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市場調查報告書
商品編碼
2058911
寵物美容及家用美容工具市場預測至2034年-全球分析(依美容設備、手動美容工具、衛生清潔產品、專業美容解決方案及家用美容套裝分類),並依地區分類Pet Grooming and At-Home Grooming Tools Market Forecasts to 2034 - Global Analysis By Grooming Appliances, Manual Grooming Tools, Hygiene & Cleaning Products, Specialty Grooming Solutions, At-Home Grooming Kits and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球寵物美容和家庭美容用品市場規模將達到 164 億美元,並在預測期內以 7.2% 的複合年成長率成長,到 2034 年將達到 286 億美元。
寵物美容和居家美容產品在保持寵物清潔、健康和舒適方面發揮著至關重要的作用。許多寵物飼主現在選擇梳子、指甲鉗、護毛素和美容儀等實用工具,自行進行日常美容。這些產品有助於減少掉毛、預防皮膚問題並改善寵物外觀,同時減少對專業服務的依賴。人們對寵物照顧意識的提高以及與寵物之間日益加深的感情正在推動市場成長。此外,人性化的設計和多功能工具等技術進步提高了產品的易用性,鼓勵更多人在家中高效且經濟地為寵物美容。
據美國寵物用品協會 (APPA) 稱,2023 年美國寵物產業的支出達到 1,470 億美元,預計 2024 年將增至 1,519 億美元。
寵物「人性化」進程
人們日益認知到寵物是家庭成員,這極大地推動了寵物美容和家用美容工具市場的成長。飼主購買先進的美容產品,將寵物的清潔、舒適和美觀放在首位。這種情感連結促使人們養成規律的居家美容習慣,並提升了梳子、洗髮精和修剪工具等產品的受歡迎程度。此外,人們越來越願意投資於能夠提升寵物福祉的可靠且安全的解決方案。這種觀念的轉變——不再僅僅將寵物視為動物,而是視為夥伴——持續推動全球市場的擴張。
寵物飼主缺乏專業知識
寵物美容產品市場面臨的主要挑戰之一是飼主缺乏正確的美容方法知識和技能。缺乏足夠的培訓,使用者可能難以達到預期效果,或因操作不當而無意中造成寵物不適或輕微損傷。這種擔憂往往會削弱飼主依賴專業美容師。此外,不正確的美容方法也會對寵物的健康和清潔產生負面影響。因此,消費者缺乏相關專業知識是家用寵物美容產品推廣與持續使用的一大障礙。
智慧多功能個人護理工具的創新
科技進步催生了智慧多功能寵物美容工具的問世,創造了廣闊的市場機會。靜音運轉、可自訂控制、無線連接和增強的安全性等特性提升了這些產品的吸引力。這些改進簡化了美容流程,同時確保了寵物的舒適度。集多種功能於一體的工具為使用者提供了更大的便利性和成本效益。隨著消費者對現代化解決方案的需求日益成長,製造商可以加大創新投入,開發獨特的產品。這種對先進產品設計的重視將有助於擴大市場規模,並提高產品的普及率。
激烈的市場競爭
老牌企業與新興企業之間的激烈競爭為男士理容工具市場帶來了巨大挑戰。由於眾多品牌提供類似產品,企業往往採取積極的定價策略,進而影響整體盈利。為了保持競爭力,企業需要不斷創新和促銷活動,這無疑會增加營運成本。此外,消費者選擇的豐富性也使得建立品牌忠誠度變得困難。尤其是小規模的企業,可能難以與老牌企業抗衡。這種競爭壓力會限制企業的成長機會,並使其難以在瞬息萬變的市場環境中維持穩定的市場地位。
疫情對寵物美容和家用美容工具市場產生了正面和負面的雙重影響。專業美容服務的限制和臨時停業促使寵物飼主在家中自行美容,從而增加了對修剪器和清潔用品等美容設備的需求。疫情期間寵物飼養量的增加也推動了市場擴張。另一方面,全球供應鏈和生產流程的中斷導致產品供應有限。整體而言,新冠疫情加速了寵物自助美容的趨勢,雖然在短期內為供應和營運帶來了挑戰,但從長遠來看,卻有利於市場成長。
在預測期內,電動理髮器和修剪器領域預計將佔據最大的市場佔有率。
預計在預測期內,電動理髮器和修剪器將佔據最大的市場佔有率,因為它們對於有效的毛髮護理和衛生管理至關重要。寵物飼主依靠這些設備來修剪、造型和打理各種犬貓的毛髮,使其成為美容護理中不可或缺的工具。它們的易用性、省時性以及在家即可獲得沙龍級效果的能力,推動了強勁的需求。諸如更安靜、無線功能和增強安全性等技術進步,進一步提升了它們的吸引力。因此,這些工具仍然是全球消費者最廣泛使用的寵物美容解決方案。
在預測期內,指甲鉗細分市場預計將呈現最高的複合年成長率。
在預測期內,受寵物護理和衛生意識不斷提高的推動,指甲鉗市場預計將呈現最高的成長率。正確的指甲護理有助於預防疼痛、感染疾病和行動不便,因此鼓勵寵物飼主定期在家中為寵物修剪指甲。產品設計的改進提升了安全性和易用性,使這些工具更容易被消費者接受。此外,便利的自助式寵物照顧習慣的興起也推動了指甲鉗的普及。因此,指甲鉗的需求持續快速成長,推動了其在全球範圍內的強勁成長勢頭。
在預測期內,北美預計將佔據最大的市場佔有率。這主要得益於北美地區寵物擁有量高以及寵物相關產品支出龐大。該地區擁有成熟的寵物護理生態系統,包括完善的分銷管道和便捷的美容用品獲取管道。將寵物視為家庭成員的趨勢日益成長,推動了寵物照護和健康促進方面的支出。此外,持續的創新和主要行業參與者的存在也為市場擴張提供了支持。人們對寵物衛生的高度重視以及居家美容的便利性進一步鞏固了北美在全球市場的主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於寵物飼養量的激增和城市化進程的加速。收入水準的提高和消費者生活方式的改變促使寵物飼主增加在寵物美容產品上的支出。人們對正確寵物護理和衛生的意識不斷增強,也推動了家用寵物美容產品的需求。線上零售通路的拓展使這些產品更容易被更廣泛的消費者群所獲取。此外,全球寵物照護趨勢的滲透以及區域製造商的發展也促進了該地區市場的快速擴張。
According to Stratistics MRC, the Global Pet Grooming and At-Home Grooming Tools Market is accounted for $16.4 billion in 2026 and is expected to reach $28.6 billion by 2034 growing at a CAGR of 7.2% during the forecast period. Pet grooming and home-based grooming equipment play a vital role in ensuring pets stay clean, healthy, and comfortable. Many pet owners now choose practical tools like combs, nail cutters, conditioners, and grooming machines to handle care routines independently. Such products assist in minimizing hair loss, avoiding skin issues, and improving pets' looks while reducing reliance on professional services. Growing awareness of pet care and increasing emotional bonding are fueling market growth. Furthermore, advancements including easy-to-handle designs and versatile tools enhance usability, encouraging more individuals to adopt efficient and cost-effective grooming practices within the comfort of their homes.
According to the American Pet Products Association (APPA), U.S. pet industry expenditures reached $147 billion in 2023 and rose to $151.9 billion in 2024.
Rising pet humanization
The increasing perception of pets as integral family members is significantly fueling the growth of the pet grooming and at-home grooming tools market. Owners are prioritizing their pets' cleanliness, comfort, and aesthetics by purchasing advanced grooming products. This emotional connection drives consistent home grooming practices and increases the adoption of items like combs, shampoos, and trimming devices. Furthermore, there is a growing willingness to invest in reliable and safe solutions that enhance pet welfare. This evolving mindset, where pets are viewed as companions rather than just animals, continues to support market expansion across various global regions.
Lack of professional expertise among pet owners
One major limitation in the pet grooming tools market is the insufficient knowledge and skills of pet owners regarding proper grooming practices. Without adequate training, users may struggle to achieve desired outcomes or may unintentionally harm their pets through incorrect handling, causing discomfort or minor injuries. This uncertainty reduces confidence in home grooming and often leads owners to rely on professional groomers. Furthermore, improper grooming can affect pets' health and cleanliness. Consequently, the absence of expertise among consumers acts as a barrier to the broader acceptance and consistent use of at-home grooming products.
Innovation in smart and multifunctional grooming tools
Advances in technology are creating promising opportunities by enabling the introduction of intelligent and versatile grooming tools. Features such as quiet performance, customizable controls, wireless functionality, and enhanced safety are making these products more appealing. These improvements simplify grooming processes while ensuring pets remain comfortable. Tools that offer multiple functions in a single device provide added convenience and cost efficiency for users. As consumer interest in modern solutions grows, manufacturers can invest in innovation to develop unique offerings. This focus on advanced product design is likely to expand the market and increase adoption rates.
Intense market competition
The high level of rivalry among existing and emerging companies represents a major challenge for the grooming tools market. With many brands offering comparable products, businesses often engage in aggressive pricing strategies, impacting overall profitability. Continuous innovation and promotional efforts are required to stay competitive, increasing operational costs. Moreover, consumers have numerous choices, making brand loyalty harder to establish. Smaller firms, in particular, may struggle to compete with well-established players. This competitive pressure can limit growth opportunities and create difficulties in maintaining a stable position in the evolving market landscape.
The pandemic period brought both positive and negative effects to the pet grooming and home grooming tools market. Restrictions and temporary shutdowns of professional grooming services encouraged pet owners to groom their pets at home, increasing demand for grooming equipment such as trimmers and cleaning products. A rise in pet ownership during this time also contributed to market expansion. On the downside, disruptions in global supply chains and production processes led to limited product availability. Overall, COVID-19 accelerated the shift toward self-grooming trends, supporting long-term market growth while presenting short-term challenges in supply and operations.
The electric clippers & trimmers segment is expected to be the largest during the forecast period
The electric clippers & trimmers segment is expected to account for the largest market share during the forecast period as they are fundamental for effective coat care and hygiene maintenance. Pet owners rely on these devices for cutting, shaping, and managing fur across different breeds, making them indispensable in grooming practices. Their ease of use, time-saving nature, and ability to provide salon-like outcomes at home contribute to their strong demand. Technological improvements, including quieter performance, wireless functionality, and enhanced safety, have increased their appeal. Consequently, these tools continue to be the most widely adopted grooming solutions among consumers worldwide.
The nail clippers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nail clippers segment is predicted to witness the highest growth rate, driven by increasing awareness of pet care and hygiene. Proper nail maintenance helps prevent pain, infections, and movement problems, prompting pet owners to regularly trim nails at home. Improved product designs with added safety and ease of use have made these tools more accessible to consumers. Furthermore, the trend toward convenient and self-managed grooming routines is boosting their popularity. As a result, the demand for nail clippers continues to rise rapidly, contributing to their strong growth trajectory worldwide.
During the forecast period, the North America region is expected to hold the largest market share, primarily driven by a large pet population and significant expenditure on pet-related products. The region benefits from a mature pet care ecosystem, including strong distribution channels and easy access to grooming tools. A growing tendency to treat pets as family members encourages higher spending on their maintenance and well-being. Furthermore, ongoing innovation and the presence of key industry participants support market expansion. High awareness of pet hygiene and the convenience of home grooming practices continue to reinforce North America's leading share in the global market.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by a surge in pet adoption and urban development. Rising income levels and evolving consumer lifestyles are motivating pet owners to spend more on grooming solutions. Awareness regarding proper pet care and hygiene is steadily increasing, boosting demand for at-home grooming tools. The expansion of online retail channels has made these products more accessible to a wider audience. Furthermore, the adoption of global pet care trends and growth of regional manufacturers are contributing to the region's rapid market expansion.
Key players in the market
Some of the key players in Pet Grooming and At-Home Grooming Tools Market include PetSmart, Chewy, Hartz Mountain Corporation, Rolf C. Hagen, Wahl Clipper Corporation, Andis Company, Oster, Furminator, JW Pet Company, Safari, Petsafe, Rosewood Pet Products, Bob Martin, Nature's Specialties, Conair Pet, Petmate, Bissell and Groomer's Choice.
In April 2026, Chewy, Inc. announced it has entered into a definitive agreement to acquire Modern Animal, Inc., a technology-forward veterinary platform with 29 owned clinics, 24/7 virtual care, and a high-retention membership model. This acquisition represents an important strategic step in Chewy's evolution into a fully integrated pet healthcare ecosystem, combining care, commerce and services across the pet lifecycle.
In July 2025, PetSmart is expanding its premium pet nutrition offerings through an exclusive partnership with General Mills to launch Edgard & Cooper, one of Europe's fastest growing premium pet food brands. This partnership further positions PetSmart to meet the growing demand for premium, real-ingredient, functional nutrition options at a time when many pet parents are more mindful than ever about what they feed their pets.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.