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市場調查報告書
商品編碼
2024147
零浪費快速消費品市場預測至2034年-按產品類型、包裝類型、材料類型、通路、應用、最終用戶和地區分類的全球分析Zero-Waste FMCG Products Market Forecasts to 2034 - Global Analysis By Product Type,Packaging Type, Material Type, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球零浪費快速消費品市場規模將達到 186 億美元,並在預測期內以 15.3% 的複合年成長率成長,到 2034 年將達到 584 億美元。
零浪費快速消費品是指那些設計和包裝旨在減少廢棄物掩埋垃圾的消費品,包括個人護理用品、家用清潔劑、食品飲料和一般家居用品。這些產品採用可重複使用的容器、可堆肥包裝、可生物分解的材料系統、可補充裝的配送模式以及無包裝固態形式。這使得消費者能夠在維持產品性能標準的前提下,從家庭消費模式中剔除一次性塑膠製品和不可回收包裝廢棄物。
擴大一次性塑膠製品監管範圍
隨著歐盟成員國、英國、加拿大、印度以及亞洲多個地區迅速擴大一次性塑膠禁令的範圍,快速消費品製造商被迫加快其零廢棄包裝創新計劃,以在保證產品性能的前提下,淘汰受監管的包裝形式。生產者延伸責任制(EPR)要求品牌所有者為塑膠廢棄物收集和處理基礎設施提供資金,這為積極採用零廢棄包裝創造了經濟獎勵,並降低了長期遵守EPR法規的風險。
與消費者便利性之間的權衡
消費者對傳統快速消費品形式(例如易傾倒液體容器、可重複使用的分配器和常溫保存產品)便利性的期望,對零浪費替代品的推廣構成了重大障礙。使用零浪費替代品需要改變行為習慣,例如前往補充站、遵循固態產品的重新配置流程或接受較短的產品保存期限。這些改變與忙碌的生活方式和傳統的購物習慣的時間限制相衝突,因此,要使零浪費理念真正普及,就必須做出重大的行為轉變。
擴大加油站網路
大型連鎖超級市場、藥局和零浪費專賣店擴大店內補充站基礎設施,代表了一種可擴展的分銷管道創新,它將無包裝產品的獲取途徑融入消費者現有的購物習慣,從而解決了消費者在便利性方面面臨的障礙。快速消費品製造商與補充裝網路業者之間的合作,使消費者無需投資購買單獨的補充裝系統即可獲得家用產品的補充裝,從而顯著降低了向零浪費生活方式轉變所需的行為改變的門檻。
消費者對「綠色清洗」的強烈抵制
消費者和監管機構對零浪費快速消費品行銷中「綠色清洗」宣傳的抵制正在威脅整個品類的信譽。這是因為研究表明,許多標榜可堆肥或可生物分解的產品需要普通消費者無法獲得的工業堆肥條件,這削弱了消費者對永續性聲明的信心。隨著美國聯邦貿易委員會綠色指南、歐盟綠色聲明指令以及各國消費者保護框架對環境行銷聲明的證據要求日益嚴格,品牌越來越需要對其零浪費產品的準確定位課責。
新冠疫情初期阻礙了零浪費理念的推廣。疫情期間,人們對衛生問題的關注度顯著提高,一次性包裝的使用量激增,因為消費者更傾向於選擇密封的傳統包裝,認為其更安全,不易受到污染。然而,隨著後疫情時代環保意識的恢復,以及千禧世代和Z世代消費者對氣候變遷行動的日益重視,對零浪費的需求正以超過疫情前的速度成長。政府的綠色復甦投資計畫和企業的永續發展措施也持續加速快速消費品(FMCG)產業轉向零浪費包裝。
在預測期內,可重複使用產品細分市場預計將佔據最大佔有率。
在預測期內,可重複使用產品預計將佔據最大的市場佔有率。這主要歸功於消費者對可重複使用的個人保健產品和家居用品(例如不銹鋼水瓶、蜂蠟食品保鮮膜、可重複使用的化妝棉、竹製牙刷和月事杯)的廣泛接受。與一次性產品相比,這些產品具有更高的終身經濟價值,同時也能減少持續的廢棄物產生。零售商不斷拓展可重複使用產品類型的主要分銷網路,顯著提高了消費者的試用率和購買轉換率。
預計在預測期內,可重複使用包裝細分市場將呈現最高的複合年成長率。
在預測期內,可重複使用包裝領域預計將呈現最高的成長率,這主要得益於各大快速消費品品牌推出的填充用容器計畫。這些計劃允許消費者透過店內回收和宅配填充服務,退回並重新填充個人保健產品和家用清潔產品的原包裝容器。這使得永續包裝的參與範圍不再局限於追求零浪費的特定消費者群體,而是擴展到了具有永續發展意識的普通家庭消費者,他們尋求便捷且環保的選擇。
在預測期內,北美預計將佔據最大的市場佔有率。這主要歸功於美國和加拿大成熟的零浪費消費群體,以及完善的專業零售基礎設施;此外,千禧世代和Z世代消費者重視環保,並推動了高階零浪費產品的普及;以及聯合利華、寶潔和莊臣等領先的快速消費品品牌在北美大規模實施可重複填充包裝項目,為零浪費產品創造了可觀的收入。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這主要歸因於以下幾個因素:中國、日本、韓國和澳洲等國中產階級環保意識的迅速提升,推動了零廢棄產品的普及;亞洲主要市場政府推行的生產者延伸責任制(EPR)法規,促使快速消費品包裝向永續性方向轉變;以及本土零廢棄品牌為滿足亞洲多元化消費市場需求,開發本地化產品,從而構建了創新生態系統。
According to Stratistics MRC, the Global Zero-Waste FMCG Products Market is accounted for $18.6 billion in 2026 and is expected to reach $58.4 billion by 2034 growing at a CAGR of 15.3% during the forecast period. Zero-waste FMCG products refer to fast-moving consumer goods including personal care, household cleaning, food and beverage, and general household products designed and packaged to eliminate landfill waste contribution through the use of reusable containers, compostable packaging, biodegradable material systems, refill delivery models, and packaging-free solid formats that enable consumers to maintain conventional product performance standards while eliminating single-use plastic and non-recyclable packaging waste from their household consumption patterns.
Single-Use Plastic Regulation Expansion
Rapidly expanding single-use plastic ban legislation across European Union member states, UK, Canada, India, and multiple Asian jurisdictions is compelling FMCG manufacturers to accelerate zero-waste packaging innovation programs that maintain product performance while eliminating regulated packaging formats. Extended producer responsibility legislation requiring brand owners to fund plastic waste collection and processing infrastructure is creating financial incentives for proactive zero-waste packaging transitions that reduce long-term EPR compliance cost exposure.
Consumer Convenience Trade-Offs
Consumer convenience expectations for conventional FMCG product formats including easy-pour liquid containers, multi-use dispensers, and shelf-stable product shelf lives create meaningful adoption barriers for zero-waste alternatives requiring behavioral changes including refill station visits, solid format reconstitution steps, or acceptance of reduced product shelf lives that conflict with busy lifestyle time constraints and conventional shopping habits that represent significant behavioral change requirements for mainstream zero-waste adoption.
Refill Station Network Expansion
Physical retail refill station infrastructure expansion by major grocery chains, pharmacy retailers, and zero-waste specialty stores represents a scalable distribution channel innovation that addresses consumer convenience barriers by integrating package-free product access within existing shopping routines. FMCG manufacturer partnerships with refill network operators enable household product refill access without consumer investment in separate refill system infrastructure, substantially lowering behavioral change requirements for zero-waste consumer conversion.
Greenwashing Consumer Backlash
Consumer and regulatory backlash against greenwashing claims in zero-waste FMCG marketing threatens category credibility as investigations revealing that many products marketed as compostable or biodegradable require industrial composting conditions unavailable to most consumers undermine trust in sustainability claims. Regulatory enforcement of environmental marketing claim substantiation requirements across FTC Green Guides, EU Green Claims Directive, and national consumer protection frameworks is intensifying brand accountability for accurate zero-waste product positioning.
COVID-19 initially disrupted zero-waste adoption as single-use packaging surged during pandemic hygiene anxiety periods with consumers favoring sealed conventional packaging perceived as safer from contamination risk. Post-pandemic environmental consciousness rebound and amplified climate action commitment among millennial and Gen Z consumers has generated stronger zero-waste demand momentum than pre-pandemic levels. Government green recovery investment programs and corporate sustainability commitments continue accelerating FMCG zero-waste packaging transition investment.
The reusable products segment is expected to be the largest during the forecast period
The reusable products segment is expected to account for the largest market share during the forecast period, due to strong consumer adoption of reusable format personal care and household product alternatives including stainless steel water bottles, beeswax food wraps, reusable cotton rounds, bamboo toothbrushes, and menstrual cups that deliver superior lifetime economic value compared to single-use alternatives while eliminating recurring waste generation. Retailer mainstream distribution expansion of reusable product categories has substantially increased consumer trial and conversion rates.
The reusable packaging segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the reusable packaging segment is predicted to witness the highest growth rate, driven by major FMCG brand refillable container program launches enabling consumers to return and refill primary product containers for personal care and household cleaning products through retail take-back and in-home delivery refill services that are expanding sustainable packaging participation beyond dedicated zero-waste consumer segments to mainstream sustainability-curious household shoppers seeking convenient eco-friendly options.
During the forecast period, the North America region is expected to hold the largest market share, due to the United States and Canada hosting mature zero-waste consumer communities with established specialty retail infrastructure, strong millennial and Gen Z consumer environmental value alignment driving premium zero-waste product adoption, and major FMCG brands including Unilever, P&G, and SC Johnson implementing large-scale refillable packaging programs generating substantial North American zero-waste product revenue.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, due to rapidly expanding middle-class environmental consciousness in China, Japan, South Korea, and Australia driving zero-waste product adoption, government extended producer responsibility legislation across major Asian markets compelling FMCG packaging sustainability transitions, and domestic zero-waste brand innovation ecosystems developing regionally appropriate product formats for diverse Asian consumer markets.
Key players in the market
Some of the key players in Zero-Waste FMCG Products Market include Unilever, Procter & Gamble, Nestle S.A., The Body Shop, Lush Cosmetics, TerraCycle Inc., Loop Industries, Ecover, Method Products, Seventh Generation, Colgate-Palmolive, SC Johnson, Reckitt, Henkel AG, Amcor plc, Tetra Pak, Ball Corporation, and DS Smith Plc.
In February 2026, Lush Cosmetics expanded its packaging-free solid cosmetic range with 40 new shampoo bar, conditioner bar, and body cleanser formats achieving zero-plastic packaging across its complete hair care product line.
In January 2026, TerraCycle Inc. announced a major expansion of its Loop reuse platform to ten new European retail markets enabling consumers to access major FMCG brands in durable refillable containers through mainstream grocery channels.
In October 2025, Henkel AG launched concentrated refill pouches for its Persil and Perwoll laundry detergent brands across German and UK markets, using 80 percent less plastic packaging than conventional liquid laundry formats.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.