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市場調查報告書
商品編碼
2037390
膠原蛋白蛋白飲料市場預測——全球成分、飲料類型、口味、應用、分銷管道、最終用戶和地區分析——2034年Collagen-Infused Beverages Market Forecasts to 2034 - Global Analysis By Source (Bovine Collagen, Marine Collagen, Chicken Collagen and Vegan Collagen Boosters), Beverage Type, Flavor, Application, Distribution Channel, End User and By Geography |
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全球膠原蛋白強化飲料市場預計到 2026 年將達到 48 億美元,並在預測期內以 10.4% 的複合年成長率成長,到 2034 年達到 106 億美元。
膠原蛋白強化飲料是指添加了牛膠原蛋白胜肽、海洋膠原蛋白水解物、雞源II型膠原蛋白或植物來源源純素膠原蛋白增補成分的功能性飲料產品,其形式包括即飲型、粉末沖劑和濃縮液。這些產品透過便捷的日常飲用方式,提供改善皮膚健康、支持關節健康、強健頭髮和指甲以及抗衰老等機能飲料益處,讓您無需服用專門的膠原蛋白膠囊或粉末補充劑,即可將膠原蛋白肽的攝入融入您的日常補水習慣中。
以「由內而外散發美麗」為理念的飲料正在走向主流化。
「由內而外滋養美麗」的美容營養概念,將膠原蛋白飲品視為健康肌膚的基礎,正迅速受到廣大消費者的青睞。隨著不同背景的注重健康的消費者將膠原蛋白飲品融入日常健康生活方式,市場正在顯著擴張。除了品牌與網紅和名人合作,將膠原蛋白飲品打造為「健康生活方式的象徵」之外,越來越多的臨床證據表明,口服膠原蛋白肽具有良好的生物利用度,並能促進真皮層合成,這些都促使膠原蛋白飲品從美容補充劑市場拓展到大眾健康飲品市場。
科學界對膠原蛋白口服生物生物有效性的質疑
關於口服膠原蛋白胜肽能否在胃腸道消化過程中存活並有效促進皮膚膠原蛋白合成,目前科學界仍有爭議,這加劇了消費者的疑慮。健康媒體對膠原蛋白飲品功效的質疑更強化了這種疑慮。由於缺乏更可靠的隨機對照試驗以及商業性有效劑量數據,醫療專業人員不願推薦膠原蛋白飲品在一般消費者群體中的普及,而不僅限於那些無需醫療建議的自願保健品購買者。
膠原蛋白整合到功能水中
將水解膠原蛋白肽融入高階功能性飲用水產品中,打造一種利用日常飲水補充膠原蛋白蛋白的新方式,代表著快速崛起的市場機會。消費者無需改變習慣,即可輕鬆飲用膠原蛋白飲品,而無需像飲用專門的膠原蛋白飲品那樣做出改變。 Vital Proteins、SkinTe 等新興品牌推出的膠原蛋白強化飲用水產品,將膠原蛋白定位為飲用水的功能增強劑,構成了膠原蛋白飲品在普通消費者中廣泛普及的最大目標市場。
素食消費者避免服用膠原蛋白補充品。
純素和植物來源生活方式的快速普及,為牛和海洋源膠原膠原蛋白飲料產品在健康意識消費群體這一成長最快的細分市場中帶來了結構性市場准入挑戰。雖然植物來源純素膠原蛋白補充劑配方能夠幫助純素消費者市場進入,但這些產品無法提供與動物源膠原蛋白蛋白胜肽同等的含量,因此必須透過膠原蛋白合成支持成分體系來定位自身。相較於直接提供膠原蛋白肽的產品,這類產品需要更嚴格的臨床證據審查。
新冠疫情促使消費者加大對健康產品的投入,尤其是功能性食品和飲料,從而推動了美容保健品市場的顯著擴張。這是因為在疫情封鎖期間,由於美容院和美容護理服務受限,消費者尋求便捷的居家健康解決方案。疫情後,美容保健品市場持續發展,消費者對美容營養飲料的接受度不斷提高,這進一步推動了膠原蛋白飲料類別的全球擴張。
在預測期內,純素膠原膠原蛋白增補劑細分市場預計將成為最大的細分市場。
在預測期內,純素膠原蛋白增補劑預計將佔據最大的市場佔有率。這是因為膠原蛋白飲料品類與高階健康領域成長最快的消費群相交,為那些支持植物來源膠原蛋白合成、結合維生素C、矽、鋅和植物來源的膠原蛋白促進成分的配方創造了最大的市場擴張機會。在注重道德的高階消費者族群中,高階純素膠原膠原蛋白增補劑在膠原蛋白飲料類別中擁有最高的零售單價。
在預測期內,即飲飲料(RTD)細分市場預計將呈現最高的複合年成長率。
在預測期內,即飲型(RTD)產品預計將呈現最高的成長率。這主要得益於消費者對即飲型飲料的偏好,這類飲料省去了沖調的麻煩,從而有助於他們堅持每日補充劑的服用習慣。此外,先進的即飲型膠原膠原蛋白飲料配方技術也取得了長足進步,能夠提供穩定的膠原蛋白肽含量和誘人的口味,並採用優質冷藏和常溫包裝,適合在主流超市和專賣零售通路銷售。
在預測期內,北美預計將佔據最大的市場佔有率。這主要歸功於美國擁有全球最商業性的膠原蛋白補充飲料市場,Vital Proteins、Ancient Nutrition 和 NeoCell 等知名品牌在國內的 DTC(直接面對消費者)和零售市場創造了可觀的收入;此外,美國消費者對美容保健品的投資文化濃厚,以及完善的高階飲料零售基礎設施也為膠原蛋白飲料支撐品牌的銷售提供了有力的支持。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這是因為日本和韓國擁有全球最成熟的美容營養飲品市場,兩國在攝取美容營養方面有著根深蒂固的文化傳統;膠原蛋白飲品在中國消費量迅速成長,而中國的美容營養飲品文化也已十分成熟;此外,Fancl、明治和資生堂等本土膠原蛋白飲品品牌的開發,正在推動該地區高階營養飲品的高階創新。
According to Stratistics MRC, the Global Collagen-Infused Beverages Market is accounted for $4.8 billion in 2026 and is expected to reach $10.6 billion by 2034 growing at a CAGR of 10.4% during the forecast period. Collagen-infused beverages refer to functional drink products incorporating bovine collagen peptides, marine collagen hydrolysate, chicken collagen type II, or plant-based vegan collagen booster ingredient combinations into ready-to-drink, powder mix, and concentrated shot beverage formats that deliver skin health, joint support, hair and nail strengthening, and anti-aging nutritional benefits through convenient daily beverage consumption enabling collagen peptide intake integration into hydration routines without requiring dedicated supplement capsule or powder administration.
Beauty-From-Within Beverage Mainstream Adoption
Accelerating mainstream consumer adoption of ingestible beauty nutrition philosophy positioning collagen beverage supplementation as foundational to skin health outcomes is driving substantial market expansion as health-conscious consumers across diverse demographics incorporate collagen beverages into daily wellness routines. Influencer and celebrity brand partnerships normalizing collagen beverage consumption as a visible wellness lifestyle signal combined with accumulating clinical evidence for oral collagen peptide bioavailability and dermal synthesis stimulation are expanding collagen beverage adoption from dedicated beauty supplement purchasers to mainstream wellness beverage consumers.
Collagen Oral Bioavailability Scientific Skepticism
Continued scientific debate about the extent to which orally consumed collagen peptides survive gastrointestinal digestion and contribute meaningfully to skin collagen synthesis creates consumer skepticism reinforced by health media coverage questioning collagen beverage efficacy foundations. Healthcare provider hesitation to recommend collagen beverages without stronger randomized controlled trial evidence at commercially relevant doses limits professional recommendation channel development that would substantially accelerate mainstream consumer adoption beyond self-directed wellness purchasers who do not require healthcare endorsement.
Functional Water Collagen Integration
Integration of hydrolyzed collagen peptides into premium functional water products creating a daily hydration occasion collagen delivery format represents a rapidly emerging market opportunity enabling accessible consumer entry into collagen beverage consumption without specialized beverage category adoption behavioral change requirements. Collagen-enhanced water products from Vital Proteins, SkinTe, and emerging brands positioning collagen as a water enhancement benefit are creating the broadest addressable market format for collagen beverage mainstream adoption.
Vegan Consumer Collagen Supplement Avoidance
Rapidly growing vegan and plant-based lifestyle adoption creates a structural market access challenge for bovine and marine collagen beverage products among the fastest-growing health-conscious consumer demographic segment. While plant-based vegan collagen booster formulations offer market access for vegan consumers, these products cannot deliver animal-identical collagen peptides and must position through collagen synthesis support ingredient systems that face greater clinical evidence scrutiny than direct collagen peptide delivery products.
COVID-19 elevated consumer investment in health optimization through functional food and beverage consumption driving substantial beauty supplement market expansion as consumers sought accessible home wellness solutions during lockdown periods when salon and aesthetic treatment access was restricted. Post-pandemic sustained beauty supplement mainstream adoption normalization and growing consumer acceptance of beauty nutrition beverage formats continue driving collagen beverage category expansion globally.
The vegan collagen boosters segment is expected to be the largest during the forecast period
The vegan collagen boosters segment is expected to account for the largest market share during the forecast period, due to the intersection of the fastest-growing consumer demographic in premium wellness with the collagen beverage category creating the largest addressable market expansion opportunity for plant-based collagen synthesis support formulations combining vitamin C, silicon, zinc, and botanical collagen promoter compounds. Premium vegan collagen booster positioning commands the highest per-unit retail value within the collagen beverage category among ethically motivated premium consumers.
The ready-to-drink segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the ready-to-drink segment is predicted to witness the highest growth rate, driven by consumer preference for immediately consumable beverage formats eliminating preparation steps that create friction for daily supplementation routine compliance, combined with sophisticated RTD collagen beverage formulation advancement delivering stable collagen peptide content with appealing flavor profiles in premium refrigerated and ambient packaging formats suitable for mainstream grocery and specialty retail channel distribution.
During the forecast period, the North America region is expected to hold the largest market share, due to the United States hosting the world's most commercially developed collagen supplement beverage market with established brands including Vital Proteins, Ancient Nutrition, and NeoCell generating substantial domestic DTC and retail revenue, strong beauty supplement consumer investment culture, and well-developed premium beverage retail infrastructure supporting collagen beverage brand distribution.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, due to Japan and South Korea hosting the world's most sophisticated beauty supplement drink markets with deeply embedded ingestible beauty nutrition cultural traditions, rapidly growing collagen beverage consumption in China where beauty nutrition drink culture is strongly established, and domestic collagen beverage brand development from Fancl, Meiji, and Shiseido creating premium regional beauty nutrition beverage innovation.
Key players in the market
Some of the key players in Collagen-Infused Beverages Market include Nestle S.A., Unilever PLC, The Coca-Cola Company, PepsiCo Inc., Danone S.A., Amway Corp., Herbalife Ltd., Glanbia plc, Vital Proteins LLC (Nestle), Skinade, NeoCell (Nutranext), Ancient Nutrition, Bulletproof 360 Inc., Shiseido Company Limited, Fancl Corporation, and Meiji Holdings Co. Ltd..
In April 2026, Vital Proteins LLC (Nestle) launched a new marine-sourced RTD collagen water range with 10g certified sustainable marine collagen peptides per bottle achieving NSF Sport certification targeting premium active lifestyle consumers seeking clean label beauty and performance nutrition integration.
In March 2026, Shiseido Company Limited introduced a new clinical evidence-backed beauty collagen shot with published 12-week RCT documenting statistically significant skin elasticity and wrinkle reduction compared to placebo enabling specific anti-aging beauty beverage claim substantiation.
In January 2025, Ancient Nutrition expanded its multi-collagen protein beverage range with a new vegan collagen booster RTD featuring plant-derived collagen synthesis support complex with vitamin C, MSM, and biotin achieving Non-GMO Project and Certified Vegan dual certification.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.