 分析（政治、社會、科技、環境、法律因素、促進因素與限制因素）
  • 終端用戶產業分析
  • 全球行銷雲端平​​台市場：成長率分析
  • 2019-2024年全球行銷雲平台市場規模及成長
  • 全球行銷雲端平​​台市場規模及成長預測（2024-2029年，2034年預測）
  • 全球行銷雲端平​​台：潛在市場規模 (TAM)

第6章 市場細分

  • 全球行銷雲端平​​台市場：按組件分類，實際值和預測值，2019-2024 年、2024-2029 年預測值、2034 年預測值
  • 平台
  • 服務
  • 全球行銷雲端平​​台市場：依解決方案分類，實際結果與預測，2019-2024 年、2024-2029 年預測、2034 年預測
  • 數位行銷解決方案
  • 整合解決方案
  • 全球行銷雲端平​​台市場：依部署模式分類，實際數據與預測數據，2019-2024年、2024-2029年預測數據、2034年預測數據
  • 公共雲端
  • 私有雲端
  • 全球行銷雲端平​​台市場：依行銷職能分類，實際結果與預測（2019-2024 年、2024-2029 年預測、2034 年預測）。
  • 廣告
  • 設計
  • 銷售管道
  • 品牌推廣
  • 溝通
  • 客戶支援
  • 全球行銷雲平台市場：依產業分類，實際結果與預測，2019-2024年、2024-2029年預測、2034年預測
  • 零售與電子商務
  • 資訊科技/通訊
  • 銀行、金融服務和保險（BFSI）
  • 媒體與娛樂
  • 衛生保健
  • 旅遊與飯店
  • 其他行業
  • 全球行銷雲端平​​台市場：細分、平台（按類型）、效能與預測，2019-2024 年、2024-2029 年預測、2034 年預測
  • 客戶關係管理（CRM）
  • 內容管理系統（CMS）
  • 電子郵件行銷平台
  • 社群媒體行銷平台
  • 分析和報告工具
  • 行銷自動化平台
  • 全球行銷雲端平​​台市場、細分市場、服務類型、績效及預測（2019-2024年、2024-2029年預測、2034年預測）
  • 諮詢服務
  • 整合服務
  • 支援和維護服務
  • 培訓和教育服務

第7章 區域和國家分析

  • 全球行銷雲端平​​台市場：區域表現與預測，2019-2024年、2024-2029年預測、2034年預測
  • 全球行銷雲端平​​台市場：按國家/地區分類，實際結果和預測，2019-2024 年、2024-2029 年預測、2034 年預測

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 行銷雲端平​​台市場：競爭格局
  • 行銷雲端平​​台市場：公司概況
    • Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Pegasystems Inc. Overview, Products and Services, Strategy and Financial Analysis
    • HubSpot Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • International Business Machines Corporation
  • Cision Ltd.
  • Redpoint Global Inc.
  • Infusion Software Inc.
  • Zen Cloud Technologies
  • Insider Pte. Ltd.
  • Etrigue Corp.
  • Optimizely Inc.
  • WebEngage Technologies Private Limited
  • MoEngage Inc.
  • CleverTap Inc.
  • Braze Inc.
  • Leanplum Inc.
  • Airship Inc.
  • Iterable Inc.

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

  • 2029年行銷雲端平​​台市場：提供新機會的國家
  • 2029年行銷雲平台市場：新興細分市場帶來新機會
  • 2029 年行銷雲端平​​台市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章附錄

簡介目錄
Product Code: r24293u

A marketing cloud platform is a comprehensive marketing tool designed to create, manage, and execute digital marketing processes across various channels, including email, social media, search engines, and mobile. It typically incorporates features for customer data management, segmentation, targeting, content creation, automation, analytics, and reporting.

The main components of a marketing cloud platform can be categorized into services and platforms. Services refer to intangible and non-physical offerings that provide value to customers. This includes digital marketing solutions and integration solutions that are deployed in both public and private domains. These solutions encompass various marketing functions such as advertising, design, sales channels, branding, communications, and customer support. Marketing cloud platforms find applications in diverse industry verticals, including retail and e-commerce, IT and telecommunication, banking, financial services and insurance (BFSI), media and entertainment, healthcare, travel and hospitality, and other industry sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The marketing cloud platform market research report is one of a series of new reports from The Business Research Company that provides marketing cloud platform optical components market statistics, including marketing cloud platform optical components industry global market size, regional shares, competitors with a marketing cloud platform optical components market share, detailed marketing cloud platform optical components market segments, market trends and opportunities, and any further data you may need to thrive in the marketing cloud platform optical components industry. This marketing cloud platform optical components market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing cloud platform market size has grown strongly in recent years. It will grow from $13.15 billion in 2024 to $14.12 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to digital transformation initiatives, data-driven marketing strategies, multi-channel marketing campaigns, customer experience enhancement, demand for marketing automation.

The marketing cloud platform market size is expected to see rapid growth in the next few years. It will grow to $21.7 billion in 2029 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to integration of artificial intelligence (ai), emphasis on account-based marketing, privacy and compliance concerns, rise of conversational marketing, shift towards outcome-based marketing. Major trends in the forecast period include focus on account-based marketing (ABM), enhanced customer journey mapping, integration of voice search optimization, augmented reality (AR) and virtual reality (VR) experiences, strategic partnerships and ecosystem expansion.

The forecast of 11.3% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff increases may affect subscription rates and scalability of cloud marketing platforms that rely on cross-border data center architecture and international SaaS partnerships. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated rise in social media advertising usage is poised to drive the growth of the marketing cloud platform market in the future. Social media advertising involves promoting products or services through platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. The marketing cloud platform offers several benefits to enhance social media marketing, including achieving email marketing goals, tracking total customer interaction on social media, and automating the marketing process. For example, DataReportal reported that LinkedIn's ad reach increased by 19.3% in both 2022 and 2023, Twitter's ad reach increased by 15.5%, and Snapchat's ad reach increased by 36.9% during the same period. Therefore, the increasing use of social media advertising is a driving force behind the growth of the marketing cloud platform market.

The growing penetration of smartphones is expected to contribute to the expansion of the marketing cloud platform market. Smartphones, handheld electronic devices with mobile communication capabilities, are integral to the market's growth. Marketing cloud platforms enhance the smartphone user experience by delivering targeted and personalized marketing content, campaigns, and communications through various channels. In 2022, the UK saw 71.8 million mobile connections, a 3.8% increase from 2021, and it is anticipated that 95% of the expected 68.3 million UK population by 2025, or around 65 million individuals, will own a smartphone. Therefore, the increasing penetration of smartphones is a driving factor in the marketing cloud platform market.

Technological advancement is a prominent trend gaining traction in the marketing cloud platform market. Companies in this market are adopting new technologies to maintain their market positions. For instance, in September 2022, Salesforce Inc. launched Salesforce Genie, a hyperscale platform providing real-time adjustments to changing client information and requirements, enhancing personalized experiences across sales and marketing.

Major companies in the marketing cloud platform market are concentrating on developing AI marketing clouds, such as AI-driven SaaS solutions, to empower marketers and optimize their profits. An AI-driven SaaS solution, hosted on the cloud, leverages artificial intelligence technologies to enhance capabilities, offering intelligent insights, automation, and predictive features. For example, HCL Software launched HCL Marketing Cloud, an AI-driven SaaS solution tailored for end-to-end marketing management in July 2023. This platform, powered by advanced predictive and generative AI capabilities, allows marketers to execute personalized and hyper-targeted omni-channel campaigns while gaining insights into customer behavior.

In July 2022, OSF Digital acquired Aarin Inc. to significantly strengthen and expand the Salesforce Marketing Cloud center in North America. This acquisition enhances both companies' ability to serve the growing North American customer base with innovative solutions. Aarin Inc. is a leader in Salesforce Marketing Cloud systems integration based in the United States.

Major companies operating in the marketing cloud platform market include Salesforce Inc., Adobe Inc., Oracle Corporation, Pegasystems Inc., HubSpot Inc., International Business Machines Corporation, Cision Ltd., Redpoint Global Inc., Infusion Software Inc., Zen Cloud Technologies, Insider Pte. Ltd., Etrigue Corp., Optimizely Inc., WebEngage Technologies Private Limited, MoEngage Inc., CleverTap Inc., Braze Inc., Leanplum Inc., Airship Inc., Iterable Inc., Sailthru Inc., Bluecore Inc., Listrak Inc., Segment Inc., Tealium Inc., mParticle Inc., Treasure Data Inc., BlueConic Inc., SmarterHQ Inc.

North America was the largest region in the marketing cloud platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global marketing cloud platform market during the forecast period. The regions covered in the marketing cloud platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the marketing cloud platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The marketing cloud platform market includes revenues earned by entities by providing services such as the hybrid cloud platform, adobe systems marketing cloud, and Oracle Corporation cx marketing cloud platform. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The marketing cloud platform market consists of sales of systems applications and products in Data Processing SE marketing cloud, Nielsen marketing cloud, and Agileone predictive marketing cloud platform. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Cloud Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing cloud platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing cloud platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing cloud platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Platforms; Services
  • 2) By Solution: Digital Marketing Solution; Integrated Solution
  • 3) By Deployment Mode: Public Cloud; Private Cloud
  • 4) By Marketing Function: Advertising; Designing; Sales Channel; Branding; Communications; Customer Support
  • 5) By Industry Vertical: Retail And E-Commerce; IT And Telecommunication; Banking, Financial Services And Insurance (BFSI); Media And Entertainment; Healthcare; Travel And Hospitality; Other Industry Verticals
  • Subsegments:
  • 1) By Platforms: Customer Relationship Management (CRM); Content Management Systems (CMS); Email Marketing Platforms; Social Media Marketing Platforms; Analytics And Reporting Tools; Marketing Automation Platforms
  • 2) By Services: Consulting Services; Integration Services; Support And Maintenance Services; Training And Education Services
  • Companies Mentioned: Salesforce Inc.; Adobe Inc.; Oracle Corporation; Pegasystems Inc.; HubSpot Inc.; International Business Machines Corporation; Cision Ltd.; Redpoint Global Inc.; Infusion Software Inc.; Zen Cloud Technologies; Insider Pte. Ltd.; Etrigue Corp.; Optimizely Inc.; WebEngage Technologies Private Limited; MoEngage Inc.; CleverTap Inc.; Braze Inc.; Leanplum Inc.; Airship Inc.; Iterable Inc.; Sailthru Inc.; Bluecore Inc.; Listrak Inc.; Segment Inc.; Tealium Inc.; mParticle Inc.; Treasure Data Inc.; BlueConic Inc.; SmarterHQ Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Cloud Platform Market Characteristics

3. Marketing Cloud Platform Market Trends And Strategies

4. Marketing Cloud Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Marketing Cloud Platform Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Marketing Cloud Platform PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Marketing Cloud Platform Market Growth Rate Analysis
  • 5.4. Global Marketing Cloud Platform Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Marketing Cloud Platform Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Marketing Cloud Platform Total Addressable Market (TAM)

6. Marketing Cloud Platform Market Segmentation

  • 6.1. Global Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Platforms
  • Services
  • 6.2. Global Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Digital Marketing Solution
  • Integrated Solution
  • 6.3. Global Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Public Cloud
  • Private Cloud
  • 6.4. Global Marketing Cloud Platform Market, Segmentation By Marketing Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Advertising
  • Designing
  • Sales Channel
  • Branding
  • Communications
  • Customer Support
  • 6.5. Global Marketing Cloud Platform Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Retail And E-Commerce
  • IT And Telecommunication
  • Banking, Financial Services And Insurance (BFSI)
  • Media And Entertainment
  • Healthcare
  • Travel And Hospitality
  • Other Industry Verticals
  • 6.6. Global Marketing Cloud Platform Market, Sub-Segmentation Of Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Relationship Management (CRM)
  • Content Management Systems (CMS)
  • Email Marketing Platforms
  • Social Media Marketing Platforms
  • Analytics And Reporting Tools
  • Marketing Automation Platforms
  • 6.7. Global Marketing Cloud Platform Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Integration Services
  • Support And Maintenance Services
  • Training And Education Services

7. Marketing Cloud Platform Market Regional And Country Analysis

  • 7.1. Global Marketing Cloud Platform Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Marketing Cloud Platform Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Cloud Platform Market

  • 8.1. Asia-Pacific Marketing Cloud Platform Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Cloud Platform Market

  • 9.1. China Marketing Cloud Platform Market Overview
  • 9.2. China Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Cloud Platform Market

  • 10.1. India Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Cloud Platform Market

  • 11.1. Japan Marketing Cloud Platform Market Overview
  • 11.2. Japan Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Cloud Platform Market

  • 12.1. Australia Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Cloud Platform Market

  • 13.1. Indonesia Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Cloud Platform Market

  • 14.1. South Korea Marketing Cloud Platform Market Overview
  • 14.2. South Korea Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Cloud Platform Market

  • 15.1. Western Europe Marketing Cloud Platform Market Overview
  • 15.2. Western Europe Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Cloud Platform Market

  • 16.1. UK Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Cloud Platform Market

  • 17.1. Germany Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Cloud Platform Market

  • 18.1. France Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Cloud Platform Market

  • 19.1. Italy Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Cloud Platform Market

  • 20.1. Spain Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Cloud Platform Market

  • 21.1. Eastern Europe Marketing Cloud Platform Market Overview
  • 21.2. Eastern Europe Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Cloud Platform Market

  • 22.1. Russia Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Cloud Platform Market

  • 23.1. North America Marketing Cloud Platform Market Overview
  • 23.2. North America Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Cloud Platform Market

  • 24.1. USA Marketing Cloud Platform Market Overview
  • 24.2. USA Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Cloud Platform Market

  • 25.1. Canada Marketing Cloud Platform Market Overview
  • 25.2. Canada Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Cloud Platform Market

  • 26.1. South America Marketing Cloud Platform Market Overview
  • 26.2. South America Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Cloud Platform Market

  • 27.1. Brazil Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Cloud Platform Market

  • 28.1. Middle East Marketing Cloud Platform Market Overview
  • 28.2. Middle East Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Cloud Platform Market

  • 29.1. Africa Marketing Cloud Platform Market Overview
  • 29.2. Africa Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Cloud Platform Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Cloud Platform Market Competitive Landscape
  • 30.2. Marketing Cloud Platform Market Company Profiles
    • 30.2.1. Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Pegasystems Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. HubSpot Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Cloud Platform Market Other Major And Innovative Companies

  • 31.1. International Business Machines Corporation
  • 31.2. Cision Ltd.
  • 31.3. Redpoint Global Inc.
  • 31.4. Infusion Software Inc.
  • 31.5. Zen Cloud Technologies
  • 31.6. Insider Pte. Ltd.
  • 31.7. Etrigue Corp.
  • 31.8. Optimizely Inc.
  • 31.9. WebEngage Technologies Private Limited
  • 31.10. MoEngage Inc.
  • 31.11. CleverTap Inc.
  • 31.12. Braze Inc.
  • 31.13. Leanplum Inc.
  • 31.14. Airship Inc.
  • 31.15. Iterable Inc.

32. Global Marketing Cloud Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Cloud Platform Market

34. Recent Developments In The Marketing Cloud Platform Market

35. Marketing Cloud Platform Market High Potential Countries, Segments and Strategies

  • 35.1 Marketing Cloud Platform Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Marketing Cloud Platform Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Marketing Cloud Platform Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer