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市場調查報告書
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1653301

2025 年即時競價(RTB) 全​​球市場報告

Real Time Bidding (RTB) Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10個工作天內

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簡介目錄

預計未來幾年即時競價（RTB）市場規模將呈指數級成長。 2029 年將成長至 518.8 億美元，年複合成長率（CAGR）為 25.2%。預測期間的成長可歸因於聯網電視(CTV) 廣告的擴張、對符合隱私的廣告解決方案的重視、資料主導決策在廣告購買中日益成長的重要性、標頭競標的採用率不斷提高以及 IoT 和 BYOD 的日益普及。預測期內的關鍵趨勢包括與人工智慧結合進行廣告最佳化、RTB 中的首價競標、伺服器端標頭競標、多種廣告格式的統一競標、上下文廣告和品牌安全廣告。

即時競價（RTB）市場的預期成長與智慧型手機用戶的成長密切相關。智慧型手機作為集計算、網頁瀏覽和應用程式運行於一體的設備，已成為行銷人員採用即時競價的必備工具。預計2022年全球智慧型手機用戶將達66.5億，佔全球人口的83.37%。這種廣泛的採用使得 RTB負責人能夠採用基於位置和上下文的定位策略來即時與受眾互動。尤其是全球91.16%的人口，即72.6億人擁有智慧型手機或功能手機，凸顯了智慧型手機用戶對推動即時競價市場成長的巨大影響力。

電子商務的成長將大大促進即時競價市場的擴張。電子商務，即網路購買和銷售商品和服務，已成為即時競價活動的焦點。電子商務商家即時競標廣告競標，確保潛在客戶能夠看到廣告。 2023年第二季度，電子商務年增7.5%，佔總銷售額的15.4%。電子商務活動的激增正在推動即時競價市場的成長。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第 4 章 市場：宏觀經濟情景，包括利率、通膨、地緣政治、新冠疫情以及復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球即時競價(RTB) 市場的 PESTEL 分析（政治、社會、科技、環境、法律、促進因素、限制因素）
  • 最終用途產業分析
  • 全球即時競價(RTB) 市場：成長率分析
  • 全球即時競價(RTB) 市場表現：規模與成長，2019-2024 年
  • 即時競價(RTB) 市場預測：規模與成長，2024-2029 年，2034 年
  • 全球即時競價(RTB) 總潛在市場 (TAM)

第6章 市場細分

  • 全球即時競價(RTB) 市場依廣告形式、成效和預測，2019-2024 年、2024-2029 年、2034 年
  • RTB 影像
  • RTB影片
  • 全球即時競價(RTB) 市場競標、表現與預測，2019-2024 年、2024-2029 年、2034 年
  • 公開競標
  • 邀請競標
  • 全球即時競價(RTB) 市場的應用、表現與預測，2019-2024 年、2024-2029 年、2034 年
  • 媒體與娛樂
  • 遊戲
  • 零售與電子商務
  • 旅遊與奢侈品
  • 行動應用程式
  • 其他用途
  • 全球即時競價(RTB) 市場：按類型、性能和預測對 RTB 影像進行細分，2019-2024 年、2024-2029 年、2034 年
  • 標準橫幅廣告
  • 富媒體廣告
  • 原生廣告
  • 插播式廣告
  • 全球即時競價(RTB) 市場：RTB影片按類型、性能和預測細分，2019-2024 年、2024-2029 年、2034 年
  • 串流內影片廣告
  • 外播影片廣告
  • 影片發現廣告
  • 互動影片廣告

第7章 區域和國家分析

  • 全球即時競價(RTB) 市場各地區、表現及預測，2019-2024 年、2024-2029 年、2034 年
  • 全球即時競價(RTB) 市場（按國家/地區分類）、表現和預測，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章 澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第 17 章 德國市場

第 18 章 法國市場

第 19 章：義大利市場

第 20 章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第 25 章：加拿大市場

第26章 南美洲市場

第 27 章：巴西市場

第28章 中東市場

第 29 章：非洲市場

第 30 章競爭格局與公司概況

  • 即時競價(RTB) 市場：競爭格局
  • 即時競價(RTB) 市場：公司簡介
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章 其他大型創新企業

  • WPP plc
  • Yandex NV
  • Criteo SA
  • OpenX Technologies Inc.
  • MediaAlpha Inc.
  • Infectious Media Holdings Limited
  • Yieldbot Inc.
  • DeepStream Technologies Ltd.
  • Rubicon Project LLC
  • AdRoll Inc.
  • The Trade Desk Inc.
  • Adform A/S
  • BidSwitch Ltd.
  • DoubleClick（Google LLC）
  • Index Exchange Inc.

第 32 章 全球市場競爭基準化分析與儀表板

第33章 重大併購

第 34 章 近期市場趨勢

第 35 章 高市場潛力國家、細分市場與策略

  • 2029 年即時競價(RTB) 市場：提供新機會的國家
  • 2029 年即時競價(RTB) 市場：提供新機會的細分市場
  • 即時競價(RTB) 市場 2029：成長策略
    • 基於市場趨勢的策略
    • 競爭對手的策略

第 36 章 附錄

簡介目錄
Product Code: r22010

Real-time bidding (RTB) is a process in digital advertising where ad inventory is bought and sold through instantaneous auctions between authorized buyers. This allows buyers to evaluate and bid on each available impression, facilitating the sale of premium ad spots that are in high demand. Publishers use RTB to manage potential buyers and efficiently allocate advertising space.

Real-time bidding encompasses various ad formats, with RTB image and RTB video being prominent examples. RTB image involves programmatic trading where the ad inventory on publishers' websites is instantly auctioned to advertisers, displaying stock images across the internet. RTB enables the running of multiple stock image ads on diverse platforms, including websites and apps, making it popular among advertisers. Auctions in real-time bidding can take different forms, including open auctions and invited auctions. Real-time bidding finds applications in various industries, including media and entertainment, games, retail and e-commerce, travel and luxury, mobile apps, among others.

The real time bidding market research report is one of a series of new reports from The Business Research Company that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The real time bidding (RTB) market size has grown exponentially in recent years. It will grow from $16.81 billion in 2024 to $21.11 billion in 2025 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.

The real time bidding (RTB) market size is expected to see exponential growth in the next few years. It will grow to $51.88 billion in 2029 at a compound annual growth rate (CAGR) of 25.2%. The growth in the forecast period can be attributed to expansion of connected tv (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising.

The anticipated growth of the real-time bidding (RTB) market is closely linked to the increasing number of smartphone users. With smartphones serving as integrated devices with computing capabilities, web browsing functionalities, and the ability to run applications, they have become indispensable tools for marketers utilizing real-time bidding. The global smartphone user base reached 6. 65 billion in 2022, representing 83. 37% of the world's population. This prevalence enables RTB marketers to engage with their audience in real-time, employing location and context-based targeting strategies. Notably, 91. 16% of the global population, equivalent to 7. 26 billion people, own either a smartphone or a feature phone, underscoring the influential role of smartphone users in driving the growth of the real-time bidding market.

The upward trajectory of e-commerce is poised to contribute significantly to the expansion of the real-time bidding market. E-commerce, involving online buying and selling of goods and services, has become a focal point for real-time bidding activities. The ability of e-commerce businesses to bid in real-time for ad placements ensures visibility to potential customers. In the second quarter of 2023, e-commerce experienced a 7. 5% increase compared to the same period in 2022, contributing to 15. 4% of all sales. This surge in e-commerce activities is a driving force behind the growth of the real-time bidding market.

Technological innovations are a key trend gaining traction in the real-time bidding market. Major companies in the sector are introducing new technologies, such as a living charter bidding platform that utilizes data and instant communication, to maintain their market position. For example, in April 2022, Aerobid, a Poland-based company that operates and brokers a global online bidding platform, launched a live charter bidding platform that allows brokers to request and book flights almost instantaneously. This platform also enables operators to receive and bid on flight requests. The use of data and instant communication facilitates quick and transparent bookings, allowing brokers to submit detailed flight requests that operators can view on the Platforms Marketplace or receive via instant notifications through text or email.

Major companies in the real-time bidding market are developing innovative technological products, such as Real-Time Bidding for programmatic outdoor media, to enhance their profitability in the sector. This real-time bidding solution offers a seamless and transparent ecosystem for advertisers, agencies, and media buyers. For instance, in June 2023, JCDecaux Group, a France-based media company, introduced real-time bidding for its programmatic outdoor media. This system allows advertisers to access impression-level attributes tailored to their audience and segment their audiences more effectively by utilizing programmatic technology that enables real-time optimization of outdoor campaigns.

In June 2023, TBAuctions, a leading multi-brand digital auction platform based in Europe, acquired Epic-Auctions B.V. for an undisclosed amount. This acquisition strengthens TBAuctions' position in the European online auction market, enhancing its competitive advantage and expanding its service portfolio to better meet the needs of customers across the continent. Epic-Auctions B.V. is a Europe-based company that offers Real-Time Online Bidding services.

Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

North America was the largest region in the real time bidding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (rtb) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Real Time Bidding (RTB) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for real time bidding (rtb) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The real time bidding (rtb) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Ad Format: RTB Image; RTB Video
  • 2) By Auction: Open Auction; Invited Auction
  • 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
  • Subsegments:
  • 1) By RTB Image: Standard Banner Ads; Rich Media Ads; Native Ads; Interstitial Ads
  • 2) By RTB Video: In-Stream Video Ads; Out-Stream Video Ads; Video Discovery Ads; Interactive Video Ads
  • Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Real Time Bidding (RTB) Market Characteristics

3. Real Time Bidding (RTB) Market Trends And Strategies

4. Real Time Bidding (RTB) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Real Time Bidding (RTB) Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Real Time Bidding (RTB) PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Real Time Bidding (RTB) Market Growth Rate Analysis
  • 5.4. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Real Time Bidding (RTB) Total Addressable Market (TAM)

6. Real Time Bidding (RTB) Market Segmentation

  • 6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • RTB Image
  • RTB Video
  • 6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Open Auction
  • Invited Auction
  • 6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Media And Entertainment
  • Games
  • Retail And E-Commerce
  • Travel And Luxury
  • Mobile Apps
  • Other Applications
  • 6.4. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Standard Banner Ads
  • Rich Media Ads
  • Native Ads
  • Interstitial Ads
  • 6.5. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • In-Stream Video Ads
  • Out-Stream Video Ads
  • Video Discovery Ads
  • Interactive Video Ads

7. Real Time Bidding (RTB) Market Regional And Country Analysis

  • 7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Real Time Bidding (RTB) Market

  • 8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Real Time Bidding (RTB) Market

  • 9.1. China Real Time Bidding (RTB) Market Overview
  • 9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Real Time Bidding (RTB) Market

  • 10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Real Time Bidding (RTB) Market

  • 11.1. Japan Real Time Bidding (RTB) Market Overview
  • 11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Real Time Bidding (RTB) Market

  • 12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Real Time Bidding (RTB) Market

  • 13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Real Time Bidding (RTB) Market

  • 14.1. South Korea Real Time Bidding (RTB) Market Overview
  • 14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Real Time Bidding (RTB) Market

  • 15.1. Western Europe Real Time Bidding (RTB) Market Overview
  • 15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Real Time Bidding (RTB) Market

  • 16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Real Time Bidding (RTB) Market

  • 17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Real Time Bidding (RTB) Market

  • 18.1. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Real Time Bidding (RTB) Market

  • 19.1. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Real Time Bidding (RTB) Market

  • 20.1. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Real Time Bidding (RTB) Market

  • 21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
  • 21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Real Time Bidding (RTB) Market

  • 22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Real Time Bidding (RTB) Market

  • 23.1. North America Real Time Bidding (RTB) Market Overview
  • 23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Real Time Bidding (RTB) Market

  • 24.1. USA Real Time Bidding (RTB) Market Overview
  • 24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Real Time Bidding (RTB) Market

  • 25.1. Canada Real Time Bidding (RTB) Market Overview
  • 25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Real Time Bidding (RTB) Market

  • 26.1. South America Real Time Bidding (RTB) Market Overview
  • 26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Real Time Bidding (RTB) Market

  • 27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Real Time Bidding (RTB) Market

  • 28.1. Middle East Real Time Bidding (RTB) Market Overview
  • 28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Real Time Bidding (RTB) Market

  • 29.1. Africa Real Time Bidding (RTB) Market Overview
  • 29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles

  • 30.1. Real Time Bidding (RTB) Market Competitive Landscape
  • 30.2. Real Time Bidding (RTB) Market Company Profiles
    • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Real Time Bidding (RTB) Market Other Major And Innovative Companies

  • 31.1. WPP plc
  • 31.2. Yandex N. V.
  • 31.3. Criteo S. A.
  • 31.4. OpenX Technologies Inc.
  • 31.5. MediaAlpha Inc.
  • 31.6. Infectious Media Holdings Limited
  • 31.7. Yieldbot Inc.
  • 31.8. DeepStream Technologies Ltd.
  • 31.9. Rubicon Project LLC
  • 31.10. AdRoll Inc.
  • 31.11. The Trade Desk Inc.
  • 31.12. Adform A/S
  • 31.13. BidSwitch Ltd.
  • 31.14. DoubleClick (Google LLC)
  • 31.15. Index Exchange Inc.

32. Global Real Time Bidding (RTB) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market

34. Recent Developments In The Real Time Bidding (RTB) Market

35. Real Time Bidding (RTB) Market High Potential Countries, Segments and Strategies

  • 35.1 Real Time Bidding (RTB) Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Real Time Bidding (RTB) Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Real Time Bidding (RTB) Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer