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市場調查報告書
商品編碼
1436463

2024 年行銷自動化世界市場報告

Marketing Automation Global Market Report 2024
出版日期: 按訂單生產 | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，行銷自動化的市場規模迅速擴大。將從 2023 年的 62.8 億美元成長到 2024 年的 69.5 億美元，複合年成長率 (CAGR) 為 10.7%。歷史成長可能與個人化客戶體驗的需求、產生和培養潛在客戶的需求、簡化行銷業務、衡量和分析宣傳活動績效以及協調銷售和行銷流程的需求聯繫在一起。

不斷擴大的電子商務行業預計將在未來幾年推動行銷自動化市場的成長。電子商務，即電子商務，是指透過網際網路買賣商品和服務。在電子商務行業，行銷自動化涉及使用自動化工具和工作流程來創建電子郵件宣傳活動、個人化產品推薦和細分客戶，以提高客戶參與和推動銷售。這包括簡化和最佳化行銷流程，例如行銷。例如，美國商務部2021年5月數據顯示，2021年第一季美國電商銷售額較2020年同期大幅成長39.0%。因此，不斷擴大的電子商務產業是行銷自動化市場成長的關鍵驅動力。

在當今的數位環境中，個人化內容已成為行銷自動化市場的主要趨勢，這是由客戶對根據其喜好量身定做的產品的期望所推動的。行銷自動化軟體利用資料來識別購買模式並以最少的人為干預做出決策。這使得軟體能夠根據客戶資料和線上活動自動推薦產品和服務。因此，公司可以提高客戶參與、滿足特定需求、增強業務流程並改善客戶支援。例如，2021 年 9 月，美國人工智慧 (AI)廣告科技分析器 LionAI 為高等教育行銷領導者推出了自己的廣告科技和行銷自動化平台。該平台利用付費媒體和程序化策略來有效提高品牌知名度和學生入學率。據 LionAI 團隊稱，他們的廣告科技可以透過消除浪費的廣告支出，在 30-60 天內將數位行銷收益增加 20% 以上，具體取決於流量。這使得大學能夠擴大數位廣告工作，同時為潛在學生提供更好的體驗。

目錄

第1章執行摘要

第2章 市場特點

第3章 市場趨勢與策略

第4章宏觀經濟情景

  • 高通膨對市場的影響
  • 烏克蘭與俄羅斯戰爭對市場的影響
  • COVID-19 對市場的影響

第5章世界市場規模與成長

  • 全球市場促進因素與限制因素
    • 市場促進因素
    • 市場限制因素
  • 2018-2023 年全球市場規模表現與成長
  • 全球市場規模預測與成長，2023-2028、2033

第6章市場區隔

  • 全球行銷自動化市場，按組件、實際和預測細分，2018-2023、2023-2028、2033
  • 軟體
  • 服務
  • 全球行銷自動化市場，依部署、實際和預測細分，2018-2023、2023-2028、2033
  • 本地
  • 雲
  • 全球行銷自動化市場，依組織規模、績效及預測細分，2018-2023、2023-2028、2033
  • 中小企業
  • 主要企業
  • 全球行銷自動化市場，按應用細分、實際和預測，2018-2023、2023-2028、2033
  • 數位行銷
  • 電子郵件行銷
  • 行動行銷
  • 集客式行銷
  • 社群媒體行銷
  • 宣傳活動管理
  • 其他用途
  • 全球行銷自動化市場，依最終用途、實際和預測細分，2018-2023、2023-2028、2033
  • BFSI
  • 零售
  • 衛生保健
  • 電信和資訊技術
  • 離散製造
  • 政府和教育
  • 其他最終用戶

第 7 章 區域與國家分析

  • 全球行銷自動化市場，按地區、實際和預測，2018-2023、2023-2028、2033
  • 全球行銷自動化市場，按國家、實際和預測，2018-2023、2023-2028、2033

第8章亞太市場

第9章 中國市場

第10章 印度市場

第11章 日本市場

第12章 澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章 德國市場

第18章 法國市場

第19章 義大利市場

第20章 西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章加拿大市場

第26章 南美洲市場

第27章 巴西市場

第28章 中東市場

第29章 非洲市場

第30章 競爭格局及公司概況

  • 行銷自動化市場競爭格局
  • 行銷自動化市場公司簡介
    • Microsoft Corporation
    • International Business Machines Corporation
    • Oracle Corporation
    • SAP SE
    • Salesforce.com Inc.

第31章 其他重大及創新企業

  • Cognizant Technology Solutions Corporation
  • Adobe Inc.
  • SAS Institute Inc.
  • Teradata Corporation
  • HubSpot Inc.
  • Thryv Holdings Inc.
  • Marketo Inc.
  • ActiveCampaign Inc.
  • Mirum Shopper Marketing
  • Keap Inc.
  • Act-On Software Inc.
  • SharpSpring, Inc.
  • Infusionsoft Inc.
  • Banjo Inc.
  • Enjoy Digital Inc.

第32章競爭基準化分析

第 33 章. 競爭對手儀表板

第34章 重大併購

第35章 未來前景與可能性分析

第36章附錄

簡介目錄
Product Code: r15795

Marketing automation involves using technology to automate repetitive marketing processes. It can save time for marketers, especially in tasks such as lead follow-up and guiding potential clients through the sales funnel. Marketing automation software is often integrated with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software to identify potential customers and automate lead nurturing.

Marketing automation offers deployment modes in cloud-based and on-premise options. On-premise solutions connect existing systems to marketing, logistics, and other channels, ideal for businesses with in-house IT teams, handling sensitive data, or under regulatory obligations. The software is used by both large enterprises and small and medium-sized enterprises (SMEs) in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and more. End users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and others.

The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing automation market size has grown rapidly in recent years. It will grow from $6.28 billion in 2023 to $6.95 billion in 2024 at a compound annual growth rate (CAGR) of 10.7%. The growth during the historical period can be associated with the demand for personalized customer experiences, the need for lead generation and nurturing, the streamlining of marketing operations, the measurement and analysis of campaign performance, and the alignment of sales and marketing processes.

The marketing automation market size is expected to see strong growth in the next few years. It will grow to $9.68 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The expected growth in the forecast period stems from several factors such as the increased prominence of account-based marketing (ABM), the application of AI and machine learning, a strong emphasis on multichannel marketing, and a dedicated focus on customer retention and loyalty. Key trends anticipated during this period involve the automation of customer retention strategies, dynamic content automation, a focus on marketing operations and revenue attribution, the automation of compliance and data privacy measures, as well as the integration with Customer Relationship Management (CRM) systems.

The expansion of big data and data analytics solutions is anticipated to fuel the growth of the marketing automation market in the future. These technologies have become integral to marketing automation companies as they enable deep insights into customer behavior and preferences, facilitating the delivery of targeted offers and effective lead nurturing. By leveraging big data and data science practices, marketing automation firms can dynamically respond to customer behavior and tailor strategies to individual needs. For example, according to Tech Jury, the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Additionally, the Big Data banking analytics market was valued at $29.87 billion in 2019 and is forecasted to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. These statistics highlight the significant role of big data and data analytics in driving growth within the marketing automation industry.

The expanding e-commerce industry is expected to drive the growth of the marketing automation market in the future. E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. In the e-commerce industry, marketing automation involves using automated tools and workflows to streamline and optimize marketing processes, such as email campaigns, personalized product recommendations, and customer segmentation, with the goal of enhancing customer engagement and driving sales. For example, according to the United States Department of Commerce in May 2021, US e-commerce sales experienced a significant increase of 39.0% in the first quarter of 2021 compared to the same period in 2020. Therefore, the expanding e-commerce industry is a key driver behind the growth of the marketing automation market.

Personalized content has emerged as a significant trend in the marketing automation market, driven by customers' expectations for products tailored to their preferences in today's digital landscape. Marketing automation software leverages data to identify purchasing patterns and make decisions with minimal human intervention. This enables the software to automatically recommend products and services based on customer profiles and online activity. Consequently, businesses can increase customer engagement, cater to specific needs, enhance business processes, and deliver improved customer support. For example, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched a unique ad-tech and marketing automation platform for higher education marketing leaders. This platform utilizes paid media and programmatic strategies to effectively boost brand awareness and student enrollment. According to LionAI's team, their ad-tech can increase digital marketing yield by 20% or more in 30-60 days, depending on the traffic, by eliminating wasted ad spending. This allows universities to scale their digital advertising efforts while providing potential students with an exceptional experience.

Major players in the marketing automation market are concentrating on developing innovative products such as AI-enabled automation systems to gain a competitive advantage. AI-enabled automation systems are advanced technological solutions that integrate artificial intelligence (AI) capabilities with automation processes to execute tasks and make decisions without human intervention. For example, in September 2021, Oracle Corporation, a US-based software company, introduced the Oracle Fusion Marketing System, an AI-driven platform engineered to automate lead generation and qualification processes for B2B marketing campaigns. This system utilizes AI to assess leads, identify prospects ready for engagement, and automatically generate qualified lead opportunities in CRM systems. By automating these pivotal aspects of digital marketing, Oracle aims to tackle challenges related to disjointed data, fragmented workflows, and manual CRM administration, offering marketers and sales professionals a more streamlined and cohesive solution for engaging prospects and customers. The Fusion Marketing System aligns with Oracle's broader initiatives in the Adtech industry, complementing its offerings in Advertising and Customer Experience (CX).

In March 2021, Upland Software, a US-based company specializing in enterprise software for sales, marketing, and IT, acquired BlueVenn for $54.3 million. Through this acquisition, Upland Software seeks to broaden its portfolio of customer engagement and marketing solutions. BlueVenn, based in the US, is a customer data platform focused on marketing automation.

Major companies operating in the marketing automation market report are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Cognizant Technology Solutions Corporation, Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., Marketo Inc., ActiveCampaign Inc., Mirum Shopper Marketing, Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Banjo Inc., Enjoy Digital Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., Digitant LLC, Envigo RMS Holding Inc., eTrigue Corporation, Neuro Tags LLC, Prospect.io, Sendinblue SAS, Insidesales.com Inc.

North America was the largest region in the marketing automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Automation Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for marketing automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Component: Software; Services
  • 2) By Deployment: On-Premises; Cloud
  • 3) By Organization Size: Small and Medium-Sized Enterprises; Large Enterprises
  • 4) By Application: Digital Marketing; E-Mail Marketing; Mobile Marketing; Inbound Marketing; Social Media Marketing; Campaign Management; Other Applications
  • 5) By End-Use: BFSI; Retail; Healthcare; Telecom And IT; Discrete Manufacturing; Government And Education; Other End-Users
  • Companies Mentioned: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce.com Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Automation Market Characteristics

3. Marketing Automation Market Trends And Strategies

4. Marketing Automation Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Marketing Automation Market Size and Growth

  • 5.1. Global Marketing Automation Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Marketing Automation Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Marketing Automation Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Marketing Automation Market Segmentation

  • 6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Software
  • Services
  • 6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • On-Premise
  • Cloud
  • 6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Small and Medium-Sized Enterprises
  • Large Enterprises
  • 6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Digital Marketing
  • E-Mail Marketing
  • Mobile Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Campaign Management
  • Other Applications
  • 6.5. Global Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • BFSI
  • Retail
  • Healthcare
  • Telecom And IT
  • Discrete Manufacturing
  • Government And Education
  • Other End-Users

7. Marketing Automation Market Regional And Country Analysis

  • 7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Marketing Automation Market

  • 8.1. Asia-Pacific Marketing Automation Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Marketing Automation Market

  • 9.1. China Marketing Automation Market Overview
  • 9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Marketing Automation Market

  • 10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Marketing Automation Market

  • 11.1. Japan Marketing Automation Market Overview
  • 11.2. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Marketing Automation Market

  • 12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Marketing Automation Market

  • 13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Marketing Automation Market

  • 14.1. South Korea Marketing Automation Market Overview
  • 14.2. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Marketing Automation Market

  • 15.1. Western Europe Marketing Automation Market Overview
  • 15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Marketing Automation Market

  • 16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Marketing Automation Market

  • 17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Marketing Automation Market

  • 18.1. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Marketing Automation Market

  • 19.1. Italy Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Marketing Automation Market

  • 20.1. Spain Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Marketing Automation Market

  • 21.1. Eastern Europe Marketing Automation Market Overview
  • 21.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Marketing Automation Market

  • 22.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Marketing Automation Market

  • 23.1. North America Marketing Automation Market Overview
  • 23.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Marketing Automation Market

  • 24.1. USA Marketing Automation Market Overview
  • 24.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Marketing Automation Market

  • 25.1. Canada Marketing Automation Market Overview
  • 25.2. Canada Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Marketing Automation Market

  • 26.1. South America Marketing Automation Market Overview
  • 26.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Marketing Automation Market

  • 27.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Marketing Automation Market

  • 28.1. Middle East Marketing Automation Market Overview
  • 28.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Marketing Automation Market

  • 29.1. Africa Marketing Automation Market Overview
  • 29.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Marketing Automation Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Automation Market Competitive Landscape
  • 30.2. Marketing Automation Market Company Profiles
    • 30.2.1. Microsoft Corporation
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. International Business Machines Corporation
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Oracle Corporation
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. SAP SE
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Salesforce.com Inc.
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Marketing Automation Market Other Major And Innovative Companies

  • 31.1. Cognizant Technology Solutions Corporation
  • 31.2. Adobe Inc.
  • 31.3. SAS Institute Inc.
  • 31.4. Teradata Corporation
  • 31.5. HubSpot Inc.
  • 31.6. Thryv Holdings Inc.
  • 31.7. Marketo Inc.
  • 31.8. ActiveCampaign Inc.
  • 31.9. Mirum Shopper Marketing
  • 31.10. Keap Inc.
  • 31.11. Act-On Software Inc.
  • 31.12. SharpSpring, Inc.
  • 31.13. Infusionsoft Inc.
  • 31.14. Banjo Inc.
  • 31.15. Enjoy Digital Inc.

32. Global Marketing Automation Market Competitive Benchmarking

33. Global Marketing Automation Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Marketing Automation Market

35. Marketing Automation Market Future Outlook and Potential Analysis

  • 35.1 Marketing Automation Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Marketing Automation Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Marketing Automation Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer