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市場調查報告書
商品編碼
2024183
膠原蛋白水市場預測至2034年-按產品類型、原料、應用、配方、包裝、分銷管道、最終用戶和地區分類的全球分析Collagen Water Market Forecasts to 2034 - Global Analysis By Product Type, Source, Application, Formulation, Packaging Type, Distribution Channel, End User, and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球膠原蛋白水市場規模將達到 38 億美元,並在預測期內以 11.0% 的複合年成長率成長,到 2034 年將達到 88 億美元。
膠原蛋白水是一種功能性飲料產品,它將水解膠原膠原蛋白胜肽、海洋來源膠原蛋白、牛膠原蛋白、植物來源膠原蛋白支持複合物或禽類來源膠原蛋白與純淨水、碳酸水或風味水混合而成。這款便捷的日常飲品能夠提供機能飲料益處,例如促進皮膚健康、支持關節、強韌秀發和抗衰老。由於膠原蛋白可以透過飲水補充,無需服用特殊的補充劑膠囊或粉末,因此它瞄準了那些尋求「由內而外滋養美麗」的健康飲品的消費者。
飲品趨勢:“由內而外散發美麗”
消費者對口服美容補充劑的接受度正在迅速提高,這類補充劑將營養視為維持皮膚、頭髮和指甲健康的關鍵驅動力。注重健康的消費者正將膠原蛋白飲品融入日常健康生活方式,將其作為一種便捷的美容補充劑攝取方式,從而顯著推動了膠原蛋白水市場的擴張。越來越多的科學證據表明,口服膠原蛋白肽具有良好的生物利用度,並能促進皮膚膠原蛋白的合成,這些證據為膠原蛋白水在普通零售通路和高階零售通路的健康益處提供了越來越可靠的臨床依據。
關於膠原蛋白利用度的科學爭論
關於口服膠原蛋白胜肽在胃腸道中的分解,以及人們對飲用膠原蛋白飲料對皮膚和關節健康特定益處的證據強度存在質疑,目前仍存在科學爭論。這些因素導致消費者對相關建議持懷疑態度,醫療保健專業人員也對此有所顧慮,阻礙了膠原蛋白水在全球主要消費市場行銷傳播的效果。
海洋膠原蛋白永續高級版
海洋膠原蛋白胜肽原料的定位,結合了永續水產養殖來源和優於牛蛋白的生物利用度數據,代表著一個高階市場機會。這使得膠原蛋白水品牌能夠獲得溢價,同時滿足那些尋求符合海洋保護和負責任漁業實踐的美容補充劑的消費者的永續性價值觀,從而超越了傳統的牛膠原蛋白供應鏈。
植物來源膠原蛋白增補劑的競爭
在快速成長的植物來源膠原蛋白增補飲料市場,含有維生素C、二氧化矽和植物性膠原蛋白刺激成分的純素膠原蛋白支持複合物,被定位為動物源膠原蛋白肽的道德替代品,這為依賴動物源肽成分的膠原蛋白水品牌帶來了激烈的市場動態。不斷擴大的純素食消費者群體正在尋找符合其價值觀的植物來源膠原蛋白飲料替代品,他們希望在整個美容保健品領域完全避免使用動物產品。
新冠疫情促使消費者加大對健康保健的投入,並更多地選擇功能性食品和飲料。在居家養生習慣長期維持期間,消費者優先考慮便捷易得的飲料類保健品,顯著提升了膠原蛋白補充劑市場的認知度和使用率。疫情後,美容保健品逐漸成為主流,消費者對機能飲料健康益處的認可度不斷提高,持續推動膠原蛋白水品類在高階食品零售商和D2C(直接面對消費者)電商通路的擴張。
在預測期內,蛋白質強化水市場預計將成為最大的細分市場。
在預測期內,蛋白質強化水預計將佔據最大的市場佔有率。這主要歸功於消費者對多功能水產品的強勁需求。這類產品將膠原蛋白肽的護膚功效與豐富的蛋白質強化相結合,從而支持肌肉維持、增強飽腹感並滿足積極生活方式的營養需求,所有這些都濃縮在一種便捷的飲品形式中。這種雙重定位使消費者能夠在一次購買中同時滿足美容補充劑和運動營養的需求,從而在膠原蛋白水產品產品類型中創造了最廣泛的潛在客戶群。
在預測期內,牛膠原蛋白細分市場預計將呈現最高的複合年成長率。
在預測期內,牛膠原蛋白細分市場預計將呈現最高的成長率。這主要得益於源自草飼牛的高品質、可追溯的膠原蛋白胜肽原料市場供應量的不斷成長。這些原料檢驗含有I型和III型膠原蛋白,而I型和III型膠原蛋白在改善皮膚彈性和保濕方面擁有最強的臨床證據。此外,牛膠原蛋白飲料產品在成本方面具有競爭優勢,因此能夠以主流零售價格銷售,比高階海洋膠原蛋白產品更能吸引廣大消費者。
在預測期內,北美預計將佔據最大的市場佔有率。這主要歸功於美國擁有成熟的膠原蛋白水品牌,例如 Vital Proteins、Ancient Nutrition 和 Orgain;功能性美容飲品市場發展完善;美容補充劑擁有強大的直接面對消費者 (D2C) 分銷體系;以及消費者強烈願意投資於日常「內在美」補充劑飲品,而社交媒體上的美容和健康文化也為此提供了支持。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這主要歸功於以下幾點:日本和韓國擁有全球最成熟的美容營養飲品市場,這得益於兩國對口服美容營養的深厚文化底蘊;中國膠原蛋白飲品消費的快速成長,而中國的美容營養飲品文化已相當成熟;以及亞太地區膠原蛋白水品牌的本土發展,這些品牌迎合了不同地區消費者對口味和膠原蛋白成分的偏好。
According to Stratistics MRC, the Global Collagen Water Market is accounted for $3.8 billion in 2026 and is expected to reach $8.8 billion by 2034 growing at a CAGR of 11.0% during the forecast period. Collagen water refers to functional beverage products incorporating hydrolyzed collagen peptides, marine-derived collagen, bovine collagen, plant-based collagen-supporting ingredient complexes, or poultry-derived collagen into still, sparkling, or flavored water bases to deliver skin health, joint support, hair strength, and anti-aging nutritional benefits through convenient daily beverage format consumption enabling collagen supplementation within hydration routines without requiring dedicated supplement capsule or powder administration, targeting beauty-from-within wellness beverage occasion consumers.
Beauty-From-Within Beverage Trend
Accelerating consumer adoption of ingestible beauty supplement formats positioning nutrition as the foundational driver of skin, hair, and nail health outcomes is driving substantial collagen water market expansion as health-conscious consumers incorporate collagen beverages into daily wellness routines as accessible beauty supplement delivery formats. Scientific evidence accumulation for oral collagen peptide bioavailability and dermal collagen synthesis stimulation is providing increasingly credible clinical foundations for collagen water health benefit positioning across mainstream and premium retail channels.
Collagen Bioavailability Scientific Debate
Ongoing scientific debate about oral collagen peptide digestive degradation and the evidence strength for specific skin and joint health outcomes from collagen beverage consumption creates consumer skepticism and healthcare professional recommendation hesitation that constrains mainstream adoption beyond wellness supplement enthusiast demographics. Regulatory restrictions on specific anti-aging skin benefit health claims without adequate clinical substantiation limit collagen water marketing communication effectiveness in key consumer market jurisdictions globally.
Marine Collagen Sustainability Premium
Marine collagen peptide ingredient positioning combining sustainable aquaculture sourcing claims with superior bioavailability data compared to bovine alternatives represents a premium market opportunity enabling collagen water brands to command price premiums while simultaneously addressing sustainability values in consumer segments seeking beauty supplement products aligned with ocean conservation and responsible seafood industry practices beyond conventional bovine collagen supply chain sourcing.
Plant-Based Collagen Booster Competition
Rapidly growing plant-based collagen booster beverage category positioning vegan collagen-supporting ingredient complexes including vitamin C, silica, and botanical collagen stimulant compounds as ethical alternatives to animal-derived collagen peptides is creating competitive market dynamics challenging collagen water brands dependent on animal-derived peptide ingredient positioning. Growing vegan consumer segments seek plant-based collagen beverage alternatives consistent with complete animal product avoidance values across beauty supplement categories.
COVID-19 elevated consumer investment in health optimization through functional food and beverage consumption that substantially expanded collagen supplement market awareness and trial as consumers prioritized wellness investment in easily accessible beverage format supplements during extended home wellness routine periods. Post-pandemic beauty supplement mainstream adoption normalization and growing consumer acceptance of functional beverage health benefit delivery continue driving collagen water category expansion across premium grocery and direct-to-consumer e-commerce distribution channels.
The protein-enriched water segment is expected to be the largest during the forecast period
The protein-enriched water segment is expected to account for the largest market share during the forecast period, due to strong consumer demand for multi-benefit functional water products combining collagen peptide skin health benefits with broader protein fortification supporting muscle maintenance, satiety, and active lifestyle nutritional requirements within a single convenient beverage format. This dual-positioning addresses both beauty supplement and sports nutrition consumer motivations in one purchase occasion, generating the broadest addressable consumer base within the collagen water product category.
The bovine collagen segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the bovine collagen segment is predicted to witness the highest growth rate, driven by expanding commercial availability of high-quality traceable grass-fed bovine collagen peptide ingredients with verified type I and type III collagen composition profiles demonstrating the strongest clinical evidence base for skin elasticity and hydration improvement outcomes, combined with cost competitiveness advantages enabling bovine collagen water products to achieve mainstream retail price points accessible to a broader consumer demographic than premium marine collagen alternatives.
During the forecast period, the North America region is expected to hold the largest market share, due to the United States hosting a well-developed functional beauty beverage market with established collagen water brand presence from Vital Proteins, Ancient Nutrition, and Orgain, strong direct-to-consumer e-commerce beauty supplement distribution infrastructure, and high consumer willingness to invest in daily beauty-from-within supplement beverage routines supported by social media beauty wellness culture.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, due to Japan and South Korea hosting the world's most sophisticated beauty supplement beverage markets with deep consumer cultural investment in ingestible beauty nutrition, rapidly growing collagen beverage consumption in China where beauty supplement drink culture is well-established, and expanding domestic collagen water brand development across Asia Pacific addressing regionally specific flavor and collagen source preferences.
Key players in the market
Some of the key players in Collagen Water Market include Nestle S.A., PepsiCo Inc., The Coca-Cola Company, Danone S.A., Vital Proteins (Nestle), Amway Corporation, Glanbia plc, Bulletproof 360, Orgain Inc., Ancient Nutrition, Shiseido Company Limited, Suntory Holdings, Otsuka Holdings, Rejuvenated Ltd., NeoCell (Clorox), Youtheory, Primal Kitchen, and Reserveage Nutrition.
In March 2026, Vital Proteins (Nestle) launched a new sparkling marine collagen water range with 10g certified sustainable marine collagen peptides per can targeting premium beauty supplement hydration for active lifestyle and wellness-focused consumers.
In February 2026, Suntory Holdings introduced a clinically substantiated collagen peptide beauty water with published randomized controlled trial evidence demonstrating significant skin elasticity and hydration improvement versus placebo after eight weeks.
In December 2025, Ancient Nutrition expanded its multi-collagen protein water range with a new plant-supported collagen booster format combining bovine peptides with vitamin C, silica, and hyaluronic acid for comprehensive beauty-from-within benefit positioning.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.