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市場調查報告書
商品編碼
2040907

化妝品防偽包裝市場預測至2034年：按包裝類型、材料、技術、應用和地區分類的全球分析

Anti-counterfeit Cosmetic Packaging Market Forecasts to 2034 - Global Analysis By Packaging Type, Material, Technology, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，到 2026 年，全球化妝品包裝防偽市場規模將達到 2,314 億美元，預計在預測期內將以 15.1% 的複合年成長率成長，到 2034 年將達到 7,127 億美元。

化妝品包裝防偽措施是指在化妝品包裝中融入安全功能和技術，以防止假冒和未經授權的複製。目前採用的防偽措施多種多樣，包括全像標籤、QR碼、防篡改封條、RFID標籤以及其他先進技術。這些特性有助於驗證化妝品的真偽，實現供應鏈全程可追溯，並確保消費者所購買產品的安全性。

根據世界衛生組織估計，網路銷售的藥品中約有 50% 是仿冒品。

化妝品產業的全球化

隨著化妝品品牌在全球擴張，仿冒品流入不同市場的風險也隨之增加。這種日益加劇的風險促使人們對強大的防偽措施提出更高要求，以維護品牌信譽和消費者安全。為了維護跨境信任，化妝品製造商正投資安全的包裝解決方案，包括全像圖和QR碼等先進技術，以確保產品在全球供應鏈中的真實性。制定標準化的防偽措施對於保護化妝品品牌的國際聲譽至關重要，這將進一步推動市場需求。

與包裝材料的兼容性

化妝品包裝防偽市場面臨的挑戰是如何確保其與包括玻璃、塑膠和金屬在內的各種包裝材料的兼容性。將防偽技術應用於不同的材料、印刷方法和複雜的包裝設計是一項複雜的任務。永續性的考慮，加上化妝品包裝的獨特形狀，進一步增加了安全功能無縫整合的難度。這些因素阻礙了有效防偽解決方案在化妝品包裝行業中的廣泛應用。

快速成長的電子商務平台

隨著越來越多的消費者透過線上平台購買化妝品，仿冒品流入供應鏈的風險也日益增加。採用全像標籤和QR碼等安全功能的包裝解決方案對於維護品牌信譽和確保電商環境下的產品真實性至關重要。這一趨勢催生了對專為線上零售最佳化的創新防偽技術的需求，也為包裝供應商提供了應對數位市場獨特挑戰、提升消費者對線上購買化妝品真偽信心的契機。

成本影響

整合全像標籤、RFID標籤或專有印刷技術等先進安全功能會產生高昂的前期成本。這些高昂的實施成本可能會阻礙資源有限的中小型化妝品製造商採用有效的防偽措施。此外，增加的生產成本可能會轉嫁給消費者，進而影響產品的可負擔性和市場競爭力。

新冠疫情的影響

新冠疫情擾亂了供應鏈，導致消費者支出下降，購買模式改變，進而影響了市場成長。然而，隨著消費者將衛生放在首位，用於保障化妝品真偽的防偽技術變得至關重要。疫情加速了數位化解決方案的普及，並為可追溯性功能的實施提供了契機。儘管面臨諸多挑戰，但確保產品安全和真實性仍然是後疫情時代化妝品包裝防偽市場復甦的關鍵驅動力。

在預測期內，全像投影領域預計將佔據最大的市場佔有率。

全像圖領域預計將佔據最大的市場佔有率。全像標籤和3D全像圖可用於驗證化妝品的真偽，遏製造假行為，並維護品牌信譽。作為防偽策略的重要組成部分，全像圖為化妝品生產商提供了一種經濟高效且擴充性的解決方案，增強了消費者的信心，並確保他們獲得正品且安全的產品。此外，全像圖技術的應用也持續推動化妝品產業安全包裝的發展。

在預測期內，化妝品行業預計將呈現最高的複合年成長率。

預計化妝品行業在預測期內將實現顯著成長。該行業面臨化妝品行業特有的假冒偽劣產品挑戰，涵蓋美容和個人保健產品等眾多產品。在化妝品包裝上實施防偽措施，有助於保護消費者免受仿冒品產品和潛在有害產品的侵害，同時維護化妝品品牌的真實性和聲譽。該行業採用多種技術，確保化妝品在整個供應鏈中的可追溯性和真實性。

市佔率最大的地區：

在預測期內，亞太地區佔據了最大的市場佔有率，這主要得益於經濟的快速成長、消費者日益增強的美容意識以及電子商務的蓬勃發展。該地區面臨假冒化妝品的嚴峻挑戰，導致對高安全性包裝解決方案的需求激增。嚴格的政府監管和技術創新的快速應用進一步推動了全像標籤和RFID標籤等先進防偽措施的普及。隨著亞太地區化妝品產業的持續成長，預計防偽化妝品包裝解決方案的應用範圍將進一步擴大。

複合年成長率最高的地區：

預計北美地區在預測期內將實現盈利成長。該地區對安全包裝解決方案的需求強勁，以打擊假化妝品。北美化妝品市場高度重視產品安全性和真實性，這推動了包裝技術的持續創新，並為防偽技術創造了新的機會。此外，該地區成熟的化妝品品牌和充滿活力的市場趨勢也促進了防偽化妝品包裝行業的穩定成長和發展。

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目錄

第1章執行摘要

第2章：引言

  • 概括
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進因素
  • 抑制因子
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章：波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的競爭

第5章：全球化妝品防偽包裝市場：依包裝類型分類

  • 瓶子
  • 管子
  • 罐
  • 小袋
  • 泵浦和分配器
  • 其他包裝類型

第6章：全球化妝品防偽包裝市場：依材料分類

  • 玻璃
  • 金屬
  • 紙板
  • 塑膠
  • 聚丙烯
  • 聚乙烯
  • 聚對苯二甲酸乙二酯
  • 其他材料

第7章：全球化妝品防偽包裝市場：依技術分類

  • RFID
  • 安全封條
  • 安全油墨和印刷
  • 全像圖
  • 條碼
  • 大規模編碼
  • 數位加密和序列化

第8章：全球化妝品防偽包裝市場：依應用領域分類

  • 個人護理
  • 化妝品
  • 其他用途

第9章：全球化妝品防偽包裝市場：依地區分類

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太國家
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • UAE
    • 卡達
    • 南非
    • 其他中東和非洲國家

第10章 主要發展

  • 合約、夥伴關係、合作關係、合資企業
  • 收購與併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章：公司簡介

  • Avery Dennison
  • Zebra Technologies
  • Sun Chemical
  • NHK SPRING
  • Alpvision
  • DNP
  • Flint Grou
  • DuPont
  • 3M
  • Toppan
  • KURZ
  • Techsun
  • Authentix
  • CCL Industries Inc.
  • Honeywell International Inc.
  • Alien Technology Corp.
  • Systech International
  • Ampacet Corporation
  • ACG
  • Avient Corporation
Product Code: SMRC25119

According to Stratistics MRC, the Global Anti-counterfeit Cosmetic Packaging Market is accounted for $231.4 billion in 2026 and is expected to reach $712.7 billion by 2034 growing at a CAGR of 15.1% during the forecast period. Anti-counterfeit cosmetic packaging refers to the incorporation of security features and technologies into cosmetic product packaging to protect against counterfeiting and unauthorised replication. Various anti-counterfeit measures are employed, including holographic labels, QR codes, tamper-evident seals, RFID tags, and other advanced technologies. These features help to verify the authenticity of cosmetic products, enable traceability throughout the supply chain, and assure consumers of the safety of the purchased items.

According to the WHO, around 50% of the drugs for sale in the internet are estimated to be Fake.

Market Dynamics:

Driver:

Globalization of cosmetic industry

As cosmetic brands expand globally, they face an increased risk of counterfeit products entering diverse markets. This heightened vulnerability prompts a growing demand for robust anti-counterfeit measures to protect brand integrity and consumer safety. To maintain trust across borders, cosmetic manufacturers invest in secure packaging solutions, including advanced technologies such as holograms and QR codes, ensuring the authenticity of their products throughout the global supply chain. The need for standardised anti-counterfeit practices becomes crucial to safeguarding cosmetic brands on an international scale. Thereby, it will drive market demand.

Restraint:

Compatibility with packaging materials

The anti-counterfeit cosmetic packaging market faces challenges in ensuring compatibility with diverse packaging materials such as glass, plastic, and metal. Adapting anti-counterfeit technologies to adhere to various materials, printing methods, and luxury packaging aesthetics is a complex task. Sustainability considerations and the unique form factors of cosmetic packaging further complicate the seamless integration of security features. These factors are hindering the widespread adoption of effective anti-counterfeit solutions in the cosmetic packaging industry.

Opportunity:

Booming e-commerce platform

As more consumers turn to online platforms for cosmetic purchases, the risk of counterfeit products entering the supply chain increases. Secure packaging solutions, incorporating features like holographic labels and QR codes, have become essential for maintaining brand integrity and ensuring product authenticity in the e-commerce landscape. This trend creates a demand for innovative anti-counterfeit technologies tailored for online retail, offering an opportunity for packaging providers to address the unique challenges posed by the digital marketplace and enhance consumer confidence in the authenticity of cosmetic products purchased online.

Threat:

Cost implications

The integration of advanced security features, such as holographic labels, RFID tags, or unique printing technologies, incurs substantial upfront expenses. These high implementation costs may deter smaller cosmetic manufacturers with limited resources from adopting effective anti-counterfeit measures. Also, the increased production expenses could potentially be transferred to consumers, impacting product affordability and market competitiveness.

Covid-19 Impact

The COVID-19 pandemic has impacted supply chain disruptions, reduced consumer spending, and a shift in purchasing patterns, which have affected the market's growth. However, as consumers prioritise hygiene; anti-counterfeit technologies that ensure the legitimacy of cosmetic products become crucial. The pandemic has accelerated the adoption of digital solutions, offering opportunities for implementing traceability features. Despite challenges, the focus on product safety and authentication remains a key driver in the post-COVID recovery of the anti-counterfeit cosmetic packaging market.

The holograms segment is expected to be the largest during the forecast period

The holograms segment is estimated to hold the largest share. Holographic labels and 3D holograms serve to authenticate cosmetic products, deterring counterfeiters and safeguarding brand integrity. As an integral component of anti-counterfeit strategies, holograms offer a cost-effective and scalable solution for cosmetic manufacturers to instill confidence among consumers, ensuring they receive genuine and safe products. Moreover, the adoption of holographic technologies remains a key driver in the evolution of secure packaging within the cosmetic industry.

The cosmetics segment is expected to have the highest CAGR during the forecast period

The cosmetics segment is anticipated to have lucrative growth during the forecast period. This segment addresses the unique challenges associated with counterfeiting in the cosmetics industry, which includes a wide range of beauty and personal care products. The use of anti-counterfeit measures in cosmetic packaging helps protect consumers from counterfeit and potentially harmful products while preserving the authenticity and reputation of cosmetic brands. Various technologies are employed within this segment to ensure the traceability and authenticity of cosmetic products throughout the supply chain.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to rapid economic growth, a rising beauty-conscious population, and increasing e-commerce activities. The region faces significant challenges from counterfeit cosmetics, prompting a surge in demand for secure packaging solutions. Governments' stringent regulations and a swift embrace of technological innovations further drive the adoption of advanced anti-counterfeit measures such as holographic labels and RFID tags. As the cosmetic industry continues to thrive in the Asia-Pacific region, the adoption of anti-counterfeit cosmetic packaging solutions is expected to grow.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period. The region experiences a robust demand for secure packaging solutions to combat counterfeit cosmetics. With a strong emphasis on product safety and authenticity, North America's cosmetics market fosters continuous innovation in packaging, creating opportunities for anti-counterfeit technologies. Furthermore, the region's well-established cosmetic brands and dynamic market trends contribute to the steady growth and evolution of the anti-counterfeit cosmetic packaging sector.

Key players in the market

Some of the key players in the Anti-counterfeit Cosmetic Packaging Market include Avery Dennison, Zebra Technologies, Sun Chemical, NHK SPRING, Alpvision, DNP , Flint Grou, DuPont, 3M, Toppan, KURZ, Techsun, Authentix, CCL Industries Inc., Honeywell International Inc., Alien Technology Corp., Systech International , Ampacet Corporation, ACG and Avient Corporation.

Key Developments:

In April 2023, Sun Chemical to Exhibit Extensive Range of Sustainable Packaging Solutions at interpack 2023, it will demonstrate its solutions for the challenges faced by the packaging market now and in the future across five key packaging themes - flexible, paper, folding carton, labels and metal deco, showing visitors how it is constantly working with its parent company, DIC, to develop and promote sustainable solutions.

In September 2022, 3M announces new Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by 3M.

Packaging Types Covered:

  • Bottles
  • Tubes
  • Jars
  • Sachets
  • Pumps & Dispensers
  • Other Packaging Types

Materials Covered:

  • Glass
  • Metal
  • Paperboard
  • Plastic
  • Polypropylene
  • Polyethylene
  • Polyethylene Terephthalate
  • Other Materials

Technologies Covered:

  • RFID
  • Security Seals
  • Security Inks & Printing
  • Holograms
  • Barcode
  • Mass Encoding
  • Digital Encryption & Serialization

Applications Covered:

  • Personal Care
  • Cosmetics
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2023, 2024, 2025, 2026, 2027, 2028, 2030, 3032 and 2034
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Anti-counterfeit Cosmetic Packaging Market, By Packaging Type

  • 5.1 Introduction
  • 5.2 Bottles
  • 5.3 Tubes
  • 5.4 Jars
  • 5.5 Sachets
  • 5.6 Pumps & Dispensers
  • 5.7 Other Packaging Types

6 Global Anti-counterfeit Cosmetic Packaging Market, By Material

  • 6.1 Introduction
  • 6.2 Glass
  • 6.3 Metal
  • 6.4 Paperboard
  • 6.5 Plastic
  • 6.6 Polypropylene
  • 6.7 Polyethylene
  • 6.8 Polyethylene Terephthalate
  • 6.9 Other Materials

7 Global Anti-counterfeit Cosmetic Packaging Market, By Technology

  • 7.1 Introduction
  • 7.2 RFID
  • 7.3 Security Seals
  • 7.4 Security Inks & Printing
  • 7.5 Holograms
  • 7.6 Barcode
  • 7.7 Mass Encoding
  • 7.8 Digital Encryption & Serialization

8 Global Anti-counterfeit Cosmetic Packaging Market, By Application

  • 8.1 Introduction
  • 8.2 Personal Care
  • 8.3 Cosmetics
  • 8.4 Other Applications

9 Global Anti-counterfeit Cosmetic Packaging Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Avery Dennison
  • 11.2 Zebra Technologies
  • 11.3 Sun Chemical
  • 11.4 NHK SPRING
  • 11.5 Alpvision
  • 11.6 DNP
  • 11.7 Flint Grou
  • 11.8 DuPont
  • 11.9 3M
  • 11.10 Toppan
  • 11.11 KURZ
  • 11.12 Techsun
  • 11.13 Authentix
  • 11.14 CCL Industries Inc.
  • 11.15 Honeywell International Inc.
  • 11.16 Alien Technology Corp.
  • 11.17 Systech International
  • 11.18 Ampacet Corporation
  • 11.19 ACG
  • 11.20 Avient Corporation

List of Tables

  • Table 1 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Region (2023-2034) ($MN)
  • Table 2 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Packaging Type (2023-2034) ($MN)
  • Table 3 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Bottles (2023-2034) ($MN)
  • Table 4 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Tubes (2023-2034) ($MN)
  • Table 5 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Jars (2023-2034) ($MN)
  • Table 6 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Sachets (2023-2034) ($MN)
  • Table 7 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Pumps & Dispensers (2023-2034) ($MN)
  • Table 8 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Packaging Types (2023-2034) ($MN)
  • Table 9 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Material (2023-2034) ($MN)
  • Table 10 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Glass (2023-2034) ($MN)
  • Table 11 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Metal (2023-2034) ($MN)
  • Table 12 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Paperboard (2023-2034) ($MN)
  • Table 13 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Plastic (2023-2034) ($MN)
  • Table 14 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polypropylene (2023-2034) ($MN)
  • Table 15 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polyethylene (2023-2034) ($MN)
  • Table 16 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Polyethylene Terephthalate (2023-2034) ($MN)
  • Table 17 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Materials (2023-2034) ($MN)
  • Table 18 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Technology (2023-2034) ($MN)
  • Table 19 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By RFID (2023-2034) ($MN)
  • Table 20 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Security Seals (2023-2034) ($MN)
  • Table 21 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Security Inks & Printing (2023-2034) ($MN)
  • Table 22 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Holograms (2023-2034) ($MN)
  • Table 23 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Barcode (2023-2034) ($MN)
  • Table 24 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Mass Encoding (2023-2034) ($MN)
  • Table 25 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Digital Encryption & Serialization (2023-2034) ($MN)
  • Table 26 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Application (2023-2034) ($MN)
  • Table 27 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Personal Care (2023-2034) ($MN)
  • Table 28 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Cosmetics (2023-2034) ($MN)
  • Table 29 Global Anti-counterfeit Cosmetic Packaging Market Outlook, By Other Applications (2023-2034) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.