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市場調查報告書
商品編碼
1840441
2025年全球消費者身分與訪問管理市場報告Consumer IAM Global Market Report 2025 |
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近年來,消費者身分與存取管理 (IAM) 市場發展迅速,預計將從 2024 年的 124.2 億美元成長到 2025 年的 143.3 億美元,複合年成長率 (CAGR) 為 15.4%。這段時期的成長可歸因於數位轉型的興起、網路安全威脅的增加、線上服務的普及、監管合規要求、消費者對個人化的需求、行動和社交媒體的興起以及人們對身分盜竊意識的提高。
預計未來幾年消費者身分與存取管理 (IAM) 市場將快速成長,到 2029 年市場規模將達到 276.7 億美元,複合年成長率 (CAGR) 為 17.9%。預測期內的成長可歸因於客戶資料平台 (客戶經驗) 的興起、高級身分驗證方法的採用、對客戶忠誠度的日益重視、訂閱服務的擴展以及線上業務的全球化。預測期內的關鍵趨勢包括以使用者為中心的身份驗證方法、與客戶體驗平台的整合、雲端基礎的CIAM 服務、符合監管標準、CIAM 中的人工智慧和機器學習,以及改進的用戶註冊和入職流程。
客戶身分與存取管理 (CIAM) 專注於組織內部客戶身分的識別和核准。 CIAM 系統能夠安全地記錄和儲存客戶身分及個人資料數據,並便於對客戶應用程式和服務進行受控存取。
消費者身分與存取管理 (CIAM) 的關鍵組成部分包括解決方案和服務。解決方案旨在確保合適的人員在適當的時間、出於合適的目的存取合適的 IT 資源。這些解決方案包括身分管治、身分檢驗和認證、存取管理和授權以及行為分析。與 CIAM 相關的服務包括整合和部署、支援和維護以及諮詢。採用 CIAM 解決方案的組織涵蓋大型企業到中小企業 (SME)。包括銀行、金融服務和保險 (BFSI)、飯店、醫療保健、零售、電子商務、公共部門、汽車、教育、IT、運輸和物流在內的各個行業都在利用 CIAM 系統來實現有效的客戶身分管理和存取控制。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
這份消費者身分與存取管理 (IAM) 市場研究報告是商業研究公司最新報告系列的一部分,提供消費者 IAM 市場統計數據,例如全球消費者 IAM 行業的市場規模、區域佔有率、市場佔有率和競爭對手、詳細的消費者 IAM 市場細分、市場趨勢和商業機會。本消費者 IAM 市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析,為您提供所需的一切全面資訊。
未來五年17.9%的成長率預測較我們先前對該市場的預測略微下調0.2%。這一下調主要歸因於美國與其他國家之間的關稅影響。消費者身分與存取管理(IAM)供應商可能面臨成本上升,因為他們依賴從歐洲和亞洲科技公司採購的身份驗證API和生物識別模組,這可能會扭曲美國市場。此外,相互關稅以及日益加劇的貿易緊張局勢和限制對全球經濟和貿易造成的負面影響也將使這種影響更加廣泛。
預計未來安全漏洞和網路攻擊的增加將推動消費者身分與存取管理 (IAM) 市場的成長。網路攻擊是指試圖未經授權存取電腦系統或網路並造成損害的行為。攻擊者通常以消費者身分為目標進行惡意攻擊,因此保護這些系統的需求日益成長。客戶身分與存取管理 (CIAM) 提供資料隱私保護,並防範詐騙和濫用行為,包括身分盜竊、安全漏洞和網路攻擊。例如,澳洲網路安全中心(澳洲網路安全機構)在 2023 年 2 月報告稱,2022 年網路犯罪事件達到 76,000 起,比前一年成長了 13%。因此,安全漏洞和網路攻擊的增加正在推動消費者 IAM 市場的成長。
預計未來幾年,雲端基礎服務的日益普及將推動消費者身分與存取管理 (IAM) 市場的成長。雲端基礎服務包括透過網際網路(雲端)提供的電腦服務,涵蓋儲存、網路、軟體、分析和伺服器等領域。消費者身分與存取管理 (CIAM) 發揮多種關鍵作用,例如確保客戶與雲端應用程式之間安全無縫的互動,並帶來許多好處。例如,總部位於加拿大的線上媒體公司 Techopedia(專注於技術和 IT 教育)估計,2023 年全球公有雲端服務支出將達到 5,973 億美元,較 2022 年的 4,910 億美元成長 21.7%。這一成長表明,企業在各種營運活動中越來越依賴雲端服務。此外,一份報告指出,到2022年,超過60%的企業資料將儲存在雲端,較2015年的30%顯著成長。預計2023年,基礎設施即服務(IaaS)領域的支出成長將最高,預計增幅達30.9%,其次是平台即服務(PaaS),預計增幅為24.1%。
消費者身分與存取管理 (IAM) 市場的一大趨勢是整合先進技術以加強安全措施。市場主要企業正致力於開發創新技術以鞏固自身地位。 2023 年 10 月,國際商業機器公司 (IBM) 發布了其最新版本的 AI 驅動型託管偵測與回應服務。威脅偵測與回應服務 (TDR) 可對混合雲環境中的安全訊號進行持續監控、評估和自動修復。該服務採用多層 AI 和情境相關的威脅分析,以實現回應機制的自動化,並快速應對關鍵威脅。
在消費者身分與存取管理 (IAM) 市場,主要參與者之間建立策略夥伴關係以建立全面的數位企業身分框架正變得越來越普遍。這些合作策略充分利用彼此的優勢和資源,並實現互利共贏。 2022 年 2 月,一項堪稱典範的合作項目宣布啟動:泰國人工智慧與機器人創投有限公司 (ARV) 與國際商業機器公司 (IBM) 攜手開發基於區塊鏈的國家數位企業身分 (NCID) 框架。這項創新技術簡化了企業註冊流程,特別是客戶身份驗證 (KYC) 流程,將所需時間從四週以上縮短至不到一週。此次策略夥伴關係將使企業能夠更快、更有效率地驗證核准簽字人的身份驗證。
2023年8月,總部位於美國的私募股權公司Thoma Bravo, LP以23億美元收購了ForgeRock。透過此次收購,Thoma Bravo計劃將ForgeRock整合到其現有投資組合公司Ping Identity中。這項策略決策旨在增強兩家公司在快速成長的身份和存取管理(IAM)市場中的實力。 ForgeRock是一家總部位於美國的消費者身分管理軟體公司。
消費者身分與存取管理 (IAM) 市場包括營業單位透過營運技術 (OT)保全服務、特權存取管理和客戶身分資料所產生的收入。市場價值包括服務提供者銷售的相關產品或包含在服務產品中的產品的價值。僅包括在營業單位之間交易或銷售給最終消費者的產品和服務。
Customer Identity and Access Management (CIAM) pertains to the identification and authorization of customer identities within organizations. CIAM systems enable secure recording and storage of customer identity and profile data, facilitating the controlled access of customers to applications and services.
The key components of Consumer IAM include solutions and services. Solutions are designed to ensure that the right individuals have access to the appropriate IT resources at the correct times and for the right purposes. These solutions encompass identity governance, identity verification and authentication, access management and authorization, and behavior analytics. Services associated with CIAM include integration and deployment, support and maintenance, and consulting. Organizations adopting CIAM solutions range from large enterprises to small and medium-sized enterprises (SMEs). Various industry verticals, including banking, financial services, and insurance (BFSI), hospitality, healthcare, retail and e-commerce, the public sector, automotive, education, IT, transportation, and logistics, leverage CIAM systems for effective customer identity management and access control.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The consumer IAM market research report is one of a series of new reports from The Business Research Company that provides consumer IAM market statistics, including consumer IAM industry global market size, regional shares, competitors with a consumer IAM market share, detailed consumer IAM market segments, market trends and opportunities, and any further data you may need to thrive in the consumer IAM industry. This consumer IAM market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The consumer iam market size has grown rapidly in recent years. It will grow from $12.42 billion in 2024 to $14.33 billion in 2025 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to rise of digital transformation, increasing cybersecurity threats, proliferation of online services, regulatory compliance requirements, consumer demand for personalization, mobile and social media adoption, increasing awareness of identity theft.
The consumer iam market size is expected to see rapid growth in the next few years. It will grow to $27.67 billion in 2029 at a compound annual growth rate (CAGR) of 17.9%. The growth in the forecast period can be attributed to emergence of customer data platforms (CDPs), adoption of advanced authentication methods, increasing emphasis on customer loyalty, expansion of subscription services, globalization of online business. Major trends in the forecast period include user-centric authentication methods, integration with customer experience platforms, cloud-based CIAM services, compliance with regulatory standards, AI and machine learning in CIAM, enhanced user registration and onboarding.
The forecast of 17.9% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This could strain the US market as consumer IAM vendors may experience increased costs from reliance on identity verification APIs and biometric modules sourced from European and Asian tech firms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing incidence of security breaches and cyber-attacks is anticipated to drive the growth of the consumer IAM market in the future. A cyberattack refers to an attempt to unlawfully access a computer system or network with the intent to cause damage. Attackers frequently target consumer identities for malicious purposes, heightening the need to secure these systems. Customer Identity and Access Management (CIAM) offers data privacy protection and safeguards against fraud and abuse, including identity theft, security breaches, and cyber-attacks. For example, in February 2023, the Australian Cyber Security Centre, a cybersecurity agency in Australia, reported that cyber crime incidents reached 76,000 in 2022, a 13% increase from the previous year. Thus, the rise in security breaches and cyberattacks is propelling the growth of the consumer IAM market.
The rising adoption of cloud-based services is projected to drive the growth of the consumer IAM market in the coming years. Cloud-based services encompass computer services provided over the internet (the cloud), including storage, networking, software, analytics, servers, and more. Consumer Identity and Access Management (CIAM) plays various essential roles and offers numerous benefits, such as ensuring secure and seamless interactions between customers and cloud applications. For example, in 2023, Techopedia, a Canada-based online media company focusing on technology and IT education, estimated that global spending on public cloud services would reach $597.3 billion, reflecting a 21.7% increase from the $491 billion spent in 2022. This growth indicates the increasing dependence of businesses on cloud services for diverse operations. Additionally, a report highlighted that more than 60% of corporate data was stored in the cloud in 2022, a significant rise from 30% in 2015. The Infrastructure as a Service (IaaS) sector is expected to experience the highest growth in spending, projected at 30.9% in 2023, followed by Platform as a Service (PaaS) with a 24.1% increase.
A key trend in the consumer IAM market is the integration of advanced technologies to enhance security measures. Leading companies in the market are focused on developing innovative technologies to reinforce their positions. In October 2023, International Business Machines Corporation (IBM) launched an updated version of its managed detection and response service, leveraging AI-powered capabilities. The Threat Detection and Response Services (TDR) provide continuous surveillance, assessment, and automatic remediation of security signals across hybrid cloud environments. The service employs multiple layers of AI and context-dependent threat analysis to automate response mechanisms and rapidly address critical threats.
Strategic partnerships are becoming a prevalent approach among major players in the consumer IAM market to establish comprehensive digital corporate identity frameworks. This collaborative strategy involves leveraging mutual strengths and resources for mutual benefits. An exemplary partnership was announced in February 2022, where AI & Robotics Ventures Company Limited (ARV) in Thailand partnered with International Business Machines Corporation (IBM) to develop a blockchain-based National Digital Corporate Identity (NCID) framework. This innovative technology streamlines corporate onboarding, specifically Know Your Customer (KYC) processes, reducing the time from over four weeks to less than a week. The strategic collaboration facilitates faster and more efficient identity validation for corporate authorized signatories.
In August 2023, Thoma Bravo, LP, a US-based private equity firm, acquired ForgeRock for $2.3 billion. Through this acquisition, Thoma Bravo intends to integrate ForgeRock into its current portfolio company, Ping Identity. This strategic decision aims to strengthen their capabilities in the rapidly expanding Identity and Access Management (IAM) market, which is vital for businesses undergoing digital transformation. ForgeRock is a US-based company specializing in consumer identity management software.
Major companies operating in the consumer IAM market are International Business Machines Corp, Microsoft Corporation, Salesforce Inc., SAP AG, Broadcom Inc., Okta Inc., Akamai Technologies Inc., Ping Identity Corporation, ForgeRock Inc., LoginRadius Inc., Acuant Inc., GlobalSign.In Pte Ltd., Trusona Inc., Mitek Systems Inc., CA Technologies, WidasConcepts India Private Limited, Omada Health Inc., OneWelcome a Thales company, Ubisecure Solutions Inc., SecureAuth Corporation, WSO2 Inc., Amazon Web Services Inc., Simeio Solutions LLC, OneLogin Inc., Janrain Inc., Authlete Inc., Experian PLC, LoginID Inc., FusionAuth Inc., Veridium Inc., Avatier Corporation, TrueLayer Ltd., Zoho Corporation Pvt. Ltd., Aware Inc.
North America was the largest region in the consumer IAM market in 2024. The regions covered in the consumer iam market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the consumer iam market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The consumer IAM market includes revenues earned by entities OT security services, privileged access management, customer identity data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Consumer IAM Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on consumer iam market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for consumer iam ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The consumer iam market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.