![]() |
市場調查報告書
商品編碼
1916723
高階寵物美容服務市場預測至2032年:按服務類型、寵物類型、交付方式、價格範圍、最終用戶和地區分類的全球分析Premium Pet Grooming Services Market Forecasts to 2032 - Global Analysis By Service Type, Pet Type, Delivery Mode, Pricing Tier, End User and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球高階寵物美容服務市場規模將達到 73.9 億美元,到 2032 年將達到 121 億美元,預測期內複合年成長率為 7.3%。
高階寵物美容服務指的是超越基礎清潔的專業、高品質寵物護理和保養服務。這些服務包括專業洗澡、修剪毛髮、造型、指甲護理、耳部清潔、口腔衛生和皮膚護理,通常使用針對特定品種和毛髮類型的奢華有機產品。專業的技巧確保寵物享受輕鬆愉悅的體驗,同時致力於提升寵物的健康、外觀和舒適度。許多加值服務也提供類似水療的體驗,例如芳香療法、按摩和客製化美容方案。此類服務專為那些重視寵物健康、衛生和外貌,並希望為愛寵提供最高水準個人化護理的飼主而設計。
寵物擬人化的趨勢日益成長
寵物擬人化的趨勢是高階寵物美容服務市場發展的關鍵驅動力。飼主越來越將寵物視為家庭成員,並尋求能夠確保寵物健康、舒適和美觀的服務。這種轉變推動了對專業美容、水療護理和高階護理產品的需求。消費者願意投資高品質的客製化服務,包括剪毛、護膚和口腔衛生。飼主與寵物之間建立的情感紐帶正在鞏固市場成長勢頭,並促進全球範圍內創新和個人化美容服務的提供。
高昂的服務成本
高昂的服務成本是限制市場成長的主要阻礙因素。高階寵物美容服務,包括專業護理、奢華產品和水療般的體驗,需要技術嫻熟的專業人員和先進的設備,因此價格不菲。這限制了價格敏感型消費者的購買力,尤其是在發展中地區。雖然高階寵物美容服務在富裕的寵物飼主中蓬勃發展,但注重成本的消費者可能會選擇基礎美容服務或自行照顧。因此,儘管需求不斷成長,但加值服務的高昂成本可能會減緩其普及速度,並成為市場滲透的障礙。
技術創新方面的進步
科技創新為高階寵物美容產業帶來了巨大的發展機會。智慧美容工具和線上預約平台等創新技術簡化了服務流程,提升了客戶體驗。穿戴式健康監測設備和基於人工智慧的美容分析技術能夠為每隻寵物提供個人化護理,從而提高護理品質。行動美容應用程式和遠端諮詢服務進一步拓展了市場覆蓋範圍。將現代科技融入美容服務,能夠幫助經營者提高效率,吸引精通科技的寵物飼主,並在不斷變化的市場環境中重新定義高階寵物護理的概念。
監管和安全問題
監管和安全問題對市場構成重大威脅。嚴格的動物福利、產品安全和衛生標準要求服務提供者遵守不斷變化的法律法規。違規行為可能導致罰款、聲譽受損或業務中斷。不當操作、過敏反應和美容過程中的受傷等安全問題會削弱消費者信心,限制服務的普及。經營者必須持續投資於培訓以降低風險,而合規性和營運安全性是市場持續成長的關鍵因素。
新冠疫情對市場產生了雙重影響。在封鎖期間,許多寵物美容店被迫關閉,導致收入來源中斷,並限制了人們獲得專業服務的機會。然而,疫情也加速了寵物飼養的普及,提高了人們對寵物照顧的意識提升,促使人們尋求陪伴。疫情過後,人們對安全、衛生和個人化的寵物美容服務(包括到府服務和預約制服務)的需求增加。整體而言,新冠疫情重塑了消費者的行為,使他們更加重視衛生、便利和寵物健康,而這持續影響著市場成長。
預計在預測期內,剪髮和造型領域將佔據最大的市場佔有率。
在預測期內,剪毛造型服務預計將佔據最大的市場佔有率,這主要得益於消費者對寵物美觀的追求以及對特定犬種美容的需求。專業的剪毛、修剪和造型服務能夠提升寵物的外貌,同時保持其衛生,尤其對於長毛犬種更是如此。季節性和客製化的造型服務能夠刺激消費者增加支出。提供個人化剪毛和特定犬種服務的寵物沙龍正受益於強勁的市場需求。健康、舒適和美觀的結合有望推動剪毛造型服務繼續在全球高階寵物美容服務市場中保持其主要收入來源的地位。
預計在預測期內,奢侈品細分市場將實現最高的複合年成長率。
預計在預測期內,富裕人群將實現最高成長率,因為可支配收入的增加以及對寵物健康投資意願的提高,將推動對加值服務的需求。高階服務包括水療護理、芳香療法、按摩、有機產品和客製化美容方案。追求寵物專屬、健康和奢華體驗的富裕消費者將推動該細分市場的成長。舒適與創新相結合,使富裕人群能夠吸引高價值客戶。個性化高階體驗的趨勢,使該細分市場成為推動整體市場擴張的主要因素。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於可支配收入的成長和寵物擁有率的提高,從而推動了對專業寵物美容的需求。人們對寵物健康的重視也促進了對專業、高品質服務的消費。中國、日本和印度等國家對寵物美容店、上門寵物美容和高階服務的需求正在快速成長。零售和線上分銷管道的擴張也進一步推動了這項需求。這些因素共同作用,使亞太地區成為市場規模的主要區域貢獻者。
在預測期內,由於消費者支出高且對高階寵物照護服務認知度高,北美預計將達到最高的複合年成長率。先進的寵物美容基礎設施、創新的服務模式以及許多國際知名品牌的入駐,正在推動這一趨勢的普及。行動應用程式和線上預約等技術解決方案也正被廣泛接受。持續的創新,加上嚴格的安全和品質法規,使北美成為成長最快的地區,這反映出消費者對個人化、便利的高階寵物美容服務的強勁需求。
According to Stratistics MRC, the Global Premium Pet Grooming Services Market is accounted for $7.39 billion in 2025 and is expected to reach $12.10 billion by 2032 growing at a CAGR of 7.3% during the forecast period. Premium Pet Grooming Services refer to specialized, high-quality care and maintenance offerings for pets that go beyond basic cleaning. These services include professional bathing, hair trimming, styling, nail care, ear cleaning, dental hygiene, and skin treatments, often using luxury or organic products tailored to specific breeds and coat types. They focus on enhancing pets' health, appearance, and comfort while ensuring a stress-free experience through skilled handling. Many premium services also offer spa-like experiences, including aromatherapy, massages, and customized grooming plans. This segment caters to pet owners seeking top-tier, personalized care for their companion animals, emphasizing wellness, hygiene, and aesthetics.
Rising Pet Humanization
The growing trend of pet humanization is a key driver of the premium pet grooming services market. Pet owners increasingly treat pets as family members, seeking services that ensure their companions' well-being, comfort, and appearance. This shift drives demand for professional grooming, spa treatments, and luxury care products. Consumers are willing to invest in high-quality, tailored services, including haircuts, skin care, and dental hygiene. The emotional bond between owners and pets strengthens the market's growth trajectory, encouraging innovative and personalized grooming offerings worldwide.
High Service Costs
High service costs pose a significant restraint on market growth. Premium pet grooming services, which include specialized treatments, luxury products, and spa-like experiences, require skilled professionals and advanced equipment, leading to elevated pricing. This limits access for price-sensitive consumers, particularly in developing regions. While the market thrives among affluent pet owners, cost-conscious segments may opt for basic grooming alternatives or DIY care. Consequently, despite rising demand, the high expense associated with premium services can slow adoption and create barriers to wider market penetration.
Advancements in technology
Technological advancements present a significant opportunity in the premium pet grooming sector. Innovations such as smart grooming tools and online booking platforms streamline service delivery and improve customer convenience. Wearable health monitors and AI-based grooming analytics allow tailored treatments for individual pets, enhancing care quality. Mobile grooming apps and teleconsultations further expand market reach. By integrating modern technology with grooming services, providers can enhance efficiency, and attract tech-savvy pet owners, redefining premium pet care in the evolving market landscape.
Regulatory & Safety Concerns
Regulatory and safety concerns pose a notable threat to the market. Strict guidelines governing animal welfare, product safety, and hygiene standards require service providers to comply with evolving legislation. Non-compliance may result in fines, reputational damage, or operational disruptions. Safety issues, such as improper handling, allergic reactions, or injuries during grooming procedures, can reduce consumer trust and limit adoption. Providers must continuously invest in training to mitigate risks, making regulatory adherence and operational safety critical factors in sustaining market growth.
The COVID-19 pandemic had a dual impact on the market. During lockdowns, many grooming salons faced closures, disrupting revenue streams and limiting access to professional services. However, the pandemic also accelerated pet ownership and heightened awareness of pet care, as individuals sought companionship. Post-pandemic, there has been increased demand for safe, hygienic, and personalized grooming services, including home-based and appointment-driven models. Overall, COVID-19 reshaped consumer behavior, emphasizing hygiene, convenience, and pet well-being, which continues to influence market growth.
The haircut & styling segment is expected to be the largest during the forecast period
The haircut & styling segment is expected to account for the largest market share during the forecast period, due to desire for aesthetic appeal and breed-specific grooming. Professional haircuts, trims, and styling help maintain hygiene while enhancing pets' appearance, especially for long-haired breeds. Seasonal and customized styling attract high consumer spending. Salons offering personalized cuts and breed-specific services benefit from strong demand. The combination of health, comfort, and visual appeal ensures that haircut and styling remains the dominant revenue contributor in the global premium pet grooming services market.
The luxury segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the luxury segment is predicted to witness the highest growth rate, due to rising disposable incomes and growing willingness to invest in pet well-being drive demand for premium services. Luxury offerings include spa treatments, aromatherapy, massages, organic products, and customized grooming plans. Affluent consumers seeking exclusivity, wellness, and indulgence for their pets fuel segment growth. By combining comfort, innovation, the luxury segment attracts high-value clients. The trend toward personalized and premium experiences positions this segment as a key driver of overall market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes, and increasing pet adoption fuel demand for professional grooming. Cultural emphasis on pet well-being encourages spending on specialized, high-quality services. Countries such as China, Japan, and India are witnessing strong growth in salons, mobile grooming, and luxury offerings. Expansion of retail and online distribution channels further supports adoption. These factors collectively establish Asia Pacific as the leading regional contributor in terms of market size.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer spending, and awareness of premium pet care services. Advanced grooming infrastructure, innovative service models, and the presence of leading global brands encourage adoption. Technology-enabled solutions, including mobile apps and online bookings, are widely accepted. Continuous innovations, combined with stringent safety and quality regulations, position North America as the fastest-growing region, reflecting strong consumer demand for personalized and convenient premium pet grooming services.
Key players in the market
Some of the key players in Premium Pet Grooming Services Market include PetSmart Inc., The Pooch Mobile, Aussie Pet Mobile, Woof Gang Bakery & Grooming, Dogtopia Enterprises, Petsfolio, PetBacker, Pets At Home, Inc., Hollywood Grooming Inc., Muddy Paws, Pooch Dog SPA, Paradise 4 Paws, Doggyman H.A. Co. Ltd, Anvis Inc. and Hydrodog Mobile Dog Grooming.
In August 2025, Healthy Paws, a pet insurance provider owned by Chubb, has teamed up with PetSmart to make comprehensive accident and illness pet insurance easily available where pet parents already shop, letting customers explore and enroll in plans offering fast claims, no payout caps, and robust coverage as part of their PetSmart experience.
In July 2025, PetSmart broadend its premium pet nutrition selection by partnering exclusively with General Mills to introduce Europe's fast-growing Edgard & Cooper brand across U.S. stores and online, offering quality recipes with real ingredients to meet rising demand for nutritious, purposeful pet food.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.