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市場調查報告書
商品編碼
2058772
寵物健康監測和穿戴式裝置市場預測至2034年—按裝置類型、連接方式、應用、最終用戶和地區分類的全球分析Pet Health Monitoring and Wearables Market Forecasts to 2034 - Global Analysis By Device Type (Smart Collars, Biometric Sensors, Smart Harnesses and Implantable Microchips with Health Monitoring), Connectivity, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,全球寵物健康監測和穿戴式裝置市場預計將在 2026 年達到 29 億美元,並在預測期內以 11.8% 的複合年成長率成長,到 2034 年達到 71 億美元。
用於監測寵物健康的穿戴式裝置是寵物照護市場的新興領域,它們利用感測器、GPS系統和生物識別工具等智慧技術來監測動物的健康狀況。這些設備使飼主能夠獲取即時數據,例如心率、活動量、睡眠品質和位置。這有助於及早發現潛在的健康問題,並加強預防性獸醫護理。持續的數據收集也有助於獸醫做出更準確的診斷和治療決策。智慧項圈和健身追蹤器的日益普及凸顯了人們對寵物健康的日益關注,以及全球寵物照護文化中將寵物視為家庭成員的趨勢。
根據美國寵物用品協會 (APPA) 的數據,2023 年美國寵物產業的支出達到 1,470 億美元,其中 383 億美元用於獸醫護理和產品銷售(包括診斷和監測技術)。
寵物數量和寵物支出增加
全球寵物飼養量的成長正顯著推動寵物健康監測穿戴裝置的發展。都市化進程、生活方式的改變以及收入水準的提升等因素,都促使越來越多的家庭擁有寵物。隨著寵物數量的增加,寵物醫療保健和健康維護的支出也隨之增加。寵物飼主擴大購買智慧監測設備,以確保寵物的安全和預防性健康管理。在已開發國家和開發中國家,寵物都被視為家庭成員,趨勢尤其明顯。因此,寵物飼養量的成長正在推動全球對先進穿戴式科技和連線健診解決方案日益成長的需求。
設備高成本
用於寵物健康監測的穿戴裝置價格高昂,嚴重限制了市場擴張。配備GPS定位、生物感測器和人工智慧分析功能的設備往往超出了許多寵物飼主的預算。此外,應用程式和資訊服務的持續費用也增加了總成本。在低收入地區,價格仍然是推廣應用的主要障礙。許多消費者仍然依賴傳統的寵物照護方式,而不是先進的數位工具。高昂的初始成本和持續的費用,加上全球市場對寵物健康益處的認知不斷提高以及技術的進步,都讓對價格敏感的消費者望而卻步,導致此類設備的普及率有限。
開發基於訂閱和數據驅動的服務
訂閱式和數據驅動型服務模式為寵物穿戴式裝置產業創造了強勁的成長機會。許多公司現在提供雲端平台和行動應用程式,為寵物提供持續的健康監測和分析。這些訂閱服務能夠帶來穩定的收入來源,並提升用戶參與度。透過分析來自穿戴式裝置的數據,可以提供個人化的健康更新、早期預警和獸醫建議。這有助於提高客戶滿意度並建立長期的客戶忠誠度。隨著數位化進程的推進,將穿戴式硬體與軟體服務結合,正成為企業拓展業務範圍、增強在全球寵物護理市場競爭力的關鍵策略。
激烈的市場競爭
隨著眾多公司,包括新創公司和大型科技公司,湧入市場,激烈的競爭為寵物穿戴式裝置產業帶來了重大風險。這種加劇的競爭導致供應過剩,給產品價格帶來壓力,並降低了利潤率。為了保持競爭力,各公司被迫在創新和研發方面投入大量資金。然而,擁有成熟品牌和雄厚財力的大公司往往主導著這一領域。小規模的公司則難以維持品牌知名度和市佔率。隨著競爭加劇,客戶留存變得更加困難,這可能會限制競爭力較弱的參與者在全球寵物健康監測市場的成長機會。
新冠疫情對寵物健康監測和穿戴式裝置產業產生了重大影響,加速了數位化寵物照護技術的普及。在封鎖和獸醫診所就診受限期間,寵物飼主更依賴智慧穿戴裝置遠端監測寵物的健康狀況。加之人們與寵物居家時間的增加,配備GPS功能的項圈和健康追蹤設備的需求也隨之成長。線上零售通路的拓展也提高了產品的供應量。儘管疫情初期供應鏈中斷和生產延誤對市場造成了一定影響,但最終疫情提高了人們對寵物健康的關注度,並加速了全球寵物醫療保健向預防性和技術驅動模式的轉變。
在預測期內,智慧項圈細分市場預計將佔據最大的市場佔有率。
由於智慧項圈的實用性、多功能性和寵物飼主的高度接受度,預計在預測期內,智慧項圈市場將佔據最大的市場佔有率。這些設備將GPS定位、活動量測量和基本健康監測等功能整合於一體,並採用穿戴式設計。它們易於使用、非侵入性且佩戴舒適,因此廣受歡迎。智慧項圈還能提供即時位置更新和行為追蹤功能,從而提高寵物的安全性和護理水平。與植入式晶片和高級感測器等更複雜的技術相比,智慧項圈價格實惠且易於獲取,使其成為全球市場中最受歡迎的細分市場。
在預測期內,疾病檢測和預防保健產業預計將呈現最高的複合年成長率。
在預測期內,受人們對早期疾病檢測和主動健康管理日益成長的興趣推動,疾病檢測和預防預防保健領域預計將呈現最高的成長率。此領域利用智慧感測器和數據分析技術,持續監測寵物健康指標,並及早發現異常。人們對預防性獸醫保健意識的提高以及獸醫費用的不斷上漲,正促使寵物飼主採用這些解決方案。及時發出預警並最大限度降低嚴重健康風險的能力,推動了該領域的快速擴張,使其成為全球寵物行業中最具活力和成長最快的領域。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於其較高的寵物擁有率、完善的獸醫服務以及對先進數位技術的快速普及。該地區的寵物飼主非常願意投資寵物健康管理產品,推動了智慧項圈、健康追蹤器和GPS設備的廣泛應用。主要行業參與者的強大實力和持續的技術創新進一步鞏固了其市場地位。人們對寵物預防保健意識的不斷提高以及物聯網解決方案的普及也發揮了重要作用。這些因素共同作用,使北美成為全球該行業最具主導地位的區域市場。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於中國、印度和日本等國家的城市發展、收入水準的提高以及寵物擁有率的上升。人們對寵物健康和福祉的意識正在迅速增強,推動了智慧監測設備的普及。中產階級的壯大和電子商務的蓬勃發展也使這些產品更容易被消費者取得。此外,國內外企業對先進寵物技術的投資不斷增加,也促進了市場擴張。這些因素共同作用,使亞太地區成為全球寵物穿戴解決方案成長最快的市場。
According to Stratistics MRC, the Global Pet Health Monitoring and Wearable's Market is accounted for $2.9 billion in 2026 and is expected to reach $7.1 billion by 2034 growing at a CAGR of 11.8% during the forecast period. Pet health monitoring wearable's are an emerging sector in the pet care market, using smart technologies like sensors, GPS systems, and biometric tools to monitor animal well-being. These gadgets allow pet owners to observe real-time data on heart rate, movement, sleep quality, and location. They support early identification of potential health problems and enhance preventive veterinary care. Continuous data collection also assists veterinarians in making more accurate diagnoses and treatment decisions. The growing popularity of smart collars and fitness trackers highlights increasing concern for pet wellness and the global trend of treating pets as family members worldwide pet care culture.
According to the American Pet Products Association (APPA), U.S. pet industry expenditures reached USD 147 billion in 2023, including USD 38.3 billion on veterinary care and product sales, which covers diagnostics and monitoring technologies.
Rising pet ownership and expenditure
An increase in global pet ownership is strongly influencing the growth of pet health monitoring wearables. Factors such as urban living, changing lifestyles, and higher income levels have led to more households adopting pets. As pet populations grow, spending on their healthcare and well-being has also risen. Pet owners are increasingly purchasing smart monitoring devices to ensure safety and proactive health management. This trend is evident across both developed and developing regions, where pets are treated as family members. Consequently, the expanding number of pets is driving greater demand for advanced wearable technologies and connected health solutions worldwide.
High cost of devices
The expensive nature of pet health monitoring wearables significantly restricts market expansion. Devices with features like GPS tracking, biometric sensors, and AI-based analytics are often beyond the budget of many pet owners. Ongoing subscription charges for apps and data services add to total costs. In lower-income regions, affordability remains a key obstacle to adoption. Many consumers continue relying on traditional pet care instead of advanced digital tools. High upfront prices combined with maintenance expenses discourage cost-sensitive buyers, limiting widespread acceptance even though awareness of pet health benefits and technological progress is steadily increasing across global markets.
Development of subscription-based and data-driven services
Subscription-based and data-centric service models present strong growth opportunities in the pet wearable industry. Many companies now offer cloud platforms and mobile apps that deliver continuous health monitoring and insights for pets. These subscription services create steady revenue streams and improve user engagement. Data from wearable devices can be analyzed to provide personalized health updates, early warnings, and veterinary guidance. This enhances customer satisfaction and builds long-term loyalty. As digital adoption increases, combining wearable hardware with software-based services is becoming an important strategy for businesses to expand their reach and strengthen competitiveness in the global pet care market.
Intense market competition
Strong competition poses a significant risk in the pet wearable industry as more companies enter the market, including both startups and major tech firms. This growing competition leads to oversupply and puts pressure on product pricing, reducing profit margins. Businesses are forced to invest heavily in innovation and development to stay competitive. However, larger corporations with established brands and greater financial strength often dominate the space. Smaller firms struggle to maintain visibility and market share. As rivalry increases, retaining customers becomes more difficult, which may limit growth opportunities for weaker players in the global pet health monitoring market overall.
The COVID-19 outbreak greatly influenced the pet health monitoring and wearables industry by speeding up the use of digital pet care technologies. During lockdowns and limited access to veterinary clinics, pet owners depended more on smart wearables to track their pets' health remotely. This led to higher demand for GPS-enabled collars and health tracking devices as people stayed home with pets. Online retail channels also grew, improving product availability. Although early supply chain disruptions and production delays affected the market, the pandemic ultimately increased awareness of pet wellness and promoted a shift toward preventive, tech-based pet healthcare worldwide.
The smart collars segment is expected to be the largest during the forecast period
The smart collars segment is expected to account for the largest market share during the forecast period because of their practicality, multifunctionality, and high acceptance among pet owners. These devices combine features such as GPS tracking, activity measurement, and basic health monitoring in a single wearable form. They are widely preferred as they are simple to use, non-invasive, and comfortable for pets during everyday activities. Smart collars also provide real-time location updates and behavioural tracking, improving pet safety and care. Compared to more complex technologies like implantable chips or advanced sensors, they are more affordable and accessible, making them the most popular segment globally in the market.
The disease detection and preventive care segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the disease detection and preventive care segment is predicted to witness the highest growth rate, driven by increasing emphasis on early illness identification and proactive wellness management. This segment utilizes intelligent sensors and data analytics to continuously observe pet health indicators and detect abnormalities at an early stage. Growing awareness of preventive veterinary care and rising treatment expenses are encouraging pet owners to adopt such solutions. The capability to issue timely warnings and minimize serious health risks supports its rapid expansion, positioning it as the most dynamic and fastest-growing segment in the industry worldwide.
During the forecast period, the North America region is expected to hold the largest market share because of its high level of pet ownership, well-developed veterinary services, and rapid adoption of advanced digital technologies. Pet owners in this region are highly inclined to invest in pet wellness products, boosting the use of smart collars, health trackers, and GPS-enabled devices. Strong presence of key industry players and continuous technological advancements further strengthen its position. Growing awareness of preventive healthcare for pets and widespread use of connected IoT solutions also contribute significantly. These factors collectively make North America the most dominant regional market in this industry globally.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, supported by increasing urban development, higher income levels, and rising pet ownership in countries like China, India, and Japan. Awareness regarding pet health and wellness is improving rapidly, encouraging adoption of smart monitoring devices. Expanding middle-class populations and strong e-commerce growth are also making these products more accessible. Furthermore, growing investments from both international and regional companies in advanced pet technologies are fuelling expansion. These combined factors make Asia-Pacific the fastest-growing market for pet wearable solutions worldwide.
Key players in the market
Some of the key players in Pet Health Monitoring and Wearables Market include Whistle Labs, Inc., FitBark, Inc., PetPace Ltd., Garmin Ltd., Tractive GmbH, Dogtra Company, Loc8tor Ltd., Wagz Inc., Link AKC, Felcana Ltd., Fi Holdings Inc., Gibi Technologies Inc., Scollar Inc., Latsen Technology Ltd., Kyon Inc., Pod Trackers Pty Ltd., DOTT LLC and Animo Ltd.
In April 2026, PetPace announced the PetPace AI and Machine Learning Smart Health Monitoring Collar is now available on Macys.com bringing the most advanced pet health monitoring wearables to millions of pet parents shopping the retailer's fast-growing online marketplace. The addition reflects surging consumer interest in advanced AI smart pet technology as owners increasingly seek proactive ways to monitor their pets' wellness and catch health issues early.
In January 2026, Garmin announced the expansion of its automotive technology collaboration with Qualcomm Technologies through the introduction of the Nexus automotive-grade High Performance Compute (HPC) platform. The company, which currently trades at a P/E ratio of 25.12 and has maintained strong financial health with an impressive Altman Z-Score of 13.84, continues to invest in technological innovation despite recent stock price weakness.
In July 2025, Tractive announced it has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. This strategic acquisition adds Whistle's customer base and technology assets to Tractive, reinforcing its leadership in the fast-growing pet tech market. Founded in Austria in 2012, Tractive has established itself as the world's leading provider of smart GPS and health trackers for pets, serving over 1.4 million active users worldwide with millions of devices sold globally.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.