2025年全球即時競價（RTB）市場報告

近年來，即時競價（RTB）市場規模快速擴張，從2024年的168.1億美元成長到2025年的210.2億美元，複合年成長率達25.1%。這段時期的成長可歸因於數位廣告的成長、對定向廣告需求的增加、廣告科技和程序化廣告的進步、受眾細分能力的增強以及行動廣告的興起。

預計未來幾年即時競價(RTB) 市場將呈指數級成長，到 2029 年市場規模將達到 515.1 億美元，複合年成長率 (CAGR) 為 25.1%。預測期內的成長可歸因於聯網電視(CTV) 廣告的擴張、對符合隱私規定的廣告解決方案的重視、數據主導決策在廣告購買中的重要性日益凸顯、頭部競標的日益普及以及物聯網 (IoT) 和自帶設備 (BYOD) 的日益流行。預測期間的關鍵趨勢包括：將人工智慧應用於廣告最佳化、RTB 的第一價格競標、伺服器端頭部競標、適用於多種廣告格式的統一競標、情境廣告以及品牌安全廣告。

即時競價(RTB) 是一種數位廣告流程，廣告資源透過核准的買家之間的即時競標進行買賣。它允許買家評估並競標每個可用的廣告曝光率，從而促進高需求優質廣告位的銷售。發布者利用 RTB 來管理潛在買家並有效率地分配廣告位。

即時競價涵蓋多種廣告格式，包括RTB圖片和RTB影片。 RTB圖片是一種程式化交易，發布商網站上的廣告位會即時競標給廣告主，從而在網路上展示圖庫圖片。 RTB之所以受到廣告主的歡迎，是因為它允許廣告主在網站和應用程式等各種平台上投放多個圖庫圖片廣告。 RTB即時競價形式競標，包括公開競標和邀請制競標。即時競價的應用領域廣泛，涵蓋媒體娛樂、遊戲、零售和電子商務、旅遊和奢侈品以及行動應用等行業。

2025年，美國關稅的飆升及其引發的貿易摩擦將對資訊科技產業產生重大影響，尤其是在硬體製造、資料基礎設施和軟體部署方面。進口半導體、電路基板和網路設備的關稅提高，並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該行業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來提高韌性並更有效地控制成本。

這份即時競價市場研究報告是即時競價市場統計數據，例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢和商業機會，以及其他助力您在行業中取得成功所需的數據。本市場研究報告對行業現狀和未來發展趨勢進行了深入分析，為您提供所需的一切全面觀點。

未來五年25.1%的成長率預測較我們先前的預測略微下調了0.1%。這一下調主要歸因於美國與其他國家之間關稅的影響。關稅上漲可能會限制第三方資料聚合商和廣告交易平臺（其中許多平台在全球範圍內運作）的存取權限，進而影響數位廣告生態系統，降低廣告最佳化效率。此外，由於相互關稅措施以及貿易緊張局勢和限制加劇對全球經濟和貿易造成的負面影響，這種影響可能會更加廣泛。

即時競價(RTB) 市場的預期成長與智慧型手機用戶數量的成長密切相關。智慧型手機集運算、網頁瀏覽和應用程式運作功能於一體，已成為負責人使用即時競價的必備工具。預計到 2022 年，全球智慧型手機用戶將達到 66.5 億，佔全球人口的 83.37%。智慧型手機的廣泛普及使得 RTB負責人能夠採用基於位置和情境的定向策略，與受眾進行即時互動。尤其值得一提的是，全球 91.16% 的人口（72.6 億人）擁有智慧型手機或功能手機，凸顯了智慧型手機用戶在推動即時競價市場成長方面的重要影響力。

電子商務的成長軌跡將顯著推動即時競價市場的擴張。電子商務，即線上買賣商品和服務，已成為即時競價活動的主要焦點。電商商家即時競價競標位，確保其產品能觸及潛在客戶。 2023年第二季度，電子商務年增7.4%。電子商務活動的激增正在推動即時競價市場的成長。

技術創新是即時競價市場的關鍵趨勢。該領域的主要企業正在採用新技術，例如利用數據和即時通訊的即時包機競標平台，以保持其市場地位。例如，2022年4月，營運和代理全球線上競標平台的波蘭公司Aerobid推出了即時包機競標平台，該平台允許仲介幾乎即時請求和預訂航班。該平台還允許營運商接收航班請求並競標。資料和即時通訊的使用實現了快速透明的預訂，仲介可以提交詳細的航班請求，營運商可以在平台上查看，或透過簡訊或電子郵件接收即時通知。

即時競價（RTB）市場由私有市場和公開交易平台的業者所獲得的收入所構成。該市場的價值是“出廠價”，即商品製造商或創造者出售商品的價值，無論出售對像是其他營業單位（包括下游製造商、批發商、經銷商和零售商）還是直接出售給最終客戶。該市場中的商品價值還包括商品創造者提供的任何相關服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

• 全球即時競價（RTB）：PESTEL 分析（政治、社會、科技、環境、法律因素、促進因素與限制因素）
• 終端用戶產業分析
• 全球即時競價(RTB) 市場：成長率分析
• 全球即時競價(RTB) 市場表現：規模與成長，2019-2024 年
• 全球即時競價(RTB) 市場預測：規模與成長，2024-2029 年，2034 年
• 全球即時競價（RTB）：總潛在市場規模（TAM）

第6章 市場細分

• 全球即時競價(RTB) 市場依廣告格式、成效和預測分類，2019-2024 年、2024-2029 年、2034 年
• RTB影像
• RTB影片
• 全球即時競價(RTB) 市場：以競標，績效及預測，2019-2024 年、2024-2029 年、2034 年
• 公開競標
• 邀請競標
• 全球即時競價(RTB) 市場按應用、效能和預測分類，2019-2024 年、2024-2029 年、2034 年
• 媒體與娛樂
• 遊戲
• 零售與電子商務
• 旅遊與奢華
• 行動應用
• 其他
• 全球即時競價(RTB) 市場：RTB 影像細分，按類型、性能和預測，2019-2024 年、2024-2029 年、2034 年
• 標準橫幅廣告
• 富媒體廣告
• 原生廣告
• 插播式廣告
• 全球即時競價(RTB) 市場：RTB影片細分市場，按類型、性能和預測，2019-2024 年、2024-2029 年、2034 年
• 串流內影片廣告
• 插播影片廣告
• 影片發現廣告
• 互動影片廣告

第7章 區域和國家分析

• 全球即時競價(RTB) 市場：按地區、業績和預測分類，2019-2024 年、2024-2029 年、2034 年
• 全球即時競價(RTB) 市場：國家/地區、績效及預測，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

• 即時競價（RTB）市場：競爭格局
• 即時競價（RTB）市場：公司簡介
  • Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
  • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
  • Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

• WPP plc
• Yandex NV
• Criteo SA
• OpenX Technologies Inc.
• MediaAlpha Inc.
• Infectious Media Holdings Limited
• Yieldbot Inc.
• DeepStream Technologies Ltd.
• Rubicon Project LLC
• AdRoll Inc.
• The Trade Desk Inc.
• Adform A/S
• BidSwitch Ltd.
• DoubleClick（Google LLC）
• Index Exchange Inc.

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

• 2029年即時競價（RTB）市場：提供新機會的國家
• 即時競價(RTB) 市場 2029：提供新機會的細分市場
• 即時競價(RTB) 市場 2029 年：成長策略
  • 基於市場趨勢的策略
  • 競爭對手策略

第36章附錄

Real-time bidding (RTB) is a process in digital advertising where ad inventory is bought and sold through instantaneous auctions between authorized buyers. This allows buyers to evaluate and bid on each available impression, facilitating the sale of premium ad spots that are in high demand. Publishers use RTB to manage potential buyers and efficiently allocate advertising space.

Real-time bidding encompasses various ad formats, with RTB image and RTB video being prominent examples. RTB image involves programmatic trading where the ad inventory on publishers' websites is instantly auctioned to advertisers, displaying stock images across the internet. RTB enables the running of multiple stock image ads on diverse platforms, including websites and apps, making it popular among advertisers. Auctions in real-time bidding can take different forms, including open auctions and invited auctions. Real-time bidding finds applications in various industries, including media and entertainment, games, retail and e-commerce, travel and luxury, mobile apps, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The real time bidding market research report is one of a series of new reports from The Business Research Company that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $16.81 billion in 2024 to $21.02 billion in 2025 at a compound annual growth rate (CAGR) of 25.1%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.

The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $51.51 billion in 2029 at a compound annual growth rate (CAGR) of 25.1%. The growth in the forecast period can be attributed to expansion of connected tv (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising.

The forecast of 25.1% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Rising tariffs could affect the digital advertising ecosystem by disrupting access to third-party data aggregators and ad exchanges, many of which operate globally, thereby reducing ad optimization efficiency. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth of the real-time bidding (RTB) market is closely linked to the increasing number of smartphone users. With smartphones serving as integrated devices with computing capabilities, web browsing functionalities, and the ability to run applications, they have become indispensable tools for marketers utilizing real-time bidding. The global smartphone user base reached 6. 65 billion in 2022, representing 83. 37% of the world's population. This prevalence enables RTB marketers to engage with their audience in real-time, employing location and context-based targeting strategies. Notably, 91. 16% of the global population, equivalent to 7. 26 billion people, own either a smartphone or a feature phone, underscoring the influential role of smartphone users in driving the growth of the real-time bidding market.

The upward trajectory of e-commerce is poised to contribute significantly to the expansion of the real-time bidding market. E-commerce, involving online buying and selling of goods and services, has become a focal point for real-time bidding activities. The ability of e-commerce businesses to bid in real-time for ad placements ensures visibility to potential customers. In the second quarter of 2023, e-commerce experienced a 7. 5% increase compared to the same period in 2022, contributing to 15. 4% of all sales. This surge in e-commerce activities is a driving force behind the growth of the real-time bidding market.

Technological innovations are a key trend gaining traction in the real-time bidding market. Major companies in the sector are introducing new technologies, such as a living charter bidding platform that utilizes data and instant communication, to maintain their market position. For example, in April 2022, Aerobid, a Poland-based company that operates and brokers a global online bidding platform, launched a live charter bidding platform that allows brokers to request and book flights almost instantaneously. This platform also enables operators to receive and bid on flight requests. The use of data and instant communication facilitates quick and transparent bookings, allowing brokers to submit detailed flight requests that operators can view on the Platforms Marketplace or receive via instant notifications through text or email.

Major companies in the real-time bidding market are developing innovative technological products, such as Real-Time Bidding for programmatic outdoor media, to enhance their profitability in the sector. This real-time bidding solution offers a seamless and transparent ecosystem for advertisers, agencies, and media buyers. For instance, in June 2023, JCDecaux Group, a France-based media company, introduced real-time bidding for its programmatic outdoor media. This system allows advertisers to access impression-level attributes tailored to their audience and segment their audiences more effectively by utilizing programmatic technology that enables real-time optimization of outdoor campaigns.

In June 2023, TBAuctions, a leading multi-brand digital auction platform based in Europe, acquired Epic-Auctions B.V. for an undisclosed amount. This acquisition strengthens TBAuctions' position in the European online auction market, enhancing its competitive advantage and expanding its service portfolio to better meet the needs of customers across the continent. Epic-Auctions B.V. is a Europe-based company that offers Real-Time Online Bidding services.

Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

North America was the largest region in the real time bidding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (rtb) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Real Time Bidding (RTB) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for real time bidding (rtb) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The real time bidding (rtb) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Ad Format: RTB Image; RTB Video
• 2) By Auction: Open Auction; Invited Auction
• 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
• Subsegments:
• 1) By RTB Image: Standard Banner Ads; Rich Media Ads; Native Ads; Interstitial Ads
• 2) By RTB Video: In-Stream Video Ads; Out-Stream Video Ads; Video Discovery Ads; Interactive Video Ads
• Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.; WPP plc; Yandex N. V.; Criteo S. A.; OpenX Technologies Inc.; MediaAlpha Inc.; Infectious Media Holdings Limited; Yieldbot Inc.; DeepStream Technologies Ltd.; Rubicon Project LLC; AdRoll Inc.; The Trade Desk Inc.; Adform A/S; BidSwitch Ltd.; DoubleClick (Google LLC); Index Exchange Inc.; LiveRamp Holdings Inc.; PulsePoint Inc.; RhythmOne LLCSpotX Inc.; Tremor International Ltd.; Verizon Media LLC; Xandr Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Real Time Bidding (RTB) Market Characteristics

3. Real Time Bidding (RTB) Market Trends And Strategies

4. Real Time Bidding (RTB) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

• 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Real Time Bidding (RTB) Growth Analysis And Strategic Analysis Framework

• 5.1. Global Real Time Bidding (RTB) PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Real Time Bidding (RTB) Market Growth Rate Analysis
• 5.4. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Real Time Bidding (RTB) Total Addressable Market (TAM)

6. Real Time Bidding (RTB) Market Segmentation

• 6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• RTB Image
• RTB Video
• 6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Open Auction
• Invited Auction
• 6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Media And Entertainment
• Games
• Retail And E-Commerce
• Travel And Luxury
• Mobile Apps
• Other Applications
• 6.4. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Standard Banner Ads
• Rich Media Ads
• Native Ads
• Interstitial Ads
• 6.5. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• In-Stream Video Ads
• Out-Stream Video Ads
• Video Discovery Ads
• Interactive Video Ads

7. Real Time Bidding (RTB) Market Regional And Country Analysis

• 7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Real Time Bidding (RTB) Market

• 8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Real Time Bidding (RTB) Market

• 9.1. China Real Time Bidding (RTB) Market Overview
• 9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Real Time Bidding (RTB) Market

• 10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Real Time Bidding (RTB) Market

• 11.1. Japan Real Time Bidding (RTB) Market Overview
• 11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Real Time Bidding (RTB) Market

• 12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Real Time Bidding (RTB) Market

• 13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Real Time Bidding (RTB) Market

• 14.1. South Korea Real Time Bidding (RTB) Market Overview
• 14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Real Time Bidding (RTB) Market

• 15.1. Western Europe Real Time Bidding (RTB) Market Overview
• 15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Real Time Bidding (RTB) Market

• 16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Real Time Bidding (RTB) Market

• 17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Real Time Bidding (RTB) Market

• 18.1. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Real Time Bidding (RTB) Market

• 19.1. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Real Time Bidding (RTB) Market

• 20.1. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Real Time Bidding (RTB) Market

• 21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
• 21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Real Time Bidding (RTB) Market

• 22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Real Time Bidding (RTB) Market

• 23.1. North America Real Time Bidding (RTB) Market Overview
• 23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Real Time Bidding (RTB) Market

• 24.1. USA Real Time Bidding (RTB) Market Overview
• 24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Real Time Bidding (RTB) Market

• 25.1. Canada Real Time Bidding (RTB) Market Overview
• 25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Real Time Bidding (RTB) Market

• 26.1. South America Real Time Bidding (RTB) Market Overview
• 26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Real Time Bidding (RTB) Market

• 27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Real Time Bidding (RTB) Market

• 28.1. Middle East Real Time Bidding (RTB) Market Overview
• 28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Real Time Bidding (RTB) Market

• 29.1. Africa Real Time Bidding (RTB) Market Overview
• 29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles

• 30.1. Real Time Bidding (RTB) Market Competitive Landscape
• 30.2. Real Time Bidding (RTB) Market Company Profiles
  • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Real Time Bidding (RTB) Market Other Major And Innovative Companies

• 31.1. WPP plc
• 31.2. Yandex N. V.
• 31.3. Criteo S. A.
• 31.4. OpenX Technologies Inc.
• 31.5. MediaAlpha Inc.
• 31.6. Infectious Media Holdings Limited
• 31.7. Yieldbot Inc.
• 31.8. DeepStream Technologies Ltd.
• 31.9. Rubicon Project LLC
• 31.10. AdRoll Inc.
• 31.11. The Trade Desk Inc.
• 31.12. Adform A/S
• 31.13. BidSwitch Ltd.
• 31.14. DoubleClick (Google LLC)
• 31.15. Index Exchange Inc.

32. Global Real Time Bidding (RTB) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market

34. Recent Developments In The Real Time Bidding (RTB) Market

35. Real Time Bidding (RTB) Market High Potential Countries, Segments and Strategies

• 35.1 Real Time Bidding (RTB) Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Real Time Bidding (RTB) Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Real Time Bidding (RTB) Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer