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市場調查報告書
商品編碼
2041919
體育卡市場預測至2034年-按球員/球隊、時代/年代、卡片等級和地區分類的全球分析Sports Card Market Forecasts to 2034 - Global Analysis By Player/Team-Based (Baseball Cards, Football Cards, Soccer Cards, Hockey Cards and Basketball Cards), Era/Year, Card Grading and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球體育卡市場規模將達到 183 億美元,並在預測期內以 9.8% 的複合年成長率成長,到 2034 年將達到 386 億美元。
體育卡市場指的是買賣和交易印有運動員照片的收藏卡,這些卡片通常附有運動員的簽名或比賽紀念品。這些卡片承載著運動明星的形象,其價值取決於稀有度、品相和歷史意義。體育卡市場是一個多元化的平台,融合了懷舊情懷、投資機會和充滿活力的收藏家社群。
體育的受歡迎程度
隨著運動在全球俘虜人心,與之相關的運動員也成為文化偶像,球迷和收藏家競相尋找能夠體現他們喜愛球員成就的紀念品。大型運動賽事、聯賽和錦標賽對市場動態有著顯著的影響,尤其是在冠軍爭奪激烈的賽季,人們的興趣更是高漲。媒體在傳播體育運動的流行方面發揮著至關重要的作用,透過圍繞運動員構建故事,推動了球星卡收藏潮流。此外,運動龐大的粉絲群以及人們與運動建立的情感聯繫,進一步提升了體育卡的吸引力,使其成為備受珍視的收藏品。
運動員表現風險
由於體育運動的不可預測性,傷害、狀態下滑或意外退休都可能迅速降低球員卡的價值。收藏家和投資者很容易受到球員職業生涯固有不確定性的影響,狀態的突然下滑或職業生涯的重大變故都可能導致卡片價值大幅下降。然而,這種風險也凸顯了體育卡市場固有的波動性,該市場深受球員個人表現和人氣的影響。
線上平台和交易社群的興起
線上市場透過促進全球交易,連接地理位置相距遙遠的買家和賣家,正在擴大市場規模和流動性。這些平台提供豐富的資訊、透明的價格和即時市場趨勢,使參與者能夠做出明智的決策。社群媒體和專業論壇進一步增強了社群意識,為愛好者提供了一個共用知識、展示藏品和洽談交易的空間。此外,這些數位空間使交易管道更加民主化,讓收藏家、投資者和愛好者比以往任何時候都更容易進行買賣和交易。
卡片生產過剩
過去,在大規模生產時期,某些卡片大量湧入市場,降低了它們的稀有度,也降低了它們的市場價值。這種供過於求的局面導致了「稀有度」的缺失,而稀有度是影響卡片收藏價值的關鍵因素。隨著製造商試圖利用運動卡日益成長的人氣牟利,市場上充斥著各種各樣的版本、子系列和變體,進一步加劇了供過於求的局面。因此,收藏家和投資者面臨著如何區分真正稀有且有價值的卡片和普通卡片的挑戰。
疫情初期,生產和分銷環節受到干擾,導致供應鏈出現問題和延誤。在封鎖和限制措施期間,人們尋求新的愛好和投資機會,對體育卡的興趣激增。在數位化進步和虛擬交易社群擴張的推動下,線上交易市場顯著成長。然而,線下體育賽事的暫時中止,讓收藏家們開始懷念現有的卡片,並進行投機性交易。
在預測期內,棒球卡細分市場預計將佔據最大佔有率。
歷史意義、球員表現以及不斷變化的收藏趨勢共同確保了棒球卡在整個預測期內將佔據最大的市場佔有率。棒球深植於美國文化,擁有悠久的歷史,其球星卡也承載著收藏家珍貴的回憶。老牌球星和冉冉升起的新星的出色表現進一步推動了人們對棒球卡的興趣,也提升了其球星卡的稀有度。此外,人們對新秀卡、簽名卡和限量版球星卡的日益關注也進一步凸顯了球星卡的稀有性,從而刺激了追求獨特稀有藏品的收藏家的需求。
在預測期內,低卡細分市場預計將實現最高的複合年成長率。
「未評級卡」市場正蓬勃發展,為收藏家提供更真實、更具DIY精神的體驗,預計在預測期內將實現顯著成長。未評級卡指的是保持原始、未經任何處理的卡片,隨著收藏家偏好的改變,其受歡迎程度也隨之飆升。發現隱藏的珍品、未來可能進行評級的卡片,或者只是欣賞卡片本身的自然狀態,這種樂趣正引起越來越多愛好者的共鳴。此外,該市場強調收藏的實用性和個性化,允許個人在不依賴第三方評級服務的情況下評估和保存自己的卡片。
預計北美將在整個預測期內保持最大的市場佔有率,這主要得益於其根深蒂固的體育文化,包括棒球、籃球和美式足球。這種對運動的親和性,加上完善的基礎設施,例如交易平台、競標行和展會,為市場擴張創造了有利環境。此外,線上平台和數位社群的興起,使得收藏家更容易聯繫、交易和共用知識,從而超越了地理限制。
預計歐洲地區在預測期內將實現顯著成長。足球在全球範圍內的流行以及歐洲球員在美國職棒大聯盟的崛起,進一步激發了人們對體育卡收藏的興趣。線上論壇和社群媒體平台所營造的社群氛圍,促進了歐洲各地收藏家之間的知識和熱情交流,從而推動了該地區體育卡市場的蓬勃發展。
According to Stratistics MRC, the Global Sports Card Market is accounted for $18.3 billion in 2026 and is expected to reach $38.6 billion by 2034 growing at a CAGR of 9.8% during the forecast period. The sports card market refers to the buying, selling, and trading of collectible cards featuring images of athletes, often accompanied by their autographs or pieces of game-worn memorabilia. These cards serve as tangible representations of sports stars and are valued for their rarity, condition, and historical significance. The sports card market serves as a multifaceted platform, blending nostalgia, investment opportunities, and a vibrant collector's community.
Popularity of sports
As sports capture the global imagination, the corresponding athletes become cultural icons, driving enthusiasts and collectors to seek tangible representations of their favorite players' achievements. Major sporting events, leagues, and tournaments contribute significantly to the market's dynamics, with heightened interest during championship seasons. The media plays a crucial role in amplifying the popularity of sports, creating narratives around athletes that fuel card collecting trends. Moreover, the widespread fandom and emotional connections people develop with sports further propel the appeal of sports cards, turning them into cherished memorabilia.
Player performance risk
The unpredictable nature of sports means that injuries, declines in performance, or unexpected retirements can swiftly diminish the perceived value of an athlete's cards. Collectors and investors are susceptible to the inherent uncertainties surrounding player careers, and a sudden dip in form or a career-altering event can result in a substantial depreciation of card values. However, this risk underscores the inherent volatility of the sports card market, as it is contingent on the ongoing achievements and popularity of individual players.
Rise of online platforms and trading communities
Online marketplaces facilitate a global exchange, connecting buyers and sellers from diverse geographic locations, thereby expanding the market's reach and liquidity. These platforms offer a wealth of information, price transparency, and real-time market trends, empowering participants to make informed decisions. Social media and dedicated forums have further fostered a sense of community, where enthusiasts share insights, showcase collections, and negotiate deals. Moreover, these digital spaces have democratized access, enabling collectors, investors, and enthusiasts to engage in buying, selling, and trading with unprecedented ease.
Overproduction of cards
Historical periods of mass production have flooded the market with an abundance of certain cards, diluting their rarity and diminishing their perceived value. This oversaturation has led to a lack of scarcity, a key factor that often drives the collectible value of cards. As manufacturers sought to capitalize on the growing popularity of sports cards, the market became saturated with numerous editions, subsets, and variations, contributing to a glut of supply. Consequently, collectors and investors face challenges in distinguishing between genuinely rare and valuable cards and those that are more commonplace.
The initial impact saw disruptions in production and distribution, leading to supply chain issues and delays. As lockdowns and restrictions prompted individuals to explore new hobbies and investments, there was a surge in interest in sports cards. The market witnessed a notable uptick in online transactions, facilitated by a growing digital presence and virtual trading communities. However, with live sports events temporarily halted, collectors turned to the nostalgia of existing cards and engaged in speculative trading.
The baseball cards segment is expected to be the largest during the forecast period
Due to a combination of historical significance, player performances, and evolving collecting trends, Baseball Cards segment is dominating the largest share of the market throughout the extrapolated period. Baseball, deeply entrenched in American culture, boasts a rich history, and its cards hold sentimental value for collectors. The surge in interest is further fueled by standout performances from both seasoned stars and emerging talents, elevating the desirability of their cards. Furthermore, the emphasis on rookie cards, autographs, and limited editions has added a layer of exclusivity, fostering increased demand among collectors seeking unique and rare items.
The raw cards segment is expected to have the highest CAGR during the forecast period
Owing to its boom by offering collectors a more authentic and DIY experience, Raw Cards segment is projected to witness substantial growth over the estimation period. Raw cards refer to ungraded, untouched cards in their original condition, and their popularity has surged due to a shift in collector preferences. The allure of discovering hidden gems, potential grading-worthy cards, or simply appreciating the card in its organic state has resonated with a growing number of enthusiasts. Moreover, this segment thrives on the hands-on, personal aspect of collecting, allowing individuals to assess and preserve their cards without relying on third-party grading services.
As it is fuelled by a deep-rooted sports culture, particularly in baseball, basketball, and American football, North America region is poised to hold the largest market share throughout the feasible time frame. The region's affinity for sports, combined with a robust infrastructure of trading platforms, auction houses, and conventions, has created a conducive environment for the market's expansion. Additionally, the rise of online platforms and digital communities has made it easier for collectors to connect, trade, and share insights, transcending geographical barriers.
Europe region is expected to have lucrative growth over the prediction period. The global appeal of football (soccer) and the rise of European talents in major leagues have further stimulated interest in sports card collecting. The sense of community fostered by online forums and social media platforms has facilitated the exchange of insights and enthusiasm among collectors across Europe, contributing to the vibrant growth of the sports card market in the region.
Key players in the market
Some of the key players in Sports Card market include Professional Sports Authenticator, Topps Company, Inc, Steel City Collectibles, Leaf Trading Cards, Panini Group, Onyx Authenticated, Upper Deck Company and Fanatics, Inc.
In July 2023, Upper Deck signed an agreement with Connor Bedard, the number one overall NHL Draft pick. Through this agreement, the company will produce autographed trading cards and be the sole owner of the player's trading cards.
In February 2023, the National Basketball Association (NBA) signed a new exclusive trading card deal with Panini America, Inc., worth over $1 billion.
In February 2021, Topps announced to enter into an agreement with Athletes Unlimited, to create an online exclusive trading card set honouring the inaugural Athletes Unlimited Volleyball league. The Athletes Unlimited Volleyball limited edition trading will feature 44 of the world's best professional players including six Olympians from five different countries.