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市場調查報告書
商品編碼
2169424
網路安全意識培訓市場預測至2034年-按培訓類型、組成部分、部署模式、培訓交付方式、組織規模、應用、最終用戶和地區分類的全球分析Cybersecurity Awareness Training Market Forecasts to 2034 - Global Analysis By Training Type, Component, Deployment Mode, Training Delivery Mode, Organization Size, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球網路安全意識和培訓市場規模將達到 68 億美元,並在預測期內以 28.2% 的複合年成長率成長,到 2034 年將達到 495 億美元。
網路安全意識提升培訓是指旨在教育員工了解安全威脅、安全運算實務和組織政策的結構化教育專案和模擬平台,使他們能夠識別並妥善應對網路釣魚攻擊、社交工程攻擊、惡意軟體感染和資料保護要求。這些專案結合了互動式學習模組、攻擊模擬練習和行為分析,以評估和提升全體員工的安全態勢,並透過雲端平台、講師授課和與現有企業學習管理系統整合的混合式學習模式進行交付。
網路釣魚和社交工程攻擊日益加劇
人工智慧生成的網路釣魚宣傳活動、基於深度造假的社交工程以及自動化憑證竊取的迅速蔓延,使得員工安全教育變得特別迫切。這是因為攻擊者擴大繞過技術控制,轉而攻擊人的決策過程。安全意識提升培訓透過賦予員工識別可疑通訊和報告潛在事件的技能來應對這一威脅。這可以降低資料外洩的風險,增強組織的韌性,並使安全團隊能夠將資源集中在偵測更複雜的威脅,而不是應對可預防的事件。
過多的強制性培訓導致使用者疲勞
如何維持員工對安全意識提升培訓專案的參與度,一直是企業面臨的挑戰。過多的強制性培訓會導致「走過場」的心態,雖然完成率可能很高,但行為卻沒有相應改變。研究表明,68% 的員工即使意識到風險,仍然會故意違反安全策略,這表明存在一個“飽和點”,即提供額外的培訓模組已無法有效促進員工的安全性行為。由於缺乏工作相關性的通用內容會進一步降低員工的參與度,因此培訓機構需要投入資源,開發個人化的、針對特定職位的培訓場景,以在減少總螢幕使用時間的同時,保持員工的注意力。
人工智慧驅動的自適應訓練平台
人工智慧 (AI) 為安全意識提升供應商提供了巨大的機遇,使其能夠提供個人化的學習路徑、動態難度調整以及基於個人行為模式的預測性風險評分。 Hoxhunt 的「魚叉式網路釣魚代理商」利用 AI 模型創建網路釣魚模擬,其性能優於人工紅隊,並提供即時更新的培訓內容,以適應新的威脅技術。 KnowBe4 的「智慧風險引擎」分析 316 項指標,包括「網路釣魚易感性」和深度造假識別能力,從而計算出員工的準確風險評分。
商品化和免費替代品
免費網路釣魚模擬工具和開放原始碼安全意識提升資源的激增對商業供應商構成了競爭威脅,尤其是在預算有限的中小型企業領域。微軟、谷歌和其他平台供應商正擴大將基礎安全意識提升功能整合到更廣泛的安全套件中,且不收取額外費用,這縮小了獨立產品的潛在市場。供應商必須透過先進的行為分析、深度本地化和廣度整合來脫穎而出,同時還要在商品化壓力下保持高價位。
新冠疫情加速了遠距和混合辦公模式的轉變。隨著員工透過家庭網路和個人設備存取公司資源,攻擊面急劇擴大,即時需要能夠涵蓋分散辦公員工的雲端安全意識提升培訓。疫情後,隨著混合辦公模式逐漸根深蒂固,數位化培訓平台被整合到標準保全行動中,推動了對雲端原生解決方案的持續投資,而傳統課堂培訓的重要性則持續下降。
在預測期內,有關網路釣魚和社交工程的意識提升培訓領域預計將佔據最大的市場佔有率。
在預測期內,網路釣魚和社交工程意識提升培訓預計將佔據最大的市場佔有率。這是因為網路釣魚仍然是網路攻擊的主要初始入口,員工經常會遇到可疑的通訊,而且監管要求和強制性網路保險也使得對可驗證的網路釣魚模擬培訓項目的需求日益成長。這將維持持續的培訓需求,並鞏固該細分市場在整體市場中領先的收入地位。
預計在預測期內,基於模擬的訓練領域將呈現最高的複合年成長率。
在預測期內,基於模擬的訓練領域預計將呈現最高的成長率,這主要得益於體驗式學習在提升安全行為方面的有效性,優於被動式教育內容。這是因為越來越多的組織機構開始採用自動化網路釣魚模擬平台,這些平台能夠提供根據個體風險狀況量身定做的逼真攻擊場景,從而加速了模擬培訓在所有地區的普及,使其成為網路安全意識提升市場中成長最快的培訓形式。
在預測期內,北美預計將佔據最大的市場佔有率。這主要歸功於北美地區主要安全意識提升供應商的集中、網路安全投資的成熟以及美國受監管行業廣泛採用培訓項目。網路保險折扣和法律規範將促進專案的持續開展,而隨著關鍵基礎設施營運商加強對員工的保護,加拿大和墨西哥預計將穩步成長。到2025年,北美將佔全球市場佔有率的約37.8%。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於快速的數位轉型、雲端運算的廣泛應用以及大量安全事件的發生提高了企業對人為風險的認知。該地區預計在2024年將佔全球網路攻擊的31%,但中國、印度和東南亞等國政府不斷加強的數位化措施和監管正在推動對本地語言培訓內容的需求。在雙語模組和區域合規要求的推動下,亞太地區的複合年成長率約為18.6%。
According to Stratistics MRC, the Global Cybersecurity Awareness Training Market is accounted for $6.8 billion in 2026 and is expected to reach $49.5 billion by 2034 growing at a CAGR of 28.2% during the forecast period. Cybersecurity awareness training refers to structured educational programmes and simulation platforms designed to educate employees about security threats, safe computing practices, and organizational policies, enabling them to recognize and respond appropriately to phishing attempts, social engineering tactics, malware infections, and data protection requirements. These programmes combine interactive learning modules, simulated attack exercises, and behavioural analytics to measure and improve security posture across workforces, and are delivered through cloud-based platforms, instructor-led sessions, and blended learning formats that integrate with existing enterprise learning management systems.
Escalating Phishing and Social Engineering Attacks
The rapid proliferation of AI-generated phishing campaigns, deepfake-enabled social engineering, and automated credential theft has created urgent demand for workforce security education, as attackers increasingly bypass technical controls by targeting human decision-making. Cybersecurity awareness training addresses this threat by equipping employees with the skills to identify suspicious communications and report potential incidents, which in turn reduces breach risk, strengthens organizational resilience, and enables security teams to focus resources on advanced threat detection rather than preventable incidents.
User Fatigue from Excessive Mandatory Training
Organizations face a persistent challenge in maintaining employee engagement with security awareness programmes, as excessive mandatory training sessions can induce a checkbox mentality where completion metrics improve without corresponding behavioural change. Research indicates that 68% of workers knowingly break security policy despite awareness of risks, illustrating a saturation point where additional modules no longer translate into safer conduct. Generic content lacking job relevance erodes engagement further, requiring providers to invest in personalized, role-specific scenarios that sustain attention while trimming total screen time.
AI-Powered Adaptive Training Platforms
Artificial intelligence presents a substantial opportunity for security awareness vendors to deliver personalized learning pathways, dynamic difficulty adjustment, and predictive risk scoring based on individual behaviour patterns. Hoxhunt's Spear Phishing Agent uses AI models to craft phishing simulations that can outperform human red teams, enabling training content that evolves in real time to match emerging threat techniques. KnowBe4's SmartRisk Engine analyses 316 indicators including Phish-prone Percentage and deepfake identification capability to generate accurate workforce risk scores.
Commoditization and Free Alternatives
The proliferation of free phishing simulation tools and open-source security awareness resources poses a competitive threat to commercial providers, particularly in small and medium enterprise segments where budgets are constrained. Microsoft, Google, and other platform vendors increasingly bundle basic security awareness functionality into broader security suites at no additional cost, reducing standalone addressable market. Vendors must differentiate through advanced behavioural analytics, localisation depth, and integration breadth to defend premium pricing against commoditization pressures.
The Covid-19 pandemic accelerated the shift toward remote and hybrid work models, dramatically expanding the attack surface as employees accessed corporate resources from home networks and personal devices, creating immediate demand for cloud-delivered security awareness training that could reach distributed workforces. Post-pandemic, the structural persistence of hybrid work has embedded digital training platforms within standard security operations, driving sustained investment in cloud-native solutions while traditional classroom-based delivery continues to decline in relative importance.
The phishing and social engineering awareness training segment is expected to be the largest during the forecast period
The phishing and social engineering awareness training segment is expected to account for the largest market share during the forecast period, due to the persistent dominance of phishing as the primary initial access vector for cyberattacks and the high frequency with which employees encounter suspicious communications, while regulatory requirements and cyber-insurance mandates increasingly require demonstrable phishing simulation programmes, which in turn sustains recurring training demand and reinforces this segment's leading revenue position within the overall market.
The simulation-based training segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the simulation-based training segment is predicted to witness the highest growth rate, driven by the effectiveness of experiential learning in changing security behaviour compared with passive educational content, as organizations increasingly adopt automated phishing simulation platforms that deliver realistic attack scenarios tailored to individual risk profiles, which in turn accelerates adoption across all geographies and positions simulation-based delivery as the fastest-growing training mode in the cybersecurity awareness market.
During the forecast period, the North America region is expected to hold the largest market share, owing to the concentration of leading security awareness vendors, mature cybersecurity spending, and widespread adoption of training programmes across regulated industries in the United States. Cyber-insurance discounts and regulatory frameworks reinforce program continuation, while Canada and Mexico exhibit steady growth as critical infrastructure operators strengthen workforce defences. North America accounted for approximately 37.8% of the global market in 2025.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, propelled by the rapid digital transformation, expanding cloud adoption, and high incident volumes that elevate organizational awareness of human risk. The region absorbed 31% of global cyberattacks in 2024, while government digital initiatives and regulatory tightening across China, India, and Southeast Asia drive demand for localized training content. Asia Pacific is expanding at approximately 18.6% CAGR, supported by bilingual modules and regional compliance requirements.
Key players in the market
Some of the key players in Cybersecurity Awareness Training Market include KnowBe4, Inc., Proofpoint, Inc., Hoxhunt Oy, Cofense, Inc., Infosec Institute, Inc., SANS Institute, Mimecast Limited, Fortra, LLC, Barracuda Networks, Inc., SoSafe GmbH, Terranova Security, CybSafe Ltd., NINJIO, LLC, Living Security, Inc., MetaCompliance Ltd., Arctic Wolf Networks, Inc., and ESET, spol. s r.o.
In September 2026, KnowBe4, Inc. launched a native browser extension for Chrome and Edge within its Agent Risk Manager platform, enabling security teams to discover, quantify, and govern shadow AI usage with real-time controls to allow, warn, or block employee access to unsanctioned AI tools.
In September 2026, KnowBe4, Inc. achieved accreditation from Italy's Agenzia per la Cybersicurezza Nazionale, reinforcing its compliance with stringent national cybersecurity standards and expanding its presence in the Italian market for digital workforce security solutions.
In July 2026, KnowBe4, Inc. signed a multi-year strategic collaboration agreement with Amazon Web Services to simplify procurement and deployment of security awareness solutions through AWS Marketplace, with joint investments in go-to-market initiatives and channel partner enablement.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.