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市場調查報告書
商品編碼
2040960
有機食品飲料市場預測至2034年:按產品、分銷管道、生產流程和地區分類的全球分析Organic Food and Beverages Market Forecasts to 2034 - Global Analysis By Product (Organic Food, Organic Beverages and Other Products), Distribution Channel (Convenience Stores, Specialty Stores and Other Distribution Channels), Process and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球有機食品和飲料市場規模將達到 3,462 億美元,並在預測期內以 13.70% 的複合年成長率成長,到 2034 年將達到 9,706 億美元。
有機食品和飲料是指在種植、生產和加工過程中不使用合成農藥、化學肥料、基因改造生物(GMO)或輻射處理的產品。有機食品強調永續和環境友善的農業實踐,旨在保護土壤健康、生物多樣性和水質。這些產品採用天然的耕作方式,促進動物福利,並避免使用人工添加物和防腐劑。隨著人們健康和環保意識的日益增強,有機食品和飲料越來越受到消費者的青睞,他們尋求營養豐富、符合倫理道德的替代傳統產品。
根據土壤協會認證機構發布的 2023 年市場報告,由於生活成本上升,英國有機市場實現了顯著成長,2022 年銷售額成長了 1.6%。這一市場成長主要得益於餐飲服務業的強勁表現,該行業的銷售額成長了 152%。
從農場到餐桌運動
「從農場到餐桌」運動已成為有機食品飲料市場的重要驅動力,強調直接採購新鮮的本地食材用於烹飪。消費者越來越傾向於這項運動,因為他們要求食品供應鏈透明化,並優先考慮永續的有機耕作方式。消費者偏好的這種轉變刺激了對有機產品的需求,因為「從農場到餐桌」的模式提倡更健康、更環保的選擇。隨著餐廳和市場紛紛響應這項機芯,市場正在不斷成長,這主要源於人們對高品質、可追溯食材以及與當地農民建立聯繫的渴望。
有機產品價格飆升
有機耕作方式著重永續性,避免使用合成化學品,但往往會導致更高的生產成本。嚴格的認證要求也增加了農民的支出。因此,與傳統生產的同類產品相比,終端消費者必須支付更高的價格才能購買有機產品。此外,這種價格差異阻礙了有機產品的廣泛普及,限制了市場滲透率和消費者可近性,最終對整個有機食品飲料產業的成長構成挑戰。
電子商務的成長
在人們對更健康、更永續的生活方式日益成長的需求推動下,電子商務市場為有機食品飲料產業帶來了巨大的成長機會。線上平台為消費者提供了便捷的途徑,讓他們能夠購買到種類繁多的有機產品,同時也為農民和生產商提供了「直接面對消費者」的銷售模式。數位化平台能夠實現精準行銷、個人化推薦和便利的價格比較,進而提升整體客戶體驗。隨著越來越多的消費者將有機產品列為首選,電子商務幫助賣家突破地理限制,進入全球市場,以經濟高效的方式推動有機產業的發展。
誤解和缺乏意識
有機食品飲料市場面臨消費者誤解和認知不足的威脅。許多人誤以為有機產品總是更有營養或完全不含農藥。此外,消費者對保障有機產品真實性的嚴格法規和認證系統缺乏了解。這些誤解可能導致潛在客戶在選擇有機產品時猶豫不決。因此,向消費者普及有機食品飲料的真正益處以及相關的監管措施,對於市場的永續發展和成功至關重要。
新冠疫情對有機食品飲料市場產生了重大影響。消費者偏好轉向更健康的選擇,導致人們對被認為具有增強免疫力和永續的有機產品需求激增。然而,供應鏈中斷和經濟不確定性影響了生產和分銷,給有機農戶和生產者帶來了挑戰。儘管初期困難重重,但該行業迅速適應了新的市場趨勢,有機產品在電商平台上的銷售量激增。此次疫情凸顯了健康和永續性的重要性,並有望推動有機食品飲料市場的長期成長。
在預測期內,超級市場/大賣場產業預計將成為規模最大的產業。
在消費者意識不斷增強、對更健康、更永續的食品和飲料的需求日益成長的推動下,超級市場/大賣場領域的有機食品和飲料市場正經歷強勁成長。這些大型零售商提供種類繁多的有機產品,方便消費者輕鬆選購各種有機食品和飲料。一站式購物的便利性和滿足廣泛客戶群的能力,是該領域成功的重要因素。
在預測期內,加工食品和飲料產業預計將呈現最高的複合年成長率。
在有機食品飲料市場中,加工食品細分市場正經歷顯著成長,這主要得益於消費者對兼具便利性和健康意識的產品需求不斷成長。這一趨勢的特點是有機加工食品和飲料(例如零食、果汁和即食食品)的銷售量激增。隨著越來越多的消費者在忙碌的生活中追求營養價值和便利性,他們越來越傾向於選擇有機加工產品。此外,產品創新和分銷管道的改善也使更多消費者更容易購買到有機產品,從而促進了市場擴張。
在北美,由於消費者意識的提高以及對更健康、更永續的食品和飲料的偏好日益成長,有機食品和飲料市場正經歷顯著的成長。隨著消費者尋求避免使用合成化學物質和殺蟲劑,向有機農業的轉變正在加速。此外,人們對環境保護和動物福利的日益關注也進一步推動了有機產品的普及。同時,政府對有機農業的扶持政策以及整體健康生活方式的趨勢,也進一步促進了該地區有機食品和飲料產業的蓬勃發展。
在亞太地區,有機食品和飲料市場正經歷顯著成長,這主要得益於消費者意識的提升和對健康生活方式日益成長的追求。人們對食品安全和環境永續性的日益關注,推動了對有機產品的需求。隨著中產階級的壯大和可支配收入的增加,亞太地區的消費者越來越願意投資購買高階有機食品。此外,消費者意識的轉變,加上有機農業的蓬勃發展,使得該地區成為全球市場擴張的重要貢獻者。
According to Stratistics MRC, the Global Organic Food and Beverages Market is accounted for $346.2 billion in 2026 and is expected to reach $970.6 billion by 2034 growing at a CAGR of 13.70% during the forecast period. Organic food and beverages refer to products that are grown, produced, and processed without the use of synthetic pesticides, fertilizers, genetically modified organisms (GMOs), or irradiation. Emphasizing sustainable and environmentally friendly farming practices, organic foods aim to preserve soil health, biodiversity, and water quality. These products are cultivated using natural methods that promote animal welfare and eschew the use of artificial additives or preservatives. With a growing emphasis on health and environmental consciousness, organic food and beverages have gained popularity among consumers seeking nutritious and ethically produced alternatives to conventional options.
According to a 2023 market report by the Soil Association Certification, the organic market in the UK has shown significant growth owing to the cost-of-living crisis, with sales increasing by 1.6% in 2022. This market growth was driven by strong performance in the food service sector, which witnessed sales increase by 152%.
Farm-to-table movement
The Farm-to-Table Movement has emerged as a significant driver in the organic food and beverage market by emphasizing the direct sourcing of fresh, locally grown produce for culinary consumption. Consumers are increasingly drawn to this movement, seeking transparency in their food supply chain and prioritizing sustainable, organic farming practices. This shift in consumer preferences has stimulated the demand for organic products, as the farm-to-table approach promotes healthier, environmentally friendly options. As restaurants and markets align with this movement, this market experiences growth, fueled by a desire for quality, traceable ingredients, and a connection to local farmers.
Higher prices of organic products
Organic farming practices, which prioritize sustainability and avoid synthetic chemicals, often result in higher production costs. Stringent certification requirements contribute to increased expenses for farmers. As a result, the end consumer faces elevated prices for organic products compared to conventionally produced alternatives. Additionally, this pricing disparity hinders the widespread adoption of organic choices, limiting market penetration and consumer accessibility, thus posing a challenge to the organic food and beverage industry's overall growth.
E-Commerce growth
The e-commerce growth opportunity in the organic food and beverage market is substantial, driven by increasing demand for healthier and more sustainable lifestyle choices. Online platforms provide a convenient avenue for consumers to access a wide range of organic products, fostering a direct-to-consumer model for farmers and producers. The digital space allows for targeted marketing, personalized recommendations, and easy comparison shopping, enhancing the overall customer experience. As more consumers prioritize organic options, e-commerce enables sellers to tap into a global market, breaking geographical barriers and promoting the growth of the organic sector in a cost-effective and efficient manner.
Misconceptions and lack of awareness
The organic food and beverage market faces a threat from misconceptions and a lack of awareness among consumers. Many people harbor misconceptions about the benefits of organic products, assuming they are always more nutritious or completely free of pesticides. Additionally, there is a lack of awareness regarding the stringent regulations and certifications that ensure the authenticity of organic products. This misinformation may deter potential customers from choosing organic options. Educating consumers about the true advantages and regulatory measures associated with organic food and beverages is crucial for the market's sustained growth and success.
The COVID-19 pandemic has significantly impacted the organic food and beverage market. Consumer preferences shifted towards healthier choices, leading to an increased demand for organic products perceived as immune-boosting and sustainable. However, supply chain disruptions and economic uncertainties affected production and distribution, causing challenges for organic farmers and producers. Despite initial setbacks, the industry adapted to new market trends, with e-commerce platforms witnessing a surge in organic product sales. The pandemic underscored the importance of health and sustainability, potentially fostering long-term growth in the organic food and beverage market.
The supermarket/hypermarket segment is expected to be the largest during the forecast period
The supermarket/hypermarket segment has experienced robust growth in the organic food and beverage market due to increasing consumer awareness and demand for healthier and more sustainable food options. These large retail outlets offer a diverse range of organic products, providing consumers with convenient access to a variety of organic food and beverage choices. The emphasis on one-stop shopping and the ability to cater to a broad customer base have contributed to the segment's success.
The processed segment is expected to have the highest CAGR during the forecast period
The processed segment in the organic food and beverage market has witnessed substantial growth, driven by increasing consumer demand for convenient and health-conscious products. This trend is characterized by a surge in organic processed foods and beverages, such as snacks, juices, and ready-to-eat items. Consumers are increasingly opting for processed organic options as they seek both nutritional benefits and convenience in their busy lifestyles. Furthermore, the market's expansion can also be attributed to improved product innovation and distribution channels, making organic options more accessible to a broader audience.
The North American region has witnessed significant growth in the organic food and beverage market due to increasing consumer awareness and a growing preference for healthier and more sustainable food options. The demand for organic products has surged as consumers seek to avoid synthetic chemicals and pesticides, leading to a shift towards organic farming practices. Additionally, a rising consciousness about environmental conservation and animal welfare has further propelled the adoption of organic choices. Additionally, government initiatives promoting organic farming and an overall trend towards a healthier lifestyle have further fueled the region's remarkable growth in the organic food and beverage sector.
The Asia-Pacific region has witnessed a notable surge in the organic food and beverage market, driven by increasing consumer awareness and a growing preference for healthier lifestyles. The demand for organic products has been fueled by rising concerns about food safety, environmental sustainability among the population. With a rising middle class and disposable incomes, consumers in the Asia-Pacific region are increasingly willing to invest in premium and organic food options. Additionally, this evolving consumer mindset, coupled with a surge in organic farming practices, positions the region as a significant contributor to the global market expansion.
Key players in the market
Some of the key players in Organic Food and Beverages market include Amy's Kitchen Inc, Belvoir Fruit Farms Ltd, ConAgra Brand, Danone - WhiteWave Foods, Dean Food Company, General Mills Inc., Horizon Organic, Organic Valley, The Hain Celestial Group Inc and United Natural Foods, Inc.
In January 2024, Danone India has strengthened its toddler nutrition range with the national launch of AptaGrow. AptaGrow addresses the nutrition requirement of children in the age group of three to six years with 37 nutrients, containing a blend of prebiotics which help in better absorption of vital nutrients essential to support growth, brain development and immunity.
In January 2024, General Mills has launched a new ice cream format under its Haagen-Dazs brand, called Bites. Available in two flavours - salted caramel and chocolate - the new treats cater to growing demand within the snacking segment for bite-size ice cream products. The salted caramel flavour features Haagen-Dazs' salted caramel ice cream with a caramel sauce core and a crispy golden caramel white chocolate coating for a balance of sweet and salty notes.