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市場調查報告書
商品編碼
1988975
2034年生鮮及有機寵物食品市場預測-全球產品類型、原料、寵物品種、通路、加工方法、應用、最終用戶及區域分析Raw & Organic Pet Food Market Forecasts to 2034 - Global Analysis By Product, By Ingredient Type, By Pet Type, By Distribution Channel, By Processing Method, By Application, By End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球生鮮和有機寵物食品市場規模將達到 27 億美元,並在預測期內以 7.5% 的複合年成長率成長,到 2034 年將達到 49 億美元。
生鮮和有機寵物食品是指採用天然原料,經過最少加工,且不添加合成添加劑、防腐劑或人工色素的寵物食品。生鮮寵物食品可能包含未煮熟的肉類、內臟和骨頭,而有機寵物食品則使用經認證的有機原料。這些產品旨在提供更高的營養價值,改善消化,並促進寵物的整體健康。它們深受具有環保意識的寵物飼主的青睞,支持永續農業,並符合高階、全面和以健康為中心的寵物營養日益成長的趨勢。
寵物飼主的健康意識日益增強
消費者越來越將寵物視為家庭成員,這導致對更健康寵物食品的需求不斷成長。人們對寵物肥胖、過敏和消化器官系統問題的日益關注,促使飼主轉向天然飲食。寵物「擬人化」的趨勢進一步加速了有機和生食產品的普及。社群媒體和獸醫的推薦提高了人們對潔淨標示寵物食品益處的認知。因此,注重健康的飼主正在推動市場穩定成長。
高昂的價格是其廣泛普及的一大障礙。
富裕消費者越來越願意在專業寵物食品上投入更多資金。各公司正透過研發針對特定健康需求(例如關節護理、皮膚健康和免疫力)的配方進行創新。電子商務平台的興起正在擴大高階寵物食品品牌的銷售範圍。與獸醫和動物醫院的合作正在提升品牌信譽度和市場覆蓋率。進軍高階細分市場可望大幅增加收入來源。
進軍高階寵物市場
許多消費者仍然忠於傳統的乾濕寵物食品。大型寵物食品公司積極的行銷宣傳活動對有機寵物食品領域的新參與企業構成了挑戰。零售貨架空間通常嚴重偏向傳統產品,限制了生鮮和有機產品的曝光度。此外,消費者對生鮮食品的保存期限和過期日期的擔憂也阻礙了一些消費者的購買。這種競爭格局持續對市場擴張構成威脅。
與傳統寵物食品的競爭
由於價格實惠且方便易用,傳統寵物食品品牌仍佔據市場主導地位。許多消費者依然忠於現有的乾糧和濕糧產品。大型寵物食品公司積極的行銷宣傳活動對有機寵物食品領域的新參與企業構成了挑戰。零售貨架空間通常嚴重偏向傳統產品,限制了生鮮和有機產品的曝光度。此外,消費者對生鮮食品的保存期限和過期日期的擔憂也阻礙了一些消費者的選擇。這種競爭格局持續對市場擴張構成威脅。
新冠疫情對生鮮及有機寵物食品市場產生了複雜的影響。一方面,供應鏈中斷影響了原料的採購和分銷;另一方面,疫情封鎖期間寵物飼養量的增加推高了高階寵物食品的需求。居家時間增加的消費者更重視寵物的飲食。由於實體店營業受限,線上銷售管道實現了顯著成長。整體而言,疫情加速了數位化,同時也暴露了供應鏈的脆弱性。
在預測期內,乾貨食品領域預計將佔據最大佔有率。
由於乾糧相比生食具有便利性、更長的保存期限和更低的價格,預計在預測期內,乾糧市場將佔據最大的市場佔有率。寵物飼主更青睞乾糧,因為它易於儲存和餵食,使其成為全球主流選擇。同時,由於人們越來越關注寵物的腸胃問題,消化健康領域預計將實現最高的複合年成長率。針對腸道健康的專業配方產品正受到獸醫和寵物飼主的青睞。人們對益生菌和天然助消化劑的認知不斷提高,也推動了這一成長。
在預測期內,胃腸道健康領域預計將呈現最高的複合年成長率。
在預測期內,消化健康細分市場預計將呈現最高的成長率,這主要得益於飼主對寵物腸胃問題的日益關注,從而推動了對專業處方藥的需求。富含益生菌、益生元和天然纖維的產品因其有助於腸道健康和免疫力而越來越受歡迎。獸醫的建議也進一步促進了以消化健康為重點的飲食方式的普及。總體而言,消化健康正在成為高階寵物食品市場的關鍵促進因素。
在預測期內,北美預計將保持最大的市場佔有率,這主要得益於較高的寵物擁有率、強大的購買力以及成熟的高階寵物食品品牌。該地區的消費者對有機和天然產品表現出很高的接受度,從而推動了市場擴張。同時,亞太地區預計將呈現最高的複合年成長率,這主要得益於可支配收入的成長和寵物健康意識的提高。中國和印度等國家的快速都市化和不斷上升的寵物擁有率正在刺激市場需求。當地製造商正在向市場推出價格適中的有機產品,進一步推動了市場成長。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於中國、印度和日本等國家可支配收入的成長、都市化的加快以及寵物飼養量的增加。該地區的消費者越來越注重健康,因此對加工最少的天然食品的需求日益成長。當地製造商正將價格親民的有機產品推向市場,擴大了產品的可近性。這一強勁的成長勢頭使亞太地區成為全球成長最快的區域市場。
According to Stratistics MRC, the Global Raw & Organic Pet Food Market is accounted for $2.7 billion in 2026 and is expected to reach $4.9 billion by 2034 growing at a CAGR of 7.5% during the forecast period. Raw & Organic Pet Food refers to pet diets made from minimally processed, natural ingredients without synthetic additives, preservatives, or artificial colors. Raw pet food includes uncooked meat, organs, and bones, while organic pet food uses certified organic ingredients. These products aim to provide higher nutritional value, improve digestion, and promote overall pet health. They appeal to environmentally conscious pet owners, support sustainable farming practices, and align with the growing trend of premium, holistic, and health-focused pet nutrition.
Rising pet owner health consciousness
Consumers are increasingly treating pets as family members, leading to higher demand for healthier food options. Rising concerns about obesity, allergies, and digestive issues in pets are pushing owners toward natural diets. The trend of humanization of pets is further accelerating the adoption of organic and raw food products. Social media and veterinary recommendations are amplifying awareness about the benefits of clean-label pet food. As a result, health-conscious owners are fueling consistent market growth.
High product pricing limits adoption
Affluent consumers are increasingly willing to spend more on specialized diets for their pets. Companies are innovating with tailored formulations targeting specific health needs such as joint care, skin health, and immunity. The rise of e-commerce platforms is enabling wider distribution of premium pet food brands. Collaborations with veterinarians and pet clinics are boosting credibility and adoption. Expansion into premium niches is expected to significantly enhance revenue streams.
Expansion into premium pet segments
Many consumers remain loyal to established dry and wet food products. Aggressive marketing campaigns by large pet food companies pose a challenge to organic entrants. Shelf space in retail stores is often skewed toward conventional products, limiting visibility for raw and organic options. Additionally, concerns about storage and shelf life of raw food discourage some buyers. This competitive landscape remains a persistent threat to market expansion.
Competition from conventional pet foods
Conventional pet food brands continue to dominate the market due to affordability and convenience. Many consumers remain loyal to established dry and wet food products. Aggressive marketing campaigns by large pet food companies pose a challenge to organic entrants. Shelf space in retail stores is often skewed toward conventional products, limiting visibility for raw and organic options. Additionally, concerns about storage and shelf life of raw food discourage some buyers. This competitive landscape remains a persistent threat to market expansion.
The Covid-19 pandemic had a mixed impact on the raw and organic pet food market. On one hand, supply chain disruptions affected ingredient sourcing and distribution. On the other hand, increased pet adoption during lockdowns boosted demand for premium food products. Consumers spending more time at home became more attentive to their pets' diets. Online sales channels witnessed significant growth as physical stores faced restrictions. Overall, the pandemic accelerated digital adoption while highlighting supply chain vulnerabilities.
The dry food segment is expected to be the largest during the forecast period
The dry food segment is expected to account for the largest market share during the forecast period as it offers convenience, longer shelf life, and affordability compared to raw alternatives. Pet owners prefer dry food for ease of storage and feeding, making it a dominant choice globally. Meanwhile, the digestive health segment is predicted to witness the highest CAGR due to rising concerns about gastrointestinal issues in pets. Specialized formulations targeting gut health are gaining traction among veterinarians and pet owners alike. Increasing awareness of probiotics and natural digestive aids is driving this growth.
The digestive health segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the digestive health segment is predicted to witness the highest growth rate due to the rising awareness among pet owners about gastrointestinal issues in pets is driving demand for specialized formulations. Products enriched with probiotics, prebiotics, and natural fibers are gaining traction as they support gut health and immunity. Veterinary recommendations are further boosting adoption of digestive health-focused diets. Overall, digestive health is emerging as a critical growth driver in premium pet nutrition.
During the forecast period, the North America region is expected to hold the largest market share owing to high pet ownership rates, strong purchasing power, and established premium pet food brands. The region's consumers are highly receptive to organic and natural products, supporting market expansion. Meanwhile, Asia Pacific is anticipated to exhibit the highest CAGR due to rising disposable incomes and growing awareness of pet health. Rapid urbanization and increasing pet adoption in countries like China and India are fueling demand. Local manufacturers are entering the market with affordable organic options, further boosting growth.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising disposable incomes, urbanization, and increasing pet adoption in countries such as China, India, and Japan. Consumers in the region are becoming more health-conscious, leading to greater demand for minimally processed, natural diets. Local manufacturers are entering the market with affordable organic options, expanding accessibility. This strong trajectory positions Asia Pacific as the fastest-growing regional market globally.
Key players in the market
Some of the key players in Raw & Organic Pet Food Market include Nestle Purina PetCare, Mars Petcare, The J.M. Smucker Company, Colgate-Palmolive Company, Diamond Pet Foods, Wellness Pet Company, Blue Buffalo Company, Open Farm Pet Food, Primal Pet Foods, Stella & Chewy's, Nature's Logic, Castor & Pollux, Instinct Pet Food, Canidae Pet Food and Fromm Family Foods.
In August 2024, Mars Petcare partnered with Big Idea Ventures, AAK (plant-based oils), and Buhler (food technology) to launch the Next Generation Pet Food Program. This pilot initiative aimed to support startups innovating in sustainable and organic pet food solutions, with selected startups presenting at the Singapore
In April 2024, Nestle Purina announced new product innovations, focusing on premium and organic pet food segments. Despite a 1.7% decline in sales in Q1 2024, Purina remained the top contributor to Nestle's organic growth, with plans to rebound strongly in the second quarter through innovation in natural and raw formulations.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.