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市場調查報告書
商品編碼
2093041
漫遊服務市場預測至2034年-按服務類型、漫遊類型、用戶類型、最終用戶和地區分類的全球分析Roaming Services Market Forecasts to 2034 - Global Analysis By Service Type (Voice Roaming, Data Roaming, and SMS Roaming), Roaming Type (National Roaming and International Roaming), Subscriber Type, End User, and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球漫遊服務市場規模將達到 834 億美元,並在預測期內以 6.9% 的複合年成長率成長,到 2034 年達到 1,422 億美元。
漫遊服務讓行動用戶即使在本國網路服務範圍之外旅行,也能在其行動裝置上使用語音、數據和通訊服務。這些服務包括為到訪用戶提供網路連線的通訊業者間協議,以及相關的收費和支付流程。該市場面向個人用戶、企業用戶和物聯網/機器對機器(IoT/M2M)用戶,服務對象包括通訊業者、企業、政府機構和個人旅客。國際旅行的增加、數據消耗的成長、物聯網的普及以及對無縫連接日益成長的需求是推動各地區市場擴張的主要因素。
不斷擴大的國際旅遊業
國際旅遊業的穩定成長是漫遊服務市場的主要驅動力。跨境商務、休閒和教育旅客數量的增加,持續推高了海外行動連線的需求。新興市場旅遊業的擴張也推動了漫遊收入的成長。疫情後商務旅行的復甦也促進了漫遊服務的普及。連網設備的激增以及人們在旅行中對行動數據導航、通訊和資訊獲取的日益依賴,進一步刺激了漫遊需求。隨著國際旅行的復甦和成長,漫遊服務受益於全球各地用戶活躍度的提升。
消費者對高額漫遊費和意外巨額帳單的抵觸情緒。
高昂的漫遊費用和消費者不願接受意外高額帳單是漫遊服務市場的主要阻礙因素。許多消費者認為國際漫遊費用過高,因此限制了漫遊的使用,或尋求其他替代方案,例如本地SIM卡或eSIM解決方案。不同地區的監管干預限制了漫遊費用,影響了通訊業者的收入。消費者對漫遊費用的日益關注導致其使用更加謹慎,並限制了潛在的服務消費。一些地區零費率(免費)漫遊服務的出現改變了消費者的預期,要求通訊業者提供全面的漫遊套餐,這可能會對利潤率造成壓力。這些成本方面的擔憂和消費者的行為模式限制了業務收益成長的機會。
擴展 5G 漫遊和物聯網/機器對機器 (IoT/M2M) 服務
5G網路的部署和物聯網/機器對機器(IoT/M2M)連接的擴展為漫遊服務市場創造了巨大的機會。 5G漫遊能夠實現更快的資料通訊傳輸速度、更低的延遲,並催生出諸如增強型行動寬頻、工業IoT和自動駕駛應用等新的應用場景。隨著聯網汽車、資產追蹤、智慧電錶和工業感測器等需要跨國連接的設備的普及,物聯網/機器對機器漫遊的需求也在不斷成長。連網設備的激增為通訊業者創造了新的漫遊收入來源。隨著5G覆蓋範圍的全球擴大和物聯網應用的加速發展,對高階漫遊功能的需求持續成長,為服務供應商開闢了新的市場機會和收入來源。
與替代連接解決方案的競爭
來自其他連接解決方案的日益激烈的競爭對傳統漫遊服務構成了重大威脅。本地SIM卡、eSIM解決方案和旅遊SIM卡服務為旅客提供了比通訊業者漫遊服務更經濟實惠的選擇。 Wi-Fi通話和通訊應用程式可讓用戶無需支付行動電話漫遊費即可進行通訊。虛擬行動服務業者(MVNO)和全球連線供應商正以極具競爭力的服務進軍漫遊市場。監管干預,包括限制漫遊費用,正在影響通訊業者的定價柔軟性和盈利。這些競爭壓力可能會削弱傳統通訊業者的漫遊收入和市場佔有率。
新冠肺炎疫情導致的國際旅遊限制、邊境關閉和封鎖措施嚴重衝擊了漫遊服務市場,通訊業者的漫遊收入大幅下降。商務和休閒旅遊的減少都影響了個人和企業的漫遊使用。然而,由於對連網裝置的持續需求,物聯網/機器對機器(IoT/M2M)漫遊業務仍保持相對強勁。疫情加速了電信業的數位轉型,包括漫遊服務的現代化。疫情後,國際旅行穩步復甦,帶動了漫遊收入的回升。這場危機永久改變了人們的旅行模式,催生了混合型經營模式,並推動了休閒旅行的強勁復甦,從而創造了一個變革中復甦的漫遊市場環境。
在預測期內,消費者群體預計將佔據最大佔有率。
預計在整個預測期內,消費者細分市場將佔據最大的市場佔有率。這主要得益於數量龐大的國際休閒旅行者以及他們在國外對行動連線的持續需求。消費者用戶佔全球漫遊用戶的絕大多數,數百萬旅客需要跨國語音、通訊和資訊服務。旅遊業的成長和消費者數據消費的增加正推動著這一細分市場的發展。旅行者使用行動服務進行導航、社交媒體互動、通訊和資訊獲取,這進一步推動了漫遊使用量的持續成長。隨著國際旅行的復甦和擴張,預計在整個預測期內,消費者細分市場在用戶和收入方面都將保持最大佔有率。
預計在預測期內,「旅行者」細分市場將呈現最高的複合年成長率。
在整個預測期內,「旅行者」細分市場預計將呈現最高的成長率,這主要得益於國際旅遊成長與漫遊服務使用量之間的直接關聯。旅行者是漫遊服務的主要終端用戶,他們在國外期間透過語音通話、資料通訊通訊和通訊等方式產生流量。全球旅行的增加、可支配收入成長帶來的旅行機會增加以及旅行中對行動連線的日益依賴等因素,都推動了這一細分市場的發展。導航、社交媒體、串流媒體和通訊等數據密集型應用程式正在推動每位用戶的漫遊使用量成長。隨著國際旅行的持續復甦和擴張,旅行者細分市場正在引領漫遊服務市場最快的成長。
在整個預測期內,北美預計將保持最大的市場佔有率,這得益於其高價值的漫遊用戶、廣泛的國際旅行模式以及先進的電信基礎設施。美國和加拿大產生了大量的國際漫遊流量。強勁的商務旅行和旅遊業正在推動漫遊需求。通訊業者之間已建立的漫遊協議促進了服務的可用性。較高的可支配收入也促進了旅行和漫遊支出的成長。憑藉完善的電信基礎設施和龐大的旅行者群體,北美預計將在整個預測期內保持其市場主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於中國、印度、澳大利亞和東南亞等國家國際旅行的不斷成長、中產階級的壯大以及行動連線的提高。可支配收入的增加和日益成長的旅行意願正在推動國際旅客數量的成長。航空網路和旅遊基礎設施的擴張也為市場成長提供了支撐。通訊業者正在投資漫遊合作項目,以獲取不斷成長的流量。隨著該地區國際旅遊業的持續擴張和行動網路普及率的不斷提高,亞太地區正經歷著全球成長最快的漫遊服務市場之一。
According to Stratistics MRC, the Global Roaming Services Market is accounted for $83.4 billion in 2026 and is expected to reach $142.2 billion by 2034 growing at a CAGR of 6.9% during the forecast period. Roaming services enable mobile subscribers to use their mobile devices for voice, data, and messaging services while traveling outside their home network coverage area. These services involve agreements between telecom operators to provide connectivity to visiting subscribers, with associated billing and settlement processes. The market serves consumer, enterprise, and IoT/M2M subscribers, catering to telecom operators, enterprises, government entities, and individual travelers. Growing international travel, increasing data consumption, expanding IoT deployments, and rising demand for seamless connectivity are key drivers of market expansion across all regions.
Growing international travel and tourism industry
The steady growth of international travel and tourism is a primary driver for the roaming services market. Increasing numbers of travelers crossing borders for business, leisure, and education create sustained demand for mobile connectivity while abroad. Tourism industry expansion in emerging economies is driving roaming revenue growth. Business travel recovery post-pandemic is contributing to roaming service adoption. The proliferation of connected devices and growing reliance on mobile data for navigation, communication, and information access during travel further supports roaming demand. As international travel continues its recovery and growth trajectory, roaming services are benefiting from increased subscriber activity across all regions.
High roaming charges and consumer resistance to bill shock
High roaming charges and consumer resistance to unexpected high bills represent significant restraints for the roaming services market. Perceived excessive costs for international roaming have led many consumers to limit usage or seek alternatives including local SIM cards and eSIM solutions. Regulatory interventions in various regions have capped roaming charges, affecting operator revenues. Consumer awareness of roaming costs creates usage caution, limiting potential service consumption. The rise of zero-rated roaming offerings in some regions has changed consumer expectations, pressuring operators to provide inclusive roaming packages that may compress margins. These cost concerns and consumer behavior patterns limit service revenue growth opportunities.
5G roaming and IoT/M2M service expansion
The rollout of 5G networks and expanding IoT/M2M connectivity present significant opportunities for the roaming services market. 5G roaming enables higher data speeds, lower latency, and new use cases including enhanced mobile broadband, industrial IoT, and autonomous applications. IoT/M2M roaming is expanding with connected vehicles, asset tracking, smart meters, and industrial sensors requiring cross-border connectivity. The proliferation of connected devices creates new roaming revenue streams for operators. As 5G coverage expands globally and IoT deployments accelerate, demand for advanced roaming capabilities continues growing, opening new market opportunities and revenue sources for service providers.
Competition from alternative connectivity solutions
Increasing competition from alternative connectivity solutions poses significant threats to traditional roaming services. Local SIM cards, eSIM solutions, and travel SIM offerings provide travelers with potentially lower-cost alternatives to operator roaming services. Wi-Fi calling and messaging applications enable communication without cellular roaming charges. Mobile virtual network operators and global connectivity providers are entering the roaming market with competitive offerings. Regulatory intervention including roaming rate caps affects operator pricing flexibility and profitability. These competitive pressures may erode roaming revenue and market share for traditional telecom operators.
The COVID-19 pandemic severely disrupted the roaming services market due to international travel restrictions, border closures, and lockdowns. Roaming revenue for telecom operators declined sharply. Business and leisure travel reductions affected both consumer and enterprise roaming usage. However, IoT/M2M roaming demonstrated relative resilience with continued demand for connected devices. The pandemic accelerated digital transformation in the telecom sector, including roaming service modernization. Post-pandemic, international travel has steadily recovered, driving roaming revenue recovery. The crisis permanently changed travel patterns, with hybrid business models emerging and leisure travel rebounding strongly, creating a transformed but recovering roaming market environment.
The Consumer segment is expected to be the largest during the forecast period
The Consumer segment is expected to account for the largest market share during the forecast period, driven by the substantial volume of international leisure travelers and their continued demand for mobile connectivity while abroad. Consumer subscribers represent the majority of roaming users globally, with millions of travelers requiring voice, messaging, and data services across borders. The segment benefits from growing tourism and increasing consumer data consumption. Travelers use mobile services for navigation, social media, communication, and information access, driving sustained roaming usage. As international travel recovers and expands, the consumer segment maintains the largest subscriber and revenue share throughout the forecast period.
The Travelers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Travelers segment is predicted to witness the highest growth rate, fueled by the direct relationship between international travel growth and roaming service consumption. Travelers are the primary end users of roaming services, generating traffic through voice calls, data usage, and messaging while abroad. The segment benefits from increasing global travel, rising disposable incomes enabling more travel, and growing reliance on mobile connectivity during journeys. Data-intensive applications including navigation, social media, streaming, and communication drive per-user roaming consumption. As international travel continues recovering and expanding, the travelers segment delivers the fastest roaming services market growth.
During the forecast period, the North America region is expected to hold the largest market share, supported by high-value roaming subscribers, extensive international travel patterns, and advanced telecom infrastructure. The United States and Canada generate substantial outbound roaming traffic. Strong business travel and tourism sectors drive roaming demand. Established roaming agreements between operators facilitate service availability. High disposable incomes enable increased travel and roaming spending. With developed telecom infrastructure and significant travel volumes, North America maintains its dominant market position throughout the forecast period.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by expanding outbound tourism, increasing middle-class populations, and growing mobile connectivity adoption across countries including China, India, Australia, and Southeast Asia. Rising disposable incomes and growing travel aspirations are increasing international travel volumes. Expanding air connectivity and tourism infrastructure support market growth. Telecom operators are investing in roaming partnerships to capture growing traffic. As the region's international travel sector continues expanding and mobile penetration deepens, Asia Pacific delivers the fastest roaming services market growth globally.
Key players in the market
Some of the key players in Roaming Services Market include Telefonaktiebolaget LM Ericsson, Nokia Corporation, Cisco Systems, Inc., Amdocs Limited, Comviva Technologies Limited, Syniverse Technologies LLC, BICS SA, Comfone AG, Tata Communications Limited, Orange S.A., Deutsche Telekom AG, Vodafone Group Plc, Telefonica, S.A., BT Group plc, China Mobile Limited, Telenor ASA, and AT&T Inc.
In June 2026, Comfone finalized the expansion of its Key2roam Hub software suite, deploying automated billing reconciliation tools tailored for Tier-2 mobile network operators transitioning from legacy clearing to modern GSMA standards.
In March 2026, BICS announced a major structural modernization program with Netcracker to upgrade its entire Digital OSS platform, stabilizing and future-proofing the core database systems that power its global wholesale roaming, 5G IP Exchange (IPX), and international IoT data capacity.
In March 2026, Amdocs launched its "Global eSIM Traveler Solution" at MWC 2026, leveraging the Amdocs eSIM Cloud ecosystem to allow communications service providers to offer instant, branded data plans directly to international travelers and reclaim roaming market share from digital aggregators.
In February 2026, Syniverse announced a deep strategic partnership with BICS to accelerate global 5G Standalone (SA) roaming, deploying advanced Billing and Charging Evolution (BCE) clearing tools alongside Secure Edge Protection Proxy (SEPP) network architectures to capture next-generation wholesale traffic.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.