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市場調查報告書
商品編碼
1843583
2025年全球認知媒體市場報告Cognitive Media Global Market Report 2025 |
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近年來,認知媒體市場發展迅速,預計將從2024年的21.4億美元成長到2025年的26.6億美元,複合年成長率達24.3%。這段歷史性時期的成長可歸因於媒體生態系統的日益複雜化、對個人化使用者體驗的需求、內容商業化戰略、自然語言處理(NLP)的整合以及資訊過載問題的解決。
預計未來幾年認知媒體市場將呈指數級成長,到2029年將達到71.4億美元,年複合成長率(CAGR)高達28.0%。預測期內的成長主要歸功於擴增實境和虛擬實境(AR/VR)技術的融合、區塊鏈在內容檢驗中的應用、不斷演進的廣告模式以及跨平台內容傳送。預測期內的關鍵趨勢包括個人化內容體驗、情緒分析、自動化內容創作、互動身臨其境型體驗以及即時內容自適應。
認知媒體指的是人類使用者採用的解讀方法,這種方法著重於電腦表徵的概念層面而非物理元素。這種媒體形式適用於製作解釋性影片、白板影片、圖表和資訊圖,使資訊更容易取得。
服務和解決方案是認知媒體的關鍵要素。認知媒體服務包括雲端基礎的系統,這些系統有助於開發以媒體為中心的方法,例如OTT內容製作和直播。這些服務在內容保護、洞察提取和視訊編碼方面發揮關鍵作用。利用自然語言處理、深度學習和機器學習等技術,這些服務可以部署在本地或雲端。這些服務的應用領域包括預測分析、安全管理、內容管理、網路最佳化、建議和個人化、客戶維繫以及許多其他領域。這些技術服務於包括銀行、零售和醫療保健在內的眾多行業。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
本研究報告是商業研究公司(The Business Research Company)全新系列報告的一部分,該系列報告提供認知媒體市場統計數據,例如全球認知媒體行業市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的認知媒體市場細分、市場趨勢和商業機會,以及在認知媒體行業取得成功所需的數據。本認知媒體市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析,為您提供全面觀點該行業所需的一切資訊。
未來五年28.0%的成長預測較我們先前的預測略微下調了0.1%。這一下調主要是因為美國與其他國家之間的關稅影響。韓國和英國對內容識別引擎和人工智慧主導的編輯軟體加徵關稅,可能會阻礙美國數位媒體公司的內容個人化發展。此外,相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響可能會更加廣泛。
由於網路使用者數量的不斷成長,認知媒體市場預計將持續成長。網路使用者數量的激增是由數位服務的快速發展以及日常生活中對科技的日益依賴所驅動的,而網路存取已成為必需品。網路使用者數量的指數級成長所帶來的變革性影響徹底改變了媒體消費格局,並開啟了認知媒體時代。認知媒體旨在積極調動受眾的認知能力。通訊預計,截至2022年,全球網路用戶將達到53億,佔世界人口的66%。這意味著年成長率達到6.1%,凸顯了網路用戶數量的成長對認知媒體市場發展的重要性。
由於人工智慧 (AI) 技術在各種應用領域的需求不斷成長,認知媒體市場預計將持續成長。人工智慧技術的應用包括決策管理、AI 最佳化硬體、機器人流程自動化和自然語言處理。認知運算是指模擬人類認知的 AI 系統,它正擴大被用於即時分析現實世界的環境、情境、意圖以及其他對解決問題至關重要的變數。值得注意的是,IBM 發布的《2022 年全球人工智慧採用指數》顯示,全球人工智慧採用率顯著上升,較前一年成長 4 個百分點,達到 35%。一項針對全球 7,502 家公司的調查顯示,人工智慧採用率呈現擴張趨勢,預計 2022 年的採用率將比 2021 年成長 13%。各種應用領域對人工智慧技術需求的快速成長是推動認知媒體市場成長的主要因素。
技術進步已成為塑造認知媒體市場的顯著趨勢,主要企業紛紛策略性地專注於技術創新以維持其市場地位。例如,總部位於美國的人工智慧公司Juji Inc.專注於聊天機器人和具有同理心的AI解決方案。 2023年3月,Juji Inc.推出了一款尖端的生成式AI工具,旨在自動創建認知型AI聊天機器人。該工具使企業無需額外的IT資源或編碼即可快速開發客製化的AI聊天機器人。這些具有認知能力的AI聊天機器人能夠利用人類卓越的人際交往技能(例如積極傾聽和理解肢體語言)來擴展人類團隊,並自動處理高觸感、高風險的溝通互動。
認知媒體市場的主要企業正積極尋求策略夥伴關係,以重新定義觀眾體驗,提升使用者參與和滿意度。夥伴關係使各公司能夠充分利用各自的優勢和資源,加速開發以媒體和娛樂產業為導向的先進解決方案。 2023年9月,總部位於瑞典的認知人工智慧技術供應商Vionlabs與總部位於日本的技術解決方案供應商Innotech Corporation合作,共同為Hulu日本提供創新解決方案。作為此次合作的一部分,Vionlabs的AI驅動的視訊到元資料發現和個人化平台Fingerprint+將無縫整合到Hulu日本的視訊串流服務中。 Vionlabs的認知人工智慧AINAR利用先進的演算法和機器學習技術,提取相關元資料並理解內容的情緒影響。
2024年8月,美國社群媒體公司Reddit收購了Memorable AI,具體美國未揭露。此次收購旨在透過整合Memorable AI的先進技術來增強Reddit的平台實力,這些技術專注於打造個人化的使用者體驗和提升內容發現能力。 Memorable AI是一家總部位於美國的科技公司,專注於認知媒體解決方案,利用人工智慧分析和生成內容,在數位環境中實現更個人化和引人入勝的用戶互動。透過此次收購,Reddit旨在提升其平台為用戶提供客製化體驗的能力。
認知媒體市場的主要參與者包括:國際商業機器公司、谷歌有限責任公司、亞馬遜網路服務公司、微軟公司、Salesforce.com公司、Adobe公司、百度公司、英偉達公司、Veritone公司、Albert公司、Crimson Hexagon公司、Valossa Labs Oy公司、SoundHound AI公司、Newsrx、Kens、Kenshoo、Kenshoo、Kenshoo、Kenshoo、Kenshoo、Kenshoo。 Holdings公司、Kitewheel有限責任公司、Clarifai公司、Spotad有限公司、埃森哲公司、Alteryx公司、思科系統公司、Brandwatch公司、Video Intelligence AG公司、OpenText公司、SAS Institute公司、惠普企業公司和Pegasystems公司。
2024年,北美是認知媒體市場最大的地區。認知媒體市場報告涵蓋以下地區:亞太地區、西歐、東歐、北美、南美以及中東和非洲。
認知媒體市場報告涵蓋以下國家:澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、加拿大、義大利和西班牙。
認知媒體市場由提供認知媒體服務的營業單位所獲得的收入所構成,這些服務包括部署、整合、培訓和諮詢。市場價值包括服務供應商銷售的或包含在其服務產品中的相關商品的價值。認知媒體市場還包括中央處理器、掃描器和視訊顯示單元的銷售。該市場的價值為“出廠價”,即商品製造商或創造者銷售的商品價值,無論銷售對像是其他營業單位(包括下游製造商、批發商、經銷商和零售商)還是直接銷售給最終客戶。該市場中的商品價值還包括商品創造者銷售的任何相關服務。
Cognitive media refers to the interpretive methods employed by human users, focusing on the conceptual aspects rather than the physical elements of computer representation. This form of media is instrumental in creating explainer films, whiteboard videos, representations, and infographics, enhancing the accessibility of information.
The key elements of cognitive media revolve around services and solutions. Cognitive media services involve cloud-based systems that empower users to develop media-centric approaches, such as OTT content creation or live streaming. These services play crucial roles in content protection, insights extraction, and video encoding. Leveraging technologies such as natural language processing, deep learning, and machine learning, these services can be deployed both on-premises and in the cloud. They find applications in predictive analysis, security management, content management, network optimization, recommendation and personalization, customer retention, and other diverse areas. These technologies cater to various industries, including banking, retail, healthcare, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The cognitive media market research report is one of a series of new reports from The Business Research Company that provides cognitive media market statistics, including the cognitive media industry global market size, regional shares, competitors with a cognitive media market share, detailed cognitive media market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive media industry. This cognitive media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cognitive media market size has grown exponentially in recent years. It will grow from $2.14 billion in 2024 to $2.66 billion in 2025 at a compound annual growth rate (CAGR) of 24.3%. The growth in the historic period can be attributed to increased complexity in media ecosystems, demand for personalized user experiences, content monetization strategies, integration of natural language processing (NLP), addressing information overload.
The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $7.14 billion in 2029 at a compound annual growth rate (CAGR) of 28.0%. The growth in the forecast period can be attributed to augmented and virtual reality (AR/VR) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.
The forecast of 28.0% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Increased tariffs on content recognition engines and AI-driven editing software from South Korea and the UK could hinder content personalization efforts for U.S. digital media firms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The cognitive media market is anticipated to experience growth, propelled by the increasing number of internet users. The surge in internet users is attributed to the rapid expansion of digital services and the growing dependence on technology in daily life, making internet access a necessity. The transformative impact of this exponential growth in internet users has reshaped the media consumption landscape, ushering in the era of cognitive media designed to actively engage the audience's cognitive abilities. As of 2022, the International Telecommunication Union reported an estimated 5.3 billion internet users, constituting 66% of the global population. This marked a growth rate of 6.1% from the previous year, underscoring the significance of the rising number of internet users in driving the cognitive media market.
The cognitive media market is poised for growth due to the escalating demand for artificial intelligence (AI) technologies across various applications. The application of AI technologies encompasses areas such as decision management, AI-optimized hardware, robotic process automation, and natural language processing. Cognitive computing, representing AI systems that emulate human cognition, is increasingly utilized for real-time analysis of the real-world environment, context, intent, and other variables crucial for problem-solving. Notably, the IBM Global AI Adoption Index 2022 revealed a substantial increase in the global adoption rate of AI, reaching 35%, up four points from the previous year. The survey of 7,502 businesses worldwide indicated a growing trend, with 13% more firms projected to adopt AI in 2022 compared to 2021. This surge in demand for AI technologies across diverse applications is a key driver fueling the growth of the cognitive media market.
Technological advancement emerges as a prominent trend shaping the cognitive media market, with major companies strategically focusing on innovation to maintain their market standing. An illustrative example is Juji Inc., a US-based artificial intelligence company specializing in chatbot and empathetic AI solutions. In March 2023, Juji Inc. introduced a cutting-edge generative AI tool designed to automate the creation of cognitive AI chatbots. This tool empowers organizations to swiftly develop customized AI chatbots without the need for additional IT resources or coding. These cognitively intelligent AI chatbots have the capability to augment human teams, automating high-touch, high-stakes interactions by leveraging superior human interpersonal skills, including active listening and comprehension of body language.
Major players in the cognitive media market are actively engaging in strategic partnerships to redefine the viewer experience, enhancing engagement and satisfaction. Partnerships enable companies to harness their collective strengths and resources, facilitating the development of advanced solutions for the media and entertainment industry. In September 2023, Vionlabs, a Sweden-based provider of cognitive AI technology, partnered with Innotech Corporation, a Japan-based technology solutions provider, to deliver innovative solutions to Hulu Japan. As part of this collaboration, Vionlabs' AI-powered video-to-metadata discovery and personalization platform, Fingerprint+, will be seamlessly integrated into Hulu Japan's video streaming service. Vionlabs' cognitive AI, AINAR, utilizes advanced algorithms and machine learning to extract relevant metadata, comprehending the emotional impact of content.
In August 2024, Reddit, Inc., a US-based social media company, acquired Memorable AI for an undisclosed amount. This acquisition is intended to enhance Reddit's platform by incorporating Memorable AI's advanced technology, which focuses on creating personalized user experiences and improving content discovery. Memorable AI, a US-based technology company, specializes in cognitive media solutions that utilize artificial intelligence to analyze and generate content, facilitating more personalized and engaging user interactions in digital environments. Through this acquisition, Reddit aims to strengthen its platform's ability to deliver tailored experiences to its users.
Major companies operating in the cognitive media market include International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., Accenture plc, Alteryx, Cisco Systems Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc.
North America was the largest region in the cognitive media market in 2024. The regions covered in the cognitive media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the cognitive media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The cognitive media market consists of revenues earned by entities by providing cognitive media services such as deployment and integration, training, and consulting. The market value includes the value of related goods sold by the service provider or included within the service offering. The cognitive media market also includes sales of central processing unit, scanners, and video display unit. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Cognitive Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on cognitive media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for cognitive media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cognitive media market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.