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市場調查報告書
商品編碼
2068623
寵物保健和按摩服務市場預測至2034年——全球服務類型、交付方式、寵物品種、服務目標、套餐模式、最終用戶和地區分析Pet-Wellness and Massage Services Market Forecasts to 2034 - Global Analysis By Service Type, Delivery Mode, Pet Type, Purpose of Service, Package Model, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球寵物健康和按摩服務市場規模將達到 35 億美元,並在預測期內以 8.0% 的複合年成長率成長,到 2034 年將達到 66 億美元。
寵物保健和按摩服務旨在透過專業的徒手療法和整體療法,改善寵物的身體狀況、精神舒適度和整體健康。服務範圍涵蓋舒緩按摩、復健療程、水療、芳香療法以及減壓和促進血液循環的技巧。訓練有素的專業人員會評估每隻寵物的需求,並客製化治療方案,以解決疼痛管理、提高柔軟性、緩解焦慮或促進術後復原等問題。寵物數量的不斷成長、寵物「擬人化」趨勢的日益盛行以及人們對預防性醫療保健的日益關注,都推動了這些服務的擴展,而上門服務的日益普及也提高了服務的可及性。隨著飼主希望他們的寵物擁有更健康、更快樂的生活,這些服務正成為現代寵物照護解決方案中不可或缺的一部分。
根據美國寵物用品協會(APPA)的數據,2023年美國寵物行業的總支出達到1470億美元,其中123億美元用於“其他服務”,例如美容、寵物酒店、訓練、保險和寵物照顧/遛狗。健康和按摩服務通常也屬於這一類別。
寵物「人性化」進程
人們日益認知到寵物是家庭成員,這極大地推動了寵物健康和按摩服務市場的發展。飼主現在更重視寵物的心理健康、舒適度和壽命,因此在專業服務上的支出也隨之增加。這些服務包括放鬆療法、按摩護理和預防性醫療保健,以維持寵物的最佳健康狀態。現代都市生活和不斷變化的家庭結構進一步加強了這種聯繫,而數位平台則為人們提供了更多接觸高階寵物照護服務的機會。因此,越來越多的人開始接受個人化的健康服務,全球對寵物按摩和整體護理解決方案的需求也在穩步成長。
新興市場認知度低
發展中地區對寵物健康和按摩療法的認知不足阻礙了市場成長。許多飼主仍然不了解這些服務如何改善寵物的健康、運動能力和情緒平衡。傳統的護理方法通常側重於餵食和基礎醫療,很少關注整體療法。宣傳活動不足、缺乏專業指導以及對這些服務的認知度低進一步阻礙了它們的普及。資訊鴻溝在農村地區和小規模都市區更為顯著。因此,知識匱乏和接觸有限仍然是推廣這些服務的障礙,減緩了寵物健康和按摩服務在新興經濟體的發展。
與獸醫學的合作
將寵物保健和按摩服務與獸醫護理相結合,代表著一條極具價值的發展道路。許多獸醫現在都認知到輔助性治療在改善復原效果和控制慢性疾病方面的益處。動物醫院與保健服務提供者之間的合作,能夠制定兼顧醫療和治療需求的全面護理計劃。這種合作有助於建立寵物飼主之間的信任,並鼓勵他們將按摩服務納入日常保健。提供套餐優惠和轉診系統,進一步提升了服務的便利性和可近性。最終,與獸醫護理的整合能夠提高服務的普及率,並進一步強化寵物整體護理方法的重要性。
激烈的市場競爭
寵物保健和按摩行業的激烈競爭給服務提供者帶來了巨大挑戰。由於眾多企業提供類似服務,企業要想脫穎而出並保持盈利變得越來越困難。以價格為導向的策略可能會降低利潤率,而提供獨特理念和低價的新進業者則可能搶走老牌企業的客戶。服務的同質化進一步阻礙了差異化。為了保持成功,企業必須專注於提升服務品質、品牌建立和客戶滿意度。如果沒有清晰的價值提案和強大的市場影響力,企業可能難以維持成長和保持競爭力。
疫情為寵物保健和按摩服務市場帶來了挑戰和機會。封鎖和社交距離的措施最初擾亂了商業運營,導致服務中斷和收入下降。另一方面,寵物飼養量的激增以及寵物與飼主之間情感紐帶的加深,提高了人們對動物福祉的關注。這促使人們對緩解壓力和物理治療服務的需求增加。對安全的重視也帶動了對上門照護和到訪服務的需求成長。線上諮詢和數位化互動也得到了擴展。隨著限制措施的逐步放寬,在更加重視預防保健和寵物健康管理的推動下,市場呈現復甦跡象。
在預測期內,物理治療按摩服務領域預計將佔據最大的市場佔有率。
預計在預測期內,治療性按摩服務將佔據最大的市場佔有率,因為它能有效治療身體疾病並輔助醫療照護。這些服務廣泛用於緩解疼痛、改善活動能力以及管理關節問題和肌肉緊張等慢性疾病。許多飼主選擇治療性按摩作為獸醫治療的輔助手段,以促進寵物康復並改善其整體健康狀況。老年寵物數量的增加以及人們對康復方案認知的提高進一步推動了這一需求。由於其臨床療效和專業認可,該細分市場將繼續保持最大的市場佔有率。
在預測期內,上門服務和居家照護領域預計將實現最高的複合年成長率。
在預測期內,受便利性和個人化照護需求的推動,上門服務和居家照護服務預計將呈現最高的成長率。許多寵物飼主更傾向於選擇家庭護理,因為這樣既節省時間,又能避免寵物出遊帶來的壓力。熟悉的環境能夠增強寵物的安全感,並提高治療效果。按需服務和訂閱計劃的出現進一步加速了此類服務的普及。此外,由於這些服務已覆蓋到缺乏專業設施的地區,因此也變得更加便捷。隨著生活方式的改變和對靈活解決方案需求的不斷成長,行動和上門服務在都市區和發展中地區都在迅速擴張。
在預測期內,北美預計將佔據最大的市場佔有率,這得益於其龐大的寵物數量和對高品質寵物護理的大量投入。該地區擁有完善的獸醫保健體系、日益成長的整體療法意識以及大量技術嫻熟的服務提供者。該地區的寵物飼主通常將寵物視為家庭成員,因此他們更傾向於投資按摩療法等健康解決方案。保險覆蓋範圍和完善的配套服務也進一步推動了市場成長。再加上高收入水準和現代化的生活方式,這些因素共同確立了北美的市場領導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於經濟發展和生活方式的改變。收入水準的提高和寵物擁有率的上升推動了消費者對更全面的寵物照護解決方案的支出。人們對寵物整體健康管理的認知不斷提高,也促進了寵物保健服務的普及。隨著獸醫機構和服務供應商(包括行動服務)的增加,寵物保健服務的可近性也得到了提升。亞太地區幅員遼闊,擁有許多尚未開發的消費群體,蘊藏著巨大的成長機遇,是寵物保健產業快速發展的關鍵所在。
According to Stratistics MRC, the Global Pet-Wellness and Massage Services Market is accounted for $3.5 billion in 2026 and is expected to reach $6.6 billion by 2034 growing at a CAGR of 8.0% during the forecast period. Pet wellness and massage services aim to enhance pets' physical condition, mental calmness, and wellbeing through specialized hands-on therapies and holistic approaches. Offerings range from soothing massage and rehabilitation sessions to hydrotherapy, aromatherapy, and techniques that reduce stress and improve circulation. Trained professionals evaluate each pet's needs and customize treatments for pain management, flexibility, anxiety reduction, or recovery after medical procedures. Rising pet ownership, humanization trends, and interest in preventive healthcare are boosting adoption, while in-home options increase accessibility. With owners seeking healthier, happier lives for their animals, these services are becoming a vital part of contemporary pet care solutions.
According to the American Pet Products Association (APPA), U.S. pet industry expenditures totaled $147 billion in 2023, including $12.3 billion spent on "other services" such as grooming, boarding, training, insurance, and pet sitting/walking - the category where wellness and massage services are typically included.
Rising pet humanization
The growing perception of pets as integral family members is significantly boosting the pet-wellness and massage services market. Owners now focus on ensuring their animals' emotional wellbeing, comfort, and extended lifespan, leading to higher spending on specialized services. This includes relaxation therapies, massage treatments, and preventive healthcare measures designed to maintain optimal health. Modern urban living and changing family dynamics intensify this connection, while digital platforms increase exposure to premium pet care trends. As a result, more individuals are embracing customized wellness services, driving consistent growth in demand for pet massage and holistic care solutions worldwide.
Limited awareness in emerging markets
A lack of understanding regarding pet wellness and massage therapies in developing regions limits market growth. Many owners remain unaware of how these services can enhance their pets' health, mobility, and emotional balance. Conventional care approaches typically emphasize feeding and basic medical attention, leaving little room for holistic practices. Inadequate awareness campaigns, limited professional guidance, and low visibility of such services further reduce acceptance. Rural and smaller urban areas face even greater information gaps. Consequently, insufficient knowledge and exposure continue to impede adoption, slowing the expansion of pet wellness and massage services in emerging economies.
Integration with veterinary care
Combining pet wellness and massage services with veterinary practices creates a valuable growth avenue. Many veterinarians now acknowledge the advantages of supportive therapies in improving recovery outcomes and managing chronic conditions. Partnerships between clinics and wellness providers enable comprehensive care plans that address both medical and therapeutic needs. This collaboration increases trust among pet owners and promotes the use of massage services as a regular part of healthcare routines. Offering bundled services and referral systems enhances convenience and accessibility. As a result, integration with veterinary care supports wider adoption and reinforces the importance of holistic pet treatment approaches.
Intense market competition
High levels of competition in the pet wellness and massage sector create significant challenges for service providers. With many businesses offering comparable services, it becomes harder to stand out and maintain profitability. Competitive pricing strategies can reduce margins, while new entrants introducing unique concepts or lower costs can attract customers away from established players. The similarity of services further complicates differentiation. To remain successful, companies must focus on enhancing quality, branding, and customer satisfaction. Without clear value propositions and strong market presence, businesses may face difficulties in sustaining growth and preserving their competitive position.
The pandemic created both challenges and opportunities for the pet wellness and massage services market. Lockdowns and social distancing measures initially disrupted operations, causing service interruptions and revenue decline. At the same time, a surge in pet ownership and closer relationships between pets and owners increased awareness of animal wellbeing. This led to growing interest in stress-relief and therapeutic services. Home-based and mobile care options became more in demand due to safety preferences. Online consultations and digital engagement also expanded. Following the easing of restrictions, the market experienced recovery, driven by greater emphasis on preventive care and pet health management.
The therapeutic massage services segment is expected to be the largest during the forecast period
The therapeutic massage services segment is expected to account for the largest market share during the forecast period because of their effectiveness in treating physical ailments and supporting medical care. These services are commonly used to alleviate pain, enhance movement, and manage long-term conditions like joint problems and muscle tension. Many pet owners choose therapeutic massage as an additional solution alongside veterinary treatments to improve recovery and overall wellbeing. Increasing numbers of senior pets and greater awareness of rehabilitation options are further driving demand. Due to its clinical benefits and professional endorsement, this segment continues to maintain the highest share in the market.
The mobile & at-home services segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mobile & at-home services segment is predicted to witness the highest growth rate, driven by the need for convenience and customized care. Many pet owners favor in-home treatments as they save time and prevent the stress associated with transporting animals. Familiar surroundings also enhance pets' comfort, making therapies more effective. The emergence of on-demand services and subscription plans is further accelerating adoption. These services also reach locations without specialized facilities, improving accessibility. With changing lifestyles and increasing preference for flexible solutions, mobile and at-home offerings are rapidly expanding in both urban and developing regions.
During the forecast period, the North America region is expected to hold the largest market share, supported by a large pet population and significant expenditure on high-quality pet care. The region has well-established veterinary systems, increasing awareness of holistic treatments, and a strong base of trained service providers. Pet owners in this region often treat animals as family members, leading to greater investment in wellness solutions such as massage therapy. The presence of insurance coverage and structured service offerings further boosts market growth. Combined with higher income levels and modern lifestyles, these factors position North America as the market leader.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by economic development and changing lifestyles. Increasing income levels and higher rates of pet ownership are encouraging spending on enhanced pet care solutions. Awareness of holistic health practices for pets is also improving, leading to greater acceptance of wellness services. Growth in veterinary facilities and service providers, including mobile options, is expanding accessibility. With a vast and largely untapped consumer base, the region offers strong growth opportunities, making it a key area for rapid expansion in the pet wellness industry.
Key players in the market
Some of the key players in Pet-Wellness and Massage Services Market include Companion Animal Wellness, Canine Body Balance, Pet Massage Professionals, Animal Dynamics, Pawsitive Touch, PetFit, Pawstretch, Furry Paws Wellness, Healing Paws Wellness, Zen Dog Studio, K9 Massage Direct, Pet Rehab and Wellness, Canine Wellness Center, PawLux, Tail to Nose Wellness, PetAlign, Vibrant Paws and K9 Kneads.
In January 2026, PawsitiveTouch launched an AI-powered smart wearable system of the same name ("PawsitiveTouch"), moving beyond standard activity tracking to interpret and influence a dog's emotional state using targeted vibroacoustic stimuli, helping reduce anxiety and improve canine mental well-being.
In May 2025, Healing Paws opened a new veterinary clinic in Mount Kisco, NY, focused on individualized care. The company also launched a community program offering free animal wellbeing visits to schools and care homes in 2026, promoting stress relief and emotional bonding through pet interaction.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.