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市場調查報告書
商品編碼
2129305
全球多模態旅行規劃市場預測(至2034年):依規劃模式、交通方式、旅遊資訊、旅客類型、最終用戶和地區分類Multimodal Journey Planning Market Forecasts to 2034 - Global Analysis By Planning Mode, Transport Mode, Travel Information, Traveler Type, End User, and Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球多模態旅行規劃市場規模將達到 42 億美元,並在預測期內以 13.8% 的複合年成長率成長,到 2034 年將達到 118 億美元。
多模態出行規劃是指利用數位化交通解決方案,結合多種交通途徑(例如公車、火車、共乘旅行、步行、騎乘、計程車和私家車),幫助使用者規劃和最佳化出行。這些平台整合了時刻表、路線、即時路況資訊、車輛可用性、票價和出行條件等信息,並透過數位化介面提供協調一致的出行選擇。多模態出行規劃能夠提升出行便利性,支援高效率的交通途徑選擇,並促進全面出行服務的發展。日益成長的都市化、公共交通的現代化以及「交通行動服務(MaaS)」理念的推行,正在推動多模態出行規劃平台在全球範圍內的普及應用。
市場動態
都市化和交通堵塞
全球主要都會地區的快速都市化正帶來嚴峻的交通堵塞挑戰,也推動了對高效多模態出行規劃解決方案的需求。智慧型手機普及率的提高和數位素養的提升,促使不同人群更廣泛地使用出行規劃應用程式。政府對智慧城市基礎設施和永續交通的投資,透過公共資金和政策支持,推動了市場擴張。整合多家交通運輸業者的即時數據,提高了出行規劃的準確性,並提升了使用者體驗。日益增強的環保意識也鼓勵出行者選擇永續的多模態交通途徑。
運輸運營商數據整合面臨的挑戰
由於不同運輸業者的技術能力和舊有系統各不相同,數據整合面臨許多挑戰,這大大增加了路線規劃平台部署的難度。發展中地區即時數據的匱乏以及法律規範的碎片化限制了新興經濟體的市場成長。位置資料收集和共用的隱私問題可能會影響使用者對路線規劃應用程式的接受度和信任度。不同平台之間的互通性標準仍然統一,限制了資料的無縫交換。技術複雜性也增加了開發成本和部署時間。
與出行即服務 (MaaS) 平台整合
與提供統一預訂、支付和票務功能的交通行動服務(MaaS) 平台整合,為多模態出行規劃提供者帶來了巨大的成長機會。共享出行服務(例如自行車共享、滑板車共享和叫車)的擴展,催生了對包含多種出行選擇的綜合路線規劃解決方案的需求。人工智慧驅動的預測分析技術在關鍵市場中正獲得商業性認可。與公共交通和出行業者建立策略合作夥伴提案,正在拓展平台提供者的目標市場。綜合出行解決方案正日益受到都市區出行者的青睞。
與現有導航平台的競爭
來自Google地圖等現有導航平台和新興出行聚合平台的激烈競爭正在所有市場領域和地區加劇。技術的碎片化和平台間缺乏標準化可能會限制互通性和資料共用能力。關於資料共用要求和隱私合規性的監管不確定性帶來了持續的合規風險。某些地區消費者對單一交通途徑解決方案的偏好可能會限制多模態出行規劃平台的普及。現有競爭對手在用戶基數方面擁有顯著優勢。
新冠疫情期間,由於封鎖和遠距辦公政策,全球旅行大幅減少,公共交通客流量和多模態出行規劃的需求也顯著下降。旅客越來越傾向於選擇能夠提供即時客流資訊和社交距離指南的路線規劃解決方案,以應對健康方面的擔憂。疫情後,都市區交通逐漸恢復,人們對永續交通的興趣也日益濃厚。遠端服務需求的迫切性加速了交通領域的數位轉型。全部區域路線規劃技術的投資持續成長。
在預測期內,旅行規劃領域預計將佔據最大的市場佔有率。
在預測期內,旅行規劃領域預計將佔據最大的市場佔有率。這是因為全面的端到端旅行規劃是多模態旅行規劃平台的核心功能,適用於所有使用者群體。旅行者依靠旅行規劃功能來確定最佳的交通途徑組合、比較旅行時間、評估成本並確定行程中的便利性。其對使用者體驗的根本重要性正在推動所有區域市場的持續需求。旅行規劃仍然是大多數平台使用者的關鍵價值提案。
預計在預測期內,共享出行領域將呈現最高的複合年成長率。
在預測期內,共享旅遊領域預計將呈現最高的成長率,這主要得益於全球都市區自行車共享、滑板車共享和共乘服務的日益普及。將共享旅遊選項整合到旅遊規劃平台中,能夠為旅客實現「最後一公里」與「第一公里」的無縫銜接。消費者對靈活便捷的按需交通途徑的偏好不斷成長,正在加速各地區市場的成長。共享出行在都市區年輕人的普及率持續攀升。
在預測期內,北美預計將佔據最大的市場佔有率,這得益於其對旅行規劃技術的早期應用以及美國領先平台提供商的強大影響力。美國擁有眾多尖端的多模態旅行規劃解決方案開發商,並在各大大都會圈擁有廣泛的使用者群體。智慧型手機的高普及率、先進的數位基礎設施和強大的技術文化正在鞏固該地區的市場領導地位。各大大都會圈將繼續推動全部區域的創新和平台應用。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於快速的都市化、公共交通網路的擴張以及新興經濟體智慧型手機普及率的不斷提高。中國、印度和東南亞國家正在大力投資智慧運輸解決方案和綜合交通系統。不斷壯大的中產階級和對便利交通日益成長的需求正在加速市場擴張。政府對智慧城市和公共交通的投資也全部區域的市場成長提供了支持。
According to Stratistics MRC, the Global Multimodal Journey Planning Market is accounted for $4.2 billion in 2026 and is expected to reach $11.8 billion by 2034 growing at a CAGR of 13.8% during the forecast period. Multimodal journey planning refers to digital transportation solutions that help users plan and optimize trips involving multiple transportation modes such as buses, trains, shared mobility, walking, cycling, taxis, and private vehicles. These platforms integrate schedules, routes, real-time traffic information, vehicle availability, fares, and travel conditions to provide coordinated journey options through digital interfaces. Multimodal journey planning improves travel convenience, supports efficient mode selection, and encourages integrated mobility services. Growing urbanization, public transportation modernization, and mobility-as-a-service initiatives are driving adoption of multimodal journey planning platforms globally.
Market Dynamics
Growing urbanization and traffic congestion
Rapid urbanization across major metropolitan areas worldwide is creating significant traffic congestion challenges that drive demand for efficient multimodal journey planning solutions. Rising smartphone penetration and increasing digital literacy are enabling wider adoption of journey planning applications across diverse demographic segments. Government investments in smart city infrastructure and sustainable mobility initiatives are supporting market expansion through public funding and policy support. Integration of real-time data from multiple transport providers is improving journey planning accuracy and enhancing user experience. Growing environmental awareness is also encouraging travelers to choose sustainable multimodal transport options.
Data integration challenges across transport operators
Significant data integration challenges across diverse transport operators with varying technical capabilities and legacy systems create substantial implementation complexity for journey planning platforms. Limited availability of real-time data in developing regions and fragmented regulatory frameworks constrain market growth in emerging economies. Privacy concerns regarding location data collection and sharing may affect user adoption and trust in journey planning applications. Interoperability standards across different platforms remain inconsistent, limiting seamless data exchange. Technical complexity increases development costs and implementation timelines.
Integration with Mobility-as-a-Service platforms
Integration with Mobility-as-a-Service platforms offering unified booking, payment, and ticketing capabilities presents significant growth opportunities for multimodal journey planning providers. Expansion of shared mobility services including bike-sharing, scooter-sharing, and ride-hailing creates demand for comprehensive journey planning solutions that incorporate diverse options. AI-powered predictive analytics for personalized journey recommendations is gaining commercial traction across major markets. Strategic partnerships with transit agencies and mobility operators are expanding addressable markets for platform providers. Unified mobility solutions are increasingly preferred by urban travelers.
Competition from established navigation platforms
Intense competition from established navigation platforms like Google Maps and emerging mobility aggregators is intensifying across all market segments and geographic regions. Technology fragmentation and limited standardization across platforms may constrain interoperability and data sharing capabilities. Regulatory uncertainties regarding data sharing requirements and privacy compliance pose ongoing compliance risks. Consumer preference for single-mode transport solutions in certain regions may limit adoption of multimodal journey planning platforms. Established competitors have significant user base advantages.
The COVID-19 pandemic significantly disrupted public transportation ridership and multimodal journey planning demand as lockdowns and remote work policies drastically reduced travel volumes globally. Travelers increasingly sought journey planning solutions offering real-time occupancy information and social distancing guidance to manage health concerns. The post-pandemic period has witnessed steady recovery in urban mobility and growing interest in sustainable travel options. Digital transformation in transit agencies has accelerated as remote service delivery became essential. Investment in journey planning technology continues growing across major regions.
The trip planning segment is expected to be the largest during the forecast period
The trip planning segment is expected to account for the largest market share during the forecast period as comprehensive end-to-end journey planning represents the core functionality of multimodal journey planning platforms across all user segments. Travelers rely on trip planning capabilities to identify optimal combinations of transport modes, compare travel times, evaluate costs, and assess convenience across their entire journey. Its fundamental importance to user experience drives sustained demand across all geographic markets. Trip planning remains the primary value proposition for most platform users.
The shared mobility segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the shared mobility segment is predicted to witness the highest growth rate driven by expanding availability of bike-sharing, scooter-sharing, and ride-sharing services in urban areas worldwide. Integration of shared mobility options into journey planning platforms enables seamless first-mile and last-mile connectivity for travelers. Growing consumer preference for flexible, on-demand transport alternatives is accelerating market growth across all regions. Shared mobility adoption continues increasing among younger urban demographics.
During the forecast period, the North America region is expected to hold the largest market share owing to early adoption of journey planning technologies and strong presence of major platform providers based in the United States. The United States hosts leading multimodal journey planning solution developers with extensive user bases across major metropolitan areas. High smartphone penetration, advanced digital infrastructure, and strong technology culture reinforce regional market leadership. Major metropolitan areas continue driving innovation and platform adoption across the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid urbanization, expanding public transport networks, and growing smartphone adoption across emerging economies. China, India, and Southeast Asian countries are investing heavily in smart mobility solutions and integrated transport systems. Growing middle class population and rising demand for convenient travel options are accelerating market expansion. Government smart city initiatives and public transport investments support market growth across the region.
Key players in the market
Some of the key players in the Multimodal Journey Planning Market include Moovit App Global Ltd., Citymapper Limited, Transit App, Inc., Google LLC, TomTom N.V., PTV Group, Urban Mobility Labs Inc., Here Technologies, Masabi Limited, Cubic Corporation, Swiftly, Inc., Optibus Ltd., Via Transportation, Inc., and TransitScreen, Inc.
In April 2025, Moovit App Global Ltd. launched an enhanced multimodal journey planning platform integrating real-time data from over 1,000 transport operators worldwide. The platform includes AI-powered personalized recommendations and seamless integration with Mobility-as-a-Service payment systems. The development responds to growing demand from urban travelers for comprehensive travel planning solutions.
In February 2025, Citymapper Limited expanded its journey planning capabilities with new features for shared mobility integration, allowing users to book bike-sharing, scooter-sharing, and ride-hailing services directly through the application. The expansion strengthens Citymapper's position in the multimodal journey planning market.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.