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市場調查報告書
商品編碼
2023970
電動滑板車車隊市場預測至2034年—按車隊類型、電池技術、服務模式、所有權模式和區域分類的全球分析Electric Scooter Fleets Market Forecasts to 2034 - Global Analysis By Fleet Type (Shared Mobility Fleets and Delivery Fleets), Battery Technology, Service Model, Ownership Model and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球電動滑板車市場規模將達到 75 億美元,並在預測期內以 9.0% 的複合年成長率成長,到 2034 年將達到 149 億美元。
電動滑板車車隊正成為城市交通網路的重要組成部分,提供了一種經濟、高效且環保的出行方式。這些車隊由共享出行公司經營,遍布城市各處,方便短途出遊。用戶可以透過智慧型手機應用程式輕鬆定位並解鎖滑板車,實現靈活出行。電動滑板車的普及得益於人們對環保出行交通途徑日益成長的興趣、緩解交通堵塞的努力以及對高效「最後一公里」連接的需求。即時GPS監控、物聯網系統和先進的電池管理技術等創新正在提升快速發展的城市出行生態系統的效能、效率和擴充性。
根據國際能源總署(IEA)的數據,到2023年,電動摩托車在中國摩托車銷量中佔比超過一半,而在越南,這一比例約為三分之一。在包括歐洲、印度和北美在內的大多數其他地區,電動摩托車的市佔率仍低於10%。
對永續城市交通的需求日益成長
隨著城市和消費者越來越重視能夠減少污染和碳排放的環保交通途徑,電動滑板車的數量正在不斷增加。各國政府和城市負責人都在積極推動更清潔的旅行解決方案,以應對日益惡化的空氣品質和對傳統燃油汽車的依賴。電動滑板車零排放、能源利用效率高,是都市區短程出行的理想選擇。社會對氣候變遷的日益關注也推動著人們的出行方式轉向永續交通途徑。因此,共享旅遊服務供應商正在迅速擴大其滑板車車隊,以滿足當今城市環境中對環保、經濟、便利交通日益成長的需求。
高昂的初始設置成本和營運成本
電動滑板車車隊的擴張受到高昂的初始投資和持續營運成本的限制。營運商必須在車輛採購、充電網路建設以及用於車隊追蹤和管理的複雜軟體系統部署方面投入大量資金。維護、電池劣化、維修和城際滑板車重新部署等持續成本進一步加重了營運商的財務負擔。此外,確保充足的停車基礎設施和應對人為破壞造成的損失也會增加支出。這種高成本結構使得中小企業難以進入市場,並威脅到現有營運商的盈利,最終導致全球電動滑板車車隊整體擴張速度放緩。
電池技術和能源效率的進步
電動滑板車市場預計將受益於電池性能和儲能技術的持續進步。鋰離子電池化學技術的改進、快速充電能力的提升以及輕量化能源系統的研發,正在延長滑板車的續航里程並降低充電頻率。電池耐久性的提高降低了營運商的維護和更換成本,從而提升了盈利。此外,模組化電池更換和智慧充電基礎設施等創新技術也提高了車隊的營運效率。這些進步解決了關鍵的營運難題,並推動了電動滑板車在城市中的更廣泛部署。隨著能源效率的不斷提高,電動滑板車車隊將更具擴充性優勢,並能更好地滿足城市交通出行需求。
激烈的市場競爭
電動滑板車市場正面臨現有營運商和新進業者在共享出行領域激烈競爭的威脅。許多城市進入門檻低,導致市場頻繁湧入,競爭異常激烈。大型旅遊公司也紛紛進軍滑板車共享市場,進一步加劇了獨立業者的壓力。這種環境導致租金下降,整體盈利下滑。為了留住用戶,公司不得不投入大量資金推廣、獎勵和車隊擴張。如此激烈的競爭正在擠壓利潤空間,使小規模業者和新進業者難以在競爭激烈的城市市場中長期維持營運。
新冠疫情為電動滑板車市場帶來了挑戰,但也為其復甦創造了機會。疫情初期,嚴格的封鎖和旅遊限制導致用戶數量急劇下降,通勤、旅遊和戶外出行活動大幅減少。車隊營運商被迫承受收入下滑,並暫時停止服務。然而,隨著限制措施的逐步放寬,人們對安全、非接觸式和個人化出行方式的需求日益成長,市場需求也隨之強勁復甦。消費者減少了擁擠的公共交通,並更多地使用微型出行工具。這種轉變,以及人們對永續城市交通日益成長的興趣,共同推動了市場的逐步復甦和新一輪成長。
在預測期內,共享出行車隊領域預計將佔據最大的市場佔有率。
預計在預測期內,共享出行車隊將佔據最大的市場佔有率,因為它被廣泛用於滿足以乘客為中心的城市出行需求。這些車隊提供便利的隨選共享滑板車服務,方便城市內的短途出行,深受通勤者和旅客的歡迎。人們對經濟高效且環保的交通途徑日益成長的需求,是推動其普及的重要因素。與數位平台的無縫整合以及在都市區的高滲透率,進一步鞏固了其市場地位。此外,快速的都市化和共享交通網路的擴張,也持續強化了共享旅遊車隊在整體市場結構中的主導地位。
在預測期內,特許經營車隊細分市場預計將呈現最高的複合年成長率。
在預測期內,由於其靈活且可擴展的結構,特許經營車隊模式預計將呈現最高的成長率。這種模式允許公司透過與當地車隊管理合作夥伴合作快速擴展業務。這不僅能夠加速地域擴張,還能顯著降低母公司的資本需求。對在地化且便利的旅遊服務日益成長的需求也推動了這一成長趨勢。此外,統一作業系統和數位化平台的引入提高了效能的一致性。綜合這些因素,特許經營車隊模式預計將在預測期內成為電動滑板車車隊行業中成長最快的細分市場。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這主要得益於快速的都市化進程、支持電動出行的政策以及共享交通服務的日益普及。中國、印度、日本和韓國等主要國家對經濟實惠且永續的城市通勤方式的需求強勁。高人口密度和嚴重的交通堵塞正在推動微出行解決方案的普及。成熟的出行公司和數位平台的快速擴張進一步鞏固了該地區的主導地位。充電網路的不斷完善和日益增強的環保意識也推動了主要城市的市場擴張,從而鞏固了該地區在全球整體市場的主導地位。
在預測期內,隨著各國政府日益重視清潔交通途徑和城市脫碳目標,歐洲地區預計將呈現最高的複合年成長率。對微出行基礎設施(包括專用車道和停車系統)的投資增加,正在推動共享電動滑板車的普及。主要城市推出的嚴格排放氣體法規限制了內燃機車輛的使用,進一步促進了市場擴張。消費者對永續且便利的短途出行方式的偏好也在迅速成長。滑板車車隊與公共交通網路的深度融合,以及有利的法規結構,提升了出行的便利性,並使歐洲在整個預測期內成為成長最快的區域市場。
According to Stratistics MRC, the Global Electric Scooter Fleets Market is accounted for $7.5 billion in 2026 and is expected to reach $14.9 billion by 2034 growing at a CAGR of 9.0% during the forecast period. Electric scooter fleets are becoming an important element of city transportation networks, providing affordable, efficient, and environmentally friendly travel options. Operated by shared mobility companies, these fleets consist of numerous electric scooters distributed throughout urban areas to support short trips. Riders can easily locate and unlock scooters using smartphone applications, allowing flexible mobility. Their expansion is fueled by rising interest in green transportation, efforts to ease traffic congestion, and the need for effective last-mile connectivity. Innovations like real-time GPS monitoring, IoT-enabled systems, and advanced battery management technologies improve performance, efficiency, and scalability across rapidly growing urban mobility ecosystems systems.
According to the International Energy Agency (IEA), electric two-wheelers made up more than half of all two-wheeler sales in China in 2023, while their share was around one-third in Vietnam. In most other regions, including Europe, India, and North America, the share remained below 10%.
Rising demand for sustainable urban mobility
Electric scooter fleets are expanding as cities and consumers increasingly prioritize environmentally friendly transportation options that reduce pollution and carbon output. Governments and urban planners are encouraging cleaner mobility solutions to address worsening air quality and reliance on conventional fuel-based vehicles. Electric scooters, offering zero-emission travel and efficient energy use, are ideal for short urban commutes. Public awareness regarding climate change is also driving behavioral shifts toward sustainable transport choices. Consequently, shared mobility providers are rapidly scaling their scooter fleets to satisfy growing demand for green, affordable, and convenient travel alternatives across modern urban landscapes.
High initial deployment and operational costs
Electric scooter fleet growth is restricted by substantial upfront capital requirements and continuous operational expenses. Operators need to spend heavily on acquiring vehicles, setting up charging networks, and implementing advanced software systems for fleet tracking and management. Ongoing costs such as maintenance, battery degradation, repairs, and redistribution of scooters across cities further increase financial burden. Additionally, ensuring proper parking infrastructure and managing vandalism-related losses add to expenses. These high cost structures make it difficult for smaller companies to enter the market and challenge profitability even for established players, thereby slowing down overall expansion of electric scooter fleets globally.
Advancements in battery technology and energy efficiency
The electric scooter fleet market is expected to benefit from continuous advancements in battery performance and energy storage technologies. Improvements in lithium-ion chemistry, fast-charging capabilities, and lightweight energy systems are increasing scooter range and reducing charging frequency. Enhanced battery durability lowers maintenance and replacement expenses for operators, improving profitability. Additionally, innovations such as modular battery swapping and smart charging infrastructure are making fleet operations more efficient. These developments address key operational challenges and enable wider deployment across cities. As energy efficiency continues to improve, electric scooter fleets will become more scalable and reliable for urban mobility applications.
Intense market competition
The electric scooter fleet market is threatened by intense competition among existing operators and new entrants entering the shared mobility sector. Low barriers to entry in many cities encourage frequent market participation, resulting in overcrowded competition. Large mobility companies are also diversifying into scooter-sharing services, further increasing pressure on independent operators. This environment drives down rental prices and reduces overall profitability. Companies must spend heavily on promotions, incentives, and fleet expansion to retain users. Such aggressive competition limits margins and makes it difficult for smaller or newer operators to sustain long-term operations in highly competitive urban markets.
The COVID-19 pandemic created both challenges and recovery-driven opportunities for the electric scooter fleets market. In the initial phase, strict lockdowns and travel restrictions led to a steep decline in ridership, as commuting, tourism, and outdoor mobility activities were severely reduced. Fleet operators experienced revenue drops and temporary suspension of services. However, as restrictions eased, demand rebounded strongly due to increased preference for safe, contact-free, and individual transport modes. Consumers moved away from crowded public transit, boosting micro-mobility usage. This shift, along with growing focus on sustainable urban transport, supported gradual recovery and renewed growth in the market.
The shared mobility fleets segment is expected to be the largest during the forecast period
The shared mobility fleets segment is expected to account for the largest market share during the forecast period as they are widely used for passenger-focused urban travel needs. These fleets provide easily accessible, on-demand scooter services that support short trips within cities, making them highly popular among commuters and travelers. Rising preference for cost-effective and environmentally friendly transport solutions has significantly increased their adoption. Their seamless integration with digital platforms and strong penetration in urban centers further enhance their market position. Additionally, rapid urban growth and the expansion of shared transportation networks continue to reinforce the leading role of shared mobility fleets in the overall market structure.
The franchise fleets segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the franchise fleets segment is predicted to witness the highest growth rate owing to their flexible and expansion-friendly structure. This model allows companies to scale operations quickly by collaborating with regional partners who handle local fleet management. It significantly lowers capital requirements for parent companies while accelerating geographic expansion. Rising demand for localized and accessible mobility services supports this growth trend. Moreover, the adoption of unified operational systems and digital platforms enhances performance consistency. These factors collectively position franchise fleets as the most rapidly growing segment within the electric scooter fleets industry over the forecast period.
During the forecast period, the Asia-Pacific region is expected to hold the largest market share because of fast urban growth, supportive electric mobility policies, and increasing use of shared transportation services. Major countries including China, India, Japan, and South Korea are driving strong demand for affordable and sustainable urban commuting options. High population density and severe traffic congestion encourage adoption of micro-mobility solutions. Presence of established mobility companies and rapid digital platform expansion further strengthen regional leadership. Continuous improvements in charging networks and growing environmental awareness also support market expansion across key cities, reinforcing its position as the leading regional market globally overall dominance.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR as governments increasingly prioritize clean transportation and urban decarbonization goals. Rising investments in micro-mobility infrastructure, including dedicated lanes and parking systems, are boosting adoption of shared electric scooters. Major cities are implementing strict emission regulations and limiting internal combustion vehicles, which further supports market expansion. Consumer preference for sustainable and convenient short-distance travel is also growing rapidly. Strong integration of scooter fleets with public transit networks and supportive regulatory frameworks enhance usability, positioning Europe as the fastest-growing regional market throughout the forecast period
Key players in the market
Some of the key players in Electric Scooter Fleets Market include Lime, Bird Rides, Inc., Spin, Tier Mobility, Voi Technology, Dott, Helbiz, Neuron Mobility, TIER Tab, Flash Electric, GOVECS AG, Cityscoot, Wind Mobility, Beam Mobility Holdings Pte. Ltd., Cooltra Motosharing, S.L.U., Vogo Automotive Pvt. Ltd., Blip Scooters and Bit Mobility.
In July 2025, Bird Rides and Segway announced a strategic alliance to roll out advanced new electric scooters and e-bikes across key North American markets. This next-generation fleet combines Segway's engineering excellence with Bird's operational expertise to set new standards for performance, safety, and sustainability in urban transportation.
In May 2025, Lime and Cyclic Materials announce a strategic agreement to recycle magnets from retired electric motors powering e-bikes and e-scooters across Canada and the United States. The agreement marks the first at-scale recycling initiative focused on rare earth magnets in North America in the micromobility sector.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.